{"id":623862,"date":"2024-06-12T02:30:12","date_gmt":"2024-06-11T23:30:12","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/"},"modified":"2024-06-12T02:30:12","modified_gmt":"2024-06-11T23:30:12","slug":"what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/","title":{"rendered":"#What Apple\u2019s WWDC got right\u2026 and what Google\u2019s I\/O got wrong"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a259903a6b5b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a259903a6b5b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/#The_Tale_of_Two_Keynotes\" >The Tale of Two Keynotes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/#How_Apple_held_the_attention\" >How Apple held the attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/#Where_Google_dropped_the_ball\" >Where Google dropped the ball<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"single-box clearfix entry-content\" style=\"max-width:1050px;\">\n<input class=\"jpibfi\" type=\"hidden\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-494449\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/06\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/apple_wwdc_google_io_2024_hero_2.jpg\" alt width=\"1280\" height=\"854\" data-jpibfi-post-excerpt data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/06\/11\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/\" data-jpibfi-post-title=\"What Apple\u2019s WWDC got right\u2026 and what Google\u2019s I\/O got wrong\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/06\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/apple_wwdc_google_io_2024_hero_2.jpg\"><\/p>\n<p>Exactly ten years ago, Google co-founder Sergey Brin jumped out of an airplane and parachuted down into a live event to present Google I\/O. Cut to 2024, and Google arguably had one of the most yawn-inducing I\/O events ever\u2026 but <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le, on the other hand, hat-tipped Brin by having senior VP of Software Engineering Craig Federighi jump out of a plane and parachute down into the Apple headquarters, kicking off the Worldwide Developer\u2019s Conference (WWDC) event. If you were fortunate enough to sit through both Google\u2019s I\/O event for developers, and yesterday\u2019s WWDC, chances are you probably thought the same thing as me \u2013 How did Google become so boring and Apple so interesting?<\/p>\n<div id=\"attachment_494321\" style=\"width: 1290px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-494321\" class=\"size-full wp-image-494321\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/06\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/apple_wwdc_google_io_2024_2.jpg\" alt=\"\" width=\"1280\" height=\"854\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/06\/11\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/\" data-jpibfi-post-title=\"What Apple\u2019s WWDC got right\u2026 and what Google\u2019s I\/O got wrong\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/06\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/apple_wwdc_google_io_2024_2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-494321\" class=\"lazyload size-full wp-image-494321\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/06\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/apple_wwdc_google_io_2024_2.jpg\" alt width=\"1280\" height=\"854\" data-jpibfi-post-excerpt data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/06\/11\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/\" data-jpibfi-post-title=\"What Apple\u2019s WWDC got right\u2026 and what Google\u2019s I\/O got wrong\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/06\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/apple_wwdc_google_io_2024_2.jpg\"><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"6683677248\" data-auto-format=\"rspv\" data-full-width><\/p>\n<div overflow><\/div>\n<p><\/amp-ad><\/div>\n<div class=\"code-block code-block-1\" style=\"margin: 8px 0; clear: both;\">\n<div style=\"padding: 4px; margin: 18px auto 20px; text-align:center;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" type=\"ece3e7c5b7728376991cfebc-text\/javascript\"><\/script><br \/>\n<script type=\"ece3e7c5b7728376991cfebc-text\/javascript\">\n<\/script><\/div>\n<\/div>\n<p id=\"caption-attachment-494321\" class=\"wp-caption-text\">Google\u2019s Sergey Brin skydiving into the I\/O event wearing the radical new Google Glass in 2014<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Tale_of_Two_Keynotes\"><\/span>The Tale of Two Keynotes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Practically a month apart, Google and Apple both had their developer conferences, introducing new software features, integrations, and developer tools for the Android and Apple OS communities respectively. The objective was the same, yet presented rather differently. Ten years ago, Google\u2019s I\/O was an adrenaline-filled event that saw a massive community rally around to witness exciting stuff. Apple\u2019s WWDC, on the other hand, was a developer-focused keynote that didn\u2019t really see much involvement from the Apple consumer base. Google popularized the Glass, and unveiled Material Design for the first time, Apple, on the other hand, revealed OSX Yosemite and iOS 8. Just go back and watch the keynotes and you\u2019ll notice how vibrant one felt versus the other. Both pretty much announced the same things \u2013 developer tools, new software versions, feature upgrades within first-party apps, and a LOT of AI\u2026 but Google\u2019s I\/O got 1.8 million views on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> over 3 weeks, and Apple\u2019s WWDC sits at 8.6 million views in just one day. (As of writing this piece)<\/p>\n<p><iframe loading=\"lazy\" title=\"WWDC 2024 \u2014 June 10 | Apple\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RXeOiIDNNek?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Apple_held_the_attention\"><\/span>How Apple held the attention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Broadly, having seen both events, I couldn\u2019t help but describe them differently. Google\u2019s keynote seemed like a corporate presentation. Apple\u2019s keynote felt like an exciting showcase. The language was different, the visuals were different, but most importantly, the scenes were different too. Google\u2019s entire I\/O was held in person, while Apple did have an in-person event, but the keynote was televised, showing different environments, dynamic angles, and great cinematography. Both events were virtually the same length, with Google\u2019s keynote being 1 hour and 52 minutes long, while Apple\u2019s was 1 hour and 43 minutes. Honestly, after the 80-minute mark, anyone\u2019s mind will begin drifting off, but Apple did a much better job retaining my focus than Google. How? Well, it boiled down to three things \u2013 A. a consumer-first approach, B. simplified language, and C. a constant change of scenery.<\/p>\n<p>Notice Apple\u2019s language throughout the presentation, and you\u2019ll see how the entire WWDC rhetoric was user-functionality first, developer-feature second. Whether it was VisionOS, MacOS, iOS, WatchOS, iPadOS, or even TV and Music, Apple\u2019s team highlighted new features that benefit all Apple users first, then mentioned the availability of SDKs and APIs to help developers implement those features in their apps too. One could argue that a Worldwide Developer Conference should inherently be developer-first, but hey, developers are going to watch the keynote regardless. The fact that 8.6 million people (mostly Apple users) watched the WWDC keynote on YouTube shows that Apple wanted to make sure users know about new features first, then developers get their briefing. The fact that a majority of viewers were users also boils down to Apple\u2019s language. There was hardly any technical jargon used in the Keynote. No mention of how many teraflops are used by Apple\u2019s GPUs while making genmojis, what version number Sequoia is going to be, or what Apple Intelligence\u2019s context window is, or whether it\u2019s multimodal. Simple language benefits everyone, whether it\u2019s a teenager excited about new iMessage features, a filmmaker gearing to make spatial content using iPhones or Canon cameras, or a developer looking forward to building Apple Intelligence into their apps. Even Apple Intelligence\u2019s user-first privacy features were explained in ways everyone could understand. Finally, Apple\u2019s production quality helped visually divide the keynote into parts so the brain didn\u2019t feel exhausted. All the different OS segments were hosted by different people in different locations. Craig Federighi and Tim Cook made multiple appearances, but shifted locations throughout, bringing a change of scenery. This helped the mind feel refreshed between segments\u2026 something that Google\u2019s in-person keynote couldn\u2019t benefit from.<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Keynote (Google I\/O \u201824)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XEzRZ35urlk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_Google_dropped_the_ball\"><\/span>Where Google dropped the ball<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A keynote that\u2019s nearly 2 hours long can be exhausting, not just for the people presenting but also for the people watching. Having the entire keynote on one stage with people presenting in person can feel exactly like an office presentation. Your mind gets exhausted faster, seeing the same things and the same faces. Google didn\u2019t announce any hardware (like they\u2019ve done in past years) to break the monotony either. Instead, they uttered the word AI <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/shorts\/YuTmime5rzY?feature=share\">more than 120 times<\/a>, while being pretty self-aware about it. The lack of a change of scenery was just one of the factors that made Google\u2019s event gather significantly fewer eyeballs.<\/p>\n<p>Unlike Apple\u2019s presentation, which had a very systematic flow of covering each OS from the more premium VisionOS down to the WatchOS, Google\u2019s presentation felt like an unplanned amalgamation of announcements. The event was broadly about three things \u2013 Google\u2019s advancements in AI, new features for users, and new tools for developers \u2013 but look at the event\u2019s flow and it feels confusing. I\/O started with an introduction where Pichai spoke about multimodality and context windows, then progressed to Deep Mind, then to Search (a user feature), then Workspace (an enterprise feature), then Gemini (a user feature again), then Android (which arguably was supposed to be the most important part of the event), and then to developer tools. An Android enthusiast wouldn\u2019t be concerned with DeepMind or Google Workplace. They might find Search interesting, given how core it is to the Google experience, but then they\u2019d have to wait through 2 more segments before the event even GOT to Android. Search and Gemini are highly intertwined, but they weren\u2019t connected in the keynote \u2013 instead, there was an entire 13-minute segment on Workplace in between.<\/p>\n<p>If all that wasn\u2019t fatiguing enough, Google\u2019s I\/O tended to lean into technical jargon describing tokens, context windows, and how the multimodal AI could segment data like speech and videos, grabbing frames, finding context, eliminating junk data, and providing value. There was also a conscious attempt at showing how all this translated into real-world usage, and how users could benefit from this <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> too, but not without flexing terms that developers and industrial-folk would understand.<\/p>\n<p>Although it\u2019s natural to read through this article and conclude that one company did \u2018a better job\u2019 than another company, that isn\u2019t really the case. Both Apple and Google showcased the best they had to offer on a digital\/software level. However, the approach to these keynotes has changed a lot over the last 10 years. While Google\u2019s I\/O in 2014 had a lot of <em>joie de vivre<\/em>, their 2024 I\/O did lack a certain glamor. Conversely, Apple\u2019s WWDC had everyone at the edge of their seat, enjoying the entire ride. Maybe you got tired towards the end (I definitely did mid-way through the Apple Intelligence showcase), but ultimately Apple managed to deliver a knockout performance\u2026 and that\u2019s not me saying so \u2013 just look at the YouTube numbers.<\/p>\n<div class=\"swp-hidden-panel-wrap\" style=\"display: none; visibility: collapse; opacity: 0\"><\/div>\n<div class=\"swp-content-locator\"><\/div>\n<div class=\"code-block code-block-5\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"9466393889\" data-auto-format=\"rspv\" data-full-width><\/p>\n<div overflow><\/div>\n<p><\/amp-ad><\/div>\n<\/div>\n<p><span class=\"vcard author\"><br \/>\n<span>By<\/span><\/p>\n<p><span>Sarang Sheth<\/span><\/p>\n<p><\/span><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.yankodesign.com\/2024\/06\/11\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exactly ten years ago, Google co-founder Sergey Brin jumped out of an airplane and parachuted down into a live event to present Google I\/O. Cut to 2024, and Google arguably had one of the most yawn-inducing I\/O events ever\u2026 but Apple, on the other hand, hat-tipped Brin by having senior VP of Software Engineering Craig&#8230;<\/p>\n","protected":false},"author":1,"featured_media":623863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/06\/what-apples-wwdc-got-right-and-what-googles-i-o-got-wrong\/apple_wwdc_google_io_2024_hero_2.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[5029,143385,143715],"class_list":["post-623862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple","tag-google-i-o","tag-wwdc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=623862"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/623863"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=623862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=623862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=623862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}