{"id":625786,"date":"2024-06-27T16:00:00","date_gmt":"2024-06-27T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/multinational-seo-vs-multilingual-seo-whats-the-difference\/"},"modified":"2024-06-27T16:00:00","modified_gmt":"2024-06-27T13:00:00","slug":"multinational-seo-vs-multilingual-seo-whats-the-difference","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/","title":{"rendered":"#Multinational SEO vs. multilingual SEO: What\u2019s the difference?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3be61127a44\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3be61127a44\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Dive_into_the_distinct_nuances_between_multinational_and_multilingual_SEO_plus_strategies_to_enhance_your_websites_international_reach\" >Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website\u2019s international reach.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Multinational_and_multilingual_websites\" >Multinational and multilingual websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Multinational_SEO_vs_multilingual_SEO\" >Multinational SEO vs. multilingual SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Multinational_SEO\" >Multinational SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Multilingual_SEO\" >Multilingual SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#SEO_action_items\" >SEO action items<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Geo-targeting\" >Geo-targeting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Duplicate_content_challenges\" >Duplicate content challenges\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Multinational_and_multilingual_The_same_but_different\" >Multinational and multilingual: The same but different\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Frequently_asked_questions\" >Frequently asked questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Q_Do_I_need_to_optimize_each_site_separately\" >Q: Do I need to optimize each site separately?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Q_Do_I_need_a_domain_for_each_country\" >Q: Do I need a domain for each country?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Q_Do_I_set_up_websites_in_subdomains_or_subfolders\" >Q: Do I set up websites in subdomains or subfolders?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Q_How_do_I_combine_different_language_sites_into_one_website\" >Q: How do I combine different language sites into one website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/multinational-seo-vs-multilingual-seo-whats-the-difference\/#Q_How_do_I_set_up_a_countrylanguage_switcher\" >Q: How do I set up a country\/language switcher?\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Dive_into_the_distinct_nuances_between_multinational_and_multilingual_SEO_plus_strategies_to_enhance_your_websites_international_reach\"><\/span>Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website\u2019s international reach.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nOn many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites.\u00a0<\/p>\n<p>Despite their similarities, multinational and multilingual SEO have key differences. <\/p>\n<p>Understanding these differences lets you create effective website design and SEO strategies.\u00a0<\/p>\n<p>This article tackles the nuances of each type of SEO project and answers some of the commonly asked questions about multinational SEO and multilingual SEO.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-multinational-and-multilingual-websites\"><span class=\"ez-toc-section\" id=\"Multinational_and_multilingual_websites\"><\/span>Multinational and multilingual websites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Multinational or global websites are created to target audiences in multiple countries.\u00a0<\/p>\n<p>While multinational websites can be multilingual, depending on the target countries, your multinational website may not always be multilingual.\u00a0<\/p>\n<p>For example, if you are targeting English-language audiences in the U.S., UK, Australia and Ireland, you may have a single English-language website targeting them or multiple English local market websites with merchandising and price offers specific to each market.\u00a0<\/p>\n<p>Conversely, a multilingual or multi-language website has multiple languages but may only target a single country.\u00a0<\/p>\n<p>For example, if your website is designed to target customers only in Canada, you may have one website in English and the other in French.\u00a0<\/p>\n<p>Similarly, many websites target U.S. audiences in both English and Spanish languages with a site in English and Spanish.\u00a0<\/p>\n<p>A Swiss company only targeting Switzerland may have localized versions in English, French, German and Italian, or it can also target border countries with its language websites.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-multinational-seo-vs-multilingual-seo\"><span class=\"ez-toc-section\" id=\"Multinational_SEO_vs_multilingual_SEO\"><\/span>Multinational SEO vs. multilingual SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using \u201cmulti\u201d in the de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion is the key indicator that any SEO activity will involve multiple websites or language versions.\u00a0<\/p>\n<p>An analogy of these two concepts might be identical twins with unique personalities and interests.\u00a0<\/p>\n<p>At face value, they are the same. Many unique attributes must be considered when engaging in multinational and multilingual SEO efforts. We should look past the commonalities and the multiplicity challenge; you need to factor in the unique challenges between the two and even different search engines.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-multinational-seo\"><span class=\"ez-toc-section\" id=\"Multinational_SEO\"><\/span>Multinational SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Multinational or international SEO focuses on optimizing websites intended for multiple countries to rank well and drive traffic from each location.\u00a0<\/p>\n<p>One of the biggest challenges for our multinational sites is ensuring that the site is indexed and ranking well and that the correct country site appears in the search results for the target country.\u00a0<\/p>\n<p>If you have multiple websites in the same language (i.e., Spanish), you need to take steps to let the search engines know which site is designed for which country.\u00a0<\/p>\n<p>If your websites are not optimized and localized for each country, all sites in the same language may seem like duplicates, resulting in one or more being excluded.\u00a0<\/p>\n<p>Sometimes, each country has its own domain, so you need to optimize multiple separate websites while considering the entirety of the infrastructure.\u00a0<\/p>\n<p><strong>Things to consider in multinational SEO:<\/strong><\/p>\n<ul>\n<li>Geo-targeting.\n<ul>\n<li>Domains (ccTLDs vs. gTLDs, separate domains, subdomains\/directories).<\/li>\n<li>Schema markup with local product availability, currency and price.<\/li>\n<li>Hreflang attributes to indicate the language and region of each version.<\/li>\n<\/ul>\n<\/li>\n<li>Content (translation\/localization, local info, local interests) with strong local signals.<\/li>\n<li>IP detection to ensure language does not override the users\u2019 location.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-multilingual-seo\"><span class=\"ez-toc-section\" id=\"Multilingual_SEO\"><\/span>Multilingual SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Multilingual by name indicates websites and content in different languages. Due to the different languages, duplicate content is typically less of a concern.\u00a0<\/p>\n<p>The key consideration is that the content is correctly translated, culturally relevant and aligns with the local searcher\u2019s intent.\u00a0<\/p>\n<p>Language-only sites often use the same domain and are designated by a language folder, minimizing the multiple site challenges. However, language-specific sites are not problem-free, especially when targeting people in multiple countries, since the search engines may not pick up strong geo-targeting signals.\u00a0<\/p>\n<p>Unfortunately, as content is localized, key elements may not be maintained. Content may be linguistically correct but not contain a more popular phrase or the well-optimized entity cluster negatively impacting performance.\u00a0<\/p>\n<p><strong>Things to consider in multilingual SEO:<\/strong><\/p>\n<ul>\n<li>Localization elements.\n<ul>\n<li>Schema markup must be localized.\u00a0<\/li>\n<li>Hreflang attributes especially with language and market targeting.<\/li>\n<\/ul>\n<\/li>\n<li>Content (translation\/localization, spelling, local info, local interests).<\/li>\n<li>Concepts, entities and keyword phrase inclusion.<\/li>\n<li>IP detection to ensure location does not override the user\u2019s language preference.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>International SEO: How to avoid common translation and localization pitfalls<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-seo-action-items\"><span class=\"ez-toc-section\" id=\"SEO_action_items\"><\/span>SEO action items<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to all of the SEO action items you normally take to optimize a website, there are specific action items necessary for multinational and multilingual SEO.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-geo-targeting\"><span class=\"ez-toc-section\" id=\"Geo-targeting\"><\/span>Geo-targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search engines use several signals to determine the target audience for the page\u2019s language and\/or market. These are some of the signals they use:<\/p>\n<p><strong>gTLDs that are not geo-specific (.com, .org, .edu, .gov, etc.)<\/strong><\/p>\n<ul>\n<li>While it may be associated with a geographical region, gTLDs such as .eu, .apac and .asia are indeed generic and not used for geo-targeting.<\/li>\n<li>Some ccTLDs are commonly used by sites outside the country for different purposes and are now considered non-geo-specific (e.g., .ad, .ai, .bz, .co, .io and .tv).<\/li>\n<\/ul>\n<p><strong>Country code top-level domains (ccTLDs)<\/strong><\/p>\n<ul>\n<li>Each country has assigned ccTLD. Unlike gTLDs, ccTLDs let the search engines know which country the website is created for. For example, .es is for Spain and .jp is for Japan.\u00a0<\/li>\n<li>While most businesses in the U.S. use .com for their website domain, it is a gTLD. If you want a ccTLD for the U.S., you will need \u201c.us\u201d.\u00a0<\/li>\n<li>The problem occurs when a website with ccTLD adds content in different languages, hoping to target outside its location.\u00a0<\/li>\n<\/ul>\n<p><strong>Server location (web server\u2019s IP address)<\/strong><\/p>\n<ul>\n<li>Search engines also consider the location of the website hosting server.\u00a0<\/li>\n<li>It is cost-prohibitive for most businesses to host each website separately in the targeted country, so many will use a CDN that can manage geolocation for their business.\u00a0<\/li>\n<\/ul>\n<p><strong>Business and location information via schema markup<\/strong><\/p>\n<ul>\n<li>Purchasing multiple domains and hosting websites in different countries are very expensive. However, schema markup can be implemented relatively easily at low cost.\u00a0<\/li>\n<li>Markup business information, including address and phone number, sends the target location signals.\u00a0<\/li>\n<\/ul>\n<p><strong>Hreflang attributes<\/strong><\/p>\n<ul>\n<li>Hreflang attributes using tags or hreflang XML sitemaps are an effective method telling the search engines the target language (and country) which each website is designed for.\u00a0<\/li>\n<li>If you have multilingual websites (all websites are in different languages), specify all languages by mapping the site URLs.\u00a0<\/li>\n<li>If you have multinational websites (each website targets a different country; some websites may be in the same language), specify all languages and countries by mapping the site URLs.\u00a0<\/li>\n<\/ul>\n<p><strong>Content optimization<\/strong><\/p>\n<ul>\n<li>Besides the technical SEO, content plays a role in targeting the right language users and people in the target countries.\u00a0<\/li>\n<\/ul>\n<p><strong>Translation\/localization<\/strong><\/p>\n<ul>\n<li>Many multilingual or multinational websites are created by localizing a main (parent) site into multiple market or language websites. The quality of the text translation plays an important role in both SEO and most importantly, the website performance.\u00a0<\/li>\n<li>Despite the sites being in the same language, each must adopt the target country\u2019s spelling, commonly used words and writing style.\u00a0<\/li>\n<li>I have seen many sites with only the body content translated, while metadata and alt text were not. Make sure to translate all text in the page body and tags.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>15 SEO localization dos and don\u2019ts: Navigating cultural sensitivity<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-duplicate-content-challenges-nbsp\"><span class=\"ez-toc-section\" id=\"Duplicate_content_challenges\"><\/span>Duplicate content challenges\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether your deployment is multinational or multilingual, the multifaceted aspect can create significant challenges if you don\u2019t mitigate the potential for duplicate content by indicating a clear purpose of the page.\u00a0<\/p>\n<p>The localization attributes mentioned, currency, geographical references and hreflang, all help project the target of the content.\u00a0<\/p>\n<p>Duplicate content may result in the search engines indexing only one of the same language site content and not others. Even when search engines index all sites, a wrong country site may appear in the search results.\u00a0<\/p>\n<p>For example, people in Australia may see a company\u2019s U.S. site pages in the search results instead of the Australian site pages.\u00a0<\/p>\n<p>When a search user clicks a link to visit the U.S. site, a person may click back to the search results instead of using a country switcher on the site to navigate to the Australian site.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-multinational-and-multilingual-the-same-but-different-nbsp\"><span class=\"ez-toc-section\" id=\"Multinational_and_multilingual_The_same_but_different\"><\/span>Multinational and multilingual: The same but different\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One may still argue that multinational and multilingual sites are essentially the same thing with slight nuances.\u00a0<\/p>\n<p>Multinational SEO is about targeting multiple countries and requires an understanding of local search engine optimization practices.\u00a0<\/p>\n<p>Multilingual SEO focuses specifically on multiple languages within the same or different countries, ensuring content is accessible and relevant to the local audience.\u00a0<\/p>\n<p>These nuances can result in major problems if they are not clearly identified and integrated into your global strategy.\u00a0<\/p>\n<p>Without focus and rules, it becomes easy for markets to deviate from a consistent domain or URL structure, which creates multiple problems down the road with maintaining the site effectively that negatively impacts your global SEO efforts.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You need to consider an overwhelming number of factors when managing multilingual or multinational websites. Here are some of the commonly asked questions:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q-do-i-need-to-optimize-each-site-separately\"><span class=\"ez-toc-section\" id=\"Q_Do_I_need_to_optimize_each_site_separately\"><\/span>Q: Do I need to optimize each site separately?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If all sites are using a common template and set up in the same structure, you should not need to optimize each site separately for technical SEO.\u00a0<\/p>\n<p>By putting SEO rules at the template level, you can also minimize the need to optimize each site separately. Content optimization and link building are site specific and will need to be done at the language and location level.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q-do-i-need-a-domain-for-each-country\"><span class=\"ez-toc-section\" id=\"Q_Do_I_need_a_domain_for_each_country\"><\/span>Q: Do I need a domain for each country?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is not required and your approach will depend on budget, strategy and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> stack.\u00a0<\/p>\n<p>You can use different domains, for example, ccTLD for each country site, or you can set up some or all sites under the same gTLD and use folders to distinguish any language or country.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q-do-i-set-up-websites-in-subdomains-or-subfolders\"><span class=\"ez-toc-section\" id=\"Q_Do_I_set_up_websites_in_subdomains_or_subfolders\"><\/span>Q: Do I set up websites in subdomains or subfolders?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can set up websites in subdomains or subfolders. I favor subfolders, but either way, I recommend consistency by keeping the same URL structures for all language or country sites for the ease of analytics data mapping and Hreflang mapping.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q-how-do-i-combine-different-language-sites-into-one-website\"><span class=\"ez-toc-section\" id=\"Q_How_do_I_combine_different_language_sites_into_one_website\"><\/span>Q: How do I combine different language sites into one website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consider it a global site migration project. You will need to have a clear understanding of each site\u2019s content before mapping them to the same URL structure.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q-how-do-i-set-up-a-country-language-switcher-nbsp\"><span class=\"ez-toc-section\" id=\"Q_How_do_I_set_up_a_countrylanguage_switcher\"><\/span>Q: How do I set up a country\/language switcher?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A country\/language switcher can either be a detection script based on the visitor\u2019s browser language preference and\/or IP location.\u00a0<\/p>\n<p>Alternatively, you can implement it using HTML, CSS or JavaScript, where the person makes a manual selection of their preference.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>6 SEO considerations for a successful international expansion<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Motoko Hunt\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Motoko-Hunt.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Motoko-Hunt.png.webp\" alt=\"Motoko Hunt\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Motoko Hunt<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/japaneseseo\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Motoko has been providing SEO and SEM services targeting Japan, Asia, and other markets to companies worldwide since she established\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ajpr.com\">AJPR<\/a>\u00a0in 1998. Her search marketing consulting services and extensive knowledge of Asia and the Japanese market have been highly valued and greatly impacted some of the world\u2019s well-known global brands\u2019 SEO and SEM campaigns.<\/p>\n<p>Her articles have been published on industry websites and printed <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>. She is a frequent speaker at search marketing conferences globally. She is on the judging panel of multiple search awards, and one of the Paid Search Association board members.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/multinational-seo-vs-multilingual-seo-443650\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website\u2019s international reach. On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites.\u00a0 Despite their similarities, multinational and multilingual SEO have key differences. Understanding these differences lets you create effective website design and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":625787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Multinational-SEO-and-multilingual-SEO-Whats-the-difference-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[124783,78070],"class_list":["post-625786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-international","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=625786"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/625787"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=625786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=625786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=625786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}