{"id":623781,"date":"2024-06-10T16:00:00","date_gmt":"2024-06-10T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/"},"modified":"2024-06-10T16:00:00","modified_gmt":"2024-06-10T13:00:00","slug":"5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/","title":{"rendered":"#5 reasons why your content isn\u2019t working and how to create helpful content Google wants to rank"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3c1a9f88fe3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3c1a9f88fe3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#Is_your_content_failing_to_rank_Find_out_why_and_how_to_create_engaging_helpful_content_that_meets_Googles_standards\" >Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google&#8217;s standards.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#Helpful_vs_unhelpful_content\" >Helpful vs. unhelpful content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#What_is_helpful_content\" >What is helpful content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#5_reasons_why_your_content_isnt_working\" >5 reasons why your content isn\u2019t working<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#1_Your_content_doesnt_offer_anything_new\" >1. Your content doesn\u2019t offer anything new<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#2_Your_intro_is_too_long_and_fluffy\" >2. Your intro is too long and fluffy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#3_Your_content_doesnt_match_user_intent\" >3. Your content doesn\u2019t match user intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#4_Google_prefers_a_different_content_format_for_the_query\" >4. Google prefers a different content format for the query<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#5_Your_competitors_content_is_better\" >5. Your competitor\u2019s content is better<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#How_to_create_content_that_Google_wants_to_rank\" >How to create content that Google wants to rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#5_tips_for_writing_helpful_content\" >5 tips for writing helpful content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#Create_topic_clusters\" >Create topic clusters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#Dont_be_redundant\" >Don\u2019t be redundant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#Get_to_the_point\" >Get to the point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#Backup_your_claims\" >Backup your claims<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#Go_beyond_the_basics\" >Go beyond the basics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#Helpful_content_checklist\" >Helpful content checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-google-wants-to-rank\/#Helpful_content_helping_people\" >Helpful content = helping people<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Is_your_content_failing_to_rank_Find_out_why_and_how_to_create_engaging_helpful_content_that_meets_Googles_standards\"><\/span>Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google&#8217;s standards.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nSince the August 2022 helpful content update, Google has been emphasizing <strong>\u201chelpfulness\u201d<\/strong> for ranking content on SERPs. Now, Google has incorporated helpfulness signals into the March 2024 core update. It\u2019s now a huge part of search.<\/p>\n<p>So, what exactly is helpful content? <\/p>\n<p>Are you meeting Google\u2019s \u201chelpful\u201d content requirements?<\/p>\n<p>This article is a one-stop solution guide to help you clarify this question and create content that meets Google\u2019s standards for usefulness, value and, most of all, helpfulness.<\/p>\n<p>If your content hasn\u2019t been ranking, you\u2019ll want to read every word.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-helpful-vs-unhelpful-content\"><span class=\"ez-toc-section\" id=\"Helpful_vs_unhelpful_content\"><\/span>Helpful vs. unhelpful content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We can analyze helpfulness on two levels: <strong>page-level<\/strong> and <strong>website-level<\/strong>. I will focus on page-level since we mostly care about the content here but with some website-level hints.<\/p>\n<p>Let\u2019s search for the keyword \u201chow to fix a zipper\u201d:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1306\" height=\"1390\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Search-how-to-fix-a-zipper.png.webp\" alt=\"Google Search - how to fix a zipper\" class=\"wp-image-443037\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Search-how-to-fix-a-zipper.png.webp 1306w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Search-how-to-fix-a-zipper-318x338.png.webp 318w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Search-how-to-fix-a-zipper-564x600.png.webp 564w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Search-how-to-fix-a-zipper-106x113.png.webp 106w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Search-how-to-fix-a-zipper-768x817.png.webp 768w\" sizes=\"(max-width: 1306px) 100vw, 1306px\"><\/figure>\n<\/div>\n<p>Looking at the keyword difficulty under the search box, we already know that this keyword is hard to rank for. (I\u2019m using SEOquake Chrome extension here to get more data, which makes things easier while searching, but you can use any other tool).<\/p>\n<p>High keyword difficulty (KD) means many people are searching for this query, and authoritative websites are competing to rank for it. Just look at the domains ranking at the top! (This is mostly a website-level factor; the better your website performs in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>, the more chance you have for ranking.)<\/p>\n<p><strong>Note<\/strong>: Personally, I\u2019m not a fan of third-party metrics. They cannot determine whether a domain is good or bad because they have their own algorithms that are different from Google\u2019s, which could be easily manipulated. However, they can be useful when you\u2019re dealing with a lot of data.<\/p>\n<p>Back to the SERPs, the second step is to determine the intent of our keyword.\u00a0<\/p>\n<p>This one is easy; you can already tell it is an informational keyword. But for more complex keywords, you can look at the top title ranking, their context and other clues that Google is giving you.<\/p>\n<p>In this case, the keyword has a featured snippet. There are several types of featured snippets, and this one is a <strong>step-by-step snippet<\/strong>.<\/p>\n<p>Since the user is searching for \u201chow to fix a zipper,\u201d the snippet shows a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of steps on how to do it.<\/p>\n<p>The next SERP feature is \u201cPeople also ask,\u201d which is a great place to get an idea about the topic you want to write about.<\/p>\n<p>Another SERP feature for this query is videos. Remember how I said we should talk about steps \u201cshowing\u201d readers how to fix their zipper? That\u2019s exactly what this video does.<\/p>\n<p>From simply analyzing the SERP features for a given keyword, Google is already giving you clues on how to create helpful content.<\/p>\n<p>Put yourself in your reader\u2019s shoes. If you have a broken zipper, following a step-by-step guide as well as watching an actual video of how to do it solves your problem instantly.<\/p>\n<p>Now, let\u2019s look at the first result in the SERP. If Google has decided to rank it number one, this is what the search engine considers helpful content:\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"764\" alt=\"How to fix a zipper - top result\" class=\"wp-image-443038\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-600x287.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-800x382.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-768x367.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-1536x733.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"764\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result.png.webp\" alt=\"How to fix a zipper - top result\" class=\"wp-image-443038\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-600x287.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-800x382.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-768x367.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-1536x733.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>As SEOs, we all know that links matter. Looking at the Moz extension, I know this page has 154 backlinks pointing at it. This may not be 100% about how you wrote the content, but it is definitely a signal Google cares about.<\/p>\n<p>I can hear Google saying, \u201cA piece of content that has 154 other articles citing it as their source? This one probably has something interesting in it!\u201d<\/p>\n<p>What other factors make this article stand out?<\/p>\n<ul>\n<li><strong>The title is straight to the point.<\/strong> I already know what broken zippers I\u2019ll be able to fix by reading this article. It is targeting two of the most common issues when it comes to broken zippers \u2013 stuck and separated zippers \u2013 which I know based on the \u201cPeople also ask\u201d result.<\/li>\n<li><strong>The article has an author byline.<\/strong> The name also has a link that points to the author\u2019s detailed bio.<\/li>\n<li><strong>The intro answers the search query right away.<\/strong> It also mentions what tools and materials you need and how long it will take, plus some highlighted tips.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"970\" alt=\"How to fix a zipper - top result\" class=\"wp-image-443039\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-1.png.webp 572w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-1-199x338.png.webp 199w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-1-354x600.png.webp 354w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-1-67x113.png.webp 67w\" data-lazy-sizes=\"(max-width: 572px) 100vw, 572px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"970\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-1.png.webp\" alt=\"How to fix a zipper - top result\" class=\"wp-image-443039\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-1.png.webp 572w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-1-199x338.png.webp 199w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-1-354x600.png.webp 354w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-1-67x113.png.webp 67w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\"><\/figure>\n<\/div>\n<ul>\n<li><strong>The article breaks down each of the steps in detail.<\/strong> And it comes with screenshots to demonstrate how to do it.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"994\" alt=\"How to fix a zipper - top result\" class=\"wp-image-443040\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-2.png.webp 550w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-2-187x338.png.webp 187w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-2-332x600.png.webp 332w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-2-63x113.png.webp 63w\" data-lazy-sizes=\"(max-width: 550px) 100vw, 550px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-2.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"994\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-2.png.webp\" alt=\"How to fix a zipper - top result\" class=\"wp-image-443040\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-2.png.webp 550w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-2-187x338.png.webp 187w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-2-332x600.png.webp 332w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-2-63x113.png.webp 63w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\"><\/figure>\n<\/div>\n<ul>\n<li><strong>There are also colored tip boxes.<\/strong> These visuals help break up the text and provide additional information, recommendations or shortcuts.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"684\" alt=\"How to fix a zipper - top result\" class=\"wp-image-443041\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-3.png.webp 774w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-3-382x338.png.webp 382w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-3-679x600.png.webp 679w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-3-128x113.png.webp 128w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-3-768x679.png.webp 768w\" data-lazy-sizes=\"(max-width: 774px) 100vw, 774px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-3.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"684\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-3.png.webp\" alt=\"How to fix a zipper - top result\" class=\"wp-image-443041\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-3.png.webp 774w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-3-382x338.png.webp 382w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-3-679x600.png.webp 679w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-3-128x113.png.webp 128w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-top-result-3-768x679.png.webp 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\"><\/figure>\n<\/div>\n<p>Now let me show you what the opposite looks like \u2013 an article currently ranked 76th for the same keyword.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"330\" alt=\"How to fix a zipper - #76 result\" class=\"wp-image-443042\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result.png.webp 1040w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-600x190.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-800x254.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-200x63.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-768x244.png.webp 768w\" data-lazy-sizes=\"(max-width: 1040px) 100vw, 1040px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"330\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result.png.webp\" alt=\"How to fix a zipper - #76 result\" class=\"wp-image-443042\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result.png.webp 1040w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-600x190.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-800x254.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-200x63.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-768x244.png.webp 768w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\"><\/figure>\n<\/div>\n<p>How did it end up in Google hell?<\/p>\n<p>First of all, it has a terrible meta de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion. As you can see above, it doesn\u2019t tell you anything about the page. The meta description is the second element I pay attention to before deciding whether I want to click on it. (The first one is obviously the title).\u00a0<\/p>\n<p>This particular meta description is already decreasing CTR!<\/p>\n<p>Let\u2019s get into it:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"607\" alt=\"How to fix a zipper - #76 result\" class=\"wp-image-443043\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1-600x228.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1-800x304.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1-200x76.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1-768x291.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1-1536x583.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"607\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1.png.webp\" alt=\"How to fix a zipper - #76 result\" class=\"wp-image-443043\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1-600x228.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1-800x304.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1-200x76.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1-768x291.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-1-1536x583.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>The article has 27 links. Not bad, right? But why isn\u2019t it ranking?<\/p>\n<p>The intro is not very appealing and the first image you see is blurry. Just compare it with the image from the top ranking article.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"1382\" alt=\"How to fix a zipper - #76 result\" class=\"wp-image-443044\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-2.png.webp 872w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-2-213x338.png.webp 213w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-2-379x600.png.webp 379w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-2-71x113.png.webp 71w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-2-768x1217.png.webp 768w\" data-lazy-sizes=\"(max-width: 872px) 100vw, 872px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-2.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"1382\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-2.png.webp\" alt=\"How to fix a zipper - #76 result\" class=\"wp-image-443044\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-2.png.webp 872w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-2-213x338.png.webp 213w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-2-379x600.png.webp 379w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-2-71x113.png.webp 71w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-2-768x1217.png.webp 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\"><\/figure>\n<\/div>\n<p>Scrolling through the body of the article, I see that the step-by-step guide uses the same image, and that\u2019s it.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"620\" alt=\"How to fix a zipper - #76 result\" class=\"wp-image-443045\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-3.png.webp 608w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-3-331x338.png.webp 331w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-3-588x600.png.webp 588w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-3-111x113.png.webp 111w\" data-lazy-sizes=\"(max-width: 608px) 100vw, 608px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-3.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"620\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-3.png.webp\" alt=\"How to fix a zipper - #76 result\" class=\"wp-image-443045\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-3.png.webp 608w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-3-331x338.png.webp 331w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-3-588x600.png.webp 588w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-to-fix-a-zipper-76-result-3-111x113.png.webp 111w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\"><\/figure>\n<\/div>\n<p>Let\u2019s put ourselves in our reader\u2019s shoes. We want to fix a broken zipper. Despite the very poor meta description, we decided to click on this link, and this is all we got.\u00a0<\/p>\n<p>Neither the introduction nor the image is helpful, so you simply go back to the SERP and find a new resource, which will increase the bounce rate and churn of this domain.<\/p>\n<p>Let\u2019s look at what\u2019s inside.<\/p>\n<p>This article has more ads than actual content. There\u2019s a whole sidebar of ads on the right column, a huge ad banner at the bottom, ads popping up every time you scroll and more ads in between the text!<\/p>\n<p>The third step in the guide mentions a dense zigzag stitch. What does that even mean?<\/p>\n<p>This is where an internal link would have been helpful. The author could have created a separate article on how to sew a zigzag stitch and linked it to this article to help users who may not be familiar with this sewing method.<\/p>\n<p>What other factors made this article unhelpful?<\/p>\n<p>If you check the first image, it is in the \u201csewing category,\u201d but it doesn\u2019t help me with any sewing.<\/p>\n<p>Secondly, it contains affiliate links, which is not a bad thing by itself, but it seems like this content was written solely for commercial purposes.<\/p>\n<p>Check out both links and see for yourself \u2013 it\u2019s not that hard to distinguish helpful content from unhelpful content.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-helpful-content\"><span class=\"ez-toc-section\" id=\"What_is_helpful_content\"><\/span>What is helpful content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to Google, helpful content:<\/p>\n<ul>\n<li>Demonstrates experience, expertise, authoritativeness and trustworthiness (E-E-A-T).<\/li>\n<li>Is created for a specific audience.<\/li>\n<li>Feels authentic and human-centered.<\/li>\n<li>Meets the needs or wants of the searcher.<\/li>\n<\/ul>\n<p>Helpful content is information that <strong>satisfies a user\u2019s curiosity and provides them with something valuable<\/strong>. Here are some key aspects of helpful content:<\/p>\n<ul>\n<li><strong>User-focused<\/strong>: It\u2019s written with a specific audience in mind, considering their needs and interests.<\/li>\n<li><strong>Expertise<\/strong>: It comes from a credible source with knowledge and experience on the topic.<\/li>\n<li><strong>Value:<\/strong> It fulfills the user\u2019s intent, whether it\u2019s informing them, answering a question, solving a problem or even entertaining them.<\/li>\n<li><strong>Unique perspective<\/strong>: It offers fresh insights or a new take on existing information<\/li>\n<\/ul>\n<p>Take a closer look at your content. Is it genuinely helpful for your audience, answering their questions or solving their problems?<\/p>\n<p>If your content doesn\u2019t provide unique insights or information, it\u2019s time to either improve it or remove it altogether.<\/p>\n<p>Is your content not ranking? Focus on creating people-first content that demonstrates real expertise and provides an exceptional user experience.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Mastering content quality: The ultimate guide<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-5-reasons-why-your-content-isn-t-working\"><span class=\"ez-toc-section\" id=\"5_reasons_why_your_content_isnt_working\"><\/span>5 reasons why your content isn\u2019t working<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are five reasons why your content might not be ranking as well as you\u2019d like, along with some hard-won wisdom on how to fix it.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-your-content-doesn-t-offer-anything-new\"><span class=\"ez-toc-section\" id=\"1_Your_content_doesnt_offer_anything_new\"><\/span>1. Your content doesn\u2019t offer anything new<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your page may be of good quality but if it doesn\u2019t offer anything new, it may have a tough time cracking the top spots.<\/p>\n<p>When Google already has numerous pages on the same topic with similar (and better) content, there\u2019s little reason for it to rank yours.<\/p>\n<p>If your content is mostly scraped from other sources or simply rehashes information that can be found elsewhere, don\u2019t expect it to perform well in search.<\/p>\n<p>This is especially true in the age of AI-generated content. While AI can be a helpful tool, relying too heavily on machine-generated content without adding E-E-A-T is a recipe for ranking disaster.<\/p>\n<p>Rather than rehashing the same old information, focus on crafting unique content that provides a new angle or perspective. Infuse your writing with your own expertise and real-life experiences to make it truly one-of-a-kind.<\/p>\n<p>Adding something unique and substantive to your blog post can give Google a reason to include it among the top results for the topic.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-your-intro-is-too-long-and-fluffy\"><span class=\"ez-toc-section\" id=\"2_Your_intro_is_too_long_and_fluffy\"><\/span>2. Your intro is too long and fluffy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the launch of AI Overviews, Google seems to favor results from <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> and Quora, which often provide straight-to-the-point answers.<\/p>\n<p>If you\u2019re trying to rank for \u201cembroidery tips,\u201d don\u2019t start with a two-paragraph history and definition of embroidery. This is a common issue with content that\u2019s generated by chatbots like Gemini, ChatGPT and Claude.<\/p>\n<p>People want answers fast, so keep your introduction brief and to the point. If your AI writer takes too long to answer the query, cut the fluff during the editing stage.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-your-content-doesn-t-match-user-intent\"><span class=\"ez-toc-section\" id=\"3_Your_content_doesnt_match_user_intent\"><\/span>3. Your content doesn\u2019t match user intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search intent is another significant ranking factor as Google prioritizes delivering results that best match the user\u2019s query.<\/p>\n<p>You could write the most epic, in-depth piece of content ever, but if it doesn\u2019t align with what searchers are actually looking for, it might still fail to rank.<\/p>\n<p>That\u2019s because Google is getting pretty good at understanding search intent and delivering results that match.\u00a0<\/p>\n<p>If someone searches for \u201chow to tie a tie,\u201d they want a quick step-by-step guide, not a 5,000-word essay on the history of neckwear.<\/p>\n<p>Let\u2019s say you\u2019re trying to rank for \u201chow to fix a leaky faucet,\u201d but your page only covers plumbing tools or types of faucets. Google will immediately recognize that this page does not have the answers that users seek.<\/p>\n<p>Similarly, if a searcher is looking for \u201ccheap DIY plumbing tools,\u201d Google will favor pages selling these tools over a page about plumbing techniques. That\u2019s because the term \u201ccheap DIY plumbing tools\u201d indicates commercial intent, with users ready to make a purchase. Google will rank ecommerce pages for this keyword, not informational ones about faucet leaks.<\/p>\n<p>Also, consider your page\u2019s overall structure. Mixing too many search intents on a single page can confuse Google.\u00a0<\/p>\n<p>For example, an educational page on home renovation techniques followed by a list of your service offerings might make it unclear whose needs the page is trying to serve.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-google-prefers-a-different-content-format-for-the-query\"><span class=\"ez-toc-section\" id=\"4_Google_prefers_a_different_content_format_for_the_query\"><\/span>4. Google prefers a different content format for the query<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even if your content is useful, informative and unique, your long-form blog post might struggle to climb the SERPs if Google thinks there\u2019s a better type of content to meet users\u2019 needs.<\/p>\n<p>For some queries, Google strongly prefers videos, product listings, map packs, or direct answers pulled from a trusted source (also called snippets).<\/p>\n<p>For instance, your home renovation site aims to rank a page on how to fix a leaking faucet. You search some relevant keywords you believe your page should rank for:<\/p>\n<ul>\n<li><em>\u201cDIY faucet repair\u201d<\/em><\/li>\n<li><em>\u201cFix leaky faucet\u201d<\/em><\/li>\n<li><em>\u201cRepair dripping faucet\u201d<\/em><\/li>\n<li><em>\u201cStop faucet leak\u201d<\/em><\/li>\n<li><em>\u201cLeaking faucet solutions\u201d<\/em><\/li>\n<\/ul>\n<p>You notice that Google is displaying many videos in the SERPs for these terms.\u00a0<\/p>\n<p>If Google thinks searchers want a specific format, that\u2019s what it will prioritize in the results. No matter how amazing your blog post on \u201chow to fix a leaky faucet\u201d is, your written content may never rank above these videos.<\/p>\n<p>A quick fix would be to include a video in your written content to help you compete with top-ranking pages.<\/p>\n<p>Scope out the top search results for your target keyword. If Google seems to prefer a particular format, it\u2019s time to change your strategy.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-your-competitor-s-content-is-better\"><span class=\"ez-toc-section\" id=\"5_Your_competitors_content_is_better\"><\/span>5. Your competitor\u2019s content is better<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes, your page isn\u2019t ranking well simply because it doesn\u2019t measure up to your competitors. If their content is more in-depth, engaging or of better quality than yours, that could be the culprit behind your lower rankings.<\/p>\n<p>Fortunately, this is one of the easier issues to fix. Carefully review the top-ranking content for your target keywords. How does it compare to yours in terms of depth, helpfulness, expertise and user experience?<\/p>\n<p>To create content that stands out, find unique angles and insights that your competitors have missed. Put in the extra effort to create content that\u2019s not just good but exceptional.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-content-that-google-wants-to-rank\"><span class=\"ez-toc-section\" id=\"How_to_create_content_that_Google_wants_to_rank\"><\/span>How to create content that Google wants to rank<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know the top reasons why your content is tanking in the SERPs, it\u2019s time to start creating content that Google will actually want to rank.<\/p>\n<p>When creating content, put yourself in your reader\u2019s shoes and ask yourself these questions:<\/p>\n<ul>\n<li>Would I click on this headline?<\/li>\n<li>Does this solve a problem or answer my question?<\/li>\n<li>Is this relevant to my interests?<\/li>\n<li>Would I read past the first paragraph?<\/li>\n<li>Is the information useful?<\/li>\n<li>Is it enjoyable to read?<\/li>\n<li>Is it visually appealing?<\/li>\n<li>Is it easy to skim?<\/li>\n<li>Would I scroll to the end despite my busy schedule?<\/li>\n<li>Would I lose interest and bounce to another page?<\/li>\n<\/ul>\n<p>Keep editing and revising your content until you can answer \u201cyes\u201d to all these questions.<\/p>\n<p>When you write with your audience in mind, you will not only be able to serve their needs and capture their interests, but Google will also take notice.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>25 tips to optimize your content for people and search engines<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-tips-for-writing-helpful-content\"><span class=\"ez-toc-section\" id=\"5_tips_for_writing_helpful_content\"><\/span>5 tips for writing helpful content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Helpful content goes beyond sharing useful tips and covering a topic in-depth. Thousands of blog articles do that. What will make your content stand out?<\/p>\n<p>Here are five tips to help you create helpful content that readers \u2013 and Google \u2013 will love.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-create-topic-clusters\"><span class=\"ez-toc-section\" id=\"Create_topic_clusters\"><\/span>Create topic clusters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The key to establishing topical authority is to create related content and link them together \u2013 also called topic clusters. Let\u2019s say you\u2019re trying to rank for <em>\u201chow to fix a leaky faucet.\u201d<\/em> Maybe your readers might want to know about the different types of faucets or the history of faucets. Create a dedicated article for those subtopics and link them to your pillar content.\u00a0<\/p>\n<p>Whenever you come up with a topic idea you think your readers will be interested in, link it to the related article. This will give you a strong structure for Google to crawl and discover your content better.\u00a0<\/p>\n<p>At the same time, you\u2019re providing a better user experience as your readers can choose to read more about that subject by clicking on the link instead of scrolling down a very long article with unnecessary data. Plus, you are improving your other content by giving it an internal link.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-don-t-be-redundant\"><span class=\"ez-toc-section\" id=\"Dont_be_redundant\"><\/span>Don\u2019t be redundant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Each header should provide value to readers. But you don\u2019t have to keep repeating your main points in every section. You want the reader experience to be enjoyable, not lull them to sleep.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-get-to-the-point\"><span class=\"ez-toc-section\" id=\"Get_to_the_point\"><\/span>Get to the point<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your topic is how to fix a leaky faucet, don\u2019t take too long to tell (or show) your readers how to do it. Offer value above the fold \u2013 not in the middle of your post.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-backup-your-claims\"><span class=\"ez-toc-section\" id=\"Backup_your_claims\"><\/span>Backup your claims<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s say you\u2019re trying to convince your readers that stainless steel faucets are better than chrome or brass. Why would they believe you? Always back up your claim with facts, testimonials and external links from a credible source.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-go-beyond-the-basics\"><span class=\"ez-toc-section\" id=\"Go_beyond_the_basics\"><\/span>Go beyond the basics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So you have your standard blog post with 2,000 words and a couple of images. It looks exactly the same as thousands of blog posts on that topic. What can make it stand out?\u00a0<\/p>\n<p>Embed a relevant tweet or a YouTube video, add a quote card from an expert or include a customer testimonial. There are many ways to personalize your content by going beyond the basic text + image formula.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-helpful-content-checklist\"><span class=\"ez-toc-section\" id=\"Helpful_content_checklist\"><\/span>Helpful content checklist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s a cheat sheet to help you create content that ranks well.<\/p>\n<p><strong>Title tag<\/strong><\/p>\n<ul>\n<li>Is the title tag between 55-60 characters?<\/li>\n<li>Does the title tag reflect what the article is about?<\/li>\n<li>Is the title click-worthy?<\/li>\n<li>Is the main keyword mentioned in the title tag?<\/li>\n<\/ul>\n<p><strong>Meta description<\/strong><\/p>\n<ul>\n<li>Is the meta description between 150-160 characters?<\/li>\n<li>Does the meta description summarize what the page is about?<\/li>\n<li>Is the main keyword mentioned in the meta description?<\/li>\n<\/ul>\n<p><strong>Headline (H1)<\/strong><\/p>\n<ul>\n<li>Does the headline offer value to a target audience?\u00a0<\/li>\n<li>Is the main keyword mentioned in the headline?<\/li>\n<\/ul>\n<p><strong>Content<\/strong><\/p>\n<ul>\n<li>Does the article have a clear targeted topic or keyword?<\/li>\n<li>Is there an author byline with a link to the author\u2019s page?<\/li>\n<li>Is there a table of contents?<\/li>\n<li>Does the introduction contain a hook and address the search query right away?<\/li>\n<li>Does the content have a unique take on the topic that makes it stronger than the competition?<\/li>\n<li>Does the content include statistics, examples, facts or case studies to support claims?<\/li>\n<li>Is the content written just for Google or is it written for people?<\/li>\n<li>Is the content too thin to be helpful?<\/li>\n<li>Is the content written by AI or humans?<\/li>\n<li>Is the content plagiarized or detectable?<\/li>\n<\/ul>\n<p><strong>Multimedia<\/strong><\/p>\n<ul>\n<li>Does the article contain visuals?<\/li>\n<li>Are the images and infographics high quality?<\/li>\n<li>Do the images have alt tags?<\/li>\n<li>Are the images and videos properly optimized for mobile?<\/li>\n<\/ul>\n<p><strong>Readability<\/strong><\/p>\n<ul>\n<li>Does the blog post have a clear structure with an intro, body and conclusion?<\/li>\n<li>Are subtopics divided into sections with relevant headers?<\/li>\n<li>Are there bullet points or numbered lists for easy scanning?<\/li>\n<li>Are sentences and paragraphs short and easy to read?<\/li>\n<li>Is the article free of typos and grammatical errors?<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-helpful-content-helping-people\"><span class=\"ez-toc-section\" id=\"Helpful_content_helping_people\"><\/span>Helpful content = helping people<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating helpful content that Google wants to rank simply comes down to one thing: putting people first. Focus on crafting content that genuinely helps your audience, showcasing your expertise and building trust along the way.<\/p>\n<p>While SEO tactics like keyword and technical optimization are still important, they should enhance your already valuable content rather than be the sole focus.<\/p>\n<p>Prioritize helpfulness and authenticity, and you\u2019ll be rewarded with a loyal following and improved search rankings.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Writing people-first content: A process and template<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Julia McCoy\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/Julia-McCoy.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/Julia-McCoy.jpeg.webp\" alt=\"Julia McCoy\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Julia McCoy<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=JuliaEMcCoy&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/juliaemccoy\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<div>Julia McCoy is an 9x author and a leading strategist around creating exceptional content and presence that lasts online. As the President at Content at Scale, she leads big initiatives for one of the fastest-growing AI content writing tools for SEO marketers on the planet. She\u2019s been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and exited a 100-person writing agency she spent 10 years building with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking. Now, she&#8217;s leading the charge and pioneering the field in AI-driven content efficiency.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/why-content-isnt-working-create-helpful-content-google-rank-443035\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google&#8217;s standards. Since the August 2022 helpful content update, Google has been emphasizing \u201chelpfulness\u201d for ranking content on SERPs. Now, Google has incorporated helpfulness signals into the March 2024 core update. It\u2019s now a huge part of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":623782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/5-reasons-why-your-content-isnt-working-and-how-to-create-helpful-content-Google-will-want-to-rank.jpeg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78072,26293,78070],"class_list":["post-623781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=623781"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/623782"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=623781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=623781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=623781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}