{"id":625583,"date":"2024-06-25T16:30:00","date_gmt":"2024-06-25T13:30:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ai-overviews-are-an-evolution-not-a-revolution\/"},"modified":"2024-06-25T16:30:00","modified_gmt":"2024-06-25T13:30:00","slug":"google-ai-overviews-are-an-evolution-not-a-revolution","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-are-an-evolution-not-a-revolution\/","title":{"rendered":"#Google AI Overviews are an evolution, not a revolution"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26bb3643f1a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26bb3643f1a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-are-an-evolution-not-a-revolution\/#Learn_why_AI_Overviews_are_just_another_step_in_search_evolution_and_get_practical_tips_to_keep_your_SEO_strategy_effective\" >Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-are-an-evolution-not-a-revolution\/#Search_cannibalization_has_already_been_happening_for_years_%E2%80%93_AI_Overviews_just_continue_that_trend\" >Search cannibalization has already been happening for years \u2013 AI Overviews just continue that trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-are-an-evolution-not-a-revolution\/#Tip_1_Prioritize_keywords_and_topics_based_on_potential_ROI_over_the_next_6_12_and_18_months\" >Tip 1: Prioritize keywords and topics based on potential ROI over the next 6, 12 and 18+ months<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-are-an-evolution-not-a-revolution\/#Tip_2_Always_start_with_high_customer_intent_product_relevance_then_expand_out\" >Tip 2: Always start with high customer intent + product relevance, then expand out\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-are-an-evolution-not-a-revolution\/#Tip_3_Focus_your_time_energy_and_budget_on_content_queries_that_are_least_likely_to_be_disrupted_anytime_soon\" >Tip 3: Focus your time, energy and budget on content + queries that are least likely to be disrupted anytime soon\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-are-an-evolution-not-a-revolution\/#Beyond_the_hype_Adapting_your_SEO_strategies_for_Googles_AI_Overviews\" >Beyond the hype: Adapting your SEO strategies for Google\u2019s AI Overviews<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_why_AI_Overviews_are_just_another_step_in_search_evolution_and_get_practical_tips_to_keep_your_SEO_strategy_effective\"><\/span>Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAfter all the huffing and puffing, Google\u2019s SGE-turned-AI Overviews rolled out across 84% of searches \u2013 only to be rolled back to 15%.<\/p>\n<p>Temporarily. Most likely. For now. Equally likely to roll out someday soon.<\/p>\n<p>Let\u2019s all take a collective pause and take a deep breath. It\u2019s all gonna be OK.<\/p>\n<p>For all SEO has changed over the past two decades, it actually hasn\u2019t changed all that much.<\/p>\n<p>Here\u2019s why and how to forge ahead in the meantime.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-search-cannibalization-has-already-been-happening-for-years-ai-overviews-just-continue-that-trend\"><span class=\"ez-toc-section\" id=\"Search_cannibalization_has_already_been_happening_for_years_%E2%80%93_AI_Overviews_just_continue_that_trend\"><\/span>Search cannibalization has already been happening for years \u2013 AI Overviews just continue that trend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On the one hand, AI Overviews will create new \u201closers,\u201d cannibalizing search traffic for certain sites and specific query types.<\/p>\n<p>But on the other, this is nothing new.\u00a0<\/p>\n<p>I\u2019d argue it\u2019s more of an evolution of what\u2019s already been h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening under the surface for many, many years.\u00a0\u00a0<\/p>\n<p>You see, savvy SEOs have been picking up the \u201czero-click SERP\u201d phenomenon <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/moz.com\/blog\/zero-result-serps\">since at least 2018<\/a>.<\/p>\n<p>That only accelerated through 2019, into 2022 and today.\u00a0<\/p>\n<p>Where AI Overviews are poised to continue displaying automated listings, instant answers and new SERP layouts \u2013 all at the expense of the traditional \u201cfree\u201d organic 10 blue links.<\/p>\n<p>But all of this predates even 2018.\u00a0<\/p>\n<p>Google\u2019s Knowledge Graph already \u201canswered roughly one-third of the 100-billion monthly searches\u201d dating back to mid-2016. And that number ballooned to 500 billion facts by 2020.<\/p>\n<p>Google any black-and-white, concrete query like \u201cEuropean date format\u201d and a searcher sees the actual answer (scraped from the underlying content) within seconds.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1089\" alt=\"Google - European date format\" class=\"wp-image-443456\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format-497x338.png.webp 497w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format-800x545.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format-166x113.png.webp 166w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format-768x523.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format-1536x1045.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1089\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format.png.webp\" alt=\"Google - European date format\" class=\"wp-image-443456\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format-497x338.png.webp 497w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format-800x545.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format-166x113.png.webp 166w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format-768x523.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-European-date-format-1536x1045.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>There are literally countless examples of this trend.\u00a0<\/p>\n<p>When it\u2019s time to get your drink on after a long Friday of trying to explain AI Overviews to upper management and you\u2019re met with a Manhattan cocktail recipe \u2013 instead of needing to click on the publisher who actually helped populate each answer.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1532\" height=\"930\" alt=\"Google - Manhattan cocktail ingredients\" class=\"wp-image-443457\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Manhattan-cocktail-ingredients.png.webp 1532w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Manhattan-cocktail-ingredients-557x338.png.webp 557w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Manhattan-cocktail-ingredients-800x486.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Manhattan-cocktail-ingredients-186x113.png.webp 186w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Manhattan-cocktail-ingredients-768x466.png.webp 768w\" data-lazy-sizes=\"(max-width: 1532px) 100vw, 1532px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Manhattan-cocktail-ingredients.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1532\" height=\"930\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Manhattan-cocktail-ingredients.png.webp\" alt=\"Google - Manhattan cocktail ingredients\" class=\"wp-image-443457\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Manhattan-cocktail-ingredients.png.webp 1532w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Manhattan-cocktail-ingredients-557x338.png.webp 557w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Manhattan-cocktail-ingredients-800x486.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Manhattan-cocktail-ingredients-186x113.png.webp 186w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-Manhattan-cocktail-ingredients-768x466.png.webp 768w\" sizes=\"auto, (max-width: 1532px) 100vw, 1532px\"><\/figure>\n<\/div>\n<p>The point is that AI Overviews simply accelerate a preexisting trend.\u00a0<\/p>\n<p>Sure, new developments will continue long into the future, continuing to force SEOs to evolve on a daily basis (or seemingly hourly at this point).<\/p>\n<p><strong>But<\/strong>, the silver lining is that there is still plenty of \u201cblue ocean\u201d to explore.\u00a0<\/p>\n<p>While SEO has changed greatly over the past few decades, the underlying fundamentals have remained relatively unchanged.<\/p>\n<p>That\u2019s the only benefit of being old in the SEO space.\u00a0<\/p>\n<p>Do you remember when \u201cSEO died\u201d the first few times because of Panda, Penguin and a slew of other stupidly named, animal-based algorithm updates that sent shivers down marketers\u2019 collective spines?<\/p>\n<p>(And how come they gotta name all these after the cutest animals in the zoo?)<\/p>\n<p>C\u2019mon, were any of you really surprised over the last few weeks?<\/p>\n<p>The stuff SEOs have been theorizing for years, like authorship to domain ratings and more \u2013 despite \u201cwhat Google says\u201d \u2013 is actually kinda, sorta legit.<\/p>\n<p>SEOs (and digital marketers in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>) should create good content for their audience first and not overrely on a single channel.<\/p>\n<p>Oh, and the fact that links still actually matter.\u00a0<\/p>\n<p>Shock! Surprise!<\/p>\n<p>So, if you were actually doing good SEO to begin with \u2013 not just publishing AI crap in the last 12 months and expecting instant results \u2013 it\u2019s largely business as usual.\u00a0<\/p>\n<p>Otherwise, here\u2019s where you start.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-tip-1-prioritize-keywords-and-topics-based-on-potential-roi-over-the-next-6-12-and-18-months\"><span class=\"ez-toc-section\" id=\"Tip_1_Prioritize_keywords_and_topics_based_on_potential_ROI_over_the_next_6_12_and_18_months\"><\/span>Tip 1: Prioritize keywords and topics based on potential ROI over the next 6, 12 and 18+ months<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Everyone has access to keyword data. That\u2019s not the issue.<\/p>\n<p>The problem in SEO since Day 1 has always been what you DO with said data.<\/p>\n<p>How you interpret it, how you analyze it and how you make decisions based on it.<\/p>\n<p>This is only more true in a world of AI Overviews continuing to cannibalize top-of-funnel queries.<\/p>\n<p>And it\u2019s why generic data-vomiting keyword research strategies have always been doomed to fail from the start.<\/p>\n<p>Especially now.<\/p>\n<p>For instance, take a look at \u201cinternational SEO.\u201d\u00a0<\/p>\n<p>It is a big, juicy keyword that gets nerdy marketers\u2019 hearts aflutter.\u00a0<\/p>\n<p>And yet? For basically everyone out there reading this \u2013 potentially as many as 99.99% of you \u2013 a complete waste of time.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"878\" alt=\"Keyword overview - international SEO\" class=\"wp-image-443458\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-international-SEO.png.webp 1196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-international-SEO-460x338.png.webp 460w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-international-SEO-800x587.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-international-SEO-154x113.png.webp 154w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-international-SEO-768x564.png.webp 768w\" data-lazy-sizes=\"(max-width: 1196px) 100vw, 1196px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-international-SEO.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"878\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-international-SEO.png.webp\" alt=\"Keyword overview - international SEO\" class=\"wp-image-443458\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-international-SEO.png.webp 1196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-international-SEO-460x338.png.webp 460w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-international-SEO-800x587.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-international-SEO-154x113.png.webp 154w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-international-SEO-768x564.png.webp 768w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\"><\/figure>\n<\/div>\n<p>You already know it\u2019s a \u201cdifficult\u201d keyword. What most miss is that \u201cKeyword Difficulty\u201d is biased in most, if not all, tools. It essentially refers to the number of external links to each page currently ranking in the top spots.<\/p>\n<p>So, \u201cpage-level\u201d competitiveness, in other words, is vs. actually taking into account the overall strength of the brands currently ranking.<\/p>\n<p>Take a quick look at the brands ranking:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1297\" alt=\"SERP overview - international SEO\" class=\"wp-image-443459\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO-417x338.png.webp 417w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO-740x600.png.webp 740w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO-139x113.png.webp 139w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO-768x623.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO-1536x1245.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1297\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO.png.webp\" alt=\"SERP overview - international SEO\" class=\"wp-image-443459\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO-417x338.png.webp 417w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO-740x600.png.webp 740w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO-139x113.png.webp 139w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO-768x623.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-overview-international-SEO-1536x1245.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>This is in addition to the disappointingly low purchase intent (see the advertising-based CPC estimate as a half-decent proxy).<\/p>\n<p>The point?\u00a0<\/p>\n<p>The vast majority of you have no business even creating a single piece of content around this in the first place \u2013 <strong>unless\u2026<\/strong>\u00a0<\/p>\n<ul>\n<li>You\u2019re publishing on a DR ~90+ site to begin with.\u00a0<\/li>\n<li>You have years to wait.\u00a0<\/li>\n<li>Or you super patient bosses. (Do they even exist?)<\/li>\n<\/ul>\n<p>None of this has anything to do with what Google is doing with AI Overviews on this query yet, either.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-tip-2-always-start-with-high-customer-intent-product-relevance-then-expand-out-nbsp\"><span class=\"ez-toc-section\" id=\"Tip_2_Always_start_with_high_customer_intent_product_relevance_then_expand_out\"><\/span>Tip 2: Always start with high customer intent + product relevance, then expand out\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, check out this admittedly very difficult query for \u201cbest voip phone systems for small business\u201d:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"858\" alt=\"Keyword overview - best voip phone systems for small business\" class=\"wp-image-443460\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-best-voip-phone-systems-for-small-business.png.webp 1210w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-best-voip-phone-systems-for-small-business-477x338.png.webp 477w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-best-voip-phone-systems-for-small-business-800x567.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-best-voip-phone-systems-for-small-business-159x113.png.webp 159w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-best-voip-phone-systems-for-small-business-768x545.png.webp 768w\" data-lazy-sizes=\"(max-width: 1210px) 100vw, 1210px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-best-voip-phone-systems-for-small-business.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"858\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-best-voip-phone-systems-for-small-business.png.webp\" alt=\"Keyword overview - best voip phone systems for small business\" class=\"wp-image-443460\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-best-voip-phone-systems-for-small-business.png.webp 1210w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-best-voip-phone-systems-for-small-business-477x338.png.webp 477w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-best-voip-phone-systems-for-small-business-800x567.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-best-voip-phone-systems-for-small-business-159x113.png.webp 159w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Keyword-overview-best-voip-phone-systems-for-small-business-768x545.png.webp 768w\" sizes=\"auto, (max-width: 1210px) 100vw, 1210px\"><\/figure>\n<\/div>\n<p>Tough, no doubt. Low-ish volume, too.<\/p>\n<p>However, if it\u2019s highly relevant from a business perspective, it can also be incredibly lucrative due to the high intent.<\/p>\n<p>If you\u2019re on a small-ish site or a shoestring budget, you\u2019ll probably need to Beachhead Principle your way to the top over a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of months (if not 12+).\u00a0<\/p>\n<p>However, the point is that this is actually worth the fight.\u00a0<\/p>\n<p>This is especially true with B2B SEO and its effect on CPLs, where high purchasing intent is often better than raw volume.<\/p>\n<p>So, if next year\u2019s SEO results rely on your work this year, then you don\u2019t have any real time to waste stressing about things you can control.\u00a0<\/p>\n<p>Or publishing on topics you have no business in targeting in the first place.<\/p>\n<p>So instead, keep doubling down on the things that won\u2019t change anytime in the near future, like:<\/p>\n<ul>\n<li>Ruthlessly prioritize keywords the right keywords and topics at the right time to show ROI.<\/li>\n<li>Scale quality content\u00a0 Build out an operationalized editorial process to continually scale quality and quantity at the same time.<\/li>\n<li>Increase link distribution + velocity that drives readers and leads vs. low-value, irrelevant links.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-tip-3-focus-your-time-energy-and-budget-on-content-queries-that-are-least-likely-to-be-disrupted-anytime-soon-nbsp\"><span class=\"ez-toc-section\" id=\"Tip_3_Focus_your_time_energy_and_budget_on_content_queries_that_are_least_likely_to_be_disrupted_anytime_soon\"><\/span>Tip 3: Focus your time, energy and budget on content + queries that are least likely to be disrupted anytime soon\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI has two implications in the content and SEO world in the foreseeable future:<\/p>\n<ul>\n<li>AI Overviews will continue to provide instant answers to black-and-white queries that are already ready to answer.<\/li>\n<li>AI in content creation can also similarly create passable-if-uninspiring black-and-white content for similarly concrete queries.<\/li>\n<\/ul>\n<p>Where AI Overviews and AI content creation, in general, still largely suck is subjectivity.\u00a0<\/p>\n<p>It can\u2019t handle any nuance, persuasion, credibility or gray area.<\/p>\n<p>That\u2019s why it can tell you what \u201cadvanced Excel formulas\u201d are in theory, but it:\u00a0<\/p>\n<ul>\n<li>Can\u2019t show you any advanced Excel formulas.\u00a0<\/li>\n<li>Can\u2019t explain why they matter or how they help you.<\/li>\n<li>Can\u2019t display some of the most common advanced Excel formulas for the right type of reader or audience member based on profession.<\/li>\n<li>Can\u2019t put them into a usable format like a free template or tool that does the calculations for you.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1490\" height=\"636\" alt=\"Advanced Excel formula - AI-generated content\" class=\"wp-image-443461\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Advanced-Excel-formula-AI-generated-content.png.webp 1490w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Advanced-Excel-formula-AI-generated-content-600x256.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Advanced-Excel-formula-AI-generated-content-800x341.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Advanced-Excel-formula-AI-generated-content-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Advanced-Excel-formula-AI-generated-content-768x328.png.webp 768w\" data-lazy-sizes=\"(max-width: 1490px) 100vw, 1490px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Advanced-Excel-formula-AI-generated-content.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1490\" height=\"636\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Advanced-Excel-formula-AI-generated-content.png.webp\" alt=\"Advanced Excel formula - AI-generated content\" class=\"wp-image-443461\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Advanced-Excel-formula-AI-generated-content.png.webp 1490w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Advanced-Excel-formula-AI-generated-content-600x256.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Advanced-Excel-formula-AI-generated-content-800x341.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Advanced-Excel-formula-AI-generated-content-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Advanced-Excel-formula-AI-generated-content-768x328.png.webp 768w\" sizes=\"auto, (max-width: 1490px) 100vw, 1490px\"><\/figure>\n<\/div>\n<p>Said another way:\u00a0<\/p>\n<p>AI Overviews and AI content will always struggle mightily to handle the middle and bottom-of-the-funnel terms. Or the same ones that actually drive leads and sales.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"826\" alt=\"The 3 customer journey stages \" class=\"wp-image-443462\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages-.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages--600x310.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages--800x413.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages--200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages--768x396.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages--1536x793.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages-.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"826\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages-.png.webp\" alt=\"The 3 customer journey stages \" class=\"wp-image-443462\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages-.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages--600x310.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages--800x413.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages--200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages--768x396.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-3-customer-journey-stages--1536x793.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Here\u2019s a final example to help drive this point home further.<\/p>\n<p>Quick:<\/p>\n<ul>\n<li>What is the \u201cbest dive watch\u201d?<\/li>\n<\/ul>\n<p>Let\u2019s Google it!<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"714\" alt=\"Google - best dive watches\" class=\"wp-image-443463\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches-600x268.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches-800x357.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches-200x89.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches-768x343.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches-1536x685.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"714\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches.png.webp\" alt=\"Google - best dive watches\" class=\"wp-image-443463\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches-600x268.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches-800x357.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches-200x89.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches-768x343.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-best-dive-watches-1536x685.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>The top shopping listings include:<\/p>\n<ul>\n<li>A couple of indie automatic watch brands in the ~$700-1400+ range.<\/li>\n<li>A couple of quartz movements (boooooo!) in the ~$200-600 range,<\/li>\n<li>A couple of smart watches, which, while great for working out, definitely aren\u2019t \u201cdive watches\u201d at all.<\/li>\n<\/ul>\n<p>What\u2019s missing for the watch nerds out there?<\/p>\n<p><strong>Any actual <\/strong><strong><em>real<\/em><\/strong><strong> dive watches!<\/strong><\/p>\n<p>No Seikos, no Tudor, no Omegas, no Rolexes.\u00a0<\/p>\n<p>Shoot, not even a budget-friendly G-Shock in sight for the hipsters.<\/p>\n<p>In other words, any \u201csmart\u201d watch consumer (read: the kind more willing to spend more on more watches) would know that these are all largely terrible results to that question.\u00a0<\/p>\n<p>Go watch a couple of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> videos on \u201cbest dive watches\u201d and then cross-reference with this list.\u00a0<\/p>\n<p>None of these brands or watches would actually make the cut in any real enthusiast\u2019s list of the \u201cbest dive watches.\u201d\u00a0\u00a0<\/p>\n<p>Now. Why are these results so terrible?<\/p>\n<p>\u2019Cause this is actually a nuanced topic!<\/p>\n<p>Head over to Ahrefs and you\u2019ll see that there are over 860 (!) potential clusters for \u201cdive watches.\u201d<\/p>\n<p>Translation: Lots of gray area and nuance.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1106\" alt=\"Ahrefs potential clusters for dive watches\" class=\"wp-image-443464\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches-489x338.png.webp 489w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches-800x553.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches-163x113.png.webp 163w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches-768x531.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches-1536x1062.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1106\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches.png.webp\" alt=\"Ahrefs potential clusters for dive watches\" class=\"wp-image-443464\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches-489x338.png.webp 489w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches-800x553.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches-163x113.png.webp 163w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches-768x531.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Ahrefs-potential-clusters-for-dive-watches-1536x1062.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>There\u2019s tons of volume in the \u201caffordable\u201d and \u201c$500-1,000\u201d arena.\u00a0<\/p>\n<p>So, combined with the last two tips: would Rolex target these keywords, for instance, even if they could win top SERP spots?\u00a0<\/p>\n<p>Nope.\u00a0<\/p>\n<p>\u2018Cause they\u2019d be flooded with a bunch of traffic with only $1,000 to drop on a watch vs. the ~$10,000+ it would actually take to get your hands on one.<\/p>\n<p>Instead, Tudor or Omega or Rolex would spend more time on the \u201cluxury\u201d cluster, whereas a second-hand market or broker might laser-focus on the \u201cvintage\u201d one.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-beyond-the-hype-adapting-your-seo-strategies-for-google-s-ai-overviews\"><span class=\"ez-toc-section\" id=\"Beyond_the_hype_Adapting_your_SEO_strategies_for_Googles_AI_Overviews\"><\/span>Beyond the hype: Adapting your SEO strategies for Google\u2019s AI Overviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The writing is undoubtedly on the wall.<\/p>\n<p>AI Overviews will evolve the SERP landscape and continue to erode the most easily answerable queries online.<\/p>\n<p>But none of this is new. Or that surprising frankly.\u00a0<\/p>\n<p>Because it\u2019s simply the continued acceleration of pre-existing trends that have already been occurring since at least 2016.<\/p>\n<p>So yes, AI Overviews will continue to erode TOFU topics. But, that\u2019s not where the real money is, anyway.<\/p>\n<p>Instead, double down on prioritizing the right keywords at the right time, focusing on queries that bring buyers and not eyeballs, re-creating the typical buyer\u2019s journey for how people shop for your stuff anyway.<\/p>\n<p>Then, just focus on beating what\u2019s in front of you.<\/p>\n<p>It may not be the sexiest strategy. But it\u2019s predictably profitable.\u00a0<\/p>\n<p>And that\u2019s ultimately why we should all be in this in the first place.\u00a0\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Brad Smith\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/Brad-Smith.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/Brad-Smith.png.webp\" alt=\"Brad Smith\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Brad Smith<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/bsmarketer\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Brad Smith owns three content marketing companies, and has been featured in publications like The New York Times, Forbes, Business Insider, and The Next Web. Each week, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/bradsmith.io\/\">he shares first-hand experience and growth strategies<\/a> behind some of the web&#8217;s fastest growing brands.                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ai-overviews-evolution-revolution-443454\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective. After all the huffing and puffing, Google\u2019s SGE-turned-AI Overviews rolled out across 84% of searches \u2013 only to be rolled back to 15%. Temporarily. Most likely. For now. Equally likely to roll out someday&#8230;<\/p>\n","protected":false},"author":1,"featured_media":625584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Why-Googles-AI-Overviews-is-an-evolution-not-a-revolution.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,78070],"class_list":["post-625583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=625583"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/625584"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=625583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=625583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=625583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}