{"id":621516,"date":"2024-05-23T00:05:43","date_gmt":"2024-05-22T21:05:43","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/advertisers-react-to-underwhelming-google-marketing-live-2024\/"},"modified":"2024-05-23T00:05:43","modified_gmt":"2024-05-22T21:05:43","slug":"advertisers-react-to-underwhelming-google-marketing-live-2024","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/advertisers-react-to-underwhelming-google-marketing-live-2024\/","title":{"rendered":"#Advertisers react to \u2018underwhelming\u2019 Google Marketing Live 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a29da1e3fd4f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a29da1e3fd4f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/advertisers-react-to-underwhelming-google-marketing-live-2024\/#Here_are_some_of_the_reactions_from_PPC_experts_following_the_many_updates_announced_at_Google_Marketing_Live_2024\" >Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/advertisers-react-to-underwhelming-google-marketing-live-2024\/#AI_and_Automation\" >AI and Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/advertisers-react-to-underwhelming-google-marketing-live-2024\/#Performance_Max_PMax\" >Performance Max (PMax)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/advertisers-react-to-underwhelming-google-marketing-live-2024\/#B2B_and_Lead_Generation\" >B2B and Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/advertisers-react-to-underwhelming-google-marketing-live-2024\/#Visual_and_Shopping_Ads\" >Visual and Shopping Ads<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Here_are_some_of_the_reactions_from_PPC_experts_following_the_many_updates_announced_at_Google_Marketing_Live_2024\"><\/span>Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAdvertisers haven\u2019t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024.<\/p>\n<p>There have been mixed emotions around the many AI updates (<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/borisbeceric\/\">Boris Beceric<\/a> used AI to count the number of AI mentions \u2013 101). Performance Max updates fell on the positive end; B2B being overlooked upset others; and lots more emotions fell in between.<\/p>\n<p>Here\u2019s a summary of some of the reaction to GML 2024 from nine experts:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-ai-and-automation\"><span class=\"ez-toc-section\" id=\"AI_and_Automation\"><\/span>AI and Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/amaliafowler?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAUmCwMBfRuyq8SxaHFZyctEWA6J1vyxQwI&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BsTkF%2BGkwQaKDuIR6FMI03A%3D%3D\">Amalia Fowler<\/a>, founder, Good AF Consulting:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI was confused by the declaration that AI is not replacing the marketer later followed by AI being able to do marketing strategy. The \u2018control\u2019 narrative felt like lip service, but a couple updates do speak to hearing advertisers\u2019 concerns.<\/p>\n<p>\u201cWe are in an age of automation and AI, and by definition machine learning requires volume to learn, which, in the case of Google Ads, requires budget. This tells me that advertisers with minimum budgets need to wait to use Google Ads or divert more funds to Google Ads and small businesses need to carefully consider their marketing strategies from a holistic point of view.<\/p>\n<p>\u201cA lot of the products mentioned require data from elsewhere \u2013 pulling in text examples or leveraging feed creative. Garbage in, garbage out.<\/p>\n<p>\u201cUpdates felt like slightly more advanced versions of last year\u2019s GML.\u201d\n<\/p><\/blockquote>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jeremykbkrantz\/\">Jeremy Krantz<\/a>, director of paid search, Compound Growth Marketing:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe live Ai prototype felt like a rushed response to ChatGPT 4o and everything else pertaining to ai and pmax was very much expected.<\/p>\n<p>\u201cOverall GML 2024 felt very underwhelming, especially when looking at it from a B2B lens. There were no surprises or anything that was unexpected that was announced.<\/p>\n<p>\u201cHopefully B2B comes into focus at some point because as of right now we\u2019re once again completely ignored.\u201d\n<\/p><\/blockquote>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sarahstemen\/\">Sarah Stemen<\/a>, founder, Sarah Stemen LLC:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAI asset production in Pmax can be incredibly powerful for rapid testing. I believe the real power in this feature will be the combination of AI assets + Asset Level reporting<\/p>\n<p>Ads in AI overviews was inevitable, as overviews occupy significant space and present numerous commercial opportunities.<\/p>\n<p>The delivery came across unclear. It seems like Google doesn\u2019t know how to do this yet.<\/p>\n<p>For turning images into videos when Google creates a video in Pmax, isn\u2019t this essentially what\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening?<\/p>\n<p>It seemed to me like a variation of an existing process, but perhaps that\u2019s just my perspective. I would love to hear your thoughts on if this is actually new or another spin.\u201d\n<\/p><\/blockquote>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/navahhopkins?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAALhXhoB5-Uc_9_791hQ9qzSrgGmsB82A1I&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BwmlU32fKSa2i6sp%2F4hvdSQ%3D%3D\">Navah Hopkins<\/a>, brand evangelist, Optmyzr:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThere are several updates that apply to B2B\/Lead gen: Image to video ads, brand controls, Demand Gen lookalikes needing only 100 users, profit bidding, and ads serving in AI overviews.\u201d\n<\/p><\/blockquote>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nikigrant\/\">Niki Grant<\/a>, partner support director, ClickTech Solution:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI\u2019m sure we all knew GML would be full of AI updates, and features such as brand guidelines are a step in the right direction for advertisers riding the AI wave who still want to maintain some control over their presence.\u00a0<\/p>\n<p>\u201cNew visual formats will be interesting as Google continues to diversify away from the world of text ads, in particular brand profiles, which offers a fresh way to summarize your brand to customers; it\u2019s nice to see something that looks genuinely different rather than a variation of what we\u2019re used to<\/p>\n<p>\u201cProfit optimization goals in Performance Max sound particularly significant, as advertisers strive to optimize towards real-world bottom line metrics rather than \u2018<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> metrics\u2019; I\u2019m keen to find out how much data these goals will require to function, and whether smaller advertisers will be sidelined as a result.\u201d\n<\/p><\/blockquote>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/larsmaat\/\">Lars Maat (Founder of Maatwerk Online):<\/a><\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThis [Meridian] could be \u2018a thing\u2019. In my opinion Meridian is not for all advertisers. MMM is something really \u2018difficult\u2019 and complex and I don\u2019t think the majority of the advertisers are ready for this. Agencies, ok. Big advertisers, ok. But the small companies? Not so<\/p>\n<p>About Ads being matched to the content in the AI overview \u2013\u00a0\u2018something that was already known right? This was coming for us at the point SGE was launched.&#8217;\u201d\n<\/p><\/blockquote>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/neptunemoon\/\">Julie Friedman Bacchini (Founder of Neptune Moon):<\/a><\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This conversational AI grates. Just me?<\/p>\n<p>Advertisers don\u2019t need \u201cdemocratizing of content creation.\u201d We need ad solutions that let us reach people who want to buy what we are selling.<\/p>\n<p>So, Gen AI still makes mistakes, so don\u2019t get mad when it does in your account\u2026<\/p>\n<p>Google\u2019s Gemini AI cannot generate people or product images, so keep that in mind everyone. The examples do not reflect this.<\/p>\n<p>So if human input is essential, how can the generative AI predict performance ahead of anything running?\n<\/p><\/blockquote>\n<h2 class=\"wp-block-heading\" id=\"h-performance-max-pmax\"><span class=\"ez-toc-section\" id=\"Performance_Max_PMax\"><\/span>Performance Max (PMax)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Fowler:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The list of 100 users for lookalike is the most important one to me here, followed by brand controls in regards to PMax placements.\u00a0\n<\/p><\/blockquote>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ppcscott\/\">Scott Carruthers (Head of PPC at Journey further):<\/a><\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>More insights for Performance Max \u2013 asset level reporting etc (isn\u2019t this what we\u2019ve all been waiting for?!)<\/p>\n<p>Linking YouTube creator accounts to Ads accounts \u2013 being able to promote UGC is huge, and Google have been lacking in this area versus other platforms. YT ads are sure to gain more traction with better links \/ support of creators.\n<\/p><\/blockquote>\n<p><strong>Bacchini:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Asset level reporting and YouTube exclusions are a welcome addition to PMax.<\/p>\n<p>A 10% improvement for broad match?\u00a0 That bar was low (check your query reports y\u2019all).\n<\/p><\/blockquote>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jyllsaskingales\/\"><strong>Jyll Saskin-Gales<\/strong> (Google Ads Coach at Learn with Jyll):<\/a><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>While the \u201cPower Pair\u201d proclamation of Search + PMax is a good sales narrative, PMax is very obviously the way forward in this multimodal environment.\n<\/p><\/blockquote>\n<h2 class=\"wp-block-heading\" id=\"h-b2b-and-lead-generation\"><span class=\"ez-toc-section\" id=\"B2B_and_Lead_Generation\"><\/span>B2B and Lead Generation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Krantz:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Overall GML 2024 felt very underwhelming, especially when looking at it from a B2B lens. There were no surprises or anything that was unexpected that was announced.<\/p>\n<p>Hopefully B2B comes into focus at some point because as of right now we\u2019re once again completely ignored\n<\/p><\/blockquote>\n<p><strong>Gales:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Tons of Shopping &amp; Commerce announcements. As Harrison Jack Hepp hilariously posted already, not a single bone for lead generation objectives and\/or B2B advertisers\n<\/p><\/blockquote>\n<h2 class=\"wp-block-heading\" id=\"h-visual-and-shopping-ads\"><span class=\"ez-toc-section\" id=\"Visual_and_Shopping_Ads\"><\/span>Visual and Shopping Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Stemen:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Virtual try on, 3D product images is interesting because, while we already have similar solutions, any enhancement in the shopper\u2019s experience is a net positive, in my opinion.<\/p>\n<p>Interested in virtual try-on and 3D product images enhancing shopper experience.<\/p>\n<p>For turning images into videos, when Google creates a video in Pmax, isn\u2019t this essentially what\u2019s happening?<\/p>\n<p>It seemed to me like a variation of an existing process, but perhaps that\u2019s just my perspective. I would love to hear your thoughts on if this is actually new or another spin.\n<\/p><\/blockquote>\n<p><strong>Gales:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>How do you compete against TikTok Shop, Amazon, Pinterest and more? Google Lens Search &amp; Circle to Search.\n<\/p><\/blockquote>\n<p><strong>Grant:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Whilst the developments in Shopping formats sound innovative, it remains to be seen how many advertisers outside of huge brands find AI-driven Shopping formats a help in reducing production cost, or a hindrance with yet-to-be-seen nuance and implications. In the meantime, I\u2019m looking forward to seeing how various brands decide to use \u2018stickers\u2019 on their YouTube Shorts!\n<\/p><\/blockquote>\n<p><strong>Bacchini:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Shopping ads are going to start pulling review text into your ads???? Is there any control over this?<\/p>\n<p>Some things from last year acting like they are new too? The image &amp; video stuff specifically.<\/p>\n<p>Overall, the comments reflect a mix of cautious optimism about specific updates and significant skepticism about the broader relevance and innovation of GML 2024, particularly for B2B and smaller advertisers.\n<\/p><\/blockquote>\n<p><strong>Why we care. <\/strong>Advertisers are pleased with some of the new updates, but they are growing tired of frequent AI-driven changes. Smaller brands, in particular, are looking for better updates and a clearer understanding of how these changes will affect their performance. This need has not been addressed yet.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/advertisers-react-google-marketing-live-2024-440740\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024. Advertisers haven\u2019t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. There have been mixed emotions around the many AI updates (Boris Beceric used AI to count the number of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":621517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/SEL-Blog-14-800x458.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,137534,107942],"class_list":["post-621516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-platforms","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/621516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=621516"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/621516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/621517"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=621516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=621516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=621516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}