{"id":625882,"date":"2024-06-27T14:00:00","date_gmt":"2024-06-27T11:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/emarsys-omnichannel-ai-masterclass-2024-recap-and-now-available-on-demand-by-emarsys\/"},"modified":"2024-06-27T14:00:00","modified_gmt":"2024-06-27T11:00:00","slug":"emarsys-omnichannel-ai-masterclass-2024-recap-and-now-available-on-demand-by-emarsys","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/emarsys-omnichannel-ai-masterclass-2024-recap-and-now-available-on-demand-by-emarsys\/","title":{"rendered":"#Emarsys Omnichannel &amp; AI Masterclass 2024 recap \u2013 and now available on-demand! by Emarsys"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4f042942499\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4f042942499\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/emarsys-omnichannel-ai-masterclass-2024-recap-and-now-available-on-demand-by-emarsys\/#Discover_insights_and_strategies_from_brands_like_Replacements_Colgate-Palmolive_Huel_and_more_as_revealed_during_the_Emarsys_Omnichannel_and_AI_Masterclass_event\" >Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/emarsys-omnichannel-ai-masterclass-2024-recap-and-now-available-on-demand-by-emarsys\/#How_Molton_Brown_drives_engagement_by_embracing_sustainability\" >How Molton Brown drives engagement by embracing sustainability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/emarsys-omnichannel-ai-masterclass-2024-recap-and-now-available-on-demand-by-emarsys\/#How_Huel_is_driving_profitable_scalable_growth_through_customer_advocacy_marketing_with_Mention_Me\" >How Huel is driving profitable, scalable growth through customer advocacy marketing with Mention Me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/emarsys-omnichannel-ai-masterclass-2024-recap-and-now-available-on-demand-by-emarsys\/#How_Replacements_Ltd_plates_up_traditional_and_digital_marketing_to_serve_a_broad_demographic\" >How Replacements, Ltd. plates up traditional and digital marketing to serve a broad demographic<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Discover_insights_and_strategies_from_brands_like_Replacements_Colgate-Palmolive_Huel_and_more_as_revealed_during_the_Emarsys_Omnichannel_and_AI_Masterclass_event\"><\/span>Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Emarsys_PTTM_Festival_24_VM_sponsored_post_6-27-24_1920x1080px-800x450.png.webp\" alt=\"Emarsys PTTM Festival 24 VM Sponsored Post 6 27 24 1920x1080px\" class=\"wp-image-443376\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Emarsys_PTTM_Festival_24_VM_sponsored_post_6-27-24_1920x1080px-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Emarsys_PTTM_Festival_24_VM_sponsored_post_6-27-24_1920x1080px-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Emarsys_PTTM_Festival_24_VM_sponsored_post_6-27-24_1920x1080px-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Emarsys_PTTM_Festival_24_VM_sponsored_post_6-27-24_1920x1080px-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Emarsys_PTTM_Festival_24_VM_sponsored_post_6-27-24_1920x1080px-1536x865.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Emarsys_PTTM_Festival_24_VM_sponsored_post_6-27-24_1920x1080px.png.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p>On June 12 and 13, 2024,\u00a0 Emarsys went live with the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/emarsys.com\/power-to-the-marketer-festival-2024\/omnichannel-masterclass\/?utm_source=mv-thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=pttm-2024&amp;utm_content=blog&amp;utm_term=sp2\">Omnichannel and AI Masterclass<\/a>, a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/emarsys.com\/power-to-the-marketer-festival-2024\/omnichannel-masterclass\/?utm_source=mv-thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=pttm-2024&amp;utm_content=blog&amp;utm_term=sp2\">access it all on-demand for free now<\/a>.\u00a0<\/p>\n<p>But for an even more im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>te marketing inspiration, here\u2019s a recap of three of our favorite sessions!<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-molton-brown-drives-engagement-by-embracing-sustainability\"><span class=\"ez-toc-section\" id=\"How_Molton_Brown_drives_engagement_by_embracing_sustainability\"><\/span>How Molton Brown drives engagement by embracing sustainability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A company\u2019s values around sustainability are powerful influencers of customer behavior and loyalty. Put simply, many consumers want to know they\u2019re doing business with a company that cares about the planet. Since 2019, sustainability has been one of Molton Brown\u2019s top priorities.<\/p>\n<p>In this session, Molton Brown\u2019s Senior Business Transformation Manager (Cosmetics), Naresh Krishnamurthy, was joined by Sunny Sangra, Director of Sales Enablement and Partnerships at Sinch. Among other unique insights, they talked about how Molton Brown embraces ESG both in terms of the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> choices the company makes, and how the brand creates content and deploys campaigns that increase average order value by 22%, purchase frequency by 38% and customer value by 68%, all the while focusing on sustainability.<\/p>\n<p>\u201cCustomers are not only just buying the products. They also want to know how sustainable it is.\u201d\u00a0<\/p>\n<p>\u2013 <em>Naresh Krishnamurthy, Senior Business Transformation Manager (Cosmetics), Molton Brown<\/em><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-huel-is-driving-profitable-scalable-growth-through-customer-advocacy-marketing-with-mention-me\"><span class=\"ez-toc-section\" id=\"How_Huel_is_driving_profitable_scalable_growth_through_customer_advocacy_marketing_with_Mention_Me\"><\/span>How Huel is driving profitable, scalable growth through customer advocacy marketing with Mention Me<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Huel\u2019s Global Head of CRM, Tash Reynolds, and Mention Me\u2019s Director of Strategic Partnerships, Kat Wray, hosted this session and shared insights on how they managed to get 22% of their customer base sharing and recommending the brand to their friends and contacts, activating their fans to drive retention, loyalty and profitable growth.<\/p>\n<p>The session provided a wealth of ideas. Here are some stand-outs:<\/p>\n<p>\u201cPaid channels aren\u2019t going anywhere, but if you think advocacy first, you\u2019ll have superior economics as a brand and be able to drive truly profitable, sustainable growth.\u201d\u00a0<\/p>\n<p><strong>\u2013 <\/strong><em>Kat Wray, Director of Strategic Partnerships, Mention Me<\/em><\/p>\n<p>\u201cYour customers do a lot more than buy from your brand. Who are your advocates? Who is spreading the word and driving organic growth? If you can get your customers to do this on your behalf, it\u2019s the most valuable form of marketing.\u201d \u00a0<\/p>\n<p><strong>\u2013 <\/strong><em>Kat Wray, Director of Strategic Partnerships, Mention Me<\/em><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-replacements-ltd-plates-up-traditional-and-digital-marketing-to-serve-a-broad-demographic\"><span class=\"ez-toc-section\" id=\"How_Replacements_Ltd_plates_up_traditional_and_digital_marketing_to_serve_a_broad_demographic\"><\/span>How Replacements, Ltd. plates up traditional and digital marketing to serve a broad demographic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Replacements, Ltd.\u2019s Ecommerce Marketing Manager, Amy Childress, was joined by Kara Lewis, Attentive\u2019s Lead Client Strategy Manager, to discuss how Replacements Ltd. leverages customer data and the right mix of channels to bridge the gap between traditional and transformative marketing.<\/p>\n<p>The whole session is worth a watch for the many insights this brand has on its unique demographic. Here\u2019s one key quote:\u00a0<\/p>\n<p>\u201cI would say the first thing is to understand your customers\u2019 interactions with SMS and to really start A\/B testing early. Test SMS vs. MMS, send times and days. Some people may not interact at 10:30 in the morning and 7:00 p.m. is better.\u201d\u00a0<\/p>\n<p><strong>\u2013 <\/strong><em>Amy Childress, Ecommerce Marketing Manager, Replacements, Ltd.<\/em><\/p>\n<p>These are just a handful of the sessions from the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/emarsys.com\/power-to-the-marketer-festival-2024\/omnichannel-masterclass\/?utm_source=mv-thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=pttm-2024&amp;utm_content=blog&amp;utm_term=sp2\">Emarsys AI &amp; Omnichannel Masterclass <\/a>that are now available on-demand.<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/emarsys.com\/power-to-the-marketer-festival-2024\/omnichannel-masterclass\/?utm_source=mv-thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=pttm-2024&amp;utm_content=blog&amp;utm_term=sp2\"> Register now to get access<\/a>.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Emarsys\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/SAP_Emarsys_logo_140x140px_01.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/SAP_Emarsys_logo_140x140px_01.jpg.webp\" alt=\"Emarsys\" width=\"140\" height=\"140\"><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Emarsys<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/emarsys\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/emarsys.com\/\" style=\"font-family: Arial, sans-serif; font-size: 16px; white-space-collapse: preserve;\">Emarsys<\/a><span style=\"color: #0d0d0d; font-family: Arial, sans-serif; font-size: 16px; white-space-collapse: preserve;\">, now an SAP company, empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies \u2014 crowdsourced from leading brands across your industry \u2014 our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results fast. <\/span>                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/emarsys-omnichannel-ai-masterclass-2024-recap-and-now-available-on-demand-443375\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event. On June 12 and 13, 2024,\u00a0 Emarsys went live with the Omnichannel and AI Masterclass, a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":625883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/Emarsys_PTTM_Festival_24_VM_sponsored_post_6-27-24_1920x1080px.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147869,148056],"class_list":["post-625882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-analytics-conversion","tag-sponsored-content"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=625882"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/625882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/625883"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=625882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=625882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=625882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}