{"id":623899,"date":"2024-06-11T17:00:00","date_gmt":"2024-06-11T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/knowledge-base-seo-a-comprehensive-guide\/"},"modified":"2024-06-11T17:00:00","modified_gmt":"2024-06-11T14:00:00","slug":"knowledge-base-seo-a-comprehensive-guide","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/","title":{"rendered":"#Knowledge base SEO: A comprehensive guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2555c489c43\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2555c489c43\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Make_your_knowledge_base_user-_and_SEO-friendly_Learn_best_practices_for_content_strategy_information_architecture_site_search_and_more\" >Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#What_is_a_knowledge_base\" >What is a knowledge base?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#What_types_of_content_should_you_include_in_a_knowledge_base\" >What types of content should you include in a knowledge base?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#How_to_leverage_site_search_data_to_choose_knowledge_base_article_topics\" >How to leverage site search data to choose knowledge base article topics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Other_places_to_look_for_knowledge_base_content_inspiration\" >Other places to look for knowledge base content inspiration<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Find_troubleshooting_needs_on_social_media_and_review_forums\" >Find troubleshooting needs on social media and review forums<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Gain_tutorial_ideas_from_influencers_and_industry_experts\" >Gain tutorial ideas from influencers and industry experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Look_to_your_competitors_for_inspiration\" >Look to your competitors for inspiration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Ask_for_and_respond_to_user_feedback\" >Ask for (and respond to) user feedback<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#How_to_create_an_SEO-friendly_knowledge_base\" >How to create an SEO-friendly knowledge base<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Make_your_knowledge_base_easy_for_search_engines_to_crawl\" >Make your knowledge base easy for search engines to crawl<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Make_your_knowledge_base_easy_for_search_engines_to_understand\" >Make your knowledge base easy for search engines to understand<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#How_to_create_a_user-friendly_knowledge_base\" >How to create a user-friendly knowledge base<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Make_your_knowledge_base_easy_for_users_to_find\" >Make your knowledge base easy for users to find<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Make_your_knowledge_base_articles_easy_for_users_to_read\" >Make your knowledge base articles easy for users to read<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Knowledge_base_examples_to_inspire_you\" >Knowledge base examples to inspire you<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Information_architecture_Shopify\" >Information architecture: Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#Site_search_optimization_Dropbox\" >Site search optimization: Dropbox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#The_%E2%80%98getting_started_guide_Trello\" >The \u2018getting started\u2019 guide: Trello<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#The_FAQs_Airbnb\" >The FAQs: Airbnb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/knowledge-base-seo-a-comprehensive-guide\/#The_multimedia_how-tos_Canva\" >The multimedia how-tos: Canva<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Make_your_knowledge_base_user-_and_SEO-friendly_Learn_best_practices_for_content_strategy_information_architecture_site_search_and_more\"><\/span>Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nKnowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention.\u00a0<\/p>\n<p>Follow this guide to make your knowledge base a hit with both users and search engines.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-knowledge-base\"><span class=\"ez-toc-section\" id=\"What_is_a_knowledge_base\"><\/span>What is a knowledge base?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A knowledge base is a comprehensive collection of organized, searchable, easily accessible information about a company and its products and\/or services. The primary purpose of a knowledge base is to anticipate and answer user questions.\u00a0<\/p>\n<p>Some companies use the terms \u201cknowledge base\u201d and \u201chelp center\u201d interchangeably. Others consider the help center a repository of information from various sources, including knowledge base articles, contact information and live support options.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Why your website needs a resource center and how to create it<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-types-of-content-should-you-include-in-a-knowledge-base\"><span class=\"ez-toc-section\" id=\"What_types_of_content_should_you_include_in_a_knowledge_base\"><\/span>What types of content should you include in a knowledge base?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meeting diverse user needs requires comprehensive documentation in a variety of formats. The finer details of your knowledge base content will depend on your product and audience, but common knowledge base content types include:<\/p>\n<ul>\n<li><strong>A getting started guide:<\/strong> Guide new users through basic setup, navigation and admin features.<\/li>\n<li><strong>FAQs<\/strong><strong>:<\/strong> Provide answers to the most common user questions.<\/li>\n<li><strong>Product documentation:<\/strong> Include specifications, features, use cases, version history and release notes.<\/li>\n<li><strong>A glossary:<\/strong> Define brand- or product-specific terminology and industry jargon.<\/li>\n<li><strong>How-to<\/strong><strong> <\/strong><strong>guides<\/strong><strong>:<\/strong> Use a variety of formats, including text, images and video tutorials.<\/li>\n<li><strong>Best practices and pro tips:<\/strong> Suggest ways to enhance, optimize or simplify usage.<\/li>\n<li><strong>Troubleshooting guides:<\/strong> Offer step-by-step solutions to common user roadblocks.<\/li>\n<li><strong>Community forums<\/strong><strong>:<\/strong> Highlight helpful user-generated content and give users a space to help each other.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-leverage-site-search-data-to-choose-knowledge-base-article-topics\"><span class=\"ez-toc-section\" id=\"How_to_leverage_site_search_data_to_choose_knowledge_base_article_topics\"><\/span>How to leverage site search data to choose knowledge base article topics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your Google Analytics Site Search report will give you insight into what users are looking for on your site.<\/p>\n<ul>\n<li>Do their queries lead them to timely, relevant content? <\/li>\n<li>Do you notice any common <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a>s among the queries? <\/li>\n<li>Are users looking for information but coming up empty-handed?\u00a0<\/li>\n<\/ul>\n<p>Your internal site search data is immensely beneficial for identifying potential knowledge base articles and aligning your SEO and content strategy with your audience\u2019s language.\u00a0<\/p>\n<p>To identify what users are searching for on your site, create a<strong> <\/strong><em>Free Form Exploration<\/em> report.<\/p>\n<p>Add <em>Page path + query string <\/em>as your dimension variable and select it as the row of your report. For your metrics, which will also be the values in your report, add <em>Views<\/em>, <em>Exits<\/em> and <em>Bounce rate<\/em>.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"501\" height=\"780\" alt=\"Setting up GA internal site search report\" class=\"wp-image-443077\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Setting-up-GA-internal-site-search-report.png.webp 501w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Setting-up-GA-internal-site-search-report-217x338.png.webp 217w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Setting-up-GA-internal-site-search-report-385x600.png.webp 385w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Setting-up-GA-internal-site-search-report-73x113.png.webp 73w\" data-lazy-sizes=\"(max-width: 501px) 100vw, 501px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Setting-up-GA-internal-site-search-report.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"501\" height=\"780\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Setting-up-GA-internal-site-search-report.png.webp\" alt=\"Setting up GA internal site search report\" class=\"wp-image-443077\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Setting-up-GA-internal-site-search-report.png.webp 501w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Setting-up-GA-internal-site-search-report-217x338.png.webp 217w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Setting-up-GA-internal-site-search-report-385x600.png.webp 385w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Setting-up-GA-internal-site-search-report-73x113.png.webp 73w\" sizes=\"(max-width: 501px) 100vw, 501px\"><\/figure>\n<\/div>\n<p>To limit your data to only contain site search queries, create a <em>Page path + query string<\/em><strong> <\/strong>filter using your search term query parameter. <\/p>\n<p>To check your parameter, perform a search on your site. Your parameter will be the text between the question mark and the equal sign in your search term\u2019s URL.<\/p>\n<p>For example, the parameter in the Google merch store is \u201ckeyword.\u201d To ensure your results only contain site search data, include the surrounding question mark and equal sign in your filter.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1085\" height=\"798\" alt=\"GA internal site search report - query parameter\" class=\"wp-image-443078\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-query-parameter.png.webp 1085w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-query-parameter-460x338.png.webp 460w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-query-parameter-800x588.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-query-parameter-154x113.png.webp 154w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-query-parameter-768x565.png.webp 768w\" data-lazy-sizes=\"(max-width: 1085px) 100vw, 1085px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-query-parameter.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1085\" height=\"798\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-query-parameter.png.webp\" alt=\"GA internal site search report - query parameter\" class=\"wp-image-443078\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-query-parameter.png.webp 1085w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-query-parameter-460x338.png.webp 460w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-query-parameter-800x588.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-query-parameter-154x113.png.webp 154w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-query-parameter-768x565.png.webp 768w\" sizes=\"auto, (max-width: 1085px) 100vw, 1085px\"><\/figure>\n<\/div>\n<p>Now, turn your report into a heatmap by changing its cell type. Look for search terms with a high number of views, but also a high bounce rate and exit count.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1370\" height=\"773\" alt=\"GA internal site search report heatmap\" class=\"wp-image-443079\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-heatmap.png.webp 1370w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-heatmap-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-heatmap-800x451.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-heatmap-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-heatmap-768x433.png.webp 768w\" data-lazy-sizes=\"(max-width: 1370px) 100vw, 1370px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-heatmap.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1370\" height=\"773\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-heatmap.png.webp\" alt=\"GA internal site search report heatmap\" class=\"wp-image-443079\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-heatmap.png.webp 1370w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-heatmap-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-heatmap-800x451.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-heatmap-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/GA-internal-site-search-report-heatmap-768x433.png.webp 768w\" sizes=\"auto, (max-width: 1370px) 100vw, 1370px\"><\/figure>\n<p>Try searching for these terms on your site and see what comes up. If it isn\u2019t what you expected, consider building them into your knowledge base.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-other-places-to-look-for-knowledge-base-content-inspiration\"><span class=\"ez-toc-section\" id=\"Other_places_to_look_for_knowledge_base_content_inspiration\"><\/span>Other places to look for knowledge base content inspiration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you don\u2019t have any site search data yet or have already optimized your knowledge base based on the data in your exploration report, here are a few additional places to look for knowledge base article ideas.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-find-troubleshooting-needs-on-social-media-and-review-forums\"><span class=\"ez-toc-section\" id=\"Find_troubleshooting_needs_on_social_media_and_review_forums\"><\/span>Find troubleshooting needs on social media and review forums<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customers frequently flock to online communities and review outlets to express their confusion or frustration. <\/p>\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social<\/a> listening can help you identify your audience\u2019s troubleshooting needs.<\/p>\n<p>Even if a dissatisfied customer doesn\u2019t directly engage with your company\u2019s social media accounts, they may still air their dissatisfaction on a third-party review site or submit their question to an online community like Reddit.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-gain-tutorial-ideas-from-influencers-and-industry-experts\"><span class=\"ez-toc-section\" id=\"Gain_tutorial_ideas_from_influencers_and_industry_experts\"><\/span>Gain tutorial ideas from influencers and industry experts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No matter what your industry is, chances are you can learn something new about it from a TikTok or YouTube video. <\/p>\n<p>Following influencers or experts in your industry can give you some great ideas for your own content. <\/p>\n<p>While their tutorials may not be specific to your product, you might be able to apply some of the concepts they discuss to your own how-to guides.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-look-to-your-competitors-for-inspiration\"><span class=\"ez-toc-section\" id=\"Look_to_your_competitors_for_inspiration\"><\/span>Look to your competitors for inspiration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When was the last time you performed a content gap analysis? <\/p>\n<p>Your knowledge base can help you fill content gaps you might not be able to fill with your blog alone and can also enhance the value of your existing blog posts by offering actionable next steps. <\/p>\n<p>The best keywords for knowledge base articles are \u201chow to\u201d questions with informational intent.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ask-for-and-respond-to-user-feedback\"><span class=\"ez-toc-section\" id=\"Ask_for_and_respond_to_user_feedback\"><\/span>Ask for (and respond to) user feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Direct user feedback can uncover some surprising insights you might not find in your analytics data. <\/p>\n<p>Review feedback form submissions, look for common themes in customer support tickets and ask your customer-facing teams (sales, customer support, customer success, etc.) if they find themselves answering any questions over and over again. <\/p>\n<p>Responding to user feedback with knowledge base articles will make your customers feel heard, enhance your onboarding process and improve your brand\u2019s relatability.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-an-seo-friendly-knowledge-base\"><span class=\"ez-toc-section\" id=\"How_to_create_an_SEO-friendly_knowledge_base\"><\/span>How to create an SEO-friendly knowledge base<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A knowledge base with logical and intuitive information architecture (IA) simplifies a user\u2019s quest for answers while also jumpstarting the next stage in their self-education. <\/p>\n<p>From a technical SEO perspective, a clear IA helps search engine crawlers find, index and contextualize your content. A few best practices for knowledge base IA:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-make-your-knowledge-base-easy-for-search-engines-to-crawl\"><span class=\"ez-toc-section\" id=\"Make_your_knowledge_base_easy_for_search_engines_to_crawl\"><\/span>Make your knowledge base easy for search engines to crawl<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Establish a clear knowledge base taxonomy with categories, subcategories and tags.<\/li>\n<li>Help crawlers (and users) navigate and contextualize your content with breadcrumbs that follow the structure of your URL path.<\/li>\n<li>Create a web of interconnected content and prevent orphan pages by adding a \u201crelated articles\u201d section at the end of each article.<\/li>\n<li>Preserve crawl budget and avoid keyword cannibalization by consolidating similar content and canonicalizing duplicate content.<\/li>\n<\/ul>\n<p><strong>Bonus tip:<\/strong> If you have a large knowledge base or want to build in scalability, consider using a subdomain like help.yourwebsite.com.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-make-your-knowledge-base-easy-for-search-engines-to-understand\"><span class=\"ez-toc-section\" id=\"Make_your_knowledge_base_easy_for_search_engines_to_understand\"><\/span>Make your knowledge base easy for search engines to understand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Build a knowledge graph to optimize for entity-based search. (See: \u201cEntity-oriented search: The evolution of information retrieval, explained\u201d for detailed instructions.)<\/li>\n<li>Implement <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/search-gallery\">structured data markup<\/a> to give search engine crawlers explicit details about how to classify your knowledge base content.<\/li>\n<li>Maintain recency by updating your knowledge base to reflect new products and features.<\/li>\n<li>Maintain relevancy by updating your knowledge base to include version updates and changes to processes.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-user-friendly-knowledge-base\"><span class=\"ez-toc-section\" id=\"How_to_create_a_user-friendly_knowledge_base\"><\/span>How to create a user-friendly knowledge base<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Because users visit your knowledge base looking for specific, actionable information, your knowledge base content should get to the point quickly and simply. <\/p>\n<p>Save the conversational introduction and flowery language for your blog. Reduce time to value by providing answers upfront. To build a knowledge base your users will love:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-make-your-knowledge-base-easy-for-users-to-find\"><span class=\"ez-toc-section\" id=\"Make_your_knowledge_base_easy_for_users_to_find\"><\/span>Make your knowledge base easy for users to find<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Make your help center accessible from your website\u2019s navigation menu and customer support page, link to it on your social media accounts and online communities and integrate it with your onboarding process.<\/li>\n<li>Optimize your knowledge base articles for site search by incorporating user query keywords.<\/li>\n<li>Prominently display your most popular knowledge base articles under your search bar.\u00a0<\/li>\n<li>Implement a chatbot to suggest knowledge base articles based on user queries.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-make-your-knowledge-base-articles-easy-for-users-to-read\"><span class=\"ez-toc-section\" id=\"Make_your_knowledge_base_articles_easy_for_users_to_read\"><\/span>Make your knowledge base articles easy for users to read<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Standardize and templatize your different article types, creating a predictable and chronological structure of headings and subheadings. For a troubleshooting article, for example, you might follow the following format: X problem, X solution, step-by-step instructions to get from problem to solution, related articles.<\/li>\n<li>Include anchor links in a table of contents to help users quickly navigate long articles.<\/li>\n<li>Follow web accessibility best practices, including ensuring proper contrast ratios, including alt text on all non-text media and using descriptive text for links.<\/li>\n<li>Offer multilingual support if you serve users in multiple countries (but don\u2019t forget to follow hreflang best practices!).<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-knowledge-base-examples-to-inspire-you\"><span class=\"ez-toc-section\" id=\"Knowledge_base_examples_to_inspire_you\"><\/span>Knowledge base examples to inspire you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ready to take your knowledge base from ideation to creation? Check out these best-in-class examples for some additional guidance.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-information-architecture-shopify\"><span class=\"ez-toc-section\" id=\"Information_architecture_Shopify\"><\/span>Information architecture: Shopify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Shopify help center offers a delightful experience for both users and search engine crawlers. Their categories and subcategories are easy to understand and organized logically within a minimalist interface. <\/p>\n<p>They also prominently display a chatbot to help users find what they need or connect them with a member of customer support.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"882\" alt=\"Shopify knowledge base example\" class=\"wp-image-443080\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example.png.webp 1562w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example-800x452.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example-768x434.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example-1536x867.png 1536w\" data-lazy-sizes=\"(max-width: 1562px) 100vw, 1562px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"882\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example.png.webp\" alt=\"Shopify knowledge base example\" class=\"wp-image-443080\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example.png.webp 1562w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example-800x452.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example-768x434.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-knowledge-base-example-1536x867.png 1536w\" sizes=\"auto, (max-width: 1562px) 100vw, 1562px\"><\/figure>\n<\/div>\n<p>The articles in each section of Shopify\u2019s knowledge base act as categories with high-level information. Each article includes a dropdown menu with a table of contents guiding users to subcategories with more specific information. <\/p>\n<p>For example, the Migrate to Shopify article\u2019s dropdown menu allows users to choose platform-specific migration instructions.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" alt=\"Shopify Help Center - High-level categories\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeVbm29dIEJVXsWRbxwwC9zQU2bnGfnfnk3ASOJXZq56HzKj0ori4cLzi2So9UK14CRSu0zLzkQ1dizyud1TW5xvm5nCNcO1zAZ0zkgXZfbwk_qgqUwW_PBdRvLozMrkVEtxQxsQZdv5JgA1g7yDX1AYQAO?key=odnrspWp38g11aNqCOAouQ\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeVbm29dIEJVXsWRbxwwC9zQU2bnGfnfnk3ASOJXZq56HzKj0ori4cLzi2So9UK14CRSu0zLzkQ1dizyud1TW5xvm5nCNcO1zAZ0zkgXZfbwk_qgqUwW_PBdRvLozMrkVEtxQxsQZdv5JgA1g7yDX1AYQAO?key=odnrspWp38g11aNqCOAouQ\" alt=\"Shopify Help Center - High-level categories\"><\/figure>\n<\/div>\n<p>As users continue navigating the help center, Shopify leaves breadcrumbs so they can return to previous pages if desired. <\/p>\n<p>They also include previews \u2013 in the form of a table of contents \u2013 of the step-by-step instructions their articles will cover.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1561\" height=\"871\" alt=\"Shopify Help Center breadcrumbs and chat assistant\" class=\"wp-image-443083\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant.png.webp 1561w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant-600x335.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant-800x446.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant-768x429.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant-1536x857.png 1536w\" data-lazy-sizes=\"(max-width: 1561px) 100vw, 1561px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1561\" height=\"871\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant.png.webp\" alt=\"Shopify Help Center breadcrumbs and chat assistant\" class=\"wp-image-443083\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant.png.webp 1561w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant-600x335.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant-800x446.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant-768x429.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Shopify-Help-Center-breadcrumbs-and-chat-assistant-1536x857.png 1536w\" sizes=\"auto, (max-width: 1561px) 100vw, 1561px\"><\/figure>\n<\/div>\n<p>The virtual assistant remains on screen the entire time in case additional help is required.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-site-search-optimization-dropbox\"><span class=\"ez-toc-section\" id=\"Site_search_optimization_Dropbox\"><\/span>Site search optimization: Dropbox<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dropbox clearly designed its knowledge base around what users search for in their help center. Their FAQs come up the moment users click on their help center\u2019s search bar.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1498\" height=\"830\" alt=\"Dropbox help center\" class=\"wp-image-443084\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center.png.webp 1498w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-600x332.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-800x443.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-768x426.png.webp 768w\" data-lazy-sizes=\"(max-width: 1498px) 100vw, 1498px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1498\" height=\"830\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center.png.webp\" alt=\"Dropbox help center\" class=\"wp-image-443084\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center.png.webp 1498w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-600x332.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-800x443.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-768x426.png.webp 768w\" sizes=\"auto, (max-width: 1498px) 100vw, 1498px\"><\/figure>\n<\/div>\n<p>As a user begins to type, Dropbox auto-suggests potential queries. Their suggestions don\u2019t just show up in alphabetical order based on what you type in the search box, either. They\u2019ve clearly put thought into displaying queries based on internal search data.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"817\" alt=\"Dropbox help center - autocomplete suggestions\" class=\"wp-image-443085\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-autocomplete-suggestions.png.webp 1510w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-autocomplete-suggestions-600x325.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-autocomplete-suggestions-800x433.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-autocomplete-suggestions-200x108.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-autocomplete-suggestions-768x416.png.webp 768w\" data-lazy-sizes=\"(max-width: 1510px) 100vw, 1510px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-autocomplete-suggestions.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"817\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-autocomplete-suggestions.png.webp\" alt=\"Dropbox help center - autocomplete suggestions\" class=\"wp-image-443085\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-autocomplete-suggestions.png.webp 1510w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-autocomplete-suggestions-600x325.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-autocomplete-suggestions-800x433.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-autocomplete-suggestions-200x108.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Dropbox-help-center-autocomplete-suggestions-768x416.png.webp 768w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-the-getting-started-guide-trello\"><span class=\"ez-toc-section\" id=\"The_%E2%80%98getting_started_guide_Trello\"><\/span>The \u2018getting started\u2019 guide: Trello<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your \u201cgetting started\u201d guide should provide new users with basic setup instructions without overwhelming them. This resource from Trello, for example, covers all the essentials for using their project management platform, including:<\/p>\n<ul>\n<li>A brief welcome message.<\/li>\n<li>Basic product features (and how to locate them).<\/li>\n<li>Account settings (and how to modify them).<\/li>\n<li>Onboarding instructions.<\/li>\n<li>Top tips and tricks.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"896\" alt=\"Getting started with Trello\" class=\"wp-image-443086\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello.png.webp 1048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-395x338.png.webp 395w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-702x600.png.webp 702w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-132x113.png.webp 132w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-768x657.png.webp 768w\" data-lazy-sizes=\"(max-width: 1048px) 100vw, 1048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"896\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello.png.webp\" alt=\"Getting started with Trello\" class=\"wp-image-443086\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello.png.webp 1048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-395x338.png.webp 395w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-702x600.png.webp 702w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-132x113.png.webp 132w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-768x657.png.webp 768w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\"><\/figure>\n<\/div>\n<p>Take note of the navigation menu on the left side. When the user views different chapters within the guide, the navigation menu expands to include anchor links matching the headings of the questions answered within the chapter. The articles are also enhanced with screenshots and related article suggestions.<\/p>\n<p>Trello highlights \u201cpro tips\u201d in purple boxes to encourage users to try additional workflow optimizations once they\u2019ve mastered the basics.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"905\" alt=\"Getting started with Trello - Pro tips\" class=\"wp-image-443087\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-Pro-tips.png.webp 1158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-Pro-tips-432x338.png.webp 432w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-Pro-tips-768x600.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-Pro-tips-145x113.png.webp 145w\" data-lazy-sizes=\"(max-width: 1158px) 100vw, 1158px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-Pro-tips.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"905\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-Pro-tips.png.webp\" alt=\"Getting started with Trello - Pro tips\" class=\"wp-image-443087\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-Pro-tips.png.webp 1158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-Pro-tips-432x338.png.webp 432w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-Pro-tips-768x600.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Getting-started-with-Trello-Pro-tips-145x113.png.webp 145w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-the-faqs-airbnb\"><span class=\"ez-toc-section\" id=\"The_FAQs_Airbnb\"><\/span>The FAQs: Airbnb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your answers to the most common user questions should be displayed in a prominent place within your help center. Making these knowledge base articles easy to find creates a better user experience by shortening the user journey within your knowledge base. <\/p>\n<p>Airbnb\u2019s FAQ integration is a standout example of how FAQs can be used to establish brand loyalty by making users feel heard.<\/p>\n<p>Airbnb segments their help center resources by their different audiences: guests, hosts, experience hosts and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> admin. With the click of a tab, the featured guides and top articles change to match the intended audience.<\/p>\n<p>For guests, the Airbnb journey starts with finding the perfect lodging and how to check the reservation status. <\/p>\n<p>For hosts, getting paid is most important, so it makes sense for cancellation policies to be a host FAQ.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"804\" alt=\"Airbnb getting started guides for different segments\" class=\"wp-image-443088\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments.png.webp 805w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments-338x338.png.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments-601x600.png.webp 601w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments-768x767.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments-95x95.png.webp 95w\" data-lazy-sizes=\"(max-width: 805px) 100vw, 805px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"804\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments.png.webp\" alt=\"Airbnb getting started guides for different segments\" class=\"wp-image-443088\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments.png.webp 805w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments-338x338.png.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments-601x600.png.webp 601w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments-768x767.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Airbnb-getting-started-guides-for-different-segments-95x95.png.webp 95w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-the-multimedia-how-tos-canva\"><span class=\"ez-toc-section\" id=\"The_multimedia_how-tos_Canva\"><\/span>The multimedia how-tos: Canva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Given its purpose as a visual design tool, it\u2019s no surprise Canva offers an extensive array of multimedia how-to guides, product documentation and tutorials to help both new and experienced users master their tools. <\/p>\n<p>Canva\u2019s design school contains thousands of courses and tutorials. Videos include text transcripts and give users the ability to skip ahead to a specific step in the instructions, making them both accessibility-friendly and easy to navigate.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"832\" alt=\"Canva for beginners\" class=\"wp-image-443089\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Canva-for-beginners.png.webp 1380w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Canva-for-beginners-561x338.png.webp 561w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Canva-for-beginners-800x482.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Canva-for-beginners-187x113.png.webp 187w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Canva-for-beginners-768x463.png.webp 768w\" data-lazy-sizes=\"(max-width: 1380px) 100vw, 1380px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Canva-for-beginners.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"832\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Canva-for-beginners.png.webp\" alt=\"Canva for beginners\" class=\"wp-image-443089\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Canva-for-beginners.png.webp 1380w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Canva-for-beginners-561x338.png.webp 561w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Canva-for-beginners-800x482.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Canva-for-beginners-187x113.png.webp 187w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Canva-for-beginners-768x463.png.webp 768w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\"><\/figure>\n<\/div>\n<p>Building an SEO-friendly, user-friendly knowledge base requires careful thought and planning. Skillful implementation, however, can improve user satisfaction and boost your brand\u2019s search engine visibility.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Daryl Fanelli\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/06\/Daryl-Fanelli.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/06\/Daryl-Fanelli.jpeg.webp\" alt=\"Daryl Fanelli\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Daryl Fanelli<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/darylfanelli\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Daryl Fanelli is Marketing Director at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/reachum.com\/\">REACHUM<\/a>, an instructional design and video conferencing platform with a mission to make education more accessible and inclusive. Daryl has been a content writer from the moment she could lift a writing apparatus but began her journey into digital marketing almost a decade ago. Daryl has specialized in SEO for the past 8 years before expanding her knowledge of paid, social, and email channels as a one-person marketing team. When she\u2019s not jamming big ideas into 160 characters or less, Daryl can be found writing poetry, painting or curled up on the couch watching horror <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a> with her husband and cat.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/knowledge-base-seo-guide-443074\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more. Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention.\u00a0 Follow this guide to make&#8230;<\/p>\n","protected":false},"author":1,"featured_media":623900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Knowledge-base-SEO-A-comprehensive-guide.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78072,78070],"class_list":["post-623899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=623899"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/623899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/623900"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=623899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=623899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=623899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}