{"id":621568,"date":"2024-05-23T15:00:00","date_gmt":"2024-05-23T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/survey-shoppers-open-to-using-ai-search-to-discover-products\/"},"modified":"2024-05-23T15:00:00","modified_gmt":"2024-05-23T12:00:00","slug":"survey-shoppers-open-to-using-ai-search-to-discover-products","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/survey-shoppers-open-to-using-ai-search-to-discover-products\/","title":{"rendered":"#Survey: Shoppers open to using AI search to discover products"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a367f47dd197\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a367f47dd197\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/survey-shoppers-open-to-using-ai-search-to-discover-products\/#55_of_consumers_believe_generative_AI_search_engines_could_make_it_easier_to_discover_products_and_services\" >55% of consumers believe generative AI search engines could make it easier to discover products and services.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"55_of_consumers_believe_generative_AI_search_engines_could_make_it_easier_to_discover_products_and_services\"><\/span>55% of consumers believe generative AI search engines could make it easier to discover products and services.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nSearch engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land.<\/p>\n<p><strong>Why we care.<\/strong> Search marketers tend to look at search much differently than everyday Google Search users. So it\u2019s interesting to see what consumers know and think about AI-powered search. The data is a good reminder that user behavior is always slow to change, so don\u2019t expect a quick transition from Classic Search to AI Search.<\/p>\n<p><strong>By the numbers. <\/strong>Some interesting findings from Botify\u2019s survey:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>44% of respondents were familiar with generative search \u2013 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it.<\/li>\n<li>37% of respondents tried an AI-driven search engine and found the results more satisfying.<\/li>\n<li>34% said the way they search on AI Search hasn\u2019t changed; 28% said they make \u201cmore detailed\u201d search queries; 9% said they write longer prompts.<\/li>\n<li>56% of respondents, when asked to choose between two results pages for the same query, preferred AI-generated results over traditional search results.<\/li>\n<\/ul>\n<p><strong>Online shopping.<\/strong> Forty-one percent of respondents said the top reason for using AI search was for online shopping. Other top reasons to use it were for keeping up with the latest <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> (19%) and seeking health-related information (12%).<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1300\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/consider-search-engine-incorporating-ai-generated-results-scaled.jpg.webp\" alt=\"In which instances would you consider using search engines that incorporate AI-generated results?\" class=\"wp-image-440754\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/consider-search-engine-incorporating-ai-generated-results-scaled.jpg.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/consider-search-engine-incorporating-ai-generated-results-532x338.jpg.webp 532w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/consider-search-engine-incorporating-ai-generated-results-800x508.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/consider-search-engine-incorporating-ai-generated-results-178x113.jpg.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/consider-search-engine-incorporating-ai-generated-results-768x488.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/consider-search-engine-incorporating-ai-generated-results-1536x975.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/figure>\n<ul>\n<li>Meanwhile, a majority of respondents (55%) said \u201cYes,\u201d they believe search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1300\" alt=\"Do you believe that search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services online?\" class=\"wp-image-440753\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-scaled.jpg.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-532x338.jpg.webp 532w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-800x508.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-178x113.jpg.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-768x488.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-1536x975.jpg 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-scaled.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1300\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-scaled.jpg.webp\" alt=\"Do you believe that search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services online?\" class=\"wp-image-440753\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-scaled.jpg.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-532x338.jpg.webp 532w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-800x508.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-178x113.jpg.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-768x488.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-engines-ai-results-discover-product-services-1536x975.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p><strong>Faster answers. <\/strong>While 36% of respondents haven\u2019t used AI search, 25% of consumers have \u2013 and mainly to test out the new <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>.<\/p>\n<ul>\n<li>Meanwhile, 17% said their top reason for using AI-powered search was because the chatbot-style results helped them find answers faster.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1298\" alt=\"If you have used search engines that incorporate AI-generated results, what is your top reason for doing so?\" class=\"wp-image-440755\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-scaled.jpg.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-533x338.jpg.webp 533w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-800x507.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-178x113.jpg.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-768x487.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-1536x974.jpg 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-scaled.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1298\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-scaled.jpg.webp\" alt=\"If you have used search engines that incorporate AI-generated results, what is your top reason for doing so?\" class=\"wp-image-440755\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-scaled.jpg.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-533x338.jpg.webp 533w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-800x507.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-178x113.jpg.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-768x487.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/reason-using-search-engine-ai-generated-results-1536x974.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p><strong>About the survey. <\/strong>The data was collected by Dynata, an independent market research company, on behalf of Botify. The survey of 1,000 US respondents, aged 18+, was conducted in February. <\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/survey-shoppers-ai-search-product-discovery-440750\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>55% of consumers believe generative AI search engines could make it easier to discover products and services. Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers&#8230;<\/p>\n","protected":false},"author":1,"featured_media":621569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/robot-online-shopping-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[149397,78093,78070],"class_list":["post-621568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence-optimization-aio","tag-ecommerce","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/621568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=621568"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/621568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/621569"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=621568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=621568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=621568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}