{"id":621620,"date":"2024-05-23T21:58:46","date_gmt":"2024-05-23T18:58:46","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tiktok-debuts-ai-powered-ad-automation-tools\/"},"modified":"2024-05-23T21:58:46","modified_gmt":"2024-05-23T18:58:46","slug":"tiktok-debuts-ai-powered-ad-automation-tools","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tiktok-debuts-ai-powered-ad-automation-tools\/","title":{"rendered":"#TikTok debuts AI-powered ad automation tools"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27b3c2c2a87\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27b3c2c2a87\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tiktok-debuts-ai-powered-ad-automation-tools\/#The_AI-powered_ad_tools_and_automation_capabilities_will_help_brands_with_centralizing_ad_creative_and_measurement_scriptwriting_and_more\" >The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_AI-powered_ad_tools_and_automation_capabilities_will_help_brands_with_centralizing_ad_creative_and_measurement_scriptwriting_and_more\"><\/span>The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nTikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create effective ads at scale on the viral video platform.<\/p>\n<p><strong>The big picture. <\/strong>TikTok is leaning into AI and automated ad tech as it looks to cement itself as more than just a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> platform, but as a key \u201cbusiness partner\u201d driving sales and ROI for brands.<\/p>\n<p><strong>New tools rundown.<\/strong> Four tools to take note of:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li><strong>TikTok One<\/strong> \u2013 A centralized hub giving advertisers access to creators, creative tools, partners and measurement capabilities.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"380\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-23-at-15.40.14-800x380.png.webp\" alt=\"Screenshot 2024 05 23 At 15.40.14\" class=\"wp-image-442516\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-23-at-15.40.14-800x380.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-23-at-15.40.14-600x285.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-23-at-15.40.14-200x95.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-23-at-15.40.14-768x365.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-23-at-15.40.14.png.webp 1262w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<ul>\n<li><strong>TikTok Symphony<\/strong> \u2013 An umbrella for TikTok\u2019s AI ad tools, including support for:\n<ul>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">Script<\/a> writing<\/li>\n<li>Video production<\/li>\n<li>Creative asset optimization<\/li>\n<\/ul>\n<\/li>\n<li><strong>Automated ad optimization<\/strong>. Using AI to optimize ad creative, targeting, budgets and more to hit set campaign goals like purchases or awareness.<\/li>\n<li><strong>TikTok shop automation<\/strong>. AI tools to optimize ad spend, bidding, creative and other e-commerce costs for TikTok Shop ads.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"600\" alt=\"Brand Profile Visual Showcase 2048x1625 1\" class=\"wp-image-442517\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1-756x600.png.webp 756w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1-426x338.png.webp 426w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1-142x113.png.webp 142w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1-768x609.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1-1536x1219.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1.png.webp 2048w\" data-lazy-sizes=\"(max-width: 756px) 100vw, 756px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1-756x600.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1-756x600.png.webp\" alt=\"Brand Profile Visual Showcase 2048x1625 1\" class=\"wp-image-442517\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1-756x600.png.webp 756w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1-426x338.png.webp 426w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1-142x113.png.webp 142w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1-768x609.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1-1536x1219.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/brand-profile-visual-showcase-2048x1625-1.png.webp 2048w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\"><\/figure>\n<p><strong>Why we care.<\/strong> TikTok is a powerful platform for driving sales and ROI. These new AI and automation tools can significantly enhance ad creation and effectiveness.<\/p>\n<p><strong>What they\u2019re saying.<\/strong> Adrienne Lahens, TikTok\u2019s global head of creator marketing solutions, said:<\/p>\n<ul>\n<li>\u201cWe\u2019re building for the future of creative, and we\u2019re inviting brands to come and test and learn with us.\u201d <\/li>\n<\/ul>\n<p><strong>Early results.<\/strong> An Ohio wellness brand piloting <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adweek.com\/social-marketing\/tiktok-unveils-new-self-serve-and-ai-powered-ad-automation-tools\/\">TikTok\u2019s Shop automation<\/a> tools saw 136% higher sales and 4x higher ROI while saving 10 hours per week, TikTok claims.<\/p>\n<p><strong>U.S. ban.<\/strong> TikTok declined to comment on whether advertising has been impacted by the threat of a potential U.S. ban over data security concerns.<\/p>\n<p><strong>The bottom line.<\/strong> TikTok is making an aggressive push into AI-driven ad automation as it tries to position itself as an essential sales and marketing channel rivaling Google and ad tech players.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/tiktok-debuts-ai-powered-ad-automation-tools-442510\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more. TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create effective ads at scale on the viral video platform. The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":621621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/SEL-Blog-15-800x457.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[137534,107942,47912],"class_list":["post-621620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-platforms","tag-ppc","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/621620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=621620"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/621620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/621621"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=621620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=621620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=621620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}