{"id":624310,"date":"2024-06-14T16:00:00","date_gmt":"2024-06-14T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-video-is-key-to-building-brand-identity-and-engagement\/"},"modified":"2024-06-14T16:00:00","modified_gmt":"2024-06-14T13:00:00","slug":"why-video-is-key-to-building-brand-identity-and-engagement","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-video-is-key-to-building-brand-identity-and-engagement\/","title":{"rendered":"#Why video is key to building brand identity and engagement"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3dccdc5bffd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3dccdc5bffd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-video-is-key-to-building-brand-identity-and-engagement\/#Learn_the_value_of_building_your_brand_through_video_with_tips_on_content_types_production_strategies_and_more\" >Learn the value of building your brand through video, with tips on content types, production strategies and more.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-video-is-key-to-building-brand-identity-and-engagement\/#Video_The_secret_weapon_for_brand_differentiation_and_growth\" >Video: The secret weapon for brand differentiation and growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-video-is-key-to-building-brand-identity-and-engagement\/#Scaling_video_in_B2B_and_B2C_markets\" >Scaling video in B2B and B2C markets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-video-is-key-to-building-brand-identity-and-engagement\/#Producing_diverse_content_formats\" >Producing diverse content formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-video-is-key-to-building-brand-identity-and-engagement\/#Viral_video_marketing_in_action\" >Viral video marketing in action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/why-video-is-key-to-building-brand-identity-and-engagement\/#Building_brand_identity_through_strategic_video_content\" >Building brand identity through strategic video content<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_the_value_of_building_your_brand_through_video_with_tips_on_content_types_production_strategies_and_more\"><\/span>Learn the value of building your brand through video, with tips on content types, production strategies and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAs <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and engage with audiences.<\/p>\n<p>This article explores how brands are leveraging video to stand out in a crowded market. We\u2019ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-video-the-secret-weapon-for-brand-differentiation-and-growth\"><span class=\"ez-toc-section\" id=\"Video_The_secret_weapon_for_brand_differentiation_and_growth\"><\/span>Video: The secret weapon for brand differentiation and growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video is a powerful medium because it leverages human-to-human connection. <\/p>\n<p>From my experience, there is nothing more convincing than a founder or CEO putting their heart on the line to educate a consumer on why they built their service or product, combined with a demonstration to help showcase the advantages.\u00a0<\/p>\n<p>Video can also take on many other forms to drive conversion\/sales, such as one of my personal favorite case studies, Purple.<\/p>\n<p>Before developing my own agency, I worked for Molio. In this <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> creative and media buying agency, Purple blessed us with the opportunity to iterate their current creative while also <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lying deep analysis.<\/p>\n<p>I\u2019ll never forget spending $50,000 in month one to $500,000 by month three during a very unique time for YouTube advertising in 2017. <\/p>\n<p>The results were staggering, as we had the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=4BvwpjaGZCQ\">Goldilocks<\/a> product demonstration video to drive intent while leveraging our <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=XNT2mBjLoTk\">Sasquatch<\/a> videos to drive user engagement through earned views and subscribers. Both were instrumental in delivering top-funnel reach, bringing users into the brand while generating intent through the egg test.<\/p>\n<p>What I find most interesting about brand building with video is how long top-funnel engagement can last. In consulting with Purple, we were able to grow past Casper in search, but what I think is more impressive is how people search for Purple on YouTube even today.\u00a0<\/p>\n<p>The insight garnered from the YouTube Ads helped us scale our investment into Sasquatch as a core character, bringing him back for Christmas and many key holidays throughout the year to drive additional earned media.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"846\" alt=\"Purple commercials\" class=\"wp-image-443204\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials-600x317.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials-800x423.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials-200x106.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials-768x406.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials-1536x812.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"846\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials.png.webp\" alt=\"Purple commercials\" class=\"wp-image-443204\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials-600x317.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials-800x423.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials-200x106.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials-768x406.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Purple-commercials-1536x812.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: How advertisers can capitalize on vertical video<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-scaling-video-in-b2b-and-b2c-markets\"><span class=\"ez-toc-section\" id=\"Scaling_video_in_B2B_and_B2C_markets\"><\/span>Scaling video in B2B and B2C markets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depending on various factors, video can have a profound impact or sometimes fall flat, but no other medium offers the same level of consumer feedback.\u00a0<\/p>\n<p>In my experience with B2B and B2C brands, video is particularly effective for B2C, especially ecommerce. However, B2B brands that master video gain a significant advantage. <\/p>\n<p>Despite being harder to scale, video is essential due to its popularity, engagement and receptiveness. If you believe in your brand, using video is a must.<\/p>\n<p>If you\u2019re unsure about video, consider that every major ad and social platform continues to heavily invest in it, like TikTok and Instagram Reels.\u00a0<\/p>\n<p>As Gary Vaynerchuk said, \u201cEvery business is a media company,\u201d and I fully agree. This sentiment has only deepened over the last 10 years.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-producing-diverse-content-formats\"><span class=\"ez-toc-section\" id=\"Producing_diverse_content_formats\"><\/span>Producing diverse content formats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From consulting for numerous brands, I\u2019ve seen my clients all operate as media companies with diverse strategies. Running an agency and working with small businesses offers a unique view into how each brand manages its media, even within the same industry. <\/p>\n<p>A common question from clients is about the type of video content they produce and how much is done in-house versus outsourced.<\/p>\n<p>The most common type of video content aligns with the study below, which showcases primarily social media and short-form content followed by video ads.\u00a0<\/p>\n<p>I would probably rank tutorials and education higher than short-form content. Tutorials and education are extremely important in the beginning phases as you reach new customers.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"492\" alt=\"Types of video content marketers produce\" class=\"wp-image-443205\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Types-of-video-content-marketers-produce.png.webp 460w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Types-of-video-content-marketers-produce-316x338.png.webp 316w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Types-of-video-content-marketers-produce-106x113.png.webp 106w\" data-lazy-sizes=\"(max-width: 460px) 100vw, 460px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Types-of-video-content-marketers-produce.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"492\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Types-of-video-content-marketers-produce.png.webp\" alt=\"Types of video content marketers produce\" class=\"wp-image-443205\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Types-of-video-content-marketers-produce.png.webp 460w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Types-of-video-content-marketers-produce-316x338.png.webp 316w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Types-of-video-content-marketers-produce-106x113.png.webp 106w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\"><\/figure>\n<\/div>\n<p>The most important factor in video content development is variation. I recommend creating multiple variations of your content to understand audience engagement and feedback, allowing for better future iterations.\u00a0<\/p>\n<p>This approach should also apply to production, using different creators and outlets to gain the best insight into consumer engagement.\u00a0<\/p>\n<p>The more varied the content, the better you can understand and reach your consumers, ultimately driving the KPIs your brand aims for.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-viral-video-marketing-in-action\"><span class=\"ez-toc-section\" id=\"Viral_video_marketing_in_action\"><\/span>Viral video marketing in action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019m fascinated by those focused on building a brand identity through video. For example, \u201cNicole The Intern\u201d impressed me by successfully growing the #smasharmy and rebranding @mixoloshe, a non-alcoholic mocktail, during a challenging time to go viral.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1147\" height=\"302\" alt=\"Nicole the Intern\" class=\"wp-image-443206\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern.png.webp 1147w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-600x158.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-800x211.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-200x53.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-768x202.png.webp 768w\" data-lazy-sizes=\"(max-width: 1147px) 100vw, 1147px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1147\" height=\"302\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern.png.webp\" alt=\"Nicole the Intern\" class=\"wp-image-443206\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern.png.webp 1147w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-600x158.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-800x211.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-200x53.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-768x202.png.webp 768w\" sizes=\"auto, (max-width: 1147px) 100vw, 1147px\"><\/figure>\n<\/div>\n<p>Nicole\u2019s goal was to get 500,000 followers to keep her job. She used video, consistently uploading clips of smashing drinks, which created the #smasharmy.\u00a0<\/p>\n<p>Now aiming for 1 million subscribers, her impact is clear: the website has a \u201cHere for Nicole The Intern\u201d pop-up, showing she drives major traffic.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"786\" alt=\"Nicole the Intern popup\" class=\"wp-image-443207\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup-600x295.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup-800x393.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup-768x377.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup-1536x755.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"786\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup.png.webp\" alt=\"Nicole the Intern popup\" class=\"wp-image-443207\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup-600x295.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup-800x393.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup-768x377.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Nicole-the-Intern-popup-1536x755.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Her story has become central to the brand\u2019s strategy. Small businesses can learn from her use of video, consistent uploads and perseverance. A visually appealing product helps, too.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-building-brand-identity-through-strategic-video-content\"><span class=\"ez-toc-section\" id=\"Building_brand_identity_through_strategic_video_content\"><\/span>Building brand identity through strategic video content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Building brand identity takes time. There\u2019s no perfect formula, but most brands start with or need video to reach and engage a large audience.\u00a0<\/p>\n<p>Every company is a media company to some extent, whether working with top agencies or having an intern go viral. The key is to prioritize video and try different approaches.\u00a0<\/p>\n<p>This variety allows for analyzing what works, giving an edge when everyone can easily make videos. Ultimately, varied content and analysis help brands scale across platforms.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Cory Henke\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Cory-Henke-Headshot.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Cory-Henke-Headshot.png.webp\" alt=\"Cory Henke\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Cory Henke<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=coryhenke&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/coryhenke\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Cory Henke, a digital advertising expert with over 15 years of experience in the industry. As the founder of Variable Media, a successful ad agency with a focus on data and analytics, particularly in the realm of video advertising on YouTube, Cory has been helping businesses succeed in the world of digital advertising for over 6 years. In addition to running his own agency, Cory has also been sharing his wealth of knowledge and experience as a speaker at conferences for the past 5 years.                    <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/why-video-is-key-to-building-brand-identity-and-engagement-443201\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the value of building your brand through video, with tips on content types, production strategies and more. As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and engage with audiences. This article explores how brands are leveraging video to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":624311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Why-video-is-key-to-building-brand-identity-and-engagement.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,70588,49],"class_list":["post-624310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-video","tag-youtube"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/624310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=624310"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/624310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/624311"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=624310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=624310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=624310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}