{"id":622973,"date":"2024-06-03T15:00:00","date_gmt":"2024-06-03T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-extract-gbp-review-insights-to-boost-local-seo-visibility\/"},"modified":"2024-06-03T15:00:00","modified_gmt":"2024-06-03T12:00:00","slug":"how-to-extract-gbp-review-insights-to-boost-local-seo-visibility","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-extract-gbp-review-insights-to-boost-local-seo-visibility\/","title":{"rendered":"#How to extract GBP review insights to boost local SEO visibility"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4eb2a2a1ae7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4eb2a2a1ae7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-extract-gbp-review-insights-to-boost-local-seo-visibility\/#Gain_a_competitive_edge_by_extracting_actionable_insights_from_your_%E2%80%93_and_your_competitors_%E2%80%93_Google_Business_Profile_reviews\" >Gain a competitive edge by extracting actionable insights from your \u2013 and your competitors&#8217; \u2013 Google Business Profile reviews.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-extract-gbp-review-insights-to-boost-local-seo-visibility\/#Analyzing_GBP_reviews_for_business_insights\" >Analyzing GBP reviews for business insights\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-extract-gbp-review-insights-to-boost-local-seo-visibility\/#How_to_extract_business_insights_from_GBP_listings\" >How to extract business insights from GBP listings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-extract-gbp-review-insights-to-boost-local-seo-visibility\/#Collect_place_IDs_for_listing\" >Collect place IDs for listing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-extract-gbp-review-insights-to-boost-local-seo-visibility\/#Use_Plepers_API_to_collect_information_on_each_listing\" >Use Pleper\u2019s API to collect information on each listing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-extract-gbp-review-insights-to-boost-local-seo-visibility\/#The_impact_of_entities_on_local_3-pack_results\" >The impact of entities on local 3-pack results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-extract-gbp-review-insights-to-boost-local-seo-visibility\/#Promoting_entities_in_review_solicitation\" >Promoting entities in review solicitation\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-extract-gbp-review-insights-to-boost-local-seo-visibility\/#Applying_review_insights_for_business_results\" >Applying review insights for business results<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Gain_a_competitive_edge_by_extracting_actionable_insights_from_your_%E2%80%93_and_your_competitors_%E2%80%93_Google_Business_Profile_reviews\"><\/span>Gain a competitive edge by extracting actionable insights from your \u2013 and your competitors&#8217; \u2013 Google Business Profile reviews.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nSince the inception of local business listings, companies have explored various methods to acquire more customer reviews. These reviews provide valuable insights into consumer sentiment, common pain points, and areas for improvement. <\/p>\n<p>While many businesses use paid tools to analyze review data, there are cost-effective methods to extract similar insights, particularly for smaller businesses with limited budgets.<\/p>\n<p>This article:<\/p>\n<ul>\n<li>Explores how to extract entities from your Google Business Profile (GBP) listings and competitor listings using Pleper\u2019s API service.\u00a0<\/li>\n<li>Examines the impact of entities mentioned in reviews on local search visibility, specifically in the Google local 3-pack results.<\/li>\n<li>Covers ethical techniques to promote revenue-driving entities through review solicitation efforts while adhering to Google\u2019s guidelines.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-analyzing-gbp-reviews-for-business-insights-nbsp\"><span class=\"ez-toc-section\" id=\"Analyzing_GBP_reviews_for_business_insights\"><\/span>Analyzing GBP reviews for business insights\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Companies like Yext, Reputation, and Birdeye can analyze top entities mentioned in reviews and offer insight into the sentiment around each of these. However, they can also command quite a large price tag.\u00a0<\/p>\n<p>Investing in these tools is essential for businesses managing numerous listings across multiple platforms. However, extracting insights from competitor listings remains costly. Monitoring competitor listings for review insights is often seen as an unjustifiable expense.<\/p>\n<p>Smaller businesses can manage listings cost-effectively by assigning an internal marketing employee, but extracting valuable insights from reviews without using tools is more challenging.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to turn your Google Business Profile into a revenue-generating channel<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-extract-business-insights-from-gbp-listings\"><span class=\"ez-toc-section\" id=\"How_to_extract_business_insights_from_GBP_listings\"><\/span>How to extract business insights from GBP listings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Luckily, there is a much more cost-effective method to collect entities from GBP reviews using Pleper\u2019s API service.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-collect-place-ids-for-listing-nbsp\"><span class=\"ez-toc-section\" id=\"Collect_place_IDs_for_listing\"><\/span>Collect place IDs for listing\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For small batches, using <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/maps\/documentation\/javascript\/examples\/places-placeid-finder\"> <\/a><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/maps\/documentation\/javascript\/examples\/places-placeid-finder\">Google\u2019s Place ID demo<\/a> works well for collecting Place IDs for your business\u2019 listings and local competitor listings.<\/p>\n<p>I\u2019ve found that the following formula works well for searching for these listings: {business name}, {business address}.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1386\" height=\"860\" alt=\"Google Place ID finder\" class=\"wp-image-442828\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Place-ID-finder.png.webp 1386w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Place-ID-finder-545x338.png.webp 545w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Place-ID-finder-800x496.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Place-ID-finder-182x113.png.webp 182w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Place-ID-finder-768x477.png.webp 768w\" data-lazy-sizes=\"(max-width: 1386px) 100vw, 1386px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Place-ID-finder.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1386\" height=\"860\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Place-ID-finder.png.webp\" alt=\"Google Place ID finder\" class=\"wp-image-442828\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Place-ID-finder.png.webp 1386w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Place-ID-finder-545x338.png.webp 545w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Place-ID-finder-800x496.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Place-ID-finder-182x113.png.webp 182w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Place-ID-finder-768x477.png.webp 768w\" sizes=\"(max-width: 1386px) 100vw, 1386px\"><\/figure>\n<\/div>\n<p>For larger batches, I recommend using Google\u2019s Place ID API. Using the above formula as the search query, Place IDs can be quickly and efficiently collected.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-use-pleper-s-api-to-collect-information-on-each-listing\"><span class=\"ez-toc-section\" id=\"Use_Plepers_API_to_collect_information_on_each_listing\"><\/span>Use Pleper\u2019s API to collect information on each listing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After each listing\u2019s Place ID has been collected, use Pleper\u2019s Scrape API to retrieve the listing information. Once the data has been retrieved, use a parsing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a> to extract review topics and assign a value to each topic based on sentiment.<\/p>\n<p>Here is an example script that will do just that:<\/p>\n<pre class=\"wp-block-code\"><code>import pandas as pd\n\ndef extract_review_topics(data):\n\u00a0 topics_list = []\n\n\u00a0 sentiment_map = {\n\u00a0 \u00a0 \u00a0 'positive': 1,\n\u00a0 \u00a0 \u00a0 'neutral': 0,\n\u00a0 \u00a0 \u00a0 'negative': -1\n\u00a0 }\n\n\u00a0 for entry in data['results']['google\/by-profile\/information']:\n\u00a0 \u00a0 \u00a0 if 'results' in entry and 'review_topics' in entry['results']:\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 for topic in entry['results']['review_topics']:\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 topic_details = {\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 'Business Name': entry['results'].get('name', 'N\/A'),\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 'Address': entry['results'].get('address', 'N\/A'),\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 'Place ID': entry['payload']['profile_url'],\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 'Topic': topic.get('topic', 'N\/A'),\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 'Count': topic.get('count', 0),\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 'Sentiment': sentiment_map.get(topic.get('sentiment', 'neutral'), 0)\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 }\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 topics_list.append(topic_details)\n\n\u00a0 return topics_list\n\ntopics_data = extract_review_topics(batch_result)\ndf = pd.DataFrame(topics_data)\nprint(df)<\/code><\/pre>\n<p>Now that the data has been properly retrieved from Pleper and parsed into a pandas dataframe, matplotlib can be used to create a word cloud like the one below:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1556\" height=\"776\" alt=\"Google reviews word cloud\" class=\"wp-image-442829\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud.png.webp 1556w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud-600x299.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud-800x399.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud-200x100.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud-768x383.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud-1536x766.png 1536w\" data-lazy-sizes=\"(max-width: 1556px) 100vw, 1556px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1556\" height=\"776\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud.png.webp\" alt=\"Google reviews word cloud\" class=\"wp-image-442829\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud.png.webp 1556w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud-600x299.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud-800x399.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud-200x100.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud-768x383.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-reviews-word-cloud-1536x766.png 1536w\" sizes=\"auto, (max-width: 1556px) 100vw, 1556px\"><\/figure>\n<\/div>\n<p>Word clouds can be created for individual listings or aggregated data on all of a brand\u2019s listings. Comparing word clouds from your own business listings to those of competitors can lead to truly valuable insights.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-impact-of-entities-on-local-3-pack-results\"><span class=\"ez-toc-section\" id=\"The_impact_of_entities_on_local_3-pack_results\"><\/span>The impact of entities on local 3-pack results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Entities have been highlighted in reviews for some time now; however, I haven\u2019t seen many SEOs attempt to promote revenue-generating entities in review solicitation.\u00a0<\/p>\n<p>When possible, entities mentioned in a query are highlighted within the local 3-pack via the listings reviews. Typically, this occurs on long-tail queries, where more context is provided to Google on what the searcher is looking for.<\/p>\n<p>To better understand the impact of entities within reviews, let\u2019s analyze the results of two queries:\u00a0<\/p>\n<p><strong>Sporting stores near me<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1132\" height=\"932\" alt=\"Sporting stores near me\" class=\"wp-image-442830\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-stores-near-me.png.webp 1132w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-stores-near-me-411x338.png.webp 411w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-stores-near-me-729x600.png.webp 729w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-stores-near-me-137x113.png.webp 137w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-stores-near-me-768x632.png.webp 768w\" data-lazy-sizes=\"(max-width: 1132px) 100vw, 1132px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-stores-near-me.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1132\" height=\"932\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-stores-near-me.png.webp\" alt=\"Sporting stores near me\" class=\"wp-image-442830\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-stores-near-me.png.webp 1132w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-stores-near-me-411x338.png.webp 411w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-stores-near-me-729x600.png.webp 729w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-stores-near-me-137x113.png.webp 137w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-stores-near-me-768x632.png.webp 768w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\"><\/figure>\n<\/div>\n<p><strong>Sporting store with baseball near me<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1208\" height=\"1022\" alt=\"Sporting store with baseball near me\" class=\"wp-image-442831\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-store-with-baseball-near-me.png.webp 1208w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-store-with-baseball-near-me-400x338.png.webp 400w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-store-with-baseball-near-me-709x600.png.webp 709w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-store-with-baseball-near-me-134x113.png.webp 134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-store-with-baseball-near-me-768x650.png.webp 768w\" data-lazy-sizes=\"(max-width: 1208px) 100vw, 1208px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-store-with-baseball-near-me.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1208\" height=\"1022\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-store-with-baseball-near-me.png.webp\" alt=\"Sporting store with baseball near me\" class=\"wp-image-442831\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-store-with-baseball-near-me.png.webp 1208w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-store-with-baseball-near-me-400x338.png.webp 400w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-store-with-baseball-near-me-709x600.png.webp 709w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-store-with-baseball-near-me-134x113.png.webp 134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-store-with-baseball-near-me-768x650.png.webp 768w\" sizes=\"auto, (max-width: 1208px) 100vw, 1208px\"><\/figure>\n<\/div>\n<p>Here are a few takeaways from comparing these two queries:<\/p>\n<ul>\n<li>Google dynamically changed the shown image of the DICK\u2019S Warehouse Sale listing to showcase the baseball section.<\/li>\n<li>Google calls out review mentions about baseball by bolding the mention. As a searcher, I find that this inherently made those listings more attractive, just as their \u201cIn stock\u201d feature would.<\/li>\n<li>The SERP dropped Going, Going, Gone! from the local 3-pack even though I was standing next to it. In my opinion, this has merit as Going, Going, Gone! has a lower stock of equipment than the typical DICK\u2019S store and primarily leans towards apparel.<\/li>\n<li>Pro Image Sports is a clothing store that carries sports appeal. It is also 2.5 miles further than the next closest sport equipment store, Play It Again Sports, which carries baseball equipment.<\/li>\n<\/ul>\n<p>When comparing these results, I couldn\u2019t help but believe that the mention of baseball in Pro Image Sports review increased their visibility within the 3-pack, so I investigated further.<\/p>\n<p>Looking at the review topics provided by Google for Play it Again Sports, I noticed a high number of reviews for \u201cgolfing clubs,\u201d so I changed the query to \u201cSporting Store with Golf Clubs Near Me.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1066\" height=\"960\" alt=\"Sporting Store with Golf Clubs Near Me\" class=\"wp-image-442832\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-Store-with-Golf-Clubs-Near-Me.png.webp 1066w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-Store-with-Golf-Clubs-Near-Me-375x338.png.webp 375w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-Store-with-Golf-Clubs-Near-Me-666x600.png.webp 666w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-Store-with-Golf-Clubs-Near-Me-125x113.png.webp 125w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-Store-with-Golf-Clubs-Near-Me-768x692.png.webp 768w\" data-lazy-sizes=\"(max-width: 1066px) 100vw, 1066px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-Store-with-Golf-Clubs-Near-Me.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1066\" height=\"960\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-Store-with-Golf-Clubs-Near-Me.png.webp\" alt=\"Sporting Store with Golf Clubs Near Me\" class=\"wp-image-442832\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-Store-with-Golf-Clubs-Near-Me.png.webp 1066w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-Store-with-Golf-Clubs-Near-Me-375x338.png.webp 375w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-Store-with-Golf-Clubs-Near-Me-666x600.png.webp 666w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-Store-with-Golf-Clubs-Near-Me-125x113.png.webp 125w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Sporting-Store-with-Golf-Clubs-Near-Me-768x692.png.webp 768w\" sizes=\"auto, (max-width: 1066px) 100vw, 1066px\"><\/figure>\n<\/div>\n<p>By targeting a topic that is mentioned more frequently within Play It Again Sports\u2019 reviews, they appeared within the local 3-pack.<\/p>\n<p>From this small experiment, it\u2019s clear that review topics (entities) play a role in local 3-pack visibility and a larger one than I once believed.<\/p>\n<p><strong><em>Dig deeper: How to establish your brand entity for SEO: A 5-step guide<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-promoting-entities-in-review-solicitation-nbsp\"><span class=\"ez-toc-section\" id=\"Promoting_entities_in_review_solicitation\"><\/span>Promoting entities in review solicitation\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/business\/answer\/3474122?hl=en\">Google\u2019s guidelines<\/a> state that review solicitation should be honest, unbiased and without incentives. Businesses should also avoid review gating.<\/p>\n<p>You can ask for reviews on specific topics and remind customers of the products or services they used. Implementation will vary based on each business\u2019s approach to soliciting reviews.<\/p>\n<p>Add a statement like \u201cTell us about your experience purchasing baseball equipment from us\u201d above the review link in your solicitation email.<\/p>\n<p>It\u2019s important not to exaggerate in this message to avoid biased customer reviews. For example, avoid saying, \u201cTell us about your positive experience when purchasing high-quality baseball equipment from us.\u201d<\/p>\n<p>While this statement does not inherently create bias as it does not offer an incentive to leave a positive review, it can be considered manipulative, which does not fully align with Google\u2019s guidelines for reviews to be honest and unbiased.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Unleashing the potential of Google reviews for local SEO<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-applying-review-insights-for-business-results\"><span class=\"ez-toc-section\" id=\"Applying_review_insights_for_business_results\"><\/span>Applying review insights for business results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After learning how to analyze listings (your own and competitors), how review topics (entities) influence local 3-pack visibility and how to increase the number of entities within reviews, it\u2019s time to put it all together to drive business results.<\/p>\n<p>Sharing insights from your business listing\u2019s reviews with the appropriate internal stakeholders is key to helping inform strategic and operational changes. Competitor insights can be a driving force for these changes.<\/p>\n<p>For example, if a competitor barber shop uses hot towels in each haircut and your business does not, this data may help make the case that your business should be doing the same.<\/p>\n<p>Next, work internally to leverage business intelligence (i.e., customer purchase data) within review solicitation efforts to promote entities within reviews. Implementing these efforts will vary depending on a business\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> stack and ability to integrate data.<\/p>\n<p>A more simplistic approach may be necessary for businesses that lack the ability to integrate data. In these situations, I recommend appending a generic statement within the solicitation communication to identify a specific entity.<\/p>\n<p>An example may be a mechanic shop that appends the following statement to increase the mentions of \u201cmechanics.\u201d<\/p>\n<ul>\n<li>\u201cTell us about your experience at our shop and the quality of our mechanics.\u201d<\/li>\n<\/ul>\n<p>Regardless of the internal approach, reviews are crucial for local SEO and shaping consumer perceptions. As an SEO, you can help your business understand its strengths and weaknesses while working to improve local search visibility.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Tyler Rouwhorst\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/Tyler-Rouwhurst.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/Tyler-Rouwhurst.png.webp\" alt=\"Tyler Rouwhorst\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Tyler Rouwhorst<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=tylerrouwhorst&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/tyler-rouwhorst\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Tyler is an Associate Director, SEO at Tombras, where he provides SEO consultancy for clients of varying sizes across healthcare, SaaS, and retail sectors. His focus areas include strategic roadmaps that resonate with customers and technical SEO to improve clients&#8217; overall site health. In addition, he is fascinated by the intersection of data <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> and SEO, and by leveraging his knowledge of Python, he develops custom tools that power unique insights and efficiencies. To connect with Tyler, visit his LinkedIn or <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/tylerrouwhorst.com\/\">website<\/a>.                   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/extract-gbp-review-insights-boost-local-seo-visibility-442825\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gain a competitive edge by extracting actionable insights from your \u2013 and your competitors&#8217; \u2013 Google Business Profile reviews. Since the inception of local business listings, companies have explored various methods to acquire more customer reviews. These reviews provide valuable insights into consumer sentiment, common pain points, and areas for improvement. While many businesses use&#8230;<\/p>\n","protected":false},"author":1,"featured_media":622974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/How-to-extract-GBP-review-insights-to-boost-local-SEO-visibility.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[141624,139156,78070],"class_list":["post-622973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-business-profile","tag-local","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/622973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=622973"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/622973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/622974"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=622973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=622973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=622973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}