{"id":621438,"date":"2024-05-22T18:18:23","date_gmt":"2024-05-22T15:18:23","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-is-testing-special-snippet-treatment-for-reddit-search-results\/"},"modified":"2024-05-22T18:18:23","modified_gmt":"2024-05-22T15:18:23","slug":"google-is-testing-special-snippet-treatment-for-reddit-search-results","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-is-testing-special-snippet-treatment-for-reddit-search-results\/","title":{"rendered":"#Google is testing special snippet treatment for Reddit search results"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a359b1a5b0f4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a359b1a5b0f4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-is-testing-special-snippet-treatment-for-reddit-search-results\/#This_will_very_likely_lead_to_even_more_traffic_sent_by_Google_Search_to_Reddit\" >This will very likely lead to even more traffic sent by Google Search to Reddit.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"This_will_very_likely_lead_to_even_more_traffic_sent_by_Google_Search_to_Reddit\"><\/span>This will very likely lead to even more traffic sent by Google Search to Reddit.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle is testing a special treatment for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> snippets within the Google search results. Google is adding upvote and comment counts in various styles, in an effort to provide more information to the searcher about the Reddit thread.<\/p>\n<p><strong>What it looks like. <\/strong>I was sent screenshots from both <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/x.com\/Shubhamkhatwani\/status\/1793246055292633423\">Shubham Khatwani<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/x.com\/brodieseo\/status\/1793271314545078342\">Brodie Clark<\/a> of this in action \u2013 here are some of those screenshots:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1562\" height=\"868\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-serp-feature-1716380020.jpg.webp\" alt=\"Google Reddit Serp Feature 1716380020\" class=\"wp-image-440732\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-serp-feature-1716380020.jpg.webp 1562w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-serp-feature-1716380020-600x333.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-serp-feature-1716380020-800x445.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-serp-feature-1716380020-200x111.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-serp-feature-1716380020-768x427.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-serp-feature-1716380020-1536x854.jpg 1536w\" sizes=\"(max-width: 1562px) 100vw, 1562px\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"600\" alt=\"Google Reddit Sitelink Test Comments And Upvotes 1716389145\" class=\"wp-image-440733\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-1716389145-713x600.png.webp 713w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-1716389145-401x338.png.webp 401w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-1716389145-134x113.png.webp 134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-1716389145-768x647.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-1716389145.png.webp 817w\" data-lazy-sizes=\"(max-width: 713px) 100vw, 713px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-1716389145-713x600.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-1716389145-713x600.png.webp\" alt=\"Google Reddit Sitelink Test Comments And Upvotes 1716389145\" class=\"wp-image-440733\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-1716389145-713x600.png.webp 713w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-1716389145-401x338.png.webp 401w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-1716389145-134x113.png.webp 134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-1716389145-768x647.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-1716389145.png.webp 817w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\"><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"380\" alt=\"Google Reddit Sitelink Test Comments And Upvotes Var 3 1716389145\" class=\"wp-image-440734\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-var-3-1716389145.png.webp 778w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-var-3-1716389145-600x293.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-var-3-1716389145-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-var-3-1716389145-768x375.png.webp 768w\" data-lazy-sizes=\"(max-width: 778px) 100vw, 778px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-var-3-1716389145.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"380\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-var-3-1716389145.png.webp\" alt=\"Google Reddit Sitelink Test Comments And Upvotes Var 3 1716389145\" class=\"wp-image-440734\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-var-3-1716389145.png.webp 778w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-var-3-1716389145-600x293.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-var-3-1716389145-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-sitelink-test-comments-and-upvotes-var-3-1716389145-768x375.png.webp 768w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\"><\/figure>\n<p><strong>Why special treatment. <\/strong>It is unclear why these search results from Reddit are getting special treatment. We know Google signed a content deal with Reddit a few months back to have deeper access to its content. Maybe Google is using this additional data to enhance the search results for Reddit.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Of course, we also know Reddit is currently ranking incredibly well for everything and anything in Google Search \u2013 so it is not like Reddit needs the special treatment.<\/p>\n<p><strong>Why we care. <\/strong>This is just one more change that may help Reddit see an increase in even more traffic from Google Search. Of course, this may also be a useful and relevant feature for searchers to see within the Google Search results. But any special user interface changes in Google\u2019s search results do give that site that gets those treatments an advantage and likely results in a higher click through rate.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Barry Schwartz<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics. Barry can be followed <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on Twitter here<\/a>.                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-is-testing-special-snippet-treatment-for-reddit-search-results-440729\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This will very likely lead to even more traffic sent by Google Search to Reddit. Google is testing a special treatment for Reddit snippets within the Google search results. Google is adding upvote and comment counts in various styles, in an effort to provide more information to the searcher about the Reddit thread. What it&#8230;<\/p>\n","protected":false},"author":1,"featured_media":621439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-reddit-splatter-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147868,150134,78070],"class_list":["post-621438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-seo","tag-search-features","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/621438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=621438"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/621438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/621439"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=621438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=621438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=621438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}