{"id":623385,"date":"2024-06-06T16:15:10","date_gmt":"2024-06-06T13:15:10","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/microsoft-ads-to-allow-google-conversion-goal-imports\/"},"modified":"2024-06-06T16:15:10","modified_gmt":"2024-06-06T13:15:10","slug":"microsoft-ads-to-allow-google-conversion-goal-imports","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-to-allow-google-conversion-goal-imports\/","title":{"rendered":"#Microsoft Ads to allow Google conversion goal imports"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28d09b82db1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28d09b82db1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-to-allow-google-conversion-goal-imports\/#Microsoft_Advertising_is_launching_a_feature_that_allows_advertisers_to_import_Google_Ads_conversion_goals_aiming_to_streamline_workflows\" >Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Microsoft_Advertising_is_launching_a_feature_that_allows_advertisers_to_import_Google_Ads_conversion_goals_aiming_to_streamline_workflows\"><\/span>Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMicrosoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns.<\/p>\n<p><strong>Why it matters. <\/strong>This move aims to streamline cross-platform workflows, helping marketers work more efficiently across both Google and Microsoft\u2019s ad platforms.<\/p>\n<p><strong>Why we care.<\/strong> This looks like Microsoft is trying to make advertiser\u2019s lives easier when it comes to conversion tracking. However this seemingly beneficial feature may cause issues for attribution as the Google and Microsoft tracking codes are different on an advertisers\u2019 site.<\/p>\n<p><strong>Details.<\/strong><\/p>\n<ul>\n<li>Rollout begins in two weeks, gradually expanding to all customers.<\/li>\n<li>Conversion goals are imported by default with each import.<\/li>\n<li>Works with value-based bid strategies like Max Conversions.<\/li>\n<\/ul>\n<p><strong>What to watch.<\/strong> Microsoft encourages setting up a UET tag with Google Tag Manager to ensure new goals can receive conversion events.<\/p>\n<p><strong>Between the lines.<\/strong> This integration reflects growing competition in the ad tech space, with Microsoft seeking to make its platform more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ealing by reducing friction for advertisers heavily invested in Google\u2019s ecosystem.<\/p>\n<p><strong>Reaction.<\/strong> The <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> was shared first in an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/x.com\/PPCKirk\/status\/1798410005621911723\">X post<\/a> by Kirk Williams, owner, Zato Marketing. He also warned the PPC community:<\/p>\n<ul>\n<li>\u201cPPC PSA: Heads-up if you currently import from Google to Microsoft, they\u2019ll automatically import your conversions (and possibly mess stuff up!!!) in the next few weeks so you might want to shut that auto-import function off (since your Microsoft Accounts should already be set up correctly for conversions, right?).\u201d<\/li>\n<\/ul>\n<p>He then further directly told me:<\/p>\n<ul>\n<li>\u201cI think the biggest thing is that importing conversion goals by default seems like a bad idea and I\u2019m not entirely sure how that would even practically work since the UET and Google Tag are different codes on the site! I\u2019m no developer, so it\u2019s possible I\u2019m missing something there.\u201d<\/li>\n<\/ul>\n<p><strong>Opt-out option.<\/strong> Advertisers can uncheck <em>Import conversion goal<\/em> if they prefer not to use this feature.<\/p>\n<p><strong>The email.<\/strong>\u00a0Here\u2019s a screenshot of the email Williams shared on X:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1330\" height=\"1386\" alt=\"GPU8XdDaYAAx4i2\" class=\"wp-image-443002\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GPU8XdDaYAAx4i2.jpeg.webp 1330w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GPU8XdDaYAAx4i2-324x338.jpeg.webp 324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GPU8XdDaYAAx4i2-576x600.jpeg.webp 576w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GPU8XdDaYAAx4i2-108x113.jpeg.webp 108w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GPU8XdDaYAAx4i2-768x800.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 1330px) 100vw, 1330px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GPU8XdDaYAAx4i2.jpeg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1330\" height=\"1386\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GPU8XdDaYAAx4i2.jpeg.webp\" alt=\"GPU8XdDaYAAx4i2\" class=\"wp-image-443002\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GPU8XdDaYAAx4i2.jpeg.webp 1330w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GPU8XdDaYAAx4i2-324x338.jpeg.webp 324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GPU8XdDaYAAx4i2-576x600.jpeg.webp 576w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GPU8XdDaYAAx4i2-108x113.jpeg.webp 108w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GPU8XdDaYAAx4i2-768x800.jpeg.webp 768w\" sizes=\"(max-width: 1330px) 100vw, 1330px\"><\/figure>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-ads-google-conversion-goal-imports-443000\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows. Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. Why it matters. This move aims to streamline cross-platform workflows, helping marketers work more efficiently&#8230;<\/p>\n","protected":false},"author":1,"featured_media":623386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SEL-Blog-30.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[70784,70286,107942],"class_list":["post-623385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-advertising","tag-microsoft","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=623385"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/623386"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=623385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=623385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=623385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}