{"id":623832,"date":"2024-06-11T18:30:00","date_gmt":"2024-06-11T15:30:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/"},"modified":"2024-06-11T18:30:00","modified_gmt":"2024-06-11T15:30:00","slug":"13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/","title":{"rendered":"#13 SEO takeaways from Google\u2019s Elizabeth Tucker at SMX Advanced"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4032c837578\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4032c837578\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#Why_the_March_2024_Core_update_rollout_took_45_days_how_Google_defines_low_quality_why_we_see_radical_ranking_fluctuations_and_more\" >Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#1_What_to_think_about_when_creating_content_helpfulness_satisfaction_experience\" >1. What to think about when creating content: helpfulness + satisfaction + experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#2_Why_you_should_focus_on_the_big_picture\" >2. Why you should focus on the big picture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#3_Why_the_March_2024_Core_update_rollout_took_45_days\" >3. Why the March 2024 Core update rollout took 45 days<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#4_Googles_March_2024_core_update_was_its_largest_core_update_to_date\" >4. Google\u2019s March 2024 core update was its largest core update to date<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#5_Why_it_took_Google_a_week_to_tell_us_the_March_core_update_was_over\" >5. Why it took Google a week to tell us the March core update was over<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#6_What_led_to_the_45_reduction_in_unhelpful_content\" >6. What led to the 45% reduction in unhelpful content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#7_How_Google_defines_low_quality\" >7. How Google defines low quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#8_What_causes_radical_fluctuations_in_Google_Search_rankings\" >8. What causes radical fluctuations in Google Search rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#9_How_many_systems_are_involved_in_Googles_core_updates\" >9. How many systems are involved in Google\u2019s core updates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#10_Google_wont_discuss_any_signals_mentioned_in_the_leak\" >10. Google won\u2019t discuss any signals mentioned in the leak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#11_Statements_made_by_Google_spokespeople_were_%E2%80%98accurate\" >11. Statements made by Google spokespeople were \u2018accurate\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#12_Google_wants_feedback_from_SEOs_content_creators_and_publishers\" >12. Google wants feedback from SEOs, content creators and publishers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#13_SEOs_play_a_vital_role_in_Google_Search\" >13. SEOs play a vital role in Google Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/13-seo-takeaways-from-googles-elizabeth-tucker-at-smx-advanced\/#How_to_watch_the_keynote\" >How to watch the keynote<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Why_the_March_2024_Core_update_rollout_took_45_days_how_Google_defines_low_quality_why_we_see_radical_ranking_fluctuations_and_more\"><\/span>Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nSMX Advanced opened with a bang today as Search Engine Land\u2019s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search.<\/p>\n<p>Here are some highlights of the wide-ranging keynote interview, which included discussion on creating helpful content, the biggest Google core update ever, why Search results may be volatile and more.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-what-to-think-about-when-creating-content-helpfulness-satisfaction-experience\"><span class=\"ez-toc-section\" id=\"1_What_to_think_about_when_creating_content_helpfulness_satisfaction_experience\"><\/span>1. What to think about when creating content: helpfulness + satisfaction + experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What should SEOs and content creators think about when building content to serve the user and rank well in Search? <\/p>\n<p>Google\u2019s North Star is getting people to satisfying and helpful results, Tucker said. She paraphrased a well-known quote from NHL legend Wayne Gretzky, which is that as SEOs and content creators you need to skate to where the puck is going to be, not where it has been:<\/p>\n<ul>\n<li>\u201cThink about what we are trying to do \u2026 and where we are going and aim for that. \u2026 Think about content that\u2019s helpful, satisfying and has good experiences.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-2-why-you-should-focus-on-the-big-picture\"><span class=\"ez-toc-section\" id=\"2_Why_you_should_focus_on_the_big_picture\"><\/span>2. Why you should focus on the big picture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some SEOs have misconceptions about how ranking works and can get too caught up in technical details, Tucker said.<\/p>\n<p>There is no one-size-fits-all solution to making great content because great content comes in \u201cmany flavors, shapes and sizes\u201d Tucker said. <\/p>\n<p>Her advice? \u201cFocus on the big picture\u201d:<\/p>\n<ul>\n<li>\u201cWe are trying to satisfy people with all of these different informational needs with all sorts of different great types of content and great websites. I do worry that when people kinda get down in the weeds on specific technical details or signals we may or may not have, it might take away from that big picture question of \u2018is this helpful satisfying content [and] are people gonna have a great experience?&#8217;\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-3-why-the-march-2024-core-update-rollout-took-45-days\"><span class=\"ez-toc-section\" id=\"3_Why_the_March_2024_Core_update_rollout_took_45_days\"><\/span>3. Why the March 2024 Core update rollout took 45 days<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In short, it was a lot of work. Google carefully changed \u201ca lot of different core systems.\u201d<\/p>\n<p>There was \u201csome re-architecture work\u201d to help Google do a better job of showing helpful content. This included improving its core systems by bringing in new signals, Tucker said:<\/p>\n<ul>\n<li>\u201cWe actually had a mini war room going on. We were doing live monitoring of capacity and latency in our data centers because it is unusual for us to roll out so many different changes at once. We did so successfully.<\/li>\n<li>\u201cHowever, there were a few times when we noticed hiccups [e.g., an unexpected capacity issue]. We paused, we slowed down and we made sure things rolled out smoothly. So yes, it took 45 days.<\/li>\n<li>\u201cWe really do have to be careful when we\u2019re rolling out changes to these large-scale systems that have to operate around the world for billions of queries a day in all languages. There\u2019s a lot of hard engineering we need to do to make sure that Search works successfully.\u201d<\/li>\n<\/ul>\n<p><strong><em>Dig deeper. Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-google-s-march-2024-core-update-was-its-largest-core-update-to-date\"><span class=\"ez-toc-section\" id=\"4_Googles_March_2024_core_update_was_its_largest_core_update_to_date\"><\/span>4. Google\u2019s March 2024 core update was its largest core update to date<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The March 2024 core update was \u201cunprecedented,\u201d according to Tucker. She agreed this was the largest core update in Google\u2019s history. <\/p>\n<p>When she was discussing the update with executives, Tucker was told \u201cnot to break Google\u201d:<\/p>\n<ul>\n<li>\u201cSo we did a couple different updates to different core systems simultaneously. I don\u2019t think we\u2019ve ever quite done that before. \u2026 We took our time and we did it right.\u201d<\/li>\n<li>\u201cWe did not break Search. That was one of our big goals.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-5-why-it-took-google-a-week-to-tell-us-the-march-core-update-was-over\"><span class=\"ez-toc-section\" id=\"5_Why_it_took_Google_a_week_to_tell_us_the_March_core_update_was_over\"><\/span>5. Why it took Google a week to tell us the March core update was over<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s March 2024 core update rollout completed April 19. So why didn\u2019t Google tell us that until April 26? <\/p>\n<p>Because it was \u201ca pretty complex operation\u201d and Google wanted to be absolutely certain everything had rolled out, Tucker said:<\/p>\n<ul>\n<li>\u201cWe wanted to make sure all the changes were entirely rolled out. \u2026 Hundreds of people were involved. So just answering the question of <em>are we done yet?<\/em> involved so many different pings and discussions. I think there was a little bit of uncertainty at one point whether we were finished.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-6-what-led-to-the-45-reduction-in-unhelpful-content\"><span class=\"ez-toc-section\" id=\"6_What_led_to_the_45_reduction_in_unhelpful_content\"><\/span>6. What led to the 45% reduction in unhelpful content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In March, Google said its search quality enhancements would reduce unhelpful content by 40%. Why did that number change to 45% when Google announced the rollout had been completed? Tucker explained:<\/p>\n<ul>\n<li>\u201cBefore we roll something out live to 100% of Google traffic, we are testing in a testing environment. Sometimes there can be a little bit of difference in performance that we see in a testing environment versus a full rollout. <\/li>\n<li>\u201cThe numbers that I trust are the numbers after we\u2019ve rolled out to 100% of Google traffic. And then we\u2019ve done multiple point-in-time measurements [on real live traffic] and gotten consistent numbers. \u2026 And that\u2019s where the 45% came from. Those real measurements after rollout.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-7-how-google-defines-low-quality\"><span class=\"ez-toc-section\" id=\"7_How_Google_defines_low_quality\"><\/span>7. How Google defines low quality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many SEOs and content creators have been frustrated by Google\u2019s unclear definition of \u201clow-quality content.\u201d <\/p>\n<p>Tucker told us that Google didn\u2019t have a formal definition of \u201cquality\u201d when she started working there. <\/p>\n<p>Some lively and sometimes contentious discussions led to Google creating a \u201cunifying notion of what quality means.\u201d <\/p>\n<p>This is captured in the page quality rating guidelines within the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">Search Quality Rater  Guidelines<\/a> document, Tucker said:<\/p>\n<ul>\n<li>\u201c\u2026we rigorously define high-quality, low quality, we give examples. And this document is truly the foundation of how third-party evaluators then go and evaluate our results for quality. <\/li>\n<li>\u201cAnd I think what makes quality so incredibly difficult is there isn\u2019t a one-size-fits-all easy way to think about it. It\u2019s actually a fairly nuanced thing. <\/li>\n<li>\u201cBecause what you want in a high-quality result for a search like [symptoms of a heart attack], you want really accurate, comprehensive information. Might be really different than what you might think of a search for [cute kittens]. You want really adorable kittens. <\/li>\n<li>\u201cSo we\u2019ve laid it all out in our search quality rater guidelines. We take into account the quality of the main content. Things like accuracy for informational content. Talent and skill. We look at things like page experience \u2013 can people find the main content easily? <\/li>\n<li>\u201cWe have E-E-A-T (experience, expertise, authoritativeness, trustworthiness). We have a lot of things we think about and they play different roles depending on the different types of content. <\/li>\n<li>\u201cSo take a look, it\u2019s all there.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-8-what-causes-radical-fluctuations-in-google-search-rankings\"><span class=\"ez-toc-section\" id=\"8_What_causes_radical_fluctuations_in_Google_Search_rankings\"><\/span>8. What causes radical fluctuations in Google Search rankings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google doesn\u2019t release any \u201cbaby\u201d core updates \u2013 \u201cI think I would know\u201d if Google did, Tucker said. <\/p>\n<p>So what causes volatility in Google Search results in times when Google hasn\u2019t announced any updates? Tucker said a bunch of different things are likely going on:<\/p>\n<ul>\n<li>The things people search for change radically day by day. (\u201cA Taylor Swift concert h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ens and like boom, we\u2019re just seeing radically different traffic.\u201d)<\/li>\n<li>Content on the web constantly updates.<\/li>\n<li>Google\u2019s core systems are constantly refreshing on different cadences.<\/li>\n<li>Several smaller search improvements may have launched.<\/li>\n<\/ul>\n<p>Tucker added:<\/p>\n<ul>\n<li>\u201cWhen we monitor and look at the kinds of results we\u2019re showing on Search, what people are engaging with and so on, we do see some radical fluctuations even if we don\u2019t change a thing.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-9-how-many-systems-are-involved-in-google-s-core-updates\"><span class=\"ez-toc-section\" id=\"9_How_many_systems_are_involved_in_Googles_core_updates\"><\/span>9. How many systems are involved in Google\u2019s core updates?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tucker said she couldn\u2019t give us \u201ca good number\u201d for how many systems are part of Google\u2019s core updates. \u201cI don\u2019t know. Sorry, there\u2019s just no good way for me to count.\u201d <\/p>\n<p>Why is this? Tucker explained:<\/p>\n<ul>\n<li>\u201cI think if you were to get five search quality engineers into a room and ask them how many systems we have, you\u2019d get at least 10 answers. \u2026 I might give you like three different answers myself. <\/li>\n<li>\u201cI think we sometimes get into these pointless arguments about what is a signal, what is a system, what are subsystems vs. main systems, which ones are core systems, which are supporting systems.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-10-google-won-t-discuss-any-signals-mentioned-in-the-leak\"><span class=\"ez-toc-section\" id=\"10_Google_wont_discuss_any_signals_mentioned_in_the_leak\"><\/span>10. Google won\u2019t discuss any signals mentioned in the leak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As for the huge Google Content API documentation leak, Tucker declined to discuss any specific signals, adding: <\/p>\n<ul>\n<li>\u201cThere are bad actors. You know when we release a lot of information about how specific signals work, it becomes a vector for abuse. That\u2019s frustrating for me, too.<\/li>\n<li>\u201cI\u2019m a total search quality nerd. I would love to be able to share more but we have to be incredibly careful.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-11-statements-made-by-google-spokespeople-were-accurate\"><span class=\"ez-toc-section\" id=\"11_Statements_made_by_Google_spokespeople_were_%E2%80%98accurate\"><\/span>11. Statements made by Google spokespeople were \u2018accurate\u2019<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since the leak, some in the SEO community have been angry at Google spokespeople like Danny Sullivan and John Mueller \u2013 essentially accusing them of lying to us all for years. <\/p>\n<p>Although Tucker isn\u2019t aware of every statement made by every Google spokesperson, she told us that the statements she\u2019s aware of \u201care accurate.\u201d Also, Google\u2019s search systems are constantly changing.<\/p>\n<ul>\n<li>\u201cThings do change over time. We are constantly changing our signals and our systems and how they work because Search is really dynamic.<\/li>\n<li>\u201cSo we\u2019re constantly making changes and so a statement 10 years ago may not still be true today. However, I will say I don\u2019t know of any inaccurate statements that a Google spokesperson has ever made.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-12-google-wants-feedback-from-seos-content-creators-and-publishers\"><span class=\"ez-toc-section\" id=\"12_Google_wants_feedback_from_SEOs_content_creators_and_publishers\"><\/span>12. Google wants feedback from SEOs, content creators and publishers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tucker\u2019s message was simple: \u201cWe\u2019re listening, we care, keep the feedback coming.\u201d She added:<\/p>\n<ul>\n<li>\u201cWe\u2019re working hard to make sure that Search lives up to the expectations, not only of people who come to Search but also the creators, the publishers who are putting great content out there. So we\u2019ll keep working on it. Keep talking to us, we\u2019re listening.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-13-seos-play-a-vital-role-in-google-search\"><span class=\"ez-toc-section\" id=\"13_SEOs_play_a_vital_role_in_Google_Search\"><\/span>13. SEOs play a vital role in Google Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEOs play two wonderful roles, according to Tucker: <\/p>\n<ul>\n<li><strong>Making great websites: <\/strong>SEOs help create great content and page experiences for people \u2013 that Google Search can also understand so it can \u201csurface the best of the web.\u201d<\/li>\n<li><strong>Providing feedback<\/strong>: Tucker said SEOs are a group that holds Google to its own \u201chigh standards. So a huge shout out and thank you to everyone in the SEO community.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-watch-the-keynote\"><span class=\"ez-toc-section\" id=\"How_to_watch_the_keynote\"><\/span>How to watch the keynote <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Register for SMX Advanced<\/strong> to see Tucker\u2019s full interview \u2013 as well as dozens of other sessions today and tomorrow.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-takeaways-google-elizabeth-tucker-smx-advanced-443070\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more. SMX Advanced opened with a bang today as Search Engine Land\u2019s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-623832","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=623832"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623832\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=623832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=623832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=623832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}