{"id":624049,"date":"2024-06-11T15:16:18","date_gmt":"2024-06-11T12:16:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-search-now-supports-return-policy-markup-at-the-organization-level\/"},"modified":"2024-06-11T15:16:18","modified_gmt":"2024-06-11T12:16:18","slug":"google-search-now-supports-return-policy-markup-at-the-organization-level","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-search-now-supports-return-policy-markup-at-the-organization-level\/","title":{"rendered":"#Google Search now supports return policy markup at the organization-level"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a282773d8721\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a282773d8721\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-now-supports-return-policy-markup-at-the-organization-level\/#A_year_ago_Google_added_support_for_return_policy_structured_data_support_for_merchant_listing_and_now_Google_is_expanding_that_support_to_the_organization_level\" >A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"A_year_ago_Google_added_support_for_return_policy_structured_data_support_for_merchant_listing_and_now_Google_is_expanding_that_support_to_the_organization_level\"><\/span>A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nA year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level. \u201cToday we\u2019re adding support for return policies at the\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/organization\">organization<\/a>\u00a0level as well, which means you\u2019ll be able to specify a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> return policy for your business instead of having to define one for each individual product you sell,\u201d Google <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/blog\/2024\/06\/structured-data-return-policies\">wrote<\/a>.<\/p>\n<p>You no longer need to have to specify a separate return policy for each individual product you sell. You can now have one return policy that goes across your whole organization.<\/p>\n<p><strong>More details. <\/strong>Google explained that by adding an organization-level return policy, it can help reduce the size of your Product structured data markup and make it easier to manage your return policy markup in one place.  Plus, it will help you show your return policy in the snippets across many search <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earances. <\/p>\n<p>Google said it is \u201cespecially important\u201d to add a return policy to your organization structured data \u201cif you don\u2019t have a Merchant Center account and want the ability to provide a return policy for your business.\u201d  \u201cMerchant Center already lets you provide a return policy for your business, so if you have a Merchant Center account we recommend defining your return policy there instead,\u201d Google added.<\/p>\n<p>Google said if your site is an online or local business, it is recommended to use one of the OnlineStore, or LocalBusiness subtypes of Organization.<\/p>\n<p><strong>What it looks like. <\/strong>Here is a mockup from Google on how the return policy looks in the Google Search results:<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"625\" height=\"600\" alt=\"Merchant Organization Information\" class=\"wp-image-443129\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/merchant-organization-information-625x600.png 625w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/merchant-organization-information-352x338.png 352w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/merchant-organization-information-118x113.png 118w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/merchant-organization-information-768x738.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/merchant-organization-information-1536x1475.png 1536w\" data-lazy-sizes=\"(max-width: 625px) 100vw, 625px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/merchant-organization-information-625x600.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"625\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/merchant-organization-information-625x600.png\" alt=\"Merchant Organization Information\" class=\"wp-image-443129\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/merchant-organization-information-625x600.png 625w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/merchant-organization-information-352x338.png 352w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/merchant-organization-information-118x113.png 118w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/merchant-organization-information-768x738.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/merchant-organization-information-1536x1475.png 1536w\" sizes=\"(max-width: 625px) 100vw, 625px\"><\/figure>\n<p><strong>Testing this. <\/strong>Google said you can test\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/organization#example-online-store\">return policies<\/a>\u00a0defined under your organization structured data using the\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/search.google.com\/test\/rich-results\">Rich Results Test<\/a>\u00a0by submitting the URL of a page or a code snippet. Using the rich results test tool will allow you to confirm whether or not your markup is valid.<\/p>\n<p>Here is what the tool looks like:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1335\" height=\"964\" alt=\"Rich Results Test Return Policy\" class=\"wp-image-443130\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/rich-results-test-return-policy.png.webp 1335w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/rich-results-test-return-policy-468x338.png.webp 468w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/rich-results-test-return-policy-800x578.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/rich-results-test-return-policy-156x113.png.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/rich-results-test-return-policy-768x555.png.webp 768w\" data-lazy-sizes=\"(max-width: 1335px) 100vw, 1335px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/rich-results-test-return-policy.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1335\" height=\"964\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/rich-results-test-return-policy.png.webp\" alt=\"Rich Results Test Return Policy\" class=\"wp-image-443130\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/rich-results-test-return-policy.png.webp 1335w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/rich-results-test-return-policy-468x338.png.webp 468w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/rich-results-test-return-policy-800x578.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/rich-results-test-return-policy-156x113.png.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/rich-results-test-return-policy-768x555.png.webp 768w\" sizes=\"auto, (max-width: 1335px) 100vw, 1335px\"><\/figure>\n<p><strong>Why we care. <\/strong>If you want an easier way to implement this return policy markup across all your products on your site, now you can do it at the organization level.<\/p>\n<p>This may save you time and effort, while also giving more data for Google to show in the search results about your search listings.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Barry Schwartz<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics. Barry can be followed <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on Twitter here<\/a>.                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-now-supports-return-policy-markup-at-the-organization-level-443127\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level. A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level. \u201cToday we\u2019re adding&#8230;<\/p>\n","protected":false},"author":1,"featured_media":624050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-logo-warehouse-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,141362,147868,148826,78070],"class_list":["post-624049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-search-console","tag-google-seo","tag-google-shopping","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/624049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=624049"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/624049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/624050"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=624049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=624049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=624049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}