{"id":625561,"date":"2024-06-25T19:58:57","date_gmt":"2024-06-25T16:58:57","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ads-launches-cross-media-reach-measurement-for-video-campaigns\/"},"modified":"2024-06-25T19:58:57","modified_gmt":"2024-06-25T16:58:57","slug":"google-ads-launches-cross-media-reach-measurement-for-video-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-launches-cross-media-reach-measurement-for-video-campaigns\/","title":{"rendered":"#Google Ads launches Cross-Media Reach Measurement for video campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a412907562b9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a412907562b9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-launches-cross-media-reach-measurement-for-video-campaigns\/#This_update_will_allow_advertisers_to_optimize_video_campaigns_by_providing_deduplicated_reach_and_frequency_data_across_YouTube_and_TV\" >This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"This_update_will_allow_advertisers_to_optimize_video_campaigns_by_providing_deduplicated_reach_and_frequency_data_across_YouTube_and_TV\"><\/span>This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nA new Google Ads tool \u2013 Cross-<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Reach Measurement \u2013 lets advertisers measure deduplicated, on-target reach and frequency across video campaigns.<\/p>\n<p><strong>Why it matters<\/strong>. This tool helps advertisers understand the efficiency of their YouTube video campaigns compared to TV, providing a comprehensive view of brand campaign performance.<\/p>\n<p><strong>Why we care. <\/strong>This tool essentially empowers advertisers to make more data-driven decisions, potentially leading to more effective branding campaigns and better use of advertising budgets across different media channels and over a long-term period.<\/p>\n<p><strong>How it works.<\/strong><\/p>\n<ul>\n<li>Aggregates and deduplicates reach and frequency across multiple campaigns<\/li>\n<li>Shows total on-target reach for specific demographics<\/li>\n<li>Measures unique reach across different devices, formats, sites, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s and networks<\/li>\n<\/ul>\n<p><strong>Key features.<\/strong><\/p>\n<ol>\n<li><strong>Digital Video Only report:<\/strong> Available globally, measures reach and frequency for Google Ads video campaigns<\/li>\n<li><strong>Digital Video + Traditional TV report:<\/strong> Available in select countries, combines Google Ads metrics with third-party TV data<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"981\" height=\"509\" alt=\"Screenshot 2024 06 24 At 21.47.21\" class=\"wp-image-443551\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-24-at-21.47.21.png.webp 981w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-24-at-21.47.21-600x311.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-24-at-21.47.21-800x415.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-24-at-21.47.21-200x104.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-24-at-21.47.21-768x398.png.webp 768w\" data-lazy-sizes=\"(max-width: 981px) 100vw, 981px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-24-at-21.47.21.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"981\" height=\"509\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-24-at-21.47.21.png.webp\" alt=\"Screenshot 2024 06 24 At 21.47.21\" class=\"wp-image-443551\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-24-at-21.47.21.png.webp 981w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-24-at-21.47.21-600x311.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-24-at-21.47.21-800x415.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-24-at-21.47.21-200x104.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-24-at-21.47.21-768x398.png.webp 768w\" sizes=\"(max-width: 981px) 100vw, 981px\"><\/figure>\n<p><strong>How to use it.<\/strong><\/p>\n<ul>\n<li>Access through the Measurement menu in Google Ads.<\/li>\n<li>Select country and video campaigns (preferably with Target CPM bidding).<\/li>\n<li>Generate reports for various age and gender groups over periods up to 92 days.<\/li>\n<\/ul>\n<ol><\/ol>\n<p><strong>The big picture.<\/strong> This tool aims to help advertisers optimize their advertising investments by providing insights into campaign planning and performance across digital and traditional media.<\/p>\n<p><strong>What\u2019s next.<\/strong> Advertisers can now use this tool to make more informed decisions about their video advertising strategies on YouTube and TV.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-cross-media-reach-measurement-443548\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV. A new Google Ads tool \u2013 Cross-Media Reach Measurement \u2013 lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of their YouTube video&#8230;<\/p>\n","protected":false},"author":1,"featured_media":625562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SEL-Blog-52-800x458.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942,70588],"class_list":["post-625561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc","tag-video"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=625561"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/625562"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=625561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=625561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=625561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}