{"id":623217,"date":"2024-06-05T09:00:07","date_gmt":"2024-06-05T06:00:07","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/sports-tech-startup-targets-100-ai-automation-in-broadcasting\/"},"modified":"2024-06-05T09:00:07","modified_gmt":"2024-06-05T06:00:07","slug":"sports-tech-startup-targets-100-ai-automation-in-broadcasting","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/sports-tech-startup-targets-100-ai-automation-in-broadcasting\/","title":{"rendered":"#Sports tech startup targets &#8216;100% AI automation&#8217; in broadcasting"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a368bd0e2cbe\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a368bd0e2cbe\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/sports-tech-startup-targets-100-ai-automation-in-broadcasting\/#Monetising_sports_footage_with_AI\" >Monetising sports footage with AI<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"article-main-content\">\n                            <span style=\"font-weight: 400;\">A Swedish startup plans to bring automated sports streaming to the masses after raising $20mn to enhance its AI camera system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Malm\u00f6-based <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.spiideo.com\/\">Spiideo<\/a> produces a suite of tools for<\/span><span style=\"font-weight: 400;\"> broadcasting and data analytics. At\u00a0their core is an AI model\u00a0that mimics professional camera operators.<\/span><\/p>\n<p>\u201cWe\u2019ve trained it specifically for the 15 sports we support to properly capture the nuances of each one,\u201d <span style=\"font-weight: 400;\">Patrik Olsson, Spiideo\u2019s co-founder and CEO, told TNW.<\/span><\/p>\n<p>The finished model guides <span style=\"font-weight: 400;\">the movements of panoramic cameras. <\/span><span style=\"font-weight: 400;\">Once installed at grounds and arenas, the system can fully-automate sports broadcasting and streaming. Spiideo also provides video analytics for live\u00a0<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> and player data.<\/span><\/p>\n<div class=\"inarticle-wrapper channel-cta\">\n<div class=\"ica-text\">\n<p class=\"ica-text__title\">TNW Conference, June 20-21 &#8211; 80% tickets SOLD OUT<\/p>\n<p>Cease all the networking opportunities: roundtables, masterclasses, tech tours, 1:1s&#8230; Last chance to book before we run out!<\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Over 6,000 venues<\/span><span style=\"font-weight: 400;\"> and 4,000 teams use the products, the startup says. They include football clubs in England\u2019s Premier League, Italy\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">Series<\/a> A, and Germany\u2019s Bundesliga, as well as basketball franchises in the NBA and ice hockey sides in the NHL.\u00a0<\/span><\/p>\n<p>Leading leagues and federations are also customers. Yet arguably the biggest beneficiaries are lower-level teams and niche sports. Spiideo promises<span style=\"font-weight: 400;\"> them \u201cTV-class\u201d production at \u201cpreviously unimaginable\u201d price points.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1407224 size-full js-lazy\" alt=\"A screenshot of a football match showing data generated by AI\" width=\"1640\" height=\"828\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/06\/Copy-of-Spiideo-Perform-interface-soccer-e1717520390176.png\"\/><figcaption>Alongside the streaming service, Spiideo supplies football clubs including Inter Milan, Wolves, and LA Galaxy with a video analysis tool. Credit: Spiideo<\/figcaption><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1407224 size-full\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/06\/Copy-of-Spiideo-Perform-interface-soccer-e1717520390176.png\" alt=\"A screenshot of a football match showing data generated by AI\" width=\"1640\" height=\"828\" srcset=\"\"\/><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Monetising_sports_footage_with_AI\"><\/span>Monetising sports footage with AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Last year, the global value of sports <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> rights reached a record high of almost $56bn,<\/span> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sportbusiness.com\/global-media-report-2023\/\">a<span style=\"font-weight: 400;\">ccording to<\/span><\/a><span style=\"font-weight: 400;\"> research firm SportBusiness.<\/span><\/p>\n<p>By automating production, Spiideo offers rights-holders new routes to scale their investments.<\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt is opening up media rights markets that couldn\u2019t previously be monetised due to high production costs,\u201d Olsson said.<\/span><\/p>\n<p>The fresh investment provides another chance to lower the entry barriers. Cipio Partners, a Munich-based growth equity firm, led the round. Total funding for the startup\u00a0now stands at <span style=\"font-weight: 400;\">$40mn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the latest cash injection, Spideo plans to eliminate the need for manual video production. <\/span>Olsson has a clear target in mind: \u201c<span style=\"font-weight: 400;\">100% AI automation.\u201d<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">One of the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a>s of this year\u2019s TNW Conference is Venture: Show Me The Money. If you want to go deeper into what it takes to get your startup funded, discover the next company to back, or simply experience the event (and say hi to our editorial team), we\u2019ve got something special for our loyal readers. Use the code TNWXMEDIA at checkout to get 30% off your <\/span><\/i><i><span style=\"font-weight: 400;\">business pass<\/span><\/i><i><span style=\"font-weight: 400;\">, <\/span><\/i><i><span style=\"font-weight: 400;\">investor pass<\/span><\/i><i><span style=\"font-weight: 400;\"> or startup packages (<\/span><\/i><i><span style=\"font-weight: 400;\">Bootstrap<\/span><\/i><i><span style=\"font-weight: 400;\"> &amp; <\/span><\/i><i><span style=\"font-weight: 400;\">Scaleup<\/span><\/i><i><span style=\"font-weight: 400;\">).<\/span><\/i>\n                        <\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/startup-spiideo-automating-sports-broadcasting-ai\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Swedish startup plans to bring automated sports streaming to the masses after raising $20mn to enhance its AI camera system. The Malm\u00f6-based Spiideo produces a suite of tools for broadcasting and data analytics. At\u00a0their core is an AI model\u00a0that mimics professional camera operators. \u201cWe\u2019ve trained it specifically for the 15 sports we support to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":623218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/tnw-blurple?filter_last=1&fit=1280%2C640&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2024%2F06%2FUntitled-design.jpg&signature=43679f3a46407f885fbcc928e161bfc0","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-623217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=623217"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/623218"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=623217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=623217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=623217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}