{"id":623225,"date":"2024-06-05T21:53:16","date_gmt":"2024-06-05T18:53:16","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ads-inviting-some-advertisers-to-join-advisors-community\/"},"modified":"2024-06-05T21:53:16","modified_gmt":"2024-06-05T18:53:16","slug":"google-ads-inviting-some-advertisers-to-join-advisors-community","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-inviting-some-advertisers-to-join-advisors-community\/","title":{"rendered":"#Google Ads inviting some advertisers to join Advisors Community"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a295a91dcc25\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a295a91dcc25\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-inviting-some-advertisers-to-join-advisors-community\/#Select_Google_Ads_advertisers_are_being_offered_the_%E2%80%98unique_opportunity_to_help_shape_current_and_unreleased_products_via_surveys\" >Select Google Ads advertisers are being offered the &#8216;unique opportunity&#8217; to help shape current and unreleased products via surveys.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Select_Google_Ads_advertisers_are_being_offered_the_%E2%80%98unique_opportunity_to_help_shape_current_and_unreleased_products_via_surveys\"><\/span>Select Google Ads advertisers are being offered the &#8216;unique opportunity&#8217; to help shape current and unreleased products via surveys.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle Ads is inviting select customers to join its Advisors Community, offering a rare chance to directly influence its products and services.<\/p>\n<p><strong>Why it matters. <\/strong>This move signals Google\u2019s push for more customer-centric product development, potentially shaping the future of digital advertising.<\/p>\n<p><strong>Why we care. <\/strong>Advertisers have seen many updates to Google products that have been seriously lacking in effectiveness. Many advertisers request being part of the discussion before an update is launched. This may be the answer to their long-running concerns.<\/p>\n<p><strong>Details.<\/strong><\/p>\n<ul>\n<li>Members provide brief monthly feedback (max 4 surveys, ~5 mins each)<\/li>\n<li>Opportunity to impact unreleased products<\/li>\n<li>Quarterly updates on how feedback is used<\/li>\n<\/ul>\n<p><strong>How to join.<\/strong> If you see this communication in your inbox, fill out a quick, confidential questionnaire via third-party provider Alida.<\/p>\n<p><strong>Between the lines.<\/strong> By involving customers early, Google aims to better align its tools with user needs, possibly to maintain its dominance in the competitive ad tech space.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Reaction.<\/strong> I first saw this on Google Ads Consultant, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/activity-7204117875559710720-W5n_?utm_source=share&amp;utm_medium=member_desktop\">Boris Beceric\u2019s LinkedIn profile<\/a>. When asked to comment, Beceric said:<\/p>\n<ul>\n<li>\u201cI welcome the opportunity to have a more direct way of giving feedback to Google. I know they are listening (e.g. they gave us more control &amp; reporting for Performance Max), but sometimes it is just so frustrating to be seeing things in the accounts that are opaque for no good reason. Criticizing on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> is not really going to move the needle in advertiser\u2019s favor, so I think we need to take these opportunities when they are presented to us.\u201d<\/li>\n<\/ul>\n<p><strong>What to watch. <\/strong>How much Google actually incorporates user feedback and whether this improves Google Ads products.<\/p>\n<p><strong>The email.<\/strong> Here\u2019s a screenshot of the email Beceric shared on LinkedIn:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1170\" height=\"1398\" alt=\"Google Ads Advisors Community\" class=\"wp-image-442985\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-ads-advisors-community.jpeg.webp 1170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-ads-advisors-community-283x338.jpeg.webp 283w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-ads-advisors-community-502x600.jpeg.webp 502w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-ads-advisors-community-95x113.jpeg.webp 95w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-ads-advisors-community-768x918.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 1170px) 100vw, 1170px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-ads-advisors-community.jpeg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1170\" height=\"1398\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-ads-advisors-community.jpeg.webp\" alt=\"Google Ads Advisors Community\" class=\"wp-image-442985\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-ads-advisors-community.jpeg.webp 1170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-ads-advisors-community-283x338.jpeg.webp 283w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-ads-advisors-community-502x600.jpeg.webp 502w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-ads-advisors-community-95x113.jpeg.webp 95w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-ads-advisors-community-768x918.jpeg.webp 768w\" sizes=\"(max-width: 1170px) 100vw, 1170px\"><\/figure>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-advisors-community-invites-442978\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Select Google Ads advertisers are being offered the &#8216;unique opportunity&#8217; to help shape current and unreleased products via surveys. Google Ads is inviting select customers to join its Advisors Community, offering a rare chance to directly influence its products and services. Why it matters. This move signals Google\u2019s push for more customer-centric product development, potentially&#8230;<\/p>\n","protected":false},"author":1,"featured_media":623226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SEL-Blog-28-800x458.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-623225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=623225"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/623226"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=623225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=623225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=623225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}