{"id":624606,"date":"2024-06-17T14:00:00","date_gmt":"2024-06-17T11:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-win-black-friday-and-cyber-monday-in-2024-by-wunderkind\/"},"modified":"2024-06-17T14:00:00","modified_gmt":"2024-06-17T11:00:00","slug":"how-to-win-black-friday-and-cyber-monday-in-2024-by-wunderkind","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-win-black-friday-and-cyber-monday-in-2024-by-wunderkind\/","title":{"rendered":"#How to win Black Friday and Cyber Monday in 2024 by Wunderkind"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3db892e7282\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3db892e7282\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-win-black-friday-and-cyber-monday-in-2024-by-wunderkind\/#Explore_tactics_to_ensure_the_best_performance_for_your_Black_Friday_and_Cyber_Monday_campaigns\" >Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-win-black-friday-and-cyber-monday-in-2024-by-wunderkind\/#Be_cognizant_of_cart_abandonment_behavior\" >Be cognizant of cart abandonment behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-win-black-friday-and-cyber-monday-in-2024-by-wunderkind\/#Optimize_for_mobile_then_desktop_then_tablet\" >Optimize for mobile, then desktop, then tablet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-win-black-friday-and-cyber-monday-in-2024-by-wunderkind\/#Timing_is_everything\" >Timing is everything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-win-black-friday-and-cyber-monday-in-2024-by-wunderkind\/#Get_your_BFCM_guide\" >Get your BFCM guide\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Explore_tactics_to_ensure_the_best_performance_for_your_Black_Friday_and_Cyber_Monday_campaigns\"><\/span>Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Wunderkind-BFCM2024_FeaturedImage_1920x1080-800x450.png.webp\" alt=\"Wunderkind BFCM2024 FeaturedImage 1920x1080\" class=\"wp-image-443033\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Wunderkind-BFCM2024_FeaturedImage_1920x1080-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Wunderkind-BFCM2024_FeaturedImage_1920x1080-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Wunderkind-BFCM2024_FeaturedImage_1920x1080-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Wunderkind-BFCM2024_FeaturedImage_1920x1080-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Wunderkind-BFCM2024_FeaturedImage_1920x1080-1536x864.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Wunderkind-BFCM2024_FeaturedImage_1920x1080.png.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p>For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing.<\/p>\n<p>After celebrating the triumphs of 2023\u2019s record-breaking Black Friday\/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024\u2019s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can implement today to ensure you\u2019re in prime position by the time the autumn leaves start to fall. Read on for three tactics to consider or <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/convert.wunderkind.co\/2024-bfcm-playbook\/?utm_source=third-door&amp;utm_medium=paidplacement&amp;utm_campaign=2024-bfcm-playbook-guide\">download the ebook here<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-be-cognizant-of-cart-abandonment-behavior\"><span class=\"ez-toc-section\" id=\"Be_cognizant_of_cart_abandonment_behavior\"><\/span>Be cognizant of cart abandonment behavior<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cart abandonment behavior will spike during the holiday shopping season as consumers enter an unmatched \u201cconsideration\u201d stage. Plenty of shoppers will be browsing, researching competitors and abandoning carts. Without being able to identify who they are down to an email or phone number, you won\u2019t be able to retarget them with deeply personalized messages. The good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> is that consumers are much more open to opting into future brand communications, like sales alerts, ahead of BFCM. In 2024, optimize your holiday strategy to reach and nurture consumers with your owned channels while they\u2019re willing to connect with you. Abandonment modules and triggered texts and emails play a critical role in getting consumers back to your website for purchase.\u00a0<\/p>\n<p>Key stats to keep in mind:<\/p>\n<ul>\n<li>\u00a020-30% lift in marketing opt-in rates ahead of BFCM.<\/li>\n<li>19% of shoppers abandoned their carts to find a better deal elsewhere.<\/li>\n<li>14.9% of shoppers abandoned their carts to see if a product would go on sale.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-optimize-for-mobile-then-desktop-then-tablet\"><span class=\"ez-toc-section\" id=\"Optimize_for_mobile_then_desktop_then_tablet\"><\/span>Optimize for mobile, then desktop, then tablet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Optimizing for mobile should be the top priority, followed by desktop, and then tablet. For years, mobile accounted for more revenue during BFCM with each passing year. But don\u2019t forget about desktop browsing, as many consumers still prefer to make purchases on their computers.\u00a0<\/p>\n<p>Some important mobile vs desktop stats from Cyber Week 2023:<\/p>\n<ul>\n<li>76.6% of website visits were on mobile.\u00a0\u00a0<\/li>\n<li>66% of conversions h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened on mobile.<\/li>\n<li>23.4% of website visits were on desktop.<\/li>\n<li>34% of conversions took place on desktop.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-timing-is-everything\"><span class=\"ez-toc-section\" id=\"Timing_is_everything\"><\/span>Timing is everything<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shoot to have most of your BFCM sales happen earlier in the week. Deals typically do not improve as the week goes on and consumer purchasing declines in the later days. Pull your BFCM revenue forward by creating urgency around day-over-day deals and shipping deadlines. Data shows surges around midnight each day of BFCM week as consumers worry about expiring deals.<\/p>\n<p>At the same time, prepare for last-minute shoppers who love the adrenaline rush of waiting until the very end to buy. Have messaging ready to tap into that mindset, using urgency as a motivator. Leverage reminders about closing deals toward the end of BFCM weekend.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-get-your-bfcm-guide-nbsp\"><span class=\"ez-toc-section\" id=\"Get_your_BFCM_guide\"><\/span>Get your BFCM guide\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Want to dive deeper into preparing your identification, automation and personalization strategies to maximize BFCM success? Download our best practice guide for BFCM to get even more tips and tactics. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/convert.wunderkind.co\/2024-bfcm-playbook\/?utm_source=third-door&amp;utm_medium=paidplacement&amp;utm_campaign=2024-bfcm-playbook-guide\">Get your copy now<\/a> to ensure you\u2019re fully equipped to win this holiday season.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Wunderkind-logo-140x140_01.png\" alt=\"Wunderkind\" width=\"140\" height=\"140\"><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Wunderkind<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=wunderkind&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/65582532\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wunderkind.co\/\">Wunderkind<\/a>\u00a0leads in AI-driven marketing, transforming brand-audience connections with hyper-personalized messaging. Our autonomous marketing platform leverages first-party data, identifying anonymous traffic via a network that recognizes 9 billion devices. We enable targeted offers at the perfect moment across email, text, and ads, integrating with brands&#8217; systems for seamless performance enhancement. Delivering over $5 billion annually in attributable revenue, we guarantee results, making us a top revenue channel for clients like Harley-Davidson and Shoe Carnival. Choose Wunderkind for unmatched precision in boosting your top-line revenue.                   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/how-to-win-black-friday-and-cyber-monday-in-2024-443032\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns. For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023\u2019s record-breaking Black Friday\/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":624607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Wunderkind-BFCM2024_FeaturedImage_1920x1080.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147869,148056],"class_list":["post-624606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-analytics-conversion","tag-sponsored-content"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/624606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=624606"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/624606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/624607"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=624606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=624606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=624606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}