{"id":625745,"date":"2024-06-26T18:21:32","date_gmt":"2024-06-26T15:21:32","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ads-unveils-major-updates-to-search-query-matching\/"},"modified":"2024-06-26T18:21:32","modified_gmt":"2024-06-26T15:21:32","slug":"google-ads-unveils-major-updates-to-search-query-matching","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-unveils-major-updates-to-search-query-matching\/","title":{"rendered":"#Google Ads unveils major updates to search query matching"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e9a3b65a5c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e9a3b65a5c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-unveils-major-updates-to-search-query-matching\/#The_Google_Ads_updates_offer_advertisers_enhanced_AI-powered_performance_greater_brand_control_and_improved_visibility_into_search_queries\" >The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_Google_Ads_updates_offer_advertisers_enhanced_AI-powered_performance_greater_brand_control_and_improved_visibility_into_search_queries\"><\/span>The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers.<\/p>\n<p><strong>Why it matters.<\/strong> These changes aim to improve ad performance and give advertisers more control over their brand-related traffic.<\/p>\n<p><strong>Key updates.<\/strong><\/p>\n<ol>\n<li><strong>New recommendation for brand inclusions in broad match<\/strong>.<\/li>\n<li><strong>Brand exclusions across all match types and Dynamic Search Ads<\/strong>.<\/li>\n<li><strong>Improved visibility in search term reports.<\/strong> Misspelled search queries are now reported with the correctly spelled search query. This means that, on average, 9% of search terms previously under \u201cOther\u201d due to misspellings in the search terms report are now visible.<\/li>\n<li><strong>Easier blocking of misspelled searches<\/strong>. All the misspellings of one word will be included in an exclusion when just that one word is added as negative.<\/li>\n<\/ol>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"651\" height=\"315\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.53.13.png.webp\" alt=\"Screenshot 2024 06 26 At 15.53.13\" class=\"wp-image-443673\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.53.13.png.webp 651w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.53.13-600x290.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.53.13-200x97.png.webp 200w\" sizes=\"(max-width: 651px) 100vw, 651px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"652\" alt=\"Screenshot 2024 06 26 At 15.51.11\" class=\"wp-image-443672\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.51.11.png.webp 646w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.51.11-335x338.png.webp 335w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.51.11-594x600.png.webp 594w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.51.11-112x113.png.webp 112w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.51.11-95x95.png.webp 95w\" data-lazy-sizes=\"(max-width: 646px) 100vw, 646px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.51.11.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"652\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.51.11.png.webp\" alt=\"Screenshot 2024 06 26 At 15.51.11\" class=\"wp-image-443672\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.51.11.png.webp 646w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.51.11-335x338.png.webp 335w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.51.11-594x600.png.webp 594w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.51.11-112x113.png.webp 112w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Screenshot-2024-06-26-at-15.51.11-95x95.png.webp 95w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\"><\/figure>\n<\/div>\n<p><strong>Why we care.<\/strong> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/15070437\">These updates<\/a> essentially provide advertisers with more powerful tools to gain more control over how their ads show. Advertisers will be h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>y that they get more visibility of misspellings in their search term report, there is less heavy lifting in excluding negative terms.<\/p>\n<p><strong>What to watch.<\/strong> How advertisers adapt their strategies to take advantage of these new features, particularly in managing brand-related traffic and misspellings.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-updates-search-query-matching-443671\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries. Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more control over their brand-related traffic&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":625746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SEL-Blog-53-800x458.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-625745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=625745"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/625746"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=625745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=625745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=625745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}