{"id":624748,"date":"2024-06-18T16:00:00","date_gmt":"2024-06-18T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/seo-pros-and-cons-of-hubspot-vs-wordpress-vs-webflow\/"},"modified":"2024-06-18T16:00:00","modified_gmt":"2024-06-18T13:00:00","slug":"seo-pros-and-cons-of-hubspot-vs-wordpress-vs-webflow","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/seo-pros-and-cons-of-hubspot-vs-wordpress-vs-webflow\/","title":{"rendered":"#SEO pros and cons of HubSpot vs. WordPress vs. Webflow"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a30452c73729\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a30452c73729\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-pros-and-cons-of-hubspot-vs-wordpress-vs-webflow\/#Choosing_a_web_platform_Insights_on_the_flexibility_user-friendliness_and_security_tradeoffs_of_HubSpot_WordPress_and_Webflow\" >Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-pros-and-cons-of-hubspot-vs-wordpress-vs-webflow\/#1_Web_platform_flexibility\" >1. Web platform flexibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-pros-and-cons-of-hubspot-vs-wordpress-vs-webflow\/#2_Web_platform_ease_of_use\" >2. Web platform ease of use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-pros-and-cons-of-hubspot-vs-wordpress-vs-webflow\/#3_Web_platform_security\" >3. Web platform security<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-pros-and-cons-of-hubspot-vs-wordpress-vs-webflow\/#Summary_recommendations\" >Summary recommendations<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Choosing_a_web_platform_Insights_on_the_flexibility_user-friendliness_and_security_tradeoffs_of_HubSpot_WordPress_and_Webflow\"><\/span>Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nI get asked all the time which web platform someone should use. The main options are HubSpot, WordPress and Webflow. Answer the same question a few times, and it\u2019s probably worth spelling out for the masses.<\/p>\n<p>Before I explain my <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to answering the question, the first thing to know is that Google doesn\u2019t care which web platform or CMS you use; what matters is the output. <\/p>\n<p>Google<em> <\/em>cares about whether:<\/p>\n<ul>\n<li>Pages load quickly.<\/li>\n<li>Content is updated or optimized effectively. <\/li>\n<li>The site breaks or goes down.\u00a0<\/li>\n<\/ul>\n<p>All of those platforms should be able to help you build a site that is in good standing with Google. The devil is in the details and how they align with your team\u2019s goals, needs and strengths.<\/p>\n<p>I use three buckets of criteria to help people land on their best choice:<\/p>\n<ul>\n<li><strong>Flexibility<\/strong>: In essence, the ability to build and add features and content. Put another way, is it more open or closed?\u00a0<\/li>\n<li><strong>Ease of use<\/strong>: Does it provide a lot of handy shortcuts or is there more manual work involved? And how easy is it to find resources?<\/li>\n<li><strong>Security and reliability<\/strong>.<\/li>\n<\/ul>\n<p>Let\u2019s examine each of those a little closer \u2013 specifically, how the platforms differ.\u00a0<\/p>\n<p><em>(Disclosure: I worked at Webflow from 2018 to 2019.)<\/em><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-web-platform-flexibility\"><span class=\"ez-toc-section\" id=\"1_Web_platform_flexibility\"><\/span>1. Web platform flexibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>WordPress is easily the most flexible and open of the three platforms in focus here. You can basically do anything you want: add plugins (or not), add code, change and control everything.\u00a0<\/p>\n<p>The problem is that it\u2019s almost too flexible, and if you have someone in there who doesn\u2019t know what they\u2019re doing, you can get in trouble fast (more on that in a bit).<\/p>\n<p>Webflow isn\u2019t as flexible; you can edit the pages and do basic stuff, but it\u2019s much more closed and limited, except that you can use very cool design and animation features. <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a>ly, it\u2019s relatively hard to tweak and update, and the CMS is much less intuitive.\u00a0<\/p>\n<p>Webflow is great for a certain type of setup. For instance, if you have a basic marketing site with a blog and some feature pages and want to make it look slick, Webflow is a great choice. But if you\u2019re planning to incorporate things like multi-<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> resource sections and content types, it can get rigid fast.<\/p>\n<p>HubSpot is somewhere between the two; it\u2019s more closed in nature, like Webflow, but it\u2019s more intuitive to use, which makes it easier for site owners to add more customized features.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>SEO during website development and post-launch: Key considerations<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-web-platform-ease-of-use\"><span class=\"ez-toc-section\" id=\"2_Web_platform_ease_of_use\"><\/span>2. Web platform ease of use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>WordPress is easy to use for just about anyone. One big benefit of choosing it is that there\u2019s a huge community of WordPress designers and developers, so it\u2019s easy to find good, cost-effective experts, which helps keep costs in check. The infrastructure is more mature; options like WordPress Engine and managed hosting allow you to make fast sites with relatively little friction.<\/p>\n<p>Webflow has some frustrating limitations. For instance, its shortcomings on sitemaps are clearly defined. You can either use an automated sitemap, which generally has mediocre quality, or edit it manually in the UI every time there\u2019s an update, which is extremely tedious.\u00a0<\/p>\n<p>There are also many basic things Webflow doesn\u2019t do; for instance, you need to add GTM code on every page, not just once. As a CMS system, it requires many custom fields that the other platforms don\u2019t.\u00a0<\/p>\n<p>And don\u2019t get me started on permissions; Webflow access is really bad and frustrating, and multiple team members working on the same site will likely keep logging each other out without a mindful system in place.<\/p>\n<p>The combination of its tough-to-use nature and a smaller community of (very design-focused) developers makes Webflow the least accessible option of the three.\u00a0<\/p>\n<p>As for HubSpot, it has very good performance out of the box and does lots of things much better than Webflow. The basic SEO and blog features are very good. The toughest part is the design \u2013 there aren\u2019t a lot of web designers who specialize in HubSpot, and it has its own coding, so it can be difficult and expensive to make HubSpot sites look as sophisticated as you might like.<\/p>\n<p>I should also mention that HubSpot has an incredible bonus: if you\u2019re also using it as your CRM, integrating the site and CRM is extremely easy compared with other set-ups.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>SEO and website design: How to build search engine-friendly sites<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-3-web-platform-security\"><span class=\"ez-toc-section\" id=\"3_Web_platform_security\"><\/span>3. Web platform security<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re wondering what the catch on WordPress is, we\u2019ve arrived at that point.\u00a0<\/p>\n<p>Whether you\u2019re using WordPress Engine, managed hosting or managing the site yourself, it\u2019s the least reliable of the three options.\u00a0<\/p>\n<p>After all, the problem with flexibility is that it\u2019s easy to break things by installing bad plug-ins, plug-ins with security problems, etc.\u00a0<\/p>\n<p>Of the three options, WordPress makes it far too easy to build a bad site.\u00a0<\/p>\n<p>You can access tons of features, add WYSIWYG builders and more. But that can lead to Frankenstein sites that look terrible and perform worse, not least because it\u2019s easy enough to use that you\u2019ll have a lot of \u201ccontributors\u201d making changes to the site with limited holistic perspective.\u00a0<\/p>\n<p>If you have an expert team and strict permissions, this isn\u2019t a problem. If you have security and hosting expertise on hand, you can combine these strengths with WordPress\u2019s flexibility to address industry-specific security requirements. (Fintech, with its extra security needs, is a great use case.)<\/p>\n<p>One solution, if you\u2019re inclined to use WordPress, is to use a managed-service hosting platform like WP Engine, which offers security for extra costs.<\/p>\n<p>Webflow and HubSpot \u2013 especially Webflow \u2013 are built to keep things tighter and regulated, which makes their sites tougher to break.\u00a0<\/p>\n<p>If you\u2019re new to site-building, this might not seem like a big benefit, but if you\u2019ve ever had a WordPress site go buggy at an inopportune time (or many of those times), it might be enough for you to look at the competition.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>12 SEO pitfalls to avoid during a website platform migration<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-summary-recommendations\"><span class=\"ez-toc-section\" id=\"Summary_recommendations\"><\/span>Summary recommendations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To wrap things up in a tidy set of recommendations, here\u2019s what I tell people:<\/p>\n<ul>\n<li>If you\u2019re on a tight budget and have lots of WordPress expertise on hand <strong>and<\/strong><em> <\/em>understand that your site will require lots of content updates and customizations as you go, I recommend WordPress.<\/li>\n<li>If you have HubSpot as a CRM and don\u2019t aspire to build the world\u2019s fanciest site, go with HubSpot.<\/li>\n<li>If you prioritize aesthetics, design and interactive features \u2013 and have the right experts on hand to execute them \u2013 Webflow could be your best option.<\/li>\n<\/ul>\n<p>A final caveat: Webflow is the newest of the three platforms and building a community of fans and developers fairly quickly, so in a couple of years, this advice might be outdated.\u00a0<\/p>\n<p>No matter which platform you end up choosing, make sure you stay on top of updates and functionalities and make sure you have a safe testing environment and the requisite guardrails to keep your site in good working order.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Adam Tanguay\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/adam-tanguay\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/adam-tanguay\" alt=\"Adam Tanguay\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Adam Tanguay<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=adamta&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/adamtanguay\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Adam Tanguay is Head of SEO and Content at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jordandigitalmarketing.com\/\">Jordan Digital Marketing<\/a>, which he joined in Feb. 2019. Formerly Head of Marketing at Webflow and Head of Organic Growth at Weebly, Adam has developed successful growth programs with a mix of content strategy, copywriting, technical know-how, and analytics acumen across a range of organic channels.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-pros-cons-hubspot-wordpress-webflow-443261\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow. I get asked all the time which web platform someone should use. The main options are HubSpot, WordPress and Webflow. Answer the same question a few times, and it\u2019s probably worth spelling out for the masses. Before I&#8230;<\/p>\n","protected":false},"author":1,"featured_media":624749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Choosing-a-web-platform-The-SEO-pros-and-cons-of-HubSpot-WordPress-and-Webflow.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070,148084],"class_list":["post-624748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo","tag-technical-optimization"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/624748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=624748"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/624748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/624749"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=624748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=624748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=624748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}