{"id":622945,"date":"2024-06-03T20:41:03","date_gmt":"2024-06-03T17:41:03","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/instagram-tests-unskippable-video-ads-in-main-feed\/"},"modified":"2024-06-03T20:41:03","modified_gmt":"2024-06-03T17:41:03","slug":"instagram-tests-unskippable-video-ads-in-main-feed","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/instagram-tests-unskippable-video-ads-in-main-feed\/","title":{"rendered":"#Instagram tests unskippable video ads in main feed"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f19e7b0b51\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f19e7b0b51\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/instagram-tests-unskippable-video-ads-in-main-feed\/#Unskippable_video_ads_is_a_controversial_new_ad_format_that_forces_users_to_watch_a_video_ad_before_they_can_scroll_through_their_main_feed\" >Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Unskippable_video_ads_is_a_controversial_new_ad_format_that_forces_users_to_watch_a_video_ad_before_they_can_scroll_through_their_main_feed\"><\/span>Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nInstagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed.<\/p>\n<p><strong>Why it matters.<\/strong> The move could significantly boost ad exposure for brands but risks alienating users who find forced viewing intrusive.<\/p>\n<p><strong>How it works.<\/strong><\/p>\n<ul>\n<li>New in-feed ads display with a timer.<\/li>\n<li>Users can\u2019t scroll past until timer runs down.<\/li>\n<li>Essentially \u201cun-skippable\u201d like some <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> ads.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> On one hand, this feature is a great opportunity for advertisers to get their ads in front of an audience that are used to seeing ads. But could it come at a risk of losing customers who will find their scrolling experience significantly disrupted? <\/p>\n<p><strong>The big picture.<\/strong> With half of users\u2019 feeds now AI-recommended content from unfollowed profiles, Instagram sees an opportunity to blend in more ads without seeming overly disruptive.<\/p>\n<p><strong>Ad blockers. <\/strong>YouTube\u2019s unskippable ads are often cited as a top reason people use ad blockers, suggesting forced viewing is deeply unpopular.<\/p>\n<p><strong>Between the lines.<\/strong> Instagram\u2019s shift to Reels-heavy, algorithm-driven feeds may be paving the way for more aggressive ad strategies.<\/p>\n<p><strong>What they\u2019re saying.<\/strong> A Meta spokesperson told <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2024\/06\/03\/instagram-confirms-test-of-unskippable-ads\/\">TechCrunch<\/a>:<\/p>\n<ul>\n<li>\u201cWe\u2019re always testing formats that can drive value for advertisers. As we test and learn, we will provide updates should this test result in any formal product changes.\u201d<\/li>\n<\/ul>\n<p><strong>The other side.<\/strong> Users are not thrilled. Photographer <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.threads.net\/@thedanlevy\/post\/C7rPZZQgHfQ\">Dan Levy<\/a> shared an example, sparking backlash in comments.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"592\" height=\"600\" alt=\"Screenshot 2024 06 03 At 09.21.19\" class=\"wp-image-442857\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19-592x600.png.webp 592w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19-334x338.png.webp 334w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19-112x113.png.webp 112w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19-768x778.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19-95x95.png.webp 95w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19.png.webp 1218w\" data-lazy-sizes=\"(max-width: 592px) 100vw, 592px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19-592x600.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"592\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19-592x600.png.webp\" alt=\"Screenshot 2024 06 03 At 09.21.19\" class=\"wp-image-442857\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19-592x600.png.webp 592w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19-334x338.png.webp 334w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19-112x113.png.webp 112w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19-768x778.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19-95x95.png.webp 95w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-03-at-09.21.19.png.webp 1218w\" sizes=\"(max-width: 592px) 100vw, 592px\"><\/figure>\n<\/div>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/instagram-unskippable-video-ads-feed-test-442856\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed. Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly&#8230;<\/p>\n","protected":false},"author":1,"featured_media":622946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SEL-Blog-21-800x458.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,70588],"class_list":["post-622945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-video"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/622945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=622945"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/622945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/622946"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=622945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=622945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=622945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}