{"id":621560,"date":"2024-04-01T20:04:58","date_gmt":"2024-04-01T17:04:58","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-power-list-ryan-reynolds-2\/"},"modified":"2024-04-01T20:04:58","modified_gmt":"2024-04-01T17:04:58","slug":"the-power-list-ryan-reynolds-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-power-list-ryan-reynolds-2\/","title":{"rendered":"#The Power List: Ryan Reynolds"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e13fcb952f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e13fcb952f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-power-list-ryan-reynolds-2\/#Get_the_Best_of_Macleans_straight_to_your_inbox\" >Get the Best of Maclean\u2019s straight to your inbox.<\/a><\/li><\/ul><\/nav><\/div>\n<div>\n<div class=\"wp-block \">\n<div class=\"relative ad-free-zone\">\n<div class=\"w-screen overflow-hidden -mt-20\">\n<div class=\"tablet:h-[calc(100svh)] overflow-hidden flex flex-col-reverse tablet:grid tablet:grid-cols-2 bg-white text-dark tablet:text-dark tablet:bg-white tablet:border-b-1 border-b-grey-light\">\n<div class=\"grid place-content-center tablet:pt-40 px-20 tablet:pl-10\">\n<div class=\" text-dark w-full max-w-[600px] mx-auto tablet:max-w-[640px] py-20 tablet:px-40 tablet:p-40 bg-opacity-100 tablet:bg-opacity-[var(--bg-opacity)] text-center\">\n<div class=\"text-grey leading-smm text-smm tablet:text-base tablet:leading-smxl font-lightmedium font-sans mb-10\">He\u2019s pumping out billion-dollar companies alongside his billion-dollar <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a>\u2014and he\u2019s our No. 1 business tycoon\n<\/div>\n<p><span class=\" text-dark author text-xs leading-xs whitespace-break-spaces\">BY COURTNEY SHEA<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"tablet:row-start-auto row-start-1 tablet:h-[calc(100svh)]\"><img alt=\"\" fetchpriority=\"high\" width=\"2400\" height=\"2400\" decoding=\"async\" data-nimg=\"1\" class=\"w-full h-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 834px) 50vw, (max-width: 1024px) 80vw, 100vw\" srcset=\"\/_next\/image\/?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Ryan-Reynolds_feature_jpg-2400x2400.jpg&amp;w=384&amp;q=80 384w, \/_next\/image\/?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Ryan-Reynolds_feature_jpg-2400x2400.jpg&amp;w=640&amp;q=80 640w, \/_next\/image\/?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Ryan-Reynolds_feature_jpg-2400x2400.jpg&amp;w=750&amp;q=80 750w, \/_next\/image\/?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Ryan-Reynolds_feature_jpg-2400x2400.jpg&amp;w=828&amp;q=80 828w, \/_next\/image\/?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Ryan-Reynolds_feature_jpg-2400x2400.jpg&amp;w=1080&amp;q=80 1080w, \/_next\/image\/?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Ryan-Reynolds_feature_jpg-2400x2400.jpg&amp;w=1200&amp;q=80 1200w, \/_next\/image\/?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Ryan-Reynolds_feature_jpg-2400x2400.jpg&amp;w=1920&amp;q=80 1920w, \/_next\/image\/?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Ryan-Reynolds_feature_jpg-2400x2400.jpg&amp;w=2048&amp;q=80 2048w, \/_next\/image\/?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Ryan-Reynolds_feature_jpg-2400x2400.jpg&amp;w=3840&amp;q=80 3840w\" src=\"https:\/\/macleans.ca\/_next\/image\/?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Ryan-Reynolds_feature_jpg-2400x2400.jpg&amp;w=3840&amp;q=80\"\/><\/p>\n<p><span class=\"all-small-caps text-grey\"> <!-- -->Photograph by Magdalena Wosinska\/Trunk Archive<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flex justify-end\">\n<p><span class=\"all-small-caps text-grey\"> <!-- -->Photograph by Magdalena Wosinska\/Trunk Archive<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"max-w-[640px] mx-auto pb-20 px-20 pt-20\">\n<div class=\"mb-8 flex gap-6\">\n<div class=\"relative inline-block\"><button aria-label=\"Sharing Button\" class=\"rounded-xl border border-grey-light px-12 py-6 hover:bg-grey-lighter transition-colors\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"none\"><g clip-path=\"url(#share_svg__a)\"><path stroke=\"#121212\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M2.419 15.525c1.286-1.37 4.661-4.275 9.458-4.275V15l6.25-6.25-6.25-6.25v3.75c-4.125 0-9.413 3.941-10 9.027a.313.313 0 0 0 .542.248\"\/><\/g><defs><clippath id=\"share_svg__a\"><path fill=\"#fff\" d=\"M0 0h20v20H0z\"\/><\/clippath><\/defs><\/svg><\/button><\/p>\n<div class=\"fixed laptop:absolute max-laptop:bottom-0 laptop:top-[calc(100%+20px)] left-0 right-0 laptop:right-auto w-full laptop:w-[190px] p-20 rounded-lg bg-white font-sans shadow-[0px_0px_10px_rgba(0,0,0,0.15)] invisible\">\n<ul class=\"list-none p-0\">\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span>Copy Link<\/span><\/button><\/li>\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span>Email<\/span><\/button><\/li>\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/span><\/button><\/li>\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span>X<\/span><\/button><\/li>\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span>LinkedIn<\/span><\/button><\/li>\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span>Whats<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a><\/span><\/button><\/li>\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span>Reddit<\/span><\/button><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"uppercase text-xs leading-normal font-sans text-grey font-lightmedium\">April 1, 2024<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"has-drop-cap     undefined\"><strong>Ryan Reynolds never set out<\/strong> to be one of Hollywood\u2019s most bankable venture capitalists. As the story goes, the actor made his first big investment play buying ownership interest in Aviation Gin in 2018, after he tried the product and it was <em>just that good<\/em>. Celebrity-backed booze brands are as common as celebrity Ozempic prescriptions, but the difference is that Reynolds didn\u2019t just put his face on the product\u2014he also rolled up the sleeves of his superhero suit and got involved. Taking charge of Aviation\u2019s branding efforts, he produced cheeky, self-deprecating ads that put an unknown alcohol brand on the map (i.e., trending on Twitter) and drove profits up by 100 per cent the following year. In a spot explaining why his product tastes so darn good, a familiar voice explains, \u201cThe citrus fruits are misted using only the tears of Aviation\u2019s owner: me, Ryan Reynolds.\u201d Make that the former owner. He sold Aviation to the U.K. booze baron Diageo for US$610 million in 2020, but the new owners have kept him on as a brand ambassador. Like Reynolds, they know a good investment when they see it.\u00a0<\/p>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"     undefined\">And yes, we\u2019re talking about <em>that<\/em> Ryan Reynolds. The Vancouver-born actor once best known for his plasticine face and teflon pecs has spent the last few years accumulating an investment portfolio more impressive than his IMDb page\u2014which is really saying something since <em>Deadpool<\/em>, the anti-Marvel Marvel franchise that Reynolds stars in and co-produces, is among the most successful movie brands of all time. And Reynolds is one of the only reasons it got made. 20th Century Fox only agreed to finance it after his DIY and entirely NSFW teaser went viral. He later oversaw the movie\u2019s unconventional marketing efforts: an expletive-laced endorsement from Betty White and an appearance at the 2016 Super Bowl, where Reynolds served chimichangas (Deadpool\u2019s favourite food) out of a food truck.<\/p>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"     undefined\">In 2018, he co-founded Maximum Effort, a production company specializing in the same sort of scrappy, internet-sticky content that had propelled <em>Deadpool<\/em> to the top of the box office. (The Aviation Gin ad was among its first projects.) He repeated the process the following year, buying into Mint Mobile, a little-known discount telecom company whose revenue increased by 50,000 per cent under its new owner. Again, formerly speaking. Reynolds sold Mint to T-Mobile for $1.35 billion in 2023. He has landed on a winning strategy. After starting in the sexy world of alcohol, he has shifted his investments toward companies that might seem social-media retardant\u20141Password (a Toronto-based cybersecurity startup), Nuvei (a Quebec payment solutions firm), Wrexham AFC (a British football club), Titan Caskets (a Boston company that is exactly what it sounds like)\u2014and created the kind of consumer enthusiasm usually reserved for the newest flavour of White Claw. His net worth is around $350 million.<\/p>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"     undefined\">What did Reynolds know about fintech? Or cryptography? Or British football? Not much. But he understood the power of relationships. \u201cWhen you create emotional investment, you not only create affinity, but also resilience for a brand that can help you through ups and downs,\u201d he told <em>Mad Money<\/em>\u2019s Jim Cramer after the sale of Mint Mobile. It\u2019s all just storytelling, whether it\u2019s a feature film or a 30-second YouTube spot or his own Instagram account (over 51 million sets of eyeballs that will believe in any product he does).\u00a0<\/p>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"     undefined\">Reynolds\u2019s perfectly calibrated personal brand is the driving force behind everything: the <em>aw shucks<\/em> family guy whose punchlines focus on pants-crapping, the wide-eyed Vancouver boy with Silicon Valley savvy, a khakis-wearing everyman whose spouse was just at the Super Bowl with Taylor Swift. \u201cHas anyone seen my wife?\u201d he posted on Instagram as Blake Lively sat side by side with Swift, a good example of the kind of self-referential wink that underpins so much of Reynolds\u2019s best content.\u00a0<\/p>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"     undefined\">In the age of authenticity, he understands that there\u2019s nothing authentic about the life he\u2019s landed in. So why not lean in? His 2019 commercial for a new Samsung flatscreen was also a trailer for his new movie, <em>Six Underground,<\/em> which paused halfway through to run an Aviator Gin ad. The Wrexham football team wore their Aviator Gin kits in an ad for 1Password (which is also a Wrexham team sponsor). An Instagram post promoting the new <em>Deadpool &amp; Wolverine<\/em> movie trailer featured Taylor Swift\u2013style friendship bracelets emblazoned with the names of the two Marvel tough guys. Get it? Reynolds does. And now millions of Swifties are obsessing over the possibility of a Taylor cameo in the new movie. A bunch of marketing wonks might use terms like synergy or brand alignment. But Reynolds is just a guy who invests in brands that he believes in. As long as the world stays invested in him, it\u2019s a winning strategy.<\/p>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<figure class=\"wp-block-image aligndefault \"><img alt=\"alt tag missing\" loading=\"lazy\" width=\"600\" height=\"400\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"\"\/><figcaption class=\"w-full text-left\"\/><\/figure>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"     undefined\">This story appears in the May issue of\u00a0<em>Maclean\u2019s<\/em>. You can buy the issue\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/canadianmags.ca\/products\/macleans-may-2024\">here<\/a>\u00a0or subscribe to the magazine\u00a0here.<\/p>\n<\/div>\n<div class=\"wp-block \">\n<div class=\"ad-free-zone laptop:px-0\">\n<div class=\"max-w-screen-desktop mx-auto px-20 tablet:px-40\">\n<div class=\"wp-newsletter-signup max-w-screen-desktop mx-auto w-full py-20 my-20 tablet:my-40 tablet:py-80&#10;          border-t-3 tablet:border-t-[6px] border-dark bg-white\">\n<div class=\"flex flex-col tablet:flex-row max-w-[800px] w-full mx-auto tablet:items-center\">\n<div class=\"flex flex-col tablet:w-7\/12 space-y-10 text-center tablet:text-left px-20\">\n<h2 class=\"text-red\"><span class=\"ez-toc-section\" id=\"Get_the_Best_of_Macleans_straight_to_your_inbox\"><\/span>Get the Best of <em>Maclean\u2019s<\/em> straight to your inbox.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"newsletter-subtitle font-sans text-sm leading-xm tablet:leading-smm font-lightmedium text-grey\">Sign up for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, commentary, analysis and promotions. Join 80,000+ Canadian readers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/macleans.ca\/society\/the-power-list-ryan-reynolds\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>He\u2019s pumping out billion-dollar companies alongside his billion-dollar movies\u2014and he\u2019s our No. 1 business tycoon BY COURTNEY SHEA Photograph by Magdalena Wosinska\/Trunk Archive Photograph by Magdalena Wosinska\/Trunk Archive Copy Link Email Facebook X LinkedIn WhatsApp Reddit April 1, 2024 Ryan Reynolds never set out to be one of Hollywood\u2019s most bankable venture capitalists. As the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":621561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/cms.macleans.ca\/wp-content\/uploads\/2024\/04\/1.-Ryan-Reynolds_feature_jpg-scaled.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-621560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/621560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=621560"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/621560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/621561"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=621560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=621560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=621560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}