{"id":624752,"date":"2024-06-19T07:47:43","date_gmt":"2024-06-19T04:47:43","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/imax-expands-partnership-with-chinas-wanda-film\/"},"modified":"2024-06-19T07:47:43","modified_gmt":"2024-06-19T04:47:43","slug":"imax-expands-partnership-with-chinas-wanda-film","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/imax-expands-partnership-with-chinas-wanda-film\/","title":{"rendered":"#Imax Expands Partnership with China\u2019s Wanda Film"},"content":{"rendered":"
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\n Imax Corporation and Wanda Film, China\u2019s largest movie exhibitor, are deepening their longstanding partnership with a new deal to upgrade technology<\/a> and collaborate on future events and experiences. Wanda Film is already Imax\u2019s biggest exhibition partner in the world,\u00a0with 381\u00a0Imax locations in operation across China \u2014 and another 19 already on the way. The deal was announced Tuesday, midway through the Shanghai International Film Festival. <\/p>\n

\n The new deal builds on the relationship by committing Wanda to upgrade 61 of its top-performing locations to the giant screen company\u2019s state-of-the-art \u201cImax with Laser technology,\u201d including top-grossing locations in China\u2019s tier-one cities like Beijing, Shanghai, Guangzhou, and Shenzhen. Additionally, Wanda Film will renew up to 37 existing Imax locations for another five years and, subject to mutual understanding between the partners,\u00a0add up to 25 new Imax locations over the next three years.
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The partners additionally agreed to explore \u201cexplore opportunities to collaborate on exclusive awe-inspiring content and experiences across documentaries, music, gaming, and sports.\u201d Imax has previously partnered with Wanda\u2019s film production and distribution arm, Wanda Pictures, on content creation, such as the 2021 blockbuster Detective Chinatown 3<\/em>, which was filmed with Imax cameras.<\/p>\n

\n \u201cWith a strong, balanced slate of Chinese and Hollywood blockbusters in the pipeline over the next several years, this landmark agreement with Wanda Film fortifies Imax\u2019s position in China\u2019s largest circuit at a time of immense opportunity,\u201d said Rich Gelfond, CEO of Imax. \u201cBy securing a renewed commitment from China\u2019s largest exhibitor, Imax grows its lead as the dominant platform for immersive, cinematic entertainment in China.\u201d<\/p>\n

\n A highlight of China\u2019s summer blockbuster season in 2024 is the big-budget spy thriller Decoded<\/em>, which was filmed in Imax and is directed by Detective Chinatown<\/em> filmmaker Chen Sicheng. Imax says its 2025 global film slate will feature a record 14\u00a0releases filmed for Imax, including a yet-to-be-announced Chinese tentpole during the lucrative Chinese New Year holiday.<\/p>\n

\n \u201cFor years, based on our core commitment to elevating moviegoers\u2019 viewing experience, Wanda Film has been a pioneer in adopting and promoting premium projection technology to create a state-of-the-art film viewing environment,\u201d\u00a0said Chen Zhixi, chair of Wanda Film. \u201cWe successfully ensured the long-term collaboration with Imax, a major partner. Alongside our joint efforts in upgrading moviegoing experience, we will work with Imax to enhance projection standards for a wide range of films, to allow even more moviegoers to discover the wonder and joy of the immersive experience in theaters.\u201d<\/p>\n

\n The new pact is the first deal between the Wanda and Imax brands since Chinese billionaire Wang Jianlin, chairman of real estate conglomerate Dalian Wanda Group, sold off his controlling stake in Wanda Film to the Tencent-backed media<\/a> and entertainment company China Ruyi Holdings. The sale came as Dalian Wanda Group contends with a deepening real estate crisis in China and a longrunning liquidity crunch. A firm with multi-faceted entertainment ambitions, Ruri\u2019s film investments have included recent comedy hit\u00a0Post Truth\u00a0and the\u00a0Detective Chinatown\u00a0franchise, as well as TV titles like\u00a0Nirvana In Fire.\u00a0<\/p>\n

\n Added Daniel Manwaring, CEO of Imax China: \u201cUnder the leadership of Ms. Chen, we\u2019re grateful that Wanda Film is recommitting to Imax across its top-performing locations. We believe the strategic partnership between Ruyi and Tencent can open new doors for Wanda Film and IMAX to collaborate across blockbuster films as well as documentaries and events in\u00a0music, gaming, and sports.\u201d<\/p>\n<\/p><\/div>\n

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Imax Corporation and Wanda Film, China\u2019s largest movie exhibitor, are deepening their longstanding partnership with a new deal to upgrade technology and collaborate on future events and experiences. Wanda Film is already Imax\u2019s biggest exhibition partner in the world,\u00a0with 381\u00a0Imax locations in operation across China \u2014 and another 19 already on the way. The deal…<\/p>\n","protected":false},"author":1,"featured_media":624753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2024\/06\/GettyImages-1252043042-1.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[25196,11189,124783,142080],"class_list":["post-624752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-asia","tag-imax","tag-international","tag-shanghai-international-film-festival"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/624752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=624752"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/624752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/624753"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=624752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=624752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=624752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}