{"id":625723,"date":"2024-06-26T18:41:36","date_gmt":"2024-06-26T15:41:36","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/5-new-features-coming-to-google-analytics-4\/"},"modified":"2024-06-26T18:41:36","modified_gmt":"2024-06-26T15:41:36","slug":"5-new-features-coming-to-google-analytics-4","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/5-new-features-coming-to-google-analytics-4\/","title":{"rendered":"#5 new features coming to Google Analytics 4"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28eabb201db\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28eabb201db\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/5-new-features-coming-to-google-analytics-4\/#GA4_updates_include_cross-channel_reporting_and_budgeting_a_dedicated_AI_engine_and_support_for_the_Chrome_Privacy_Sandbox\" >GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"GA4_updates_include_cross-channel_reporting_and_budgeting_a_dedicated_AI_engine_and_support_for_the_Chrome_Privacy_Sandbox\"><\/span>GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox.<\/p>\n<p><strong>What\u2019s new. <\/strong>These are the five new features Google announced:<\/p>\n<ul>\n<li><strong>Third-party ad data:\u00a0<\/strong>Users will be able to import advertising data from <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a>, Reddit and Snap directly into GA4. The non-Google campaign data will be included in the cross-channel performance report and m<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ed to Analytics traffic source dimensions with metrics like \u201cads cost,\u201d \u201cads clicks\u201d and \u201cads impressions.\u201d<\/li>\n<li><strong>Cross-channel budgeting:\u00a0<\/strong>Google will also release a cross-channel budgeting feature in beta. The company says it will include a projections report to track media pacing and projected performance against a target objective, like revenue, across channels.\u00a0<\/li>\n<li><strong>Campaign Manager 360:\u00a0<\/strong>GA4 will start importing aggregated impressions from linked Campaign Manager 360 accounts into the advertising workspace.<\/li>\n<li><strong>An AI to call its own:\u00a0<\/strong>GA4 will also get an artificial intelligence engine built to\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/14835145?sjid=10012003420625950400-NA#measurement\">find patterns<\/a>\u00a0in \u201ccountless combinations of dimensions and metrics\u201d and report them in plain language.\u00a0<\/li>\n<li><strong>Cookieless measurement:\u00a0<\/strong>Later this year GA4 will start supporting some\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/googles-privacy-sandbox-what-you-need-to-know\/\">Chrome Privacy Sandbox<\/a>\u00a0APIs \u201cto ensure you can continue to reach your audiences and measure effectively even without third-party cookies.\u201d<\/li>\n<\/ul>\n<p><strong>Why we care.\u00a0<\/strong>The ability to add data from Pinterest, Reddit and Snap is a big step forward. Likewise, being able to budget across channels will also be helpful.\u00a0<\/p>\n<p><strong>But.<\/strong> There\u2019s still no action on the one thing everyone has complained about since GA4 launched in October 2020: the UI.<\/p>\n<p><strong>What Google is saying. <\/strong>Steve Ganem, director of product management for Google Analytics, wrote in a blog post:<\/p>\n<ul>\n<li>\u201cMeasurement is essential for marketers to understand the impact of their efforts and make more informed decisions. Today, we\u2019re highlighting new features and key investment areas to help you make better business decisions.\u201d<\/li>\n<\/ul>\n<p><strong>Reminder.<\/strong> Google turns off Universal Analytics July 1. That\u2019s when you will lose access to your UA data and the interface and Google said it will begin permanently deleting all UA data.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/constantine-von-hoffman\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/constantine-von-hoffman\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Constantine von Hoffman<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\"><\/div>\n<p>                        Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBS<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ga4-5-new-features-443682\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox. Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. What\u2019s new. These are the five new features Google&#8230;<\/p>\n","protected":false},"author":1,"featured_media":625724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_2070378383.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147869,133415,107942],"class_list":["post-625723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-analytics-conversion","tag-google-analytics","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=625723"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/625724"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=625723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=625723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=625723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}