{"id":626018,"date":"2024-06-28T17:38:10","date_gmt":"2024-06-28T14:38:10","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/report-menu-items-busier-businesses-may-be-google-local-ranking-signals\/"},"modified":"2024-06-28T17:38:10","modified_gmt":"2024-06-28T14:38:10","slug":"report-menu-items-busier-businesses-may-be-google-local-ranking-signals","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/report-menu-items-busier-businesses-may-be-google-local-ranking-signals\/","title":{"rendered":"#Report: Menu items, busier businesses may be Google local ranking signals"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3b72cb30512\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3b72cb30512\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/report-menu-items-busier-businesses-may-be-google-local-ranking-signals\/#Google_has_not_specifically_confirmed_this_but_a_new_local_SEO_report_says_these_may_be_newly_discovered_local_ranking_signals\" >Google has not specifically confirmed this but a new local SEO report says these may be newly discovered local ranking signals.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_has_not_specifically_confirmed_this_but_a_new_local_SEO_report_says_these_may_be_newly_discovered_local_ranking_signals\"><\/span>Google has not specifically confirmed this but a new local SEO report says these may be newly discovered local ranking signals.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle Search might be looking at the items in your menu within your Google Business Profile and how busy your establishment is during popular times as local ranking factors and signals. <\/p>\n<p>That\u2019s according to a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/reputationarm.com\/ranking-factor-popular-times-on-google-maps\/\">report<\/a> by Claudia Tomina. Tomina documented tests on this and believes Google is using these signals to rank businesses in Google Maps and the Google Search local pack.<\/p>\n<p><strong>Menu items. <\/strong>Adding menu items can help a restaurant rank for those menu items on Google, according to the report. So if you add \u201ccaesar salad\u201d to your menu items in Google Business Profiles, Google may rank you for [ceasar salad] searches.<\/p>\n<p>This chart shows the ranking improvement for that local restaurant on Google for a search on [best caesar salad near me]. It went from position 71 to position 1 with the change:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1786\" height=\"804\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/best-caesar-salad-june.png.webp\" alt=\"Best Caesar Salad June\" class=\"wp-image-443754\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/best-caesar-salad-june.png.webp 1786w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/best-caesar-salad-june-600x270.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/best-caesar-salad-june-800x360.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/best-caesar-salad-june-200x90.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/best-caesar-salad-june-768x346.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/best-caesar-salad-june-1536x691.png 1536w\" sizes=\"(max-width: 1786px) 100vw, 1786px\"><\/figure>\n<p>I spoke with Tomina, who showed me several other examples of this working.<\/p>\n<p><strong>Popular times. <\/strong>Busier establishments during the Google popular times window tend to rank better than less busy establishments, according to the report.<\/p>\n<ul>\n<li>\u201cMy research shows that if a business is busier at a specific time of day then they outrank their competitors,\u201d Tomina wrote. <\/li>\n<\/ul>\n<p>The charts below show local Google ranking reports for the keyword [caesar salad near me].\u00a0The rankings improved during popular times throughout the day.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"567\" data-id=\"443755\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-at-600-pm.png.webp\" alt=\"6 26 At 600 Pm\" class=\"wp-image-443755\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-at-600-pm.png.webp 613w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-at-600-pm-365x338.png.webp 365w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-at-600-pm-122x113.png.webp 122w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"574\" data-id=\"443756\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-at-1239-PM.png.webp\" alt=\"6 26 At 1239 PM\" class=\"wp-image-443756\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-at-1239-PM.png.webp 615w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-at-1239-PM-362x338.png.webp 362w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-at-1239-PM-121x113.png.webp 121w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"553\" data-id=\"443758\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-700-pm.png.webp\" alt=\"6 26 700 Pm\" class=\"wp-image-443758\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-700-pm.png.webp 616w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-700-pm-377x338.png.webp 377w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-700-pm-126x113.png.webp 126w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"563\" data-id=\"443757\" alt=\"6 26 8 Pm\" class=\"wp-image-443757\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-8-pm.png.webp 611w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-8-pm-367x338.png.webp 367w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-8-pm-123x113.png.webp 123w\" data-lazy-sizes=\"(max-width: 611px) 100vw, 611px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-8-pm.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"563\" data-id=\"443757\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-8-pm.png.webp\" alt=\"6 26 8 Pm\" class=\"wp-image-443757\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-8-pm.png.webp 611w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-8-pm-367x338.png.webp 367w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/6-26-8-pm-123x113.png.webp 123w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\"><\/figure>\n<\/figure>\n<p><strong>Why we care. <\/strong>If you do local SEO or manage your own local business, maybe try some of these things out to see if your rankings will improve. You can easily add your menu to your Google Business Profile to see if it makes a difference in your foot traffic and online orders. And maybe that effort might also increase how busy you are during those popular times and help you rank better.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Barry Schwartz<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics.<\/p>\n<p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p>\n<p>Barry can be followed\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/barry\">Barry Schwartz over here<\/a> or on her <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.barryschwartz.org\/\">personal site<\/a>.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/report-says-menu-items-and-busier-businesses-may-be-local-ranking-signals-on-google-443751\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has not specifically confirmed this but a new local SEO report says these may be newly discovered local ranking signals. Google Search might be looking at the items in your menu within your Google Business Profile and how busy your establishment is during popular times as local ranking factors and signals. That\u2019s according to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":626019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/store-fronts-google-logo-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,141624,73759,147868,139156,78070],"class_list":["post-626018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-business-profile","tag-google-maps","tag-google-seo","tag-local","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/626018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=626018"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/626018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/626019"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=626018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=626018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=626018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}