{"id":623293,"date":"2024-06-06T19:43:55","date_gmt":"2024-06-06T16:43:55","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/5-local-seo-insights-from-googles-api-documentation-leak\/"},"modified":"2024-06-06T19:43:55","modified_gmt":"2024-06-06T16:43:55","slug":"5-local-seo-insights-from-googles-api-documentation-leak","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/5-local-seo-insights-from-googles-api-documentation-leak\/","title":{"rendered":"#5 local SEO insights from Google\u2019s API documentation leak"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a288ab0434c2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a288ab0434c2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/5-local-seo-insights-from-googles-api-documentation-leak\/#Local_search_takeaways_from_leaked_Google_API_docs_covering_video_content_click_behavior_local_authority_and_more\" >Local search takeaways from leaked Google API docs, covering video content, click behavior, local authority and more.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/5-local-seo-insights-from-googles-api-documentation-leak\/#1_Video_video_video\" >1. Video, video, video!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/5-local-seo-insights-from-googles-api-documentation-leak\/#2_Are_local_bot_clicks_%E2%80%98CRAP\" >2. Are local bot clicks \u2018CRAP\u2019?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/5-local-seo-insights-from-googles-api-documentation-leak\/#3_Local_authority_vs_topic_authority\" >3. Local authority vs. topic authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/5-local-seo-insights-from-googles-api-documentation-leak\/#4_LSAs_vs_Google_Ads\" >4. LSAs vs. Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/5-local-seo-insights-from-googles-api-documentation-leak\/#5_Twiddle_with_local_results\" >5. Twiddle with local results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/5-local-seo-insights-from-googles-api-documentation-leak\/#Some_attributes_I_want_to_know_more_about\" >Some attributes I want to know more about<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Local_search_takeaways_from_leaked_Google_API_docs_covering_video_content_click_behavior_local_authority_and_more\"><\/span>Local search takeaways from leaked Google API docs, covering video content, click behavior, local authority and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nWhen <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> of the leaked Google Search API docs broke last week, our team <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.localseoguide.com\/local-seo-according-to-the-leaked-google-api-documents\/\">quickly crawled them<\/a> to look for anything relevant to local SEO.\u00a0<\/p>\n<p>My first take was most of the \u201clocal\u201d stuff was either fairly basic (\u201cHey, Google uses business addresses!\u201d) to mostly irrelevant map nerdery (\u201cThis content describes a representation of a material used to define the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earance of geometry surfaces in a city data format, with attributes such as color, surface smoothness, reflectivity and transparency.\u201d)<\/p>\n<p>All I wanted to know is how this information will help our clients rank better in local SERPs.<\/p>\n<p><strong>Spoiler alert<\/strong>: I\u2019m still not sure, but I have some thoughts\/questions.<\/p>\n<p>First, here are some common observations about the data that \u201cmay be a thing\u201d that have been popping up around the web:<\/p>\n<ul>\n<li>Chrome browser behavior.<\/li>\n<li>\u201cToxic\u201d backlinks.<\/li>\n<li>Google may limit the number of different types of sites that appear in a given search result.<\/li>\n<li>\u201cMentions\u201d (a.k.a. \u201ccitations\u201d) of your site on other sites.<\/li>\n<li>Topic authority.<\/li>\n<li>Clicks on your URL in search results affect rankings.<\/li>\n<li>Authorship.<\/li>\n<li>You may have to update a page 20 times before Google considers it a true refresh.<\/li>\n<\/ul>\n<p>There are potentially thousands of other factors, so let\u2019s get to the point. Is there anything in there that can help us improve our local SEO?<\/p>\n<p>Below are some ill-formed thoughts for you all to chew on.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-video-video-video\"><span class=\"ez-toc-section\" id=\"1_Video_video_video\"><\/span>1. Video, video, video!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This isn\u2019t really a \u201clocal SEO\u201d tip, but thus far, it\u2019s the most actionable thing I have found \u2013 or at least I think it is. Here\u2019s what <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hexdocs.pm\/google_api_content_warehouse\/0.4.0\/GoogleApi.ContentWarehouse.V1.Model.QualityNsrNsrData.html#module-attributes\">the docs<\/a> said about video:<\/p>\n<ul>\n<li><strong>isVideoFocusedSite<\/strong>: Bit to determine whether the site has mostly video content but is not hosted on known video-hosting domains. The site is considered to be video-focused if it has &gt; 50% of the URLs with watch pages.<\/li>\n<\/ul>\n<p>People seem to like video, right? Anecdotally, we have noticed video results increasing in search results across virtually every vertical we work in.\u00a0<\/p>\n<p>For example, here is the presence of video in SERPs according to Semrush for non-brand keywords for RotoRooter.com:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"323\" alt=\"Video in SERPs\" class=\"wp-image-443008\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs-600x121.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs-800x162.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs-200x40.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs-768x155.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs-1536x310.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"323\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs.png.webp\" alt=\"Video in SERPs\" class=\"wp-image-443008\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs-600x121.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs-800x162.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs-200x40.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs-768x155.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Video-in-SERPs-1536x310.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>So, if you want to be considered for a video slot on a SERP, I\u2019m guessing you\u2019d want to be classified as an <strong>isVideoFocusedSite<\/strong>.\u00a0<\/p>\n<p>Here\u2019s the \u201clocal\u201d part: most local SMB sites are small. It seems to me that you could quickly turn a five-page site into a video-classified site by adding five quick selfie videos on their own pages.\u00a0<\/p>\n<p>Google seems to be picky about what it classifies as a video page. <\/p>\n<p>For example, if you\u2019re a veterinarian, you could do a selfie vid on how to brush your cat\u2019s teeth, how often to schedule a wellness exam for your dog, etc. You\u2019d have to self-host them or find an off-brand video hosting domain. Hit me up if you know of any.<\/p>\n<p>By the way, \u201cgeolocation\u201d is listed as an attribute in <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hexdocs.pm\/google_api_content_warehouse\/0.4.0\/GoogleApi.ContentWarehouse.V1.Model.VideoVideoClipInfo.html\">this document<\/a> about meta information extracted from a video file, so it couldn\u2019t hurt to make sure your video has your location in the meta information.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-are-local-bot-clicks-crap\"><span class=\"ez-toc-section\" id=\"2_Are_local_bot_clicks_%E2%80%98CRAP\"><\/span>2. Are local bot clicks \u2018CRAP\u2019?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019ve been involved in local SEO for a while, you\u2019re likely aware of various services that use bots to simulate location-based searches and click on your results, aiming to boost your local pack rankings by enhancing your business\u2019s \u201cprominence\u201d signal.<\/p>\n<p>While much has been made of Rand Fishkin\u2019s years-old proof that clicks matter for non-local SERPs, I don\u2019t think I have seen anyone really talk about it publicly for local packs.\u00a0<\/p>\n<p>That\u2019s why <strong>QualityNavboostCrapsCrapsClickSignals.t<\/strong>, which is defined as \u201cCRAPS signal for the locale,\u201d caught my eye.\u00a0<\/p>\n<p>CRAPs stands for, I think, \u201cclick and results prediction system.\u201d This suggests that a specific location could have a specific score for how clicks on results affect rankings. If so, how could you tell what that score is?\u00a0<\/p>\n<p>The first thing that comes to mind is to run a bunch of local bot clicks on competitor businesses for a number of different related queries (vet near me, animal hospital, dog vaccines in Pleasanton, etc.) and see how many clicks it takes to move the rankings.\u00a0<\/p>\n<p>Test it periodically to see how it changes over time or on different days. Once you have hit on a formula that seems to work, apply it to your site.<\/p>\n<p>Note that this is likely 100% against Google\u2019s TOS, so I am not advocating you do this. I\u2019m just reading the tea leaves.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-local-authority-vs-topic-authority\"><span class=\"ez-toc-section\" id=\"3_Local_authority_vs_topic_authority\"><\/span>3. Local authority vs. topic authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We typically can boil down local SEO to a combination of proximity (are you near the searched area?), prominence (are you \u201cgood enough\u201d to show up for this query?) and relevance (are you relevant to the query?).\u00a0<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hexdocs.pm\/google_api_content_warehouse\/0.4.0\/GoogleApi.ContentWarehouse.V1.Model.QualityNsrNsrData.html#module-attributes\">This API doc<\/a> on NSR (likely \u201cnormalized site rank\u201d) references:\u00a0<\/p>\n<ul>\n<li><strong>titlematchScore <\/strong>which is \u201cscore the site, a signal that tells how well titles are matching user queries.\u201d\u00a0<\/li>\n<li><strong>localityScore<\/strong> which is a \u201ccomponent of the LocalAuthority signal.\u201d<\/li>\n<\/ul>\n<p>In theory, if you have titles throughout your site that are relevant to the user queries (a.k.a. \u201crelevance\u201d) + a strong localityScore (a.k.a. \u201cproximity\u201d), you should have a decent shot at good local rankings, assuming you are prominent enough.\u00a0<\/p>\n<p>Typically, you can\u2019t do much about proximity other than perhaps create location pages and get reviews that mention the location.<\/p>\n<p>For the purposes of this thought exercise, let\u2019s assume your locationScore is fixed. That means playing around with the title tags across the site could yield results. What do I mean by \u201cplaying around\u201d?<\/p>\n<p>Let\u2019s assume you rank third for \u201cSEO Company Pleasanton\u201d in the local pack. If you crawl the sites of the first two businesses, you can see that about 10% of the title tags on each site target some version of this query.\u00a0<\/p>\n<p>So, what if we updated the titles on our site so that 20% of the titles hit the titlematchScore? Could that improve our local rankings? Maybe it\u2019s just for the organic results and not the local pack? Seems really easy to test. I think I know what I\u2019m doing tomorrow.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-4-lsas-vs-google-ads\"><span class=\"ez-toc-section\" id=\"4_LSAs_vs_Google_Ads\"><\/span>4. LSAs vs. Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fishkin <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/sparktoro.com\/blog\/11-min-video-the-google-api-leak-should-change-how-marketers-and-publishers-do-seo\/\">recently pondered<\/a>, <\/p>\n<ul>\n<li>\u201cIf Chrome click stream data is used for rankings, does that mean paid clicks could boost organic rankings?\u201d<\/li>\n<\/ul>\n<p>Let\u2019s assume for the moment this is, in fact, how it works. If that\u2019s the case, another question would be which ad unit is most effective for moving the rankings needle.<\/p>\n<p>In local search, we have your standard PPC ads, but we also have Google Local Service Ads (LSAs), which show up above local packs and other local \u201csurfaces.\u201d\u00a0<\/p>\n<p>It seems to me it would be pretty straightforward to test different ad units against rankings and organic clicks.\u00a0<\/p>\n<p>Actually, that might cost you some money, so better yet, how about tracking some competitors who are spending a lot of money on these and seeing how their rankings change\/don\u2019t change?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-twiddle-with-local-results\"><span class=\"ez-toc-section\" id=\"5_Twiddle_with_local_results\"><\/span>5. Twiddle with local results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mike King has this to say <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ipullrank.com\/google-algo-leak\">about Twiddlers<\/a>:<\/p>\n<ul>\n<li>\u201cTwiddlers can offer category constraints, meaning diversity can be promoted by specifically limiting the type of results. For instance the author may decide to only allow 3 blog posts in a given SERP. This can clarify when ranking is a lost cause based on your page format.\u201d<\/li>\n<\/ul>\n<p>SEOs have long focused on the intent of a query by examining the types of results on the SERPs. So perhaps this whole Twiddlers thing aligns with the chorus of the \u201cnothing new here\u201d-niks.\u00a0<\/p>\n<p>That said, this turned a lightbulb on for me on our approach. A common result of a local intent check is that an organic SERP has a few local businesses and business directories (e.g., Yelp, Angi, Forbes, etc.).\u00a0<\/p>\n<p>Instead of worrying about how hard it is to compete with sites like Yelp, I now think, \u201cThere are only three directories in this search result. How can my local business become one of them?\u201d<\/p>\n<p>This is no knock against Yelp or any of its ilk, but what is that site at its core besides a list of businesses and content about them?\u00a0<\/p>\n<p>If I were a local accountant, it wouldn\u2019t be hard to put together a page on my domain or a new one about great local accountants in my city, and I am \u2013 for some reason \u2013 listed number one. (Not sure how that happened, but I\u2019ll take it. \ud83d\ude1c) <\/p>\n<p>This has been a go-to B2B play for years. No reason why a local business couldn\u2019t do the same.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-some-attributes-i-want-to-know-more-about\"><span class=\"ez-toc-section\" id=\"Some_attributes_I_want_to_know_more_about\"><\/span>Some attributes I want to know more about<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hexdocs.pm\/google_api_content_warehouse\/0.4.0\/GoogleApi.ContentWarehouse.V1.Model.IndexingDocjoinerDataVersion.html\">IndexingDocjoinerDataVersion doc<\/a> has some fairly intriguing Attribute names listed. I have no idea what they are, but it seems like several of these may play a big part in local SERPs:<\/p>\n<ul>\n<li><strong>localyp<\/strong> (Perhaps how they classify local business directory sites?)<\/li>\n<li><strong>localsearchAuthoritySiteAnnotation<\/strong> (As in \u201cthis site is an authority for this location\u201d?)<\/li>\n<li><strong>qualityGeoBrainlocGoldmineBrainlocAnnotation<\/strong> (I am pretty sure GeoBrain is Google\u2019s list of popular locations. Goldmine seems like it would be a list of advertisers?<\/li>\n<li><strong>indexingDupsLocalizedLocalizedCluster<\/strong> (Dedupes results based on the searched geo?)<\/li>\n<li><strong>imageRepositoryGeolocation<\/strong> (It has been a long time since we have seen geotagging images have any effect on local rankings, but it still makes sense for Google to store these in order to show them for specific types of queries.)<\/li>\n<li><strong>knowledgeMiningFactsLocalizedFact<\/strong> (If a fact has a local source\/application, show the local version of it instead of the \u201cnational\u201d version?)<\/li>\n<li><strong>tofu<\/strong> (Defined as the \u201cURL-level tofu prediction,\u201d this may be the key to the entire Google algorithm. It probably isn\u2019t. I just couldn\u2019t resist mentioning it.)<\/li>\n<\/ul>\n<p>I\u2019m trying really hard not to end on a \u201cnothing actionable but happy testing\u201d note. Ultimately, I guess I am no different than any other SEO guru wannabe.<\/p>\n<p>Oh, yeah. I forgot to mention that the whole \u201cmentions\u201d thing could mean local business citations for \u201cthird-tier\u201d directories still may be helpful for rankings. But I\u2019ll let a listings management company jump into that can of worms.<\/p>\n<p>Hopefully, I have given you some ideas to mess around with. Have fun!\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Andrew Shotland\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/andrewshotland-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/andrewshotland-lg.jpg\" alt=\"Andrew Shotland\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Andrew Shotland<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=localseoguide&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/localseoguide\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Andrew Shotland is the proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy.                  <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/local-seo-insights-google-api-documentation-leak-443006\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local search takeaways from leaked Google API docs, covering video content, click behavior, local authority and more. When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO.\u00a0 My first take was most of the \u201clocal\u201d stuff was either fairly basic&#8230;<\/p>\n","protected":false},"author":1,"featured_media":623294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/5-local-SEO-insights-from-Googles-API-documentation-leak.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[139156,78070],"class_list":["post-623293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-local","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=623293"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/623294"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=623293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=623293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=623293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}