{"id":625765,"date":"2024-06-26T17:30:00","date_gmt":"2024-06-26T14:30:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-will-generative-ai-impact-website-rankings-and-traffic\/"},"modified":"2024-06-26T17:30:00","modified_gmt":"2024-06-26T14:30:00","slug":"how-will-generative-ai-impact-website-rankings-and-traffic","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/","title":{"rendered":"#How will generative AI impact website rankings and traffic?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25e7b53df9d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25e7b53df9d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/#Understand_how_Googles_AI_Overviews_are_influencing_website_traffic_and_the_challenges_and_opportunities_for_maintaining_visibility_online\" >Understand how Google&#8217;s AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/#Organic_direct_referral_and_affiliate_traffic_will_decrease\" >Organic, direct, referral and affiliate traffic will decrease<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/#Reduced_crawl_budget_means_less_content_will_be_indexed\" >Reduced crawl budget means less content will be indexed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/#CTRs_targeting_informational_queries_will_continue_to_decrease\" >CTRs targeting informational queries will continue to decrease\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/#Searches_will_increase_and_so_will_ranking_volatility\" >Searches will increase and so will ranking volatility\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/#The_top_10_organic_search_results_dont_matter_anymore\" >The top 10 organic search results don\u2019t matter anymore<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/#More_ad_inventory_means_lower_CPC\" >More ad inventory means lower CPC\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/#Prepare_your_sales_team_for_better_quality_leads_but_likely_less_volume_of_leads\" >Prepare your sales team for better quality leads but likely less volume of leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/#People_will_stay_on_Google_more_and_explore_other_ways_of_searching\" >People will stay on Google more and explore other ways of searching\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/#Product_review_sites_are_at_risk\" >Product review sites are at risk\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/#Intent_labels_need_to_match_intent_queries_to_improve_content_personalization\" >Intent labels need to match intent queries to improve content personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-will-generative-ai-impact-website-rankings-and-traffic\/#Generative_AI_is_affecting_your_website_traffic_for_better_or_worse\" >Generative AI is affecting your website traffic, for better or worse\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Understand_how_Googles_AI_Overviews_are_influencing_website_traffic_and_the_challenges_and_opportunities_for_maintaining_visibility_online\"><\/span>Understand how Google&#8217;s AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nLet\u2019s start by bringing you back in time.\u00a0<\/p>\n<p>In 1901, Wilbur Wright told his brother Orville that man would not fly for 50 years.\u00a0<\/p>\n<p>Two years later, in 1903, the brothers built the first airplane.\u00a0<\/p>\n<p>The next evolution of search is here now. But we still need to find out when it will be ready to fly.\u00a0<\/p>\n<p>Now, Google has announced that AI Overviews get a higher click-through rate than normal web search results.\u00a0<\/p>\n<p>We know that Google\u2019s AI Overviews is <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earing in 15% of queries, but previously was at 84% of all queries.\u00a0<\/p>\n<p>Generative AI is already impacting website rankings and traffic. And it\u2019s here to stay.\u00a0<\/p>\n<p>But how is generative AI impacting website traffic?\u00a0<\/p>\n<p>Let\u2019s walk through what we know today about how generative AI impacts website rankings and traffic.\u00a0<\/p>\n<p>It\u2019s important to note that Google and other search engines will likely ramp up efforts to improve their AI products over time. Also, Google\u2019s AI Overviews only show for logged-in users with Incognito turned off in Chrome, so these current impacts may need to be updated.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-organic-direct-referral-and-affiliate-traffic-will-decrease\"><span class=\"ez-toc-section\" id=\"Organic_direct_referral_and_affiliate_traffic_will_decrease\"><\/span><strong>Organic, direct, referral and affiliate traffic will decrease<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, searches will increase, but websites will suffer and generate less organic traffic overall.\u00a0<\/p>\n<p>Here\u2019s a ballpark estimate:\u00a0<\/p>\n<p>AI results in 6x searches per day<\/p>\n<p>AI leads to a 60% decrease in average CTR<\/p>\n<p>This could lead to a 30% reduction in organic traffic<\/p>\n<p>Every single website is going to feel the pain.\u00a0<\/p>\n<p>Gilad David Maayan, CEO and Founder of Agile SEO, analyzed traffic drops for 23 websites after Google\u2019s AI Overviews launched.\u00a0<\/p>\n<p>In his study, he uncovered that after Google\u2019s AI Overviews was launched organic traffic drop was 18-64%.<\/p>\n<p>With Google\u2019s AI Overview, it\u2019s a winner-takes-all.<\/p>\n<p>This means that only a couple of link cards showing queries. This could push the little company out of the search results for a bigger brand.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"766\" alt=\"Google AI Overviews\" class=\"wp-image-443627\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews-600x287.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews-800x383.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews-768x368.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews-1536x735.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"766\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews.png.webp\" alt=\"Google AI Overviews\" class=\"wp-image-443627\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews-600x287.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews-800x383.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews-768x368.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Google-AI-Overviews-1536x735.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>These link cards may replace featured snippets, but Google has confirmed that featured snippets are not going away \u2013 yet!\u00a0<\/p>\n<p>It shouldn\u2019t be a shock because Google has been testing featured snippets for the past few years.\u00a0<\/p>\n<p>You may have seen fluctuations in your featured snippets rankings over the past few months.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-reduced-crawl-budget-means-less-content-will-be-indexed\"><span class=\"ez-toc-section\" id=\"Reduced_crawl_budget_means_less_content_will_be_indexed\"><\/span>Reduced crawl budget means less content will be indexed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has an infrastructure challenge.\u00a0<\/p>\n<p>The amount of content Google has to crawl, render and index is massive and it\u2019s growing with AI-written content.\u00a0<\/p>\n<p>Google\u2019s data centers can\u2019t handle it.\u00a0<\/p>\n<p>So, Google is resulting to shortcuts like reducing crawl budget for websites that have higher content velocity to their trust rating.\u00a0<\/p>\n<p>This means that if you have thin, unhelpful, generic content, Google likely won\u2019t index it at all.\u00a0<\/p>\n<p>Think about it. Creators are asking the same question and leveraging AI-generated content in their web content, resulting in vast amounts of spam and duplicate content.\u00a0<\/p>\n<p>Once a search engine detects the similarity of content across all those different websites, it will categorize it as unoriginal.\u00a0<\/p>\n<p>Today, the best way to get your content seen by Google is through content written with experience and opinion. AI cannot write based on experience.<\/p>\n<p>I use Ziptie to check for AI-written content.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ctrs-targeting-informational-queries-will-continue-to-decrease-nbsp\"><span class=\"ez-toc-section\" id=\"CTRs_targeting_informational_queries_will_continue_to_decrease\"><\/span>CTRs targeting informational queries will continue to decrease\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CTR for <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.advancedwebranking.com\/blog\/ctr-google-2023-q1\">informational queries has been declining<\/a> for years.<\/p>\n<p>Unsurprisingly, this trend has continued, but the speed of decline has been unlike anything I\u2019ve seen before.\u00a0<\/p>\n<p>Here\u2019s an example of the massive decline in informational queries.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"473\" alt=\"Website with 71% decrease in informational query ranking\" class=\"wp-image-443628\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking-600x177.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking-800x237.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking-768x227.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking-1536x454.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"473\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking.png.webp\" alt=\"Website with 71% decrease in informational query ranking\" class=\"wp-image-443628\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking-600x177.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking-800x237.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking-768x227.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Website-with-71-decrease-in-informational-query-ranking-1536x454.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>This website saw a 71% decrease in informational query ranking from December 2023 to April 2024.<\/p>\n<p>The impacted pages were listicles, category pages, glossaries and top-of-funnel education-style content.\u00a0<\/p>\n<p>I\u2019m targeting more transactional and navigational content, with Google cannibalizing top-of-funnel queries.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-searches-will-increase-and-so-will-ranking-volatility-nbsp\"><span class=\"ez-toc-section\" id=\"Searches_will_increase_and_so_will_ranking_volatility\"><\/span>Searches will increase and so will ranking volatility\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Remember in 2016 when Google announced its mobile-first indexing?\u00a0<\/p>\n<p>It caused an uproar in the SEO community, with people speculating that searches will decrease and people will no longer use computers.\u00a0<\/p>\n<p>In the real world, mobile searches have increased.\u00a0<\/p>\n<p>It\u2019s a similar situation with AI.\u00a0<\/p>\n<p>Behavior changes over time. As people learn and adapt to AI, the way people search will change.\u00a0<\/p>\n<p>The rise of AI will cause searches to <em>increase<\/em>. And when searches increase, ranking volatility heightens.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"837\" alt=\"SERP volatility - May to June\" class=\"wp-image-443629\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June-600x314.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June-800x419.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June-200x105.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June-768x402.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June-1536x804.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"837\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June.png.webp\" alt=\"SERP volatility - May to June\" class=\"wp-image-443629\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June-600x314.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June-800x419.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June-200x105.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June-768x402.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/SERP-volatility-May-to-June-1536x804.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-the-top-10-organic-search-results-don-t-matter-anymore\"><span class=\"ez-toc-section\" id=\"The_top_10_organic_search_results_dont_matter_anymore\"><\/span>The top 10 organic search results don\u2019t matter anymore<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has also experimented with changing the space the AI Overviews take up in the search results, making it bigger and smaller.\u00a0<\/p>\n<p>I\u2019ve seen the number one ranking position pushed down by 640 pixels, but it\u2019s been ranging from 200 to 2,000 pixels depending on Google\u2019s experiments.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{\" uploadedsrc size-full image: example serps with number one ranking position pushed down data-wp-interactive=\"core\/image\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"1600\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" alt=\"Example SERPs with number one ranking position pushed down\" class=\"wp-image-443630\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-top-10-organic-search-results-dont-matter-anymore.png.webp 524w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-top-10-organic-search-results-dont-matter-anymore-111x338.png.webp 111w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-top-10-organic-search-results-dont-matter-anymore-37x113.png.webp 37w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-top-10-organic-search-results-dont-matter-anymore-503x1536.png 503w\" data-lazy-sizes=\"(max-width: 524px) 100vw, 524px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-top-10-organic-search-results-dont-matter-anymore.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"1600\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-top-10-organic-search-results-dont-matter-anymore.png.webp\" alt=\"Example SERPs with number one ranking position pushed down\" class=\"wp-image-443630\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-top-10-organic-search-results-dont-matter-anymore.png.webp 524w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-top-10-organic-search-results-dont-matter-anymore-111x338.png.webp 111w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-top-10-organic-search-results-dont-matter-anymore-37x113.png.webp 37w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/The-top-10-organic-search-results-dont-matter-anymore-503x1536.png 503w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge image: Example SERPs with number one ranking position pushed down\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"context.imageButtonRight\" data-wp-style--top=\"context.imageButtonTop\"><br \/>\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\"><path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path><\/svg><\/button><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-more-ad-inventory-means-lower-cpc-nbsp\"><span class=\"ez-toc-section\" id=\"More_ad_inventory_means_lower_CPC\"><\/span>More ad inventory means lower CPC\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Searchers will find Google Ads above the Google AI Overview, resulting in an uptick in Google\u2019s revenue.\u00a0<\/p>\n<p>We saw <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/tech\/alphabet-google-goog-q4-earnings-report-2023-4c0090f1\">Google\u2019s ad revenue declin<\/a><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/tech\/alphabet-google-goog-q4-earnings-report-2023-4c0090f1\">e nearly 4%<\/a>. Ad revenue is Google\u2019s main moneymaker. It\u2019s not a shock that Google\u2019s AI Overviews will aim to benefit ad revenue.\u00a0<\/p>\n<p>This could result in lower CPC over time.\u00a0<\/p>\n<p>SEO professionals should continue to partner with their PPC counterparts to capture opportunities where you may see drops in organic traffic.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-prepare-your-sales-team-for-better-quality-leads-but-likely-less-volume-of-leads\"><span class=\"ez-toc-section\" id=\"Prepare_your_sales_team_for_better_quality_leads_but_likely_less_volume_of_leads\"><\/span>Prepare your sales team for better quality leads but likely less volume of leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the traffic flow to your website may reduce, you will start to see higher-quality search traffic. As Google notes, \u201cLet Google do the searching for you.\u201d\u00a0<\/p>\n<p>This means that Google will ask more questions to help provide the best possible search result for that query.\u00a0<\/p>\n<p>Google\u2019s AI Overviews aim to improve search and make it easy for users to find what they want.\u00a0<\/p>\n<p>It may take longer for a user to find your website, but if your content is relevant and helpful, the searcher who lands on your website will likely be a higher-quality lead.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-people-will-stay-on-google-more-and-explore-other-ways-of-searching-nbsp\"><span class=\"ez-toc-section\" id=\"People_will_stay_on_Google_more_and_explore_other_ways_of_searching\"><\/span>People will stay on Google more and explore other ways of searching\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the rise of ChatGPT, Perplexity and Bing, we will see a shift in growth in other ways people search.\u00a0<\/p>\n<p>Google\u2019s AI Overviews have also introduced a new way of searching. And it\u2019s accelerating.\u00a0<\/p>\n<p>The paradigm shift means people will stay on Google more or explore other search engines.\u00a0<\/p>\n<p>Be sure you\u2019ve set up cross-network tracking pixels to gather more holistic data sets.\u00a0 And focus on building content clusters to target more in-depth spinoff questions.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-product-review-sites-are-at-risk-nbsp\"><span class=\"ez-toc-section\" id=\"Product_review_sites_are_at_risk\"><\/span>Product review sites are at risk\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Product reviews were hit hard by Google\u2019s AI Overviews.\u00a0<\/p>\n<p>Google generates human-like product recommendations, keeping searchers in Google.\u00a0<\/p>\n<p>Once it generates the product recommendation, Google will send users directly to the store, where they can make direct purchases.\u00a0<\/p>\n<p>This means product review sites will see a massive loss in affiliate link traffic.\u00a0<\/p>\n<p>If you\u2019re a product review site, it\u2019s time to evaluate your strategy. I don\u2019t see this going away anytime soon.\u00a0<\/p>\n<p>The goal of AI Overviews is to improve the searcher\u2019s experience. Product review sites act as the middle person before getting to the product.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-intent-labels-need-to-match-intent-queries-to-improve-content-personalization\"><span class=\"ez-toc-section\" id=\"Intent_labels_need_to_match_intent_queries_to_improve_content_personalization\"><\/span>Intent labels need to match intent queries to improve content personalization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By labeling the intent of your search queries into buckets of datasets (i.e., \u201csolutions,\u201d \u201cblogs,\u201d etc.), you can start to train AI to recognize patterns of search queries related to your datasets.\u00a0<\/p>\n<p>This is learned intent.\u00a0<\/p>\n<p>Utilizing AI\u2019s learned intent capabilities helps personalize content to users\u2019 needs, creating a more engaging conversation.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-generative-ai-is-affecting-your-website-traffic-for-better-or-worse-nbsp\"><span class=\"ez-toc-section\" id=\"Generative_AI_is_affecting_your_website_traffic_for_better_or_worse\"><\/span>Generative AI is affecting your website traffic, for better or worse\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your website traffic and rankings are likely shaken up by the rise of AI. There are poorer search results, ranking volatility and education is sparse.\u00a0<\/p>\n<p>The sad reality is generative AI is here to stay.\u00a0<\/p>\n<p>You need to think critically to win. It\u2019s no longer about following \u201cbest practices.\u201d Keep experimenting, testing and pushing the boundaries to see what works. <\/p>\n<p>Basic information is now seen as a commodity. <\/p>\n<p>Ask yourself: How will you evolve?\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anna Crowe\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/anna-crowe.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/anna-crowe.jpg.webp\" alt=\"Anna Crowe\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anna Crowe<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=annaleacrowe&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/annaleacrowe\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/annaleacrowe.com\/\">Anna Crowe<\/a> is a Frank&#8217;s Hot Buffalo sauce advocate (leading with obvious priorities), writer, SEO Director and Consultant. Over the last 13+ years, Anna has successfully run SEO and content programs for brands like Parallels, Dollar Thrifty Rental, Marriott, Hilton, Hearst Magazine, Mailboat Records, Philip Morris International, Bloomin&#8217; Brands and Brother and many more. She enjoys burritos and puppies (in that order) when she&#8217;s not moonlighting as a soccer coach.\u00a0                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/generative-ai-impact-website-rankings-traffic-443624\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understand how Google&#8217;s AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online. Let\u2019s start by bringing you back in time.\u00a0 In 1901, Wilbur Wright told his brother Orville that man would not fly for 50 years.\u00a0 Two years later, in 1903, the brothers built the first airplane.\u00a0 The next&#8230;<\/p>\n","protected":false},"author":1,"featured_media":625766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/How-will-generative-AI-impact-website-rankings-and-traffic.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[149397,26293,150134,78070],"class_list":["post-625765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence-optimization-aio","tag-google","tag-search-features","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=625765"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/625766"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=625765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=625765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=625765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}