{"id":622509,"date":"2024-05-30T17:00:00","date_gmt":"2024-05-30T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/unpacking-googles-massive-search-documentation-leak\/"},"modified":"2024-05-30T17:00:00","modified_gmt":"2024-05-30T14:00:00","slug":"unpacking-googles-massive-search-documentation-leak","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/","title":{"rendered":"#Unpacking Google\u2019s massive search documentation leak"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f04864c116\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f04864c116\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#This_breakdown_unveils_potential_Google_Search_ranking_factors_including_details_on_PageRank_variations_site_authority_metrics_and_more\" >This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Key_points_from_Google_Search_document_leak\" >Key points from Google Search document leak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Things_that_stand_out_Favorite_discoveries\" >Things that stand out: Favorite discoveries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Topic_borders_and_topic_authority_appear_to_be_real\" >Topic borders and topic authority appear to be real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Image_quality\" >Image quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Host_NSR\" >Host NSR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#NavBoost\" >NavBoost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#HostAge\" >HostAge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#How_to_remove_Googles_memory_of_an_old_version_of_a_document\" >How to remove Google\u2019s memory of an old version of a document<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Google_Search_ranking_system\" >Google Search ranking system<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Index_storage_mechanisms\" >Index storage mechanisms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Googles_indexer_now_has_a_name_Alexandria\" >Google\u2019s indexer now has a name: Alexandria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Did_we_just_confirm_seed_sites_or_sitewide_authority\" >Did we just confirm seed sites or sitewide authority?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Short_content_can_rank\" >Short content can rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Fresh_links_seem_to_trump_existing_links\" >Fresh links seem to trump existing links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Quality_NsrNsrData\" >Quality NsrNsrData<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#NSR_and_Qstar\" >NSR and Qstar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Scoring_in_the_absence_of_measurement\" >Scoring in the absence of measurement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Demotions_to_watch_out_for\" >Demotions to watch out for<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Spam\" >Spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Anchor_text\" >Anchor text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#9_pieces_of_actionable_advice_to_consider\" >9 pieces of actionable advice to consider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#The_unified_theory_of_ranking_Only_using_leaked_factors\" >The unified theory of ranking: Only using leaked factors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Definitions_and_metrics\" >Definitions and metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Full_formula\" >Full formula<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/buradabiliyorum.com\/en\/unpacking-googles-massive-search-documentation-leak\/#Generalized_scoring_overview\" >Generalized scoring overview<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"This_breakdown_unveils_potential_Google_Search_ranking_factors_including_details_on_PageRank_variations_site_authority_metrics_and_more\"><\/span>This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nA massive Google Search internal ranking documentation leak has sent shockwaves through the SEO community. The leak, which exposed over 14,000 potential ranking features, provides an unprecedented look under the hood of Google\u2019s closely guarded search rankings system.<\/p>\n<p>A man named Erfan Azimi shared a Google API doc leak with SparkToro\u2019s Rand Fishkin, who, in turn, brought in Michael King of iPullRank, to get his help in distributing this story. <\/p>\n<p>The leaked files originated from a Google API document commit titled \u201cyoshi-code-bot \/elixer-google-api,\u201d\u00a0 which means this was not a hack or a whistle-blower.<\/p>\n<p>SEOs typically occupy three camps:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>Everything Google tells SEOs is true and we should follow those words as our <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ure (I call these people the Google Cheerleaders).<\/li>\n<li>Google is a liar, and you can\u2019t trust anything Google says. (I think of them as blackhat SEOs.)<\/li>\n<li>Google sometimes tells the truth, but you need to test everything to see if you can find it. (I self-identify with this camp and I\u2019ll call this \u201cBill Slawski rationalism\u201d since he was the one who convinced me of this view).<\/li>\n<\/ul>\n<p>I suspect many people will be changing their camp after this leak.<\/p>\n<p>You can find all the files <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hexdocs.pm\/google_api_content_warehouse\/0.4.0\/\">here<\/a>, but you should know that over 14,000 possible ranking signals\/features exist, and it\u2019ll take you an entire day (or, in my case, night) to dig through everything.<\/p>\n<p>I\u2019ve read through the entire thing and distilled it into a 40-page PDF that I\u2019m now converting into a summary for Search Engine Land. <\/p>\n<p>While I provide my thoughts and opinions, I\u2019m also sharing the names of the specific ranking features so you can search the database on your own. I encourage everyone to make their own conclusions.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-key-points-from-google-search-document-leak\"><span class=\"ez-toc-section\" id=\"Key_points_from_Google_Search_document_leak\"><\/span>Key points from Google Search document leak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Nearest seed has modified PageRank (now deprecated). The algorithm is called <strong>pageRank_NS<\/strong> and it is associated with document understanding.<\/li>\n<li>Google has seven different types of PageRank mentioned, one of which is the famous <strong>ToolBarPageRank<\/strong>.<\/li>\n<li>Google has a specific method of identifying the following business models: <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, YMYL, personal blogs (small blogs), ecommerce and video sites. It is unclear why Google is specifically filtering for personal blogs.<\/li>\n<li>The most important components of Google\u2019s algorithm appear to be <strong>navBoost<\/strong>, <strong>NSR<\/strong> and <strong>chardScores<\/strong>.<\/li>\n<li>Google uses a site-wide authority metric and a few site-wide authority signals, including traffic from Chrome browsers.<\/li>\n<li>Google uses page embeddings, site embeddings, site focus and site radius in its scoring function.<\/li>\n<li>Google measures bad clicks, good clicks, clicks, last longest clicks and site-wide impressions.<\/li>\n<\/ul>\n<p>Why is Google specifically filtering for personal blogs \/ small sites? Why did Google publicly say on many occasions that they don\u2019t have a domain or site authority measurement? <\/p>\n<p>Why did Google lie about their use of click data? Why does Google have seven types of PageRank?<\/p>\n<p>I don\u2019t have the answers to these questions, but they are mysteries the SEO community would love to understand.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-things-that-stand-out-favorite-discoveries\"><span class=\"ez-toc-section\" id=\"Things_that_stand_out_Favorite_discoveries\"><\/span>Things that stand out: Favorite discoveries<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has something called <strong>pageQuality<\/strong> (PQ). One of the most interesting parts of this measurement is that Google is using an LLM to estimate \u201ceffort\u201d for article pages. This value sounds helpful for Google in determining whether a page can be replicated easily.\u00a0<\/p>\n<p><strong>Takeaway<\/strong>: Tools, images, videos, unique information and depth of information stand out as ways to score high on \u201ceffort\u201d calculations. Coincidentally, these things have also been proven to satisfy users.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-topic-borders-and-topic-authority-appear-to-be-real\"><span class=\"ez-toc-section\" id=\"Topic_borders_and_topic_authority_appear_to_be_real\"><\/span>Topic borders and topic authority appear to be real<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Topical authority is a concept based on Google\u2019s patent research. If you\u2019ve read the patents, you\u2019ll see that many of the insights SEOs have gleaned from patents are supported by this leak.<\/p>\n<p>In the algo leak, we see that <strong>siteFocusScore<\/strong><em>, <\/em><strong>siteRadius<\/strong><em>, <\/em><strong>siteEmbeddings<\/strong><em> <\/em>and<em> <\/em><strong>pageEmbeddings<\/strong> are used for ranking.<\/p>\n<p>What are they?<\/p>\n<ul>\n<li><strong>siteFocusScore<\/strong> denotes how much a site is focused on a specific topic.<\/li>\n<li><strong>siteRadius<\/strong> measures how far page embeddings deviate from the site embedding. In plain speech, Google creates a topical identity for your website, and every page is measured against that identity.<\/li>\n<li><strong>siteEmbeddings<\/strong> are compressed site\/page embeddings.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1067\" height=\"578\" alt=\"Source: Topic embeddings data module\" class=\"wp-image-442718\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Topic-embeddings-data-module.png.webp 1067w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Topic-embeddings-data-module-600x325.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Topic-embeddings-data-module-800x433.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Topic-embeddings-data-module-200x108.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Topic-embeddings-data-module-768x416.png.webp 768w\" data-lazy-sizes=\"(max-width: 1067px) 100vw, 1067px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Topic-embeddings-data-module.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1067\" height=\"578\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Topic-embeddings-data-module.png.webp\" alt=\"Source: Topic embeddings data module\" class=\"wp-image-442718\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Topic-embeddings-data-module.png.webp 1067w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Topic-embeddings-data-module-600x325.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Topic-embeddings-data-module-800x433.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Topic-embeddings-data-module-200x108.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Topic-embeddings-data-module-768x416.png.webp 768w\" sizes=\"(max-width: 1067px) 100vw, 1067px\"><figcaption class=\"wp-element-caption\"><em>Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hexdocs.pm\/google_api_content_warehouse\/0.4.0\/GoogleApi.ContentWarehouse.V1.Model.QualityAuthorityTopicEmbeddingsVersionedItem.html#module-attributes\">Topic embeddings data module<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<p>Why is this interesting?<\/p>\n<ul>\n<li>If you know how embeddings work, you can optimize your pages to deliver content in a way that is better for Google\u2019s understanding.\u00a0<\/li>\n<li>Topic focus is directly called out here. We don\u2019t know why topic focus is mentioned, but we know that a number value is given to a website based on the site\u2019s topic score.<\/li>\n<li>Deviation from the topic is measured, which means that the concept of topical borders and contextual bridging has some potential support outside of patents.<\/li>\n<li>It would appear that topical identity and topical measurements in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> are a focus for Google.<\/li>\n<\/ul>\n<p>Remember when I said PageRank is deprecated? I believe nearest seed (NS) can apply in the realm of topical authority.\u00a0<\/p>\n<p>NS focuses on a localized subset of the network around the seed nodes. Proximity and relevance are key focus areas. It can be personalized based on user interest, ensuring pages within a topic cluster are considered more relevant without using the broad web-wide PageRank formula.<\/p>\n<p>Another way of approaching this is to apply NS and PQ (page quality) together.\u00a0<\/p>\n<p>By using PQ scores as a mechanism for assisting the seed determination, you could improve the original PageRank algorithm further.\u00a0<\/p>\n<p>On the opposite end, we could apply this to <strong>lowQuality<\/strong> (another score from the document). If a low-quality page links to other pages, then the low quality could taint the other pages by seed association.\u00a0<\/p>\n<p>A seed isn\u2019t necessarily a quality node. It could be a poor-quality node.\u00a0<\/p>\n<p>When we apply <strong>site2Vec<\/strong> and the knowledge of <strong>siteEmbeddings<\/strong>, I think the theory holds water.\u00a0<\/p>\n<p>If we extend this beyond a single website, I imagine variants of Panda could work in this way. All that Google needs to do is begin with a low-quality cluster and extrapolate pattern insights.\u00a0<\/p>\n<p>What if NS could work together with <strong>OnsiteProminence<\/strong> (score value from the leak)?<\/p>\n<p>In this scenario, nearest seed could identify how closely certain pages relate to high-traffic pages.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-image-quality\"><span class=\"ez-toc-section\" id=\"Image_quality\"><\/span>Image quality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>ImageQualityClickSignals<\/strong> indicates that image quality measured by click (usefulness, presentation, appealingness, engagingness). These signals are considered Search CPS Personal data.<\/p>\n<p>No idea whether appealingness or engagingness are words \u2013 but it\u2019s super interesting!\u00a0<\/p>\n<ul>\n<li>Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hexdocs.pm\/google_api_content_warehouse\/0.4.0\/GoogleApi.ContentWarehouse.V1.Model.ImageQualityNavboostImageQualityClickSignals.html\">Image quality data module<\/a><\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-host-nsr\"><span class=\"ez-toc-section\" id=\"Host_NSR\"><\/span>Host NSR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I believe NSR is an acronym for Normalized Site Rank.<\/p>\n<p>Host NSR is site rank computed for host-level (website) sitechunks. This value encodes <strong>nsr<\/strong>, <strong>site_pr<\/strong> and <strong>new_nsr<\/strong>. Important to note that <strong>nsr_data_proto<\/strong> seems to be the newest version of this but not much info can be found.<\/p>\n<p>In essence, a sitechunk is taking chunks of your domain and you get site rank by measuring these chunks. This makes sense because we already know Google does this on a page-by-page, paragraph and topical basis.\u00a0<\/p>\n<p>It almost seems like a chunking system designed to poll random quality metric scores rooted in aggregates. It\u2019s kinda like a pop quiz (rough analogy).<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-navboost\"><span class=\"ez-toc-section\" id=\"NavBoost\"><\/span>NavBoost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019ll discuss this more, but it is one of the ranking pieces most mentioned in the leak. NavBoost is a re-ranking based on click logs of user behavior. Google has denied this many times, but a recent court case forced them to reveal that they rely quite heavily on click data.\u00a0<\/p>\n<p>The most interesting part (which should not come as a surprise) is that Chrome data is specifically used. I imagine this extends to Android devices as well.<\/p>\n<p>This would be more interesting if we brought in the patent for the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/patents.google.com\/patent\/US9031929\">site quality score<\/a>. Links have a ratio with clicks, and we see quite clearly in the leak docs that topics, links and clicks have a relationship.\u00a0<\/p>\n<p>While I can\u2019t make conclusions here, I know what Google has shared about the Panda algorithm and what the patents say. I also know that Panda, Baby Panda and Baby Panda V2 are mentioned in the leak.\u00a0<\/p>\n<p>If I had to guess, I\u2019d say that Google uses the referring domain and click ratio to determine score demotions.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-hostage\"><span class=\"ez-toc-section\" id=\"HostAge\"><\/span>HostAge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nothing about a website\u2019s age is considered in ranking scores, but the <strong>hostAge<\/strong> is mentioned regarding a sandbox. The data is used in Twiddler to sandbox fresh spam during serving time.\u00a0<\/p>\n<p>I consider this an interesting finding because many SEOs argue about the sandbox and many argue about the importance of domain age.\u00a0<\/p>\n<p>As far as the leak is concerned, the sandbox is for spam and domain age doesn\u2019t matter.<\/p>\n<p><strong>ScaledIndyRank<\/strong>. Independence rank. Nothing else is mentioned, and the <strong>ExptIndyRank3<\/strong> is considered experimental. If I had to guess, this has something to do with information gain on a sitewide level (original content).<\/p>\n<p><strong><em>Note<\/em><\/strong><em>: It is important to remember that we don\u2019t know to what extent Google uses these scoring factors. The majority of the algorithm is a secret. My thoughts are based on what I\u2019m seeing in this leak and what I\u2019ve read by studying three years of Google patents.\u00a0<\/em><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-remove-google-s-memory-of-an-old-version-of-a-document\"><span class=\"ez-toc-section\" id=\"How_to_remove_Googles_memory_of_an_old_version_of_a_document\"><\/span>How to remove Google\u2019s memory of an old version of a document<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is perhaps a bit of conjecture, but the logic is sound. According to the leak, Google keeps a record of every version of a webpage. This means Google has an internal web archive of sorts (Google\u2019s own version of the Wayback Machine).\u00a0<\/p>\n<p>The nuance is that Google only uses the last 20 versions of a document. If you update a page, wait for a crawl and repeat the process 20 times, you will effectively push out certain versions of the page.\u00a0<\/p>\n<p>This might be useful information, considering that the historical versions are associated with various weights and scores.<\/p>\n<p>Remember that the documentation has two forms of update history: significant update and update. It is unclear whether significant updates are required for this sort of version memory tom-foolery.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-google-search-ranking-system\"><span class=\"ez-toc-section\" id=\"Google_Search_ranking_system\"><\/span>Google Search ranking system<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While it\u2019s conjecture, one of the most interesting things I found was the term weight (literal size). <\/p>\n<p>This would indicate that bolding your words or the size of the words, in general, has some sort of impact on document scores.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1322\" height=\"494\" alt=\"Google Search ranking system\" class=\"wp-image-442719\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Search-ranking-system.png.webp 1322w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Search-ranking-system-600x224.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Search-ranking-system-800x299.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Search-ranking-system-200x75.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Search-ranking-system-768x287.png.webp 768w\" data-lazy-sizes=\"(max-width: 1322px) 100vw, 1322px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Search-ranking-system.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1322\" height=\"494\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Search-ranking-system.png.webp\" alt=\"Google Search ranking system\" class=\"wp-image-442719\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Search-ranking-system.png.webp 1322w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Search-ranking-system-600x224.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Search-ranking-system-800x299.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Search-ranking-system-200x75.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Search-ranking-system-768x287.png.webp 768w\" sizes=\"auto, (max-width: 1322px) 100vw, 1322px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-index-storage-mechanisms\"><span class=\"ez-toc-section\" id=\"Index_storage_mechanisms\"><\/span>Index storage mechanisms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Flash drives<\/strong>: Used for the most important and regularly updated content.<\/li>\n<li><strong>Solid state drives<\/strong>: Used for less important content.<\/li>\n<li><strong>Standard hard drives<\/strong>: Used for irregularly updated content.<\/li>\n<\/ul>\n<p>Interestingly, the standard hard drive is used for irregularly updated content.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-google-s-indexer-now-has-a-name-alexandria\"><span class=\"ez-toc-section\" id=\"Googles_indexer_now_has_a_name_Alexandria\"><\/span>Google\u2019s indexer now has a name: Alexandria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Go figure. Google would name the largest index of information after the most famous library. Let\u2019s hope the same fate does not befall Google.<\/p>\n<p>Two other indexers are prevalent in the documentation: <strong>SegIndexer<\/strong> and <strong>TeraGoogle<\/strong>.<\/p>\n<ul>\n<li><strong>SegIndexer<\/strong> is a system that places documents into tiers within its index.<\/li>\n<li><strong>TeraGoogle<\/strong> is long-term memory storage.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"503\" alt=\"Google\u2019s indexer now has a name: Alexandria\" class=\"wp-image-442720\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Googles-indexer-now-has-a-name-Alexandria.png.webp 1196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Googles-indexer-now-has-a-name-Alexandria-600x252.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Googles-indexer-now-has-a-name-Alexandria-800x336.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Googles-indexer-now-has-a-name-Alexandria-200x84.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Googles-indexer-now-has-a-name-Alexandria-768x323.png.webp 768w\" data-lazy-sizes=\"(max-width: 1196px) 100vw, 1196px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Googles-indexer-now-has-a-name-Alexandria.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"503\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Googles-indexer-now-has-a-name-Alexandria.png.webp\" alt=\"Google\u2019s indexer now has a name: Alexandria\" class=\"wp-image-442720\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Googles-indexer-now-has-a-name-Alexandria.png.webp 1196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Googles-indexer-now-has-a-name-Alexandria-600x252.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Googles-indexer-now-has-a-name-Alexandria-800x336.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Googles-indexer-now-has-a-name-Alexandria-200x84.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Googles-indexer-now-has-a-name-Alexandria-768x323.png.webp 768w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-did-we-just-confirm-seed-sites-or-sitewide-authority\"><span class=\"ez-toc-section\" id=\"Did_we_just_confirm_seed_sites_or_sitewide_authority\"><\/span>Did we just confirm seed sites or sitewide authority?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The section titled \u201cGoogleApi.ContentWarehouse.V1.Model.QualityNsrNsrData\u201d mentions a factor named <strong>isElectionAuthority<\/strong>. The leak says, \u201cBit to determine whether the site has the election authority signal.\u201d<\/p>\n<p>This is interesting because it might be what people refer to as \u201cseed sites.\u201d It could also be topical authorities or websites with a PageRank of 9\/10 (Note: <strong>toolbarPageRank<\/strong> is referenced in the leak).<\/p>\n<p>It\u2019s important to note that <strong>nsrIsElectionAuthority<\/strong> (a slightly different factor) is considered deprecated, so who knows how we should interpret this.<\/p>\n<p>This specific section is one of the most densely packed sections in the entire leak.\u00a0<\/p>\n<ul>\n<li>Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hexdocs.pm\/google_api_content_warehouse\/0.4.0\/GoogleApi.ContentWarehouse.V1.Model.QualityNsrNsrData.html#module-attributes\">Quality NSR data attributes<\/a><\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-short-content-can-rank\"><span class=\"ez-toc-section\" id=\"Short_content_can_rank\"><\/span>Short content can rank<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Suprise, suprise! Short content does not equal thin content. I\u2019ve been trying to prove this with my cocktail recipe pages, and this leak confirms my suspicion.<\/p>\n<p>Interestingly enough, short content has a different scoring system applied to it (not entirely unique but different to an extent).\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-fresh-links-seem-to-trump-existing-links\"><span class=\"ez-toc-section\" id=\"Fresh_links_seem_to_trump_existing_links\"><\/span>Fresh links seem to trump existing links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This one was a bit of a surprise, and I could be misunderstanding things here. According to <strong>freshdocs<\/strong>, a link value multiplier, links from newer webpages are better than links inserted into older content.<\/p>\n<p>Obviously, we must still incorporate our knowledge of a high-value page (mentioned throughout this presentation).<\/p>\n<p>Still, I had this one wrong in my mind. I figured the age would be a good thing, but in reality, it isn\u2019t really the age that gives a niche edit value, it\u2019s the traffic or internal links to the page (if you go the niche edit route).<\/p>\n<p>This doesn\u2019t mean niche edits are ineffective. It simply means that links from newer pages appear to get an unknown value multiplier.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-quality-nsrnsrdata\"><span class=\"ez-toc-section\" id=\"Quality_NsrNsrData\"><\/span>Quality NsrNsrData<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is a list of some scoring factors that stood out most from the NsrNsrData document.<\/p>\n<ul>\n<li><strong>titlematchScore<\/strong>: A sitewide title match score that is a signal that tells how well titles match user queries. (I never even considered that a site-wide title score could be used.)<\/li>\n<li><strong>site2vecEmbedding<\/strong>: Like word2vec, this is a sitewide vector, and it\u2019s fascinating to see it included here.<\/li>\n<li><strong>pnavClicks<\/strong>: I\u2019m not sure what pnav is, but I\u2019d assume this refers to navigational information derived from user click data.<\/li>\n<li><strong>chromeInTotal<\/strong>: Site-wide Chrome views. For an algorithm built on specific pages, Google definitely likes to use site-wide signals.<\/li>\n<li><strong>chardVariance <\/strong>and <strong>chardScoreVariance<\/strong>: I believe Google is applying site-level chard scores, which predict site\/page quality based on your content. Google measures variances in any way you can imagine, so consistency is key.\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-nsr-and-qstar\"><span class=\"ez-toc-section\" id=\"NSR_and_Qstar\"><\/span>NSR and Qstar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It seems like site authority and a host of NSR-related scores are all applied in Qstar. My best guess is that Qstar is the aggregate measurement of a website\u2019s scores. It likely includes authority as just one of those aggregate values.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-scoring-in-the-absence-of-measurement\"><span class=\"ez-toc-section\" id=\"Scoring_in_the_absence_of_measurement\"><\/span>Scoring in the absence of measurement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>nsrdataFromFallbackPatternKey. <\/strong>If NSR data has not been computed for a chunk, then data comes from an average of other chunks from the website. Basically, you have chunks of your site that have values associated with them and these values are averaged and applied to the unknown document.<\/p>\n<p>Google is making scores based on topics, internal links, referring domains, ratios, clicks and all sorts of other things. If normalized site rank hasn\u2019t been computed for a chunk (Google used chunks of your website and pages for scoring purposes), the existing scores associated with other chunks will be averaged and applied to the unscored chunk.\u00a0<\/p>\n<p>I don\u2019t think you can optimize for this, but one thing has been made abundantly clear:<\/p>\n<p><strong>You need to really focus on consistent quality, or you\u2019ll end up hurting your SEO scores across the board by lowering your score average or topicality.<\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-demotions-to-watch-out-for\"><span class=\"ez-toc-section\" id=\"Demotions_to_watch_out_for\"><\/span>Demotions to watch out for<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Much of the content from the leak focused on demotions that Google uses. I find this as helpful (maybe even more helpful) as the positive scoring factors.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"760\" alt=\"Demotions to watch out for\" class=\"wp-image-442721\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Demotions-to-watch-out-for.png.webp 748w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Demotions-to-watch-out-for-333x338.png.webp 333w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Demotions-to-watch-out-for-591x600.png.webp 591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Demotions-to-watch-out-for-111x113.png.webp 111w\" data-lazy-sizes=\"(max-width: 748px) 100vw, 748px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Demotions-to-watch-out-for.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"760\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Demotions-to-watch-out-for.png.webp\" alt=\"Demotions to watch out for\" class=\"wp-image-442721\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Demotions-to-watch-out-for.png.webp 748w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Demotions-to-watch-out-for-333x338.png.webp 333w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Demotions-to-watch-out-for-591x600.png.webp 591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Demotions-to-watch-out-for-111x113.png.webp 111w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\"><\/figure>\n<\/div>\n<p><strong>Key points:<\/strong><\/p>\n<ul>\n<li>Poor navigational experience hurts your score.<\/li>\n<li>Location identity hurts your scores for pages trying to rank for a location not necessarily linked to your location identity.<\/li>\n<li>Links that don\u2019t match the target site will hurt your score.<\/li>\n<li>User click dissatisfaction hurts your score.\u00a0<\/li>\n<\/ul>\n<p>It\u2019s important to note that click satisfaction scores aren\u2019t based on dwell time. If you continue searching for information NavBoost deems to be the same, you\u2019ll get the scoring demotion.<\/p>\n<p>A unique part of NavBoost is its role in bundling queries based on interpreted meaning.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1304\" height=\"353\" alt=\"NavBoost based on links and user signals\" class=\"wp-image-442722\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/NavBoost-based-on-links-and-user-signals.png.webp 1304w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/NavBoost-based-on-links-and-user-signals-600x162.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/NavBoost-based-on-links-and-user-signals-800x217.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/NavBoost-based-on-links-and-user-signals-200x54.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/NavBoost-based-on-links-and-user-signals-768x208.png.webp 768w\" data-lazy-sizes=\"(max-width: 1304px) 100vw, 1304px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/NavBoost-based-on-links-and-user-signals.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1304\" height=\"353\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/NavBoost-based-on-links-and-user-signals.png.webp\" alt=\"NavBoost based on links and user signals\" class=\"wp-image-442722\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/NavBoost-based-on-links-and-user-signals.png.webp 1304w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/NavBoost-based-on-links-and-user-signals-600x162.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/NavBoost-based-on-links-and-user-signals-800x217.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/NavBoost-based-on-links-and-user-signals-200x54.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/NavBoost-based-on-links-and-user-signals-768x208.png.webp 768w\" sizes=\"auto, (max-width: 1304px) 100vw, 1304px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-spam\"><span class=\"ez-toc-section\" id=\"Spam\"><\/span>Spam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>gibberishScores<\/strong> are mentioned. This refers to spun content, filler AI content and straight nonsense. Some people say Google can\u2019t understand content. Heck, Google says they don\u2019t understand the content. I\u2019d say Google can pretend to understand at the very least, and it sure mentions a lot about content quality for an algorithm with no ability to \u201cunderstand.\u201d<\/li>\n<li><strong>phraseAnchorSpamPenalty<\/strong>: Combined penalty for anchor demotion. This is not a link demotion or authority demotion. This is a demotion of the score specifically tied to the anchor. Anchors have quite a bit of importance.<\/li>\n<li><strong>trendSpam<\/strong>: In my opinion, this is CTR manipulation-centered. \u201cCount of matching trend spam queries.\u201d<\/li>\n<li><strong>keywordStuffingScore<\/strong>: Like it sounds, this is a score of keyword stuffing spam.<\/li>\n<li><strong>spamBrainTotalDocSpamScore<\/strong>: Spam score identified by spam brain going from 0 to 1.<\/li>\n<li><strong>spamRank<\/strong>: Measures the likelihood that a document links to known spammers. Value is 0 and 65535 (idk why it only has two values).<\/li>\n<li><strong>spamWordScore<\/strong>: Apparently, certain words are spammy. I primarily found this score relating to anchors.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-anchor-text\"><span class=\"ez-toc-section\" id=\"Anchor_text\"><\/span>Anchor text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How is no one talking about this one? An entire page dedicated to anchor text observation, measurement, calculation and assessment.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"239\" alt=\"Source: Anchor spam info data module\" class=\"wp-image-442723\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Anchor-spam-info-data-module.png.webp 1070w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Anchor-spam-info-data-module-600x134.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Anchor-spam-info-data-module-800x179.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Anchor-spam-info-data-module-200x45.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Anchor-spam-info-data-module-768x172.png.webp 768w\" data-lazy-sizes=\"(max-width: 1070px) 100vw, 1070px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Anchor-spam-info-data-module.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"239\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Anchor-spam-info-data-module.png.webp\" alt=\"Source: Anchor spam info data module\" class=\"wp-image-442723\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Anchor-spam-info-data-module.png.webp 1070w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Anchor-spam-info-data-module-600x134.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Anchor-spam-info-data-module-800x179.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Anchor-spam-info-data-module-200x45.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Source-Anchor-spam-info-data-module-768x172.png.webp 768w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\"><figcaption class=\"wp-element-caption\"><em>Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hexdocs.pm\/google_api_content_warehouse\/0.4.0\/GoogleApi.ContentWarehouse.V1.Model.IndexingDocjoinerAnchorSpamInfo.html\">Anchor spam info data module<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<ul>\n<li>Over how many days 80% of these phrases were discovered\u201d is an interesting one.<\/li>\n<li>Spam phrase fraction of all anchors of the document (likely link farm detection tactic \u2013 sell less links per page).<\/li>\n<li>The average daily rate of spam anchor discovery.<\/li>\n<li>How many spam phrases are found in the anchors among unique domains.<\/li>\n<li>Total number of trusted sources for this URL.<\/li>\n<li>The number of trusted anchors with anchor text matching spam terms.<\/li>\n<li>Trusted examples are simply a list of trusted sources.<\/li>\n<\/ul>\n<p>At the end of it all, you get spam probability and a spam penalty.\u00a0<\/p>\n<p>Here\u2019s a big spoonful of unfairness, and it doesn\u2019t surprise any SEO veterans.<\/p>\n<p><strong>trustedTarget<\/strong> is a metric associated with spam anchors, and it says \u201cTrue if this URL is on trusted source.\u201d\u00a0<\/p>\n<p>When you become \u201ctrusted\u201d you can get away with more, and if you\u2019ve investigated these \u201ctrusted sources,\u201d you\u2019ll see that they get away with quite a bit.<\/p>\n<p>On a positive note, Google has a Trawler policy that essentially appends \u201cspam\u201d to known spammers, and most crawls auto-reject spammers\u2019 IPs.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-9-pieces-of-actionable-advice-to-consider\"><span class=\"ez-toc-section\" id=\"9_pieces_of_actionable_advice_to_consider\"><\/span>9 pieces of actionable advice to consider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>You should invest in a well-designed site with intuitive architecture so you can optimize for NavBoost.<\/li>\n<li>If you have a site where SEO is important, you should remove \/ block pages that aren\u2019t topically relevant. You can contextually bridge two topics to reinforce topical connections. Still, you must first establish your target topic and ensure each page scores well by optimizing for everything I\u2019m sharing at the bottom of this document.<\/li>\n<li>Because embeddings are used on a page-by-page and site-wide basis, we must optimize our headings around queries and make the paragraphs under the headings answer those queries clearly and succinctly.<\/li>\n<li>Clicks and impressions are aggregated and applied on a topical basis, so you should write more content that can earn more impressions and clicks. Even if you\u2019re only chipping away at the impression and click count, if you provide a good experience and are consistent with your topic expansion, you\u2019ll start winning, according to the leaked docs.<\/li>\n<li>Irregularly updated content has the lowest storage priority for Google and is definitely not showing up for freshness. It is very important to update your content. Seek ways to update the content by adding unique info, new images, and video content. Aim to kill two birds with one stone by scoring high on the \u201ceffort calculations\u201d metric.<\/li>\n<li>While it\u2019s difficult to maintain high-quality content and publishing frequency, there is a reward. Google is applying site-level chard scores, which predict site\/page quality based on your content. Google measures variances in any way you can imagine, so consistency is key.\u00a0<\/li>\n<li>Impressions for the entire website are part of the quality NSR data. This means you should really value the impression growth as it is a good sign.<\/li>\n<li>Entities are very important. Salience scores for entities and top entity identification are mentioned.\u00a0<\/li>\n<li>Remove poorly performing pages. If user metrics are bad, no links point to the page and the page has had plenty of opportunity to thrive, then that page should be eliminated. Site-wide scores and scoring averages are mentioned throughout the leaked docs, and it is just as valuable to delete the weakest links as it is to optimize your new article (with some caveats).<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-the-unified-theory-of-ranking-only-using-leaked-factors\"><span class=\"ez-toc-section\" id=\"The_unified_theory_of_ranking_Only_using_leaked_factors\"><\/span>The unified theory of ranking: Only using leaked factors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is not a perfect depiction of Google\u2019s algorithm, but it\u2019s a fun attempt to consolidate the factors and express the leak into a mathematical formula (minus the precise weights).\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"147\" alt=\"The unified theory of ranking: Only using leaked factors\" class=\"wp-image-442724\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/The-unified-theory-of-ranking-Only-using-leaked-factors.png.webp 906w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/The-unified-theory-of-ranking-Only-using-leaked-factors-600x97.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/The-unified-theory-of-ranking-Only-using-leaked-factors-800x130.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/The-unified-theory-of-ranking-Only-using-leaked-factors-200x32.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/The-unified-theory-of-ranking-Only-using-leaked-factors-768x125.png.webp 768w\" data-lazy-sizes=\"(max-width: 906px) 100vw, 906px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/The-unified-theory-of-ranking-Only-using-leaked-factors.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"147\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/The-unified-theory-of-ranking-Only-using-leaked-factors.png.webp\" alt=\"The unified theory of ranking: Only using leaked factors\" class=\"wp-image-442724\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/The-unified-theory-of-ranking-Only-using-leaked-factors.png.webp 906w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/The-unified-theory-of-ranking-Only-using-leaked-factors-600x97.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/The-unified-theory-of-ranking-Only-using-leaked-factors-800x130.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/The-unified-theory-of-ranking-Only-using-leaked-factors-200x32.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/The-unified-theory-of-ranking-Only-using-leaked-factors-768x125.png.webp 768w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-definitions-and-metrics\"><span class=\"ez-toc-section\" id=\"Definitions_and_metrics\"><\/span>Definitions and metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>R<\/strong>: Overall ranking score<\/p>\n<p><strong>UIS (User Interaction Scores)<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"84\" alt=\"UIS (User Interaction Scores)\" class=\"wp-image-442725\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/UIS-User-Interaction-Scores.png.webp 874w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/UIS-User-Interaction-Scores-600x58.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/UIS-User-Interaction-Scores-800x77.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/UIS-User-Interaction-Scores-200x19.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/UIS-User-Interaction-Scores-768x74.png.webp 768w\" data-lazy-sizes=\"(max-width: 874px) 100vw, 874px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/UIS-User-Interaction-Scores.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"84\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/UIS-User-Interaction-Scores.png.webp\" alt=\"UIS (User Interaction Scores)\" class=\"wp-image-442725\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/UIS-User-Interaction-Scores.png.webp 874w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/UIS-User-Interaction-Scores-600x58.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/UIS-User-Interaction-Scores-800x77.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/UIS-User-Interaction-Scores-200x19.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/UIS-User-Interaction-Scores-768x74.png.webp 768w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\"><\/figure>\n<\/div>\n<ul>\n<li><strong>UgcScore<\/strong>: Score based on user-generated content engagement<\/li>\n<li><strong>TitleMatchScore<\/strong>: Score for title relevance and match with user query<\/li>\n<li><strong>ChromeInTotal<\/strong>: Total interactions tracked via Chrome data<\/li>\n<li><strong>SiteImpressions<\/strong>: Total impressions for the site<\/li>\n<li><strong>TopicImpressions<\/strong>: Impressions on topic-specific pages<\/li>\n<li><strong>SiteClicks<\/strong>: Click-through rate for the site<\/li>\n<li><strong>TopicClicks<\/strong>: Click-through rate for topic-specific pages<\/li>\n<\/ul>\n<p><strong>CQS (Content Quality Scores)<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"118\" alt=\"CQS (Content Quality Scores)\" class=\"wp-image-442726\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CQS-Content-Quality-Scores.png.webp 888w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CQS-Content-Quality-Scores-600x80.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CQS-Content-Quality-Scores-800x106.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CQS-Content-Quality-Scores-200x27.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CQS-Content-Quality-Scores-768x102.png.webp 768w\" data-lazy-sizes=\"(max-width: 888px) 100vw, 888px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CQS-Content-Quality-Scores.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"118\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CQS-Content-Quality-Scores.png.webp\" alt=\"CQS (Content Quality Scores)\" class=\"wp-image-442726\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CQS-Content-Quality-Scores.png.webp 888w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CQS-Content-Quality-Scores-600x80.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CQS-Content-Quality-Scores-800x106.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CQS-Content-Quality-Scores-200x27.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CQS-Content-Quality-Scores-768x102.png.webp 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\"><\/figure>\n<\/div>\n<ul>\n<li><strong>ImageQualityClickSignals<\/strong>: Quality signals from image clicks<\/li>\n<li><strong>VideoScore<\/strong>: Score based on video quality and engagement<\/li>\n<li><strong>ShoppingScore<\/strong>: Score for shopping-related content<\/li>\n<li><strong>PageEmbedding<\/strong>: Semantic embedding of page content<\/li>\n<li><strong>SiteEmbedding<\/strong>: Semantic embedding of site content<\/li>\n<li><strong>SiteRadius<\/strong>: Measure of deviation within the site embedding<\/li>\n<li><strong>SiteFocus<\/strong>: Metric indicating topic focus<\/li>\n<li><strong>TextConfidence<\/strong>: Confidence in the text\u2019s relevance and quality<\/li>\n<li><strong>EffortScore<\/strong>: Effort and quality in the content creation<\/li>\n<\/ul>\n<p><strong>LS (Link Scores)<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"55\" alt=\"LS (Link Scores)\" class=\"wp-image-442727\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/LS-Link-Scores.png.webp 696w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/LS-Link-Scores-600x47.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/LS-Link-Scores-200x16.png.webp 200w\" data-lazy-sizes=\"(max-width: 696px) 100vw, 696px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/LS-Link-Scores.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"55\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/LS-Link-Scores.png.webp\" alt=\"LS (Link Scores)\" class=\"wp-image-442727\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/LS-Link-Scores.png.webp 696w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/LS-Link-Scores-600x47.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/LS-Link-Scores-200x16.png.webp 200w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\"><\/figure>\n<\/div>\n<ul>\n<li><strong>TrustedAnchors<\/strong>: Quality and trustworthiness of inbound links<\/li>\n<li><strong>SiteLinkIn<\/strong>: Average value of incoming links<\/li>\n<li><strong>PageRank<\/strong>: PageRank score considering various factors (0,1,2, ToolBar, NR)<\/li>\n<\/ul>\n<p><strong>RB (Relevance Boost): <\/strong>Relevance boost based on query and content match<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"435\" height=\"57\" alt=\"RB (Relevance Boost)\" class=\"wp-image-442728\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/RB-Relevance-Boost.png.webp 435w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/RB-Relevance-Boost-200x26.png.webp 200w\" data-lazy-sizes=\"(max-width: 435px) 100vw, 435px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/RB-Relevance-Boost.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"435\" height=\"57\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/RB-Relevance-Boost.png.webp\" alt=\"RB (Relevance Boost)\" class=\"wp-image-442728\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/RB-Relevance-Boost.png.webp 435w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/RB-Relevance-Boost-200x26.png.webp 200w\" sizes=\"auto, (max-width: 435px) 100vw, 435px\"><\/figure>\n<\/div>\n<ul>\n<li><strong>TopicEmbedding<\/strong>: Relevance over time value<\/li>\n<li><strong>QnA <\/strong>(Quality before Adjustment): Baseline quality measure<\/li>\n<li><strong>STS <\/strong>(Semantic Text Scores): Aggregate score based on text understanding, salience and entities<\/li>\n<\/ul>\n<p><strong>QB (Quality Boost): <\/strong>Boost based on overall content and site quality<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"69\" alt=\"QB (Quality Boost)\" class=\"wp-image-442729\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/QB-Quality-Boost.png.webp 324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/QB-Quality-Boost-200x43.png.webp 200w\" data-lazy-sizes=\"(max-width: 324px) 100vw, 324px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/QB-Quality-Boost.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"69\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/QB-Quality-Boost.png.webp\" alt=\"QB (Quality Boost)\" class=\"wp-image-442729\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/QB-Quality-Boost.png.webp 324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/QB-Quality-Boost-200x43.png.webp 200w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\"><\/figure>\n<\/div>\n<ul>\n<li><strong>SAS <\/strong>(Site Authority Score): Sum of scores relating to trust, reliability and link authority<\/li>\n<li><strong>EFTS <\/strong>(Effort Score): Page effort incorporating text, multi<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> and comments<\/li>\n<li><strong>FS <\/strong>(Freshness Score): Update tracker and original post date tracker<\/li>\n<\/ul>\n<p><strong>CSA (Content-Specific Adjustments): <\/strong>Adjustments based on specific content features on SERP and on page<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"59\" alt=\"CSA (Content-Specific Adjustments)\" class=\"wp-image-442730\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CSA-Content-Specific-Adjustments.png.webp 491w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CSA-Content-Specific-Adjustments-200x24.png.webp 200w\" data-lazy-sizes=\"(max-width: 491px) 100vw, 491px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CSA-Content-Specific-Adjustments.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"59\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CSA-Content-Specific-Adjustments.png.webp\" alt=\"CSA (Content-Specific Adjustments)\" class=\"wp-image-442730\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CSA-Content-Specific-Adjustments.png.webp 491w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/CSA-Content-Specific-Adjustments-200x24.png.webp 200w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\"><\/figure>\n<\/div>\n<ul>\n<li><strong>CDS <\/strong>(Chrome Data Score): Score based on Chrome data, focusing on impressions and clicks across the site<\/li>\n<li><strong>SDS <\/strong>(Serp Demotion Score): Reduction based on SERP experience measurement score<\/li>\n<li><strong>EQSS <\/strong>(Experimental Q Star Score): Catch-all score for experimental variables tested daily<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-full-formula\"><span class=\"ez-toc-section\" id=\"Full_formula\"><\/span>Full formula<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>R=((w1\u200b\u22c5UgcScore+w2\u200b\u22c5TitleMatchScore+w3\u200b\u22c5ChromeInTotal+w4\u200b\u22c5SiteImpressions+w5\u200b\u22c5TopicImpressions+w6\u200b\u22c5SiteClicks+w7\u200b\u22c5TopicClicks)+(v1\u200b\u22c5ImageQualityClickSignals+v2\u200b\u22c5VideoScore+v3\u200b\u22c5ShoppingScore+v4\u200b\u22c5PageEmbedding+v5\u200b\u22c5SiteEmbedding+v6\u200b\u22c5SiteRadius+v7\u200b\u22c5SiteFocus+v8\u200b\u22c5TextConfidence+v9\u200b\u22c5EffortScore)+(x1\u200b\u22c5TrustedAnchors+x2\u200b\u22c5SiteLinkIn+x3\u200b\u22c5PageRank))\u00d7(TopicEmbedding+QnA+STS+SAS+EFTS+FS)+(y1\u200b\u22c5CDS+y2\u200b\u22c5SDS+y3\u200b\u22c5EQSS)<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-generalized-scoring-overview\"><span class=\"ez-toc-section\" id=\"Generalized_scoring_overview\"><\/span>Generalized scoring overview<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>User Engagement<\/strong> = UgcScore, TitleMatchScore, ChromeInTotal, SiteImpressions, Topic Impressions, Site Clicks, Topic Clicks<\/li>\n<li><strong>Multi-Media Scores<\/strong> = ImageQualityClickSignals, VideoScore, ShoppingScore<\/li>\n<li><strong>Links <\/strong>= TrustedAnchors, SiteLinkIn (avg value of incoming links), PageRank(0,1,2,ToolBar and NR)<br \/><strong>Content Understanding<\/strong> = PageEmbedding, SiteEmbedding, SiteRadius, SiteFocus, TextConfidence, EffortScore<\/li>\n<\/ul>\n<p><strong>Generalized Formula:<\/strong> [(User Interaction Scores + Content Quality Scores + Link Scores) x (Relevance Boost + Quality Boost) + X (content-specific score adjustments)] \u2013 (Demotion Score Aggregate)<\/p>\n<ul>\n<li><em>Join Mike King and Danny Goodwin at SMX Advanced for a late-breaking session exploring the leak and its implications.\u00a0Learn more here.<\/em><\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Andrew Ansley\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Andrew-Ansley.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Andrew-Ansley.jpeg.webp\" alt=\"Andrew Ansley\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Andrew Ansley<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/andrew-ansley-marketing\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Andrew Ansley is Director of Marketing for Helium SEO and founder of ContentSprout AI. Andrew lives in the world of enterprise grade marketing strategy and is interested in marketing channel algorithms because they often hold the key for marketing success.                    <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/unpacking-googles-massive-search-documentation-leak-442716\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more. A massive Google Search internal ranking documentation leak has sent shockwaves through the SEO community. The leak, which exposed over 14,000 potential ranking features, provides an unprecedented look under the hood of Google\u2019s closely guarded search rankings&#8230;<\/p>\n","protected":false},"author":1,"featured_media":622510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-search-documentation-leak-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,78070],"class_list":["post-622509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/622509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=622509"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/622509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/622510"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=622509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=622509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=622509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}