{"id":621233,"date":"2024-05-20T22:55:15","date_gmt":"2024-05-20T19:55:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ceo-is-empathetic-to-content-creators-search-has-wiped-out\/"},"modified":"2024-05-20T22:55:15","modified_gmt":"2024-05-20T19:55:15","slug":"google-ceo-is-empathetic-to-content-creators-search-has-wiped-out","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ceo-is-empathetic-to-content-creators-search-has-wiped-out\/","title":{"rendered":"#Google CEO is \u2019empathetic\u2019 to content creators Search has wiped out"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35fde43a1ca\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35fde43a1ca\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ceo-is-empathetic-to-content-creators-search-has-wiped-out\/#Sundar_Pichai_calls_this_is_a_disruptive_moment_He_also_avoids_commiting_to_releasing_data_on_AI_Overview_click-through_rates_and_traffic\" >Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Sundar_Pichai_calls_this_is_a_disruptive_moment_He_also_avoids_commiting_to_releasing_data_on_AI_Overview_click-through_rates_and_traffic\"><\/span>Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nWe\u2019re in a disruptive moment, according to Alphabet and Google CEO Sundar Pichai. Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort for the many content creators who have seen their websites obliterated by Google in recent months.<\/p>\n<p>In a new interview, Pichai discussed concerns about Google hurting websites and businesses, as well as the future of Search, content and the web. <\/p>\n<p><strong>\u2018These are disruptive moments.\u2019<\/strong> Pichai was asked about concerns from publishers following the AI Overviews rollout announcement at Google I\/O. He likened this AI shift to concerns around the transition from desktop to mobile and the introduction of featured snippets:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>\u201cI remain optimistic. \u2026 As a company, we realize the value of this ecosystem, and it\u2019s symbiotic. If there isn\u2019t a rich ecosystem making unique and useful content, what are you putting together and organizing? So we feel it.\u201d<\/li>\n<li>\u201cBut I understand the sentiment. It\u2019s a big change. These are disruptive moments. AI is a big platform shift. People are projecting out, and people are putting a lot into creating content. It\u2019s their businesses. So I understand the perspective [and] I\u2019m not surprised. We are engaging with a lot of players, both directly and indirectly, but I remain optimistic about how it\u2019ll actually play out.\u201d<\/li>\n<\/ul>\n<p><strong>Doomed businesses.<\/strong> Pichai was asked specifically about two sites that have loudly complained about losing 90+% of their Google traffic, including HouseFresh and Retro Dodo. <\/p>\n<ul>\n<li>\u201cIt\u2019s always difficult to talk about individual cases, and at the end of the day, we are trying to satisfy user expectations. Users are voting with their feet, and people are trying to figure out what\u2019s valuable to them. We are doing it at scale, and I can\u2019t answer on the particular site\u2026\u201d<\/li>\n<li>\u201cIt\u2019s not clear to me if that\u2019s a uniform trend. I have to look at data on an aggregate [basis], so anecdotally, there are always times when people have come in an area and said, \u2018Me, as a specific site, I have done worse.\u2019 But it\u2019s like an individual restaurant saying, \u2018I\u2019ve started getting fewer customers this year. People have stopped eating food,\u2019 or whatever it is. It\u2019s not necessarily true. Some other restaurant might have opened next door that\u2019s doing very well. So it\u2019s tough to say.\u201d<\/li>\n<li>\u201cYou may be making a secondary point about small sites versus more aggregating sites\u2026 Ironically, there are times when we have made changes to actually send more traffic to the smaller sites. Some of those sites that complain a lot are the aggregators in the middle. So should the traffic go to the restaurant that has created a website with their menus and stuff or people writing about these restaurants? These are deep questions. I\u2019m not saying there\u2019s a right answer.\u201d<\/li>\n<\/ul>\n<p><strong>Empathy.<\/strong> In an interesting moment, the tables were turned on Google, and Pichai was asked about how it felt when OpenAI transcribed over a million hours of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2024\/4\/6\/24122915\/openai-youtube-transcripts-gpt-4-training-data-google\">YouTube videos to train GPT-4<\/a>. The point being: Google is doing this same thing to millions of websites \u2013 taking their content, without permission, for profit. Pichai\u2019s responses:<\/p>\n<ul>\n<li>\u201cLook, be it website owners or content creators or artists, I can understand how emotional a transformation this is. \u2026\u201d<\/li>\n<li>\u201cThe way we have taken that <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach in many of these cases is to put the creator community as much at the center of it as possible. We\u2019ve long done that with <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>. Through it all, we are trying to figure out what the right ways to approach this.\u201d<\/li>\n<li>\u201c\u2026yes, I understand people\u2019s emotions about it. I definitely am very empathetic to how people are perceiving this moment.\u201d<\/li>\n<li>\u201cThrough this AI moment, over time, there\u2019ll be players who will do better by the content creators that support their platforms, and whoever does it better will emerge as the winner. I believe that to be a tenet of these things over time.\u201d<\/li>\n<\/ul>\n<p><strong>AI content and ranking.<\/strong> Google is in a unique position, where it helps generate AI content (via Gemini) that can be used to flood the web, with the goal of ranking in Search. Pichai said he thinks \u201cusing AI to produce content en masse without adding any value is not what users are looking for,\u201d adding:<\/p>\n<ul>\n<li>\u201cAnytime you have these disruptive platform shifts, you\u2019re going to go through a phase like this. I have seen that team invest so much. Our entire search quality team has been spending the last year gearing up our ranking systems, etc., to better get at what high-quality content is. If I take the next decade, [the] people who can do that better, who can sift through that, I think, will win out.\u201d<\/li>\n<\/ul>\n<p><strong>AI Overviews.<\/strong> Pichai continues to push the idea that AI Overviews are increasing Search usage. Pichai called it \u201cone of the most positive changes I\u2019ve seen in Search based on metrics.\u201d  <\/p>\n<ul>\n<li>\u201c\u2026In many cases, part of what is making people respond positively to AI Overviews is that the summary we are providing clearly adds value and helps them look at things they may not have otherwise thought about. If you\u2019re adding value at that level, I think people notice it over time, and I think that\u2019s the bar you\u2019re trying to meet. Our data would show, over 25 years, if you aren\u2019t doing something that users find valuable or enjoyable, they let us know right away. Over and over again we see that.\u201d<\/li>\n<\/ul>\n<p>While this may be true, it seems like it shouldn\u2019t be true, as I discussed in Google AI Overviews: More searches, less satisfaction. Pichai also completely avoided two questions about whether Google will make any of this data public, so people can verify whether Google\u2019s claims about AI Overview click-through rates and traffic are true.<\/p>\n<p><strong>A richer web.<\/strong> Pichai was asked what the web will look like in five years:<\/p>\n<ul>\n<li>\u201cI hope the web is much richer in terms of modality. Today, I feel like the way humans consume information is still not fully encapsulated in the web. Today, things exist in very different ways \u2014 you have webpages, you have YouTube, etc. But over time, I hope the web is much more multimodal, it\u2019s much richer, much more interactive. It\u2019s a lot more stateful, which it\u2019s not today.\u201d<\/li>\n<li>\u201cI view it as, while fully acknowledging the point that people may use AI to generate a lot of spam, I also feel every time there\u2019s a new wave of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, people don\u2019t quite know how to use it. When mobile came, everyone took webpages and shoved them into mobile applications. Then, later, people evolved [into making] really native mobile applications.\u201d<\/li>\n<li>\u201cThe way people use AI to actually solve new things, new use cases, etc. is yet to come. When that happens, I think the web will be much, much richer, too. So: dynamically composing a UI in a way that makes sense for you. Different people have different needs, but today you\u2019re not dynamically composing that UI. AI can help you do that over time. You can also do it badly and in the wrong way and people can use it shallowly, but there will be entrepreneurs who figure out an extraordinarily good way to do it, and out of it, there\u2019ll be great new things to come.\u201d<\/li>\n<\/ul>\n<p><strong>The interview.<\/strong> You can watch the interview or read the full transcript <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/24158374\/google-ceo-sundar-pichai-ai-search-gemini-future-of-the-internet-web-openai-decoder-interview\">on some tech news rag<\/a>.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ceo-empathetic-content-creators-search-wiped-out-440640\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic. We\u2019re in a disruptive moment, according to Alphabet and Google CEO Sundar Pichai. Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort&#8230;<\/p>\n","protected":false},"author":1,"featured_media":621234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/google-future-robots-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-621233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/621233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=621233"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/621233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/621234"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=621233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=621233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=621233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}