{"id":625501,"date":"2024-06-25T17:30:00","date_gmt":"2024-06-25T14:30:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results\/"},"modified":"2024-06-25T17:30:00","modified_gmt":"2024-06-25T14:30:00","slug":"how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results\/","title":{"rendered":"#How to use the \u2018perfect click\u2019 to optimize for AI-assisted search results"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3f7b4cc932c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3f7b4cc932c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results\/#Discover_the_concept_of_the_%E2%80%9Cperfect_click%E2%80%9D_and_learn_how_to_optimize_your_content_to_become_the_ideal_candidate_for_user_conversions\" >Discover the concept of the \u201cperfect click\u201d and learn how to optimize your content to become the ideal candidate for user conversions.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results\/#The_perfect_click_is_official\" >The perfect click is official<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results\/#A_typical_three-step_marketing_acquisition_funnel\" >A typical three-step marketing acquisition funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results\/#Googles_AI_Overviews_mimics_the_acquisition_funnel\" >Google\u2019s AI Overviews mimics the acquisition funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results\/#How_to_build_a_successful_strategy_for_Googles_AI_Overviews\" >How to build a successful strategy for Google\u2019s AI Overviews\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results\/#Focus_on_the_nature_of_the_conversation_between_the_human_and_the_machine\" >Focus on the nature of the conversation between the human and the machine\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results\/#The_machine_is_single-minded_about_the_funnel\" >The machine is single-minded about the funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results\/#Steps_you_can_take_to_become_the_focus_of_the_conversation_between_machine_and_human\" >Steps you can take to become the focus of the conversation between machine and human<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results\/#Your_aim_is_to_become_the_ideal_candidate_for_the_perfect_click\" >Your aim is to become the ideal candidate for the perfect click\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-the-perfect-click-to-optimize-for-ai-assisted-search-results\/#The_perfect_click_as_the_future_of_SEO\" >The perfect click as the future of SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Discover_the_concept_of_the_%E2%80%9Cperfect_click%E2%80%9D_and_learn_how_to_optimize_your_content_to_become_the_ideal_candidate_for_user_conversions\"><\/span>Discover the concept of the \u201cperfect click\u201d and learn how to optimize your content to become the ideal candidate for user conversions.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nThe perfect click refers to a click from a SERP that takes the user directly to the single best webpage or resource that directly solves their problem.\u00a0<\/p>\n<p>The ultimate aim of assistive search features like Google\u2019s AI Overviews and Bing\u2019s Copilot is to bring the user down the funnel and get them to the Perfect Click without leaving the search interface (for now, that is a SERP).<\/p>\n<p>Off-SERP assistive engines such as ChatGPT and Perplexity operate from a similar perspective. However, for this article, I will focus on Google\u2019s AI Overviews and Bing Copilot, which are simply assistive engines integrated into the SERPs.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-perfect-click-is-official\"><span class=\"ez-toc-section\" id=\"The_perfect_click_is_official\"><\/span>The perfect click is official<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fabrice Canel, Principal Program Manager at Microsoft Bing, has confirmed that they use this concept and term internally and that they are guiding the user on SERP to the ideal bottom-of-the-funnel action \u2013 conversion.\u00a0<\/p>\n<p>Google hasn\u2019t communicated about this but certainly has the same concept, perhaps by a different name.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-a-typical-three-step-marketing-acquisition-funnel\"><span class=\"ez-toc-section\" id=\"A_typical_three-step_marketing_acquisition_funnel\"><\/span>A typical three-step marketing acquisition funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketers often represent acquisition as a funnel with three stages:<\/p>\n<ul>\n<li><strong>Awareness<\/strong>: Where the target audience becomes aware of a problem they need to solve and research to find the solution to that problem.<\/li>\n<li><strong>Consideration<\/strong>: Where the user researches which providers (company or person) offer a viable solution, and narrows down their choices to a select few.<\/li>\n<li><strong>Decision<\/strong>: Where the user makes their final choice about the most suitable solution for their problem and the best provider of that solution.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1138\" height=\"869\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/A-typical-three-step-marketing-acquisition-funnel.png\" alt=\"A typical three-step marketing acquisition funnel\" class=\"wp-image-443474\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/A-typical-three-step-marketing-acquisition-funnel.png 1138w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/A-typical-three-step-marketing-acquisition-funnel-443x338.png 443w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/A-typical-three-step-marketing-acquisition-funnel-786x600.png 786w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/A-typical-three-step-marketing-acquisition-funnel-148x113.png 148w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/A-typical-three-step-marketing-acquisition-funnel-768x586.png 768w\" sizes=\"(max-width: 1138px) 100vw, 1138px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-google-s-ai-overviews-mimics-the-acquisition-funnel\"><span class=\"ez-toc-section\" id=\"Googles_AI_Overviews_mimics_the_acquisition_funnel\"><\/span>Google\u2019s AI Overviews mimics the acquisition funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The aim of Google\u2019s AI Overviews and Bing\u2019s Copilot is to guide the user through the funnel from awareness to the final decision.\u00a0<\/p>\n<p>The assistive engine does this through a conversation between the human user and the machine. The user asks questions, and the assistive engine answers the question by:<\/p>\n<ul>\n<li>Providing answers in the form of summaries from information found around the web.\u00a0<\/li>\n<li>Making research suggestions based on behavioral data, query pools and information from the web.\u00a0<\/li>\n<li>Making recommendations about solution providers based on algorithmic evaluations of E-E-A-T (N-E-E-A-T) credibility.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-build-a-successful-strategy-for-google-s-ai-overviews-nbsp\"><span class=\"ez-toc-section\" id=\"How_to_build_a_successful_strategy_for_Googles_AI_Overviews\"><\/span>How to build a successful strategy for Google\u2019s AI Overviews\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This strategy is universal. Bing Copilot, ChatGPT, Perplexity and Google Gemini all function the same way, and this <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach satisfies the fundamental pillars and ticks all the right boxes.<\/p>\n<p>The secret to optimizing for assistive search engines and assistive SERP features is to understand:<\/p>\n<ul>\n<li>How the algorithms find, digest and communicate your content to users in the SERP (traditional SEO).<\/li>\n<li>How your content fits into the funnel (marketing).<\/li>\n<li>That the \u201cwho\u201d behind the content is key (entity optimization).<\/li>\n<\/ul>\n<p>Only the last point requires skills and strategies that are new. Luckily, it is very simple since it focuses on how well the algorithms understand the website owner (<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly a corporation, but sometimes a person) and the content creator (generally a person, but sometimes a corporation).<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-focus-on-the-nature-of-the-conversation-between-the-human-and-the-machine-nbsp\"><span class=\"ez-toc-section\" id=\"Focus_on_the_nature_of_the_conversation_between_the_human_and_the_machine\"><\/span>Focus on the nature of the conversation between the human and the machine\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The human has a single goal: to find the best solution to their problem.\u00a0The machine is designed to fulfill a single function: guide the human to the best solution to their problem. This is the perfect match.<\/p>\n<p>The human starts this journey with sketchy knowledge of the problem, a very limited understanding of the possible solutions and little or no idea about credible solution providers.<\/p>\n<p>The human is confident that the machine understands the problem, has an encyclopedic knowledge of the possible solutions and can reliably evaluate the credibility of the solution providers.<\/p>\n<p>The machine\/algorithm is in control.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-machine-is-single-minded-about-the-funnel\"><span class=\"ez-toc-section\" id=\"The_machine_is_single-minded_about_the_funnel\"><\/span>The machine is single-minded about the funnel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The algorithms want to guide the human user down the funnel:<\/p>\n<ul>\n<li>Provide helpful research information and advice in a way that reduces the time and effort a person needs to invest in research.<\/li>\n<li>Identify the providers who can best solve the problem for the human user.<\/li>\n<li>Help the human user identify the solution provider they are comfortable with.<\/li>\n<\/ul>\n<p>You need to become the focus of the conversation between machine and human<\/p>\n<p>As an SEO, you must influence the algorithms to act in your favor and guide their users to you rather than your competitors.<\/p>\n<p>Let\u2019s look at the marketing funnel again, adding what you want the machine to do for you on the left-hand side.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" alt=\"The perfect click in the context of the marketing funnel\" class=\"wp-image-443476\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel-1536x864.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel.png.webp\" alt=\"The perfect click in the context of the marketing funnel\" class=\"wp-image-443476\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-in-the-context-of-the-marketing-funnel-1536x864.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p><strong>Awareness<\/strong><\/p>\n<ul>\n<li>If the human user is unaware of you, you want the assistive engine to introduce you to the conversation.\u00a0<\/li>\n<li>If the user is aware of you, then you want to ensure it doesn\u2019t lead the user away from you.\u00a0<\/li>\n<li>The human user is mostly in control at this stage.<\/li>\n<\/ul>\n<p><strong>Consideration<\/strong><\/p>\n<ul>\n<li>You are in the conversation, and you want the assistive engine to systematically place you first in every list of options and constantly re-introduce you to the conversation.<strong><em>\u00a0<\/em><\/strong><\/li>\n<li>The human user still feels in control<strong><em> <\/em><\/strong>but is unlikely to insist on you as a candidate for consideration if the assistive engine doesn\u2019t naturally keep you in the conversation.<\/li>\n<\/ul>\n<p><strong>Decision<\/strong><\/p>\n<ul>\n<li>The choice is being narrowed down to one. The perfect click.\u00a0<\/li>\n<li>The assistive engine (or assistive search feature) is now in control.\u00a0<\/li>\n<li>You need to ensure that it prioritizes you and doesn\u2019t guide the human user toward your competitor as a better solution provider.\u00a0<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-steps-you-can-take-to-become-the-focus-of-the-conversation-between-machine-and-human\"><span class=\"ez-toc-section\" id=\"Steps_you_can_take_to_become_the_focus_of_the_conversation_between_machine_and_human\"><\/span>Steps you can take to become the focus of the conversation between machine and human<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To create a situation where the assistive engine algorithms make you the focus of its conversation with human users:<\/p>\n<ul>\n<li><strong>First<\/strong>, you must communicate understanding about who you are, what you offer and who you serve.\u00a0<\/li>\n<li><strong>Second<\/strong>, establish your credibility.<\/li>\n<li><strong>Third<\/strong>, ensure that you provide deliverable content that will ensure the assistive engine reliably includes you in the conversation more often than not.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" alt=\"The perfect click\" class=\"wp-image-443477\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-1536x864.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click.png.webp\" alt=\"The perfect click\" class=\"wp-image-443477\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-perfect-click-1536x864.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-your-aim-is-to-become-the-ideal-candidate-for-the-perfect-click-nbsp\"><span class=\"ez-toc-section\" id=\"Your_aim_is_to_become_the_ideal_candidate_for_the_perfect_click\"><\/span>Your aim is to become the ideal candidate for the perfect click\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Assistive engines like ChatGPT and assistive search features like Google\u2019s AI Overviews aim to get the user to the perfect click within their own walled garden. Your aim is that the Perfect Click they choose to present to the user is you.\u00a0<\/p>\n<p>There is only one single perfect click. the perfect click is the click that converts. you cannot allow the perfect click to go to your competitor.<\/p>\n<p>To get the perfect click, focus on three pillars in this order of importance:\u00a0<\/p>\n<ul>\n<li><strong>Understanding<\/strong> (you need to educate it about yourself).<\/li>\n<li><strong>Credibility<\/strong> (you need to convince it you are the most legitimate solution provider).<\/li>\n<li><strong>Deliverability<\/strong> (you need to provide the educational content that will encourage it to cite you as it guides people to the perfect click).<\/li>\n<\/ul>\n<p>The key to optimizing for Google\u2019s AI Overviews: Build the traditional marketing funnel<\/p>\n<p>If you look at the illustration of the funnel above, it seems that we are building the funnel upside down. That is a question of perspective. A perspective that many people have\u00a0<\/p>\n<p>Google can only start to consider your credibility as a solution if it understands who you are, what you offer and who you serve.\u00a0<\/p>\n<p>Once it understands who you are and believes that you are a credible solution provider, it will be enthusiastic about introducing you to the conversation it is having with its human user.\u00a0<\/p>\n<p>Your content will only be a candidate for visibility on assistive features of search engines, answer engines and assistive engines if the algorithms understand you, your offer and your credibility.<\/p>\n<p>These engines are designed to guide the human user down the funnel to the best (most credible or recommendable) solution to their problem.\u00a0<\/p>\n<p>They need to:<\/p>\n<ul>\n<li><strong>Understand<\/strong> who you are (solution provider).<\/li>\n<li>Be convinced of your <strong>credibility<\/strong> and trustworthiness to deliver that solution.<\/li>\n<li>Have access to your branded content so it can <strong>deliver<\/strong> a convincing argument for you.<\/li>\n<\/ul>\n<p>The last point is hugely important since it demonstrates that the assistive engines and their algorithms are delivering your sales pitch for you.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-perfect-click-as-the-future-of-seo\"><span class=\"ez-toc-section\" id=\"The_perfect_click_as_the_future_of_SEO\"><\/span>The perfect click as the future of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How can you ensure that the assistive engines and assistive search features reliably and regularly bring the right people to the perfect click?<\/p>\n<p>Tell search engines clearly who you are, what you do, and why you\u2019re trustworthy. Then, provide detailed information so they can consistently recommend you to users and guide potential customers through your sales process, leading them to click directly on your most conversion-ready page.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Jason Barnard\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/11\/jason-barnard-hi-res.png\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/11\/jason-barnard-hi-res.png\" alt=\"Jason Barnard\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Jason Barnard<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=jasonmbarnard&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jasonmbarnard\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/jasonbarnard.com\/\">Jason Barnard<\/a> is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the \u201cThe Brand SERP Guy.\u201d Jason\u2019s first book, \u201cThe Fundamentals of Brand SERPs for Business,\u201d was published in 2022. Jason has more than 25 years experience in digital marketing, he started promoting his first website in the year Google                   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/perfect-click-optimize-ai-assisted-search-results-443472\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the concept of the \u201cperfect click\u201d and learn how to optimize your content to become the ideal candidate for user conversions. The perfect click refers to a click from a SERP that takes the user directly to the single best webpage or resource that directly solves their problem.\u00a0 The ultimate aim of assistive search&#8230;<\/p>\n","protected":false},"author":1,"featured_media":625502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/What-is-the-\u2018perfect-click-and-how-to-optimize-for-it.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[149397,78070],"class_list":["post-625501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence-optimization-aio","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=625501"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/625502"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=625501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=625501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=625501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}