{"id":622363,"date":"2024-05-29T22:59:28","date_gmt":"2024-05-29T19:59:28","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-responds-to-leak-documentation-lacks-context\/"},"modified":"2024-05-29T22:59:28","modified_gmt":"2024-05-29T19:59:28","slug":"google-responds-to-leak-documentation-lacks-context","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-responds-to-leak-documentation-lacks-context\/","title":{"rendered":"#Google responds to leak: Documentation lacks context"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a289a21cccd7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a289a21cccd7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-responds-to-leak-documentation-lacks-context\/#Google_wont_comment_on_the_specific_elements_in_the_document_in_order_to_keep_its_ranking_system_safe_and_secure\" >Google won&#8217;t comment on the specific elements in the document, in order to keep its ranking system safe and secure.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_wont_comment_on_the_specific_elements_in_the_document_in_order_to_keep_its_ranking_system_safe_and_secure\"><\/span>Google won&#8217;t comment on the specific elements in the document, in order to keep its ranking system safe and secure.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nThe search community is still unpacking and processing the huge reveal of the Google Search ranking documents that were made public yesterday morning.  Everyone has been asking, why has Google not commented on the leak.  Well, Google has finally commented \u2013 we spoke to a Google spokesperson about the data leak. <\/p>\n<p><strong>Google told us. <\/strong>Google told us that there are a lot of assumptions being published based on the data leak that are being taken out of context, that are incomplete and added that search ranking signals are constantly changing. This is not to say Google\u2019s core rankings principles change, they do not, but the specific and individual signals that go into Google rankings do change, Google told us.<\/p>\n<p>A Google spokesperson sent us the following statement:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\n\u201cWe would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information. We\u2019ve shared extensive information about how Search works and the types of factors that our systems weigh, while also working to protect the integrity of our results from manipulation.\u201d\n<\/p><\/blockquote>\n<p>Google, however, won\u2019t comment about the specific elements, which are accurate, which are invalid, which are currently being used, how are they being used, and how strongly (weighted) they are being used. Google won\u2019t comment about specifics because Google never comments on specifics when it comes to its ranking algorithm, a Google spokesperson told me. Google said if they did comment, spammers and\/or bad actors can use it to manipulate its rankings.<\/p>\n<p>Google also told us that it would be incorrect to assume that this data leak is comprehensive, fully-relevant or even provides up-to-date information on its Search rankings.<\/p>\n<p><strong>Did Google lie to us. <\/strong>That is hard to say for sure. There are some clear details about ranking signals Google historically told us they do not use, that were specifically mentioned in the leaked documents. Of course, Google\u2019s statement says what is in the document may have never been used, been tested for a period of time, may have changed over the years or may be used.  Again, Google won\u2019t get into specifics.<\/p>\n<p>Of course, a lot of folks in the SEO community have always felt Google has lied to us and that you should do  your own testing to see what works in SEO and what does not work in SEO. <\/p>\n<p>I, for one, trust people when they look me in the eye and tell me something. I do not believe the Google representatives I\u2019ve spoke to over the years lied outright to me. Maybe it was about semantics of language, maybe Google wasn\u2019t using a specific signal at that time or maybe I am super naive (which is very possible) and Google has lied.<\/p>\n<p><strong>Google communication.<\/strong> Google told me they are still committed to providing accurate information, but as I noted above, they will not do so in specific detail on a ranking signal-by-signal basis. Google also said that its ranking systems do change over time and it will continue to communicate information that it can to the community.<\/p>\n<p><strong>Does it matter. <\/strong>Either way, ultimately, these signals all point to the same thing. I believe Mike King, who was the first to dig into this document and help reveal the details, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ipullrank.com\/google-algo-leak#:~:text=The%20bottom%20line,Helpful%20Content%20Update.\">said<\/a> that ultimately we need to build content and a website that people want to visit, want to spend time on, want to click over to and want to link to. The best way to do that is to build a website and content that people want like and enjoy.  So the job of an SEO is to continue to build great sites, with great content. Yea, it is a boring answer \u2013 sorry.<\/p>\n<p><strong>What h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened.<\/strong>\u00a0As we covered, thousands of documents, which appear to come from Google\u2019s internal Content API Warehouse, were released\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/github.com\/yoshi-code-bot\/elixir-google-api\/commit\/d7a637f4391b2174a2cf43ee11e6577a204a161e\">March 13 on Github<\/a>\u00a0by an automated bot called yoshi-code-bot. These documents were shared with Rand Fishkin, SparkToro co-founder, earlier this month.<\/p>\n<p><strong>Why we care.<\/strong>\u00a0As we reported earlier, we have been given a glimpse into how Google\u2019s ranking algorithm may work, which is invaluable for SEOs who can understand what it all means. As a reminder, in 2023, we got an\u00a0unprecedented look at Yandex Search ranking factors\u00a0via a\u00a0leak, which was one of the biggest stories of that year. This Google leak is likely going to be the story of the year \u2013 maybe of the century.<\/p>\n<p>But what do we do with this information? Probably exactly what we have been doing without this information \u2013 build awesome sites with awesome content. <\/p>\n<p><strong>The articles.<\/strong> Here are the two main articles that broke this story on this Google data leak:<\/p>\n<ul>\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ipullrank.com\/google-algo-leak\">Secrets from the Algorithm: Google Search\u2019s Internal Engineering Documentation Has Leaked<\/a>\u00a0by King on iPullRank<\/li>\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/sparktoro.com\/blog\/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them\/\">An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them<\/a>\u00a0by Fishkin on SparkToro<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Barry Schwartz<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics. Barry can be followed <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on Twitter here<\/a>.                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-responds-to-leak-documentation-lacks-context-442705\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google won&#8217;t comment on the specific elements in the document, in order to keep its ranking system safe and secure. The search community is still unpacking and processing the huge reveal of the Google Search ranking documents that were made public yesterday morning. Everyone has been asking, why has Google not commented on the leak&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":622364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-logo-leaking-data-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147868,78070],"class_list":["post-622363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-seo","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/622363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=622363"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/622363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/622364"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=622363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=622363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=622363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}