{"id":626463,"date":"2024-07-02T15:00:00","date_gmt":"2024-07-02T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-are-so-many-affiliate-sites-losing-organic-traffic\/"},"modified":"2024-07-02T15:00:00","modified_gmt":"2024-07-02T12:00:00","slug":"why-are-so-many-affiliate-sites-losing-organic-traffic","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-are-so-many-affiliate-sites-losing-organic-traffic\/","title":{"rendered":"#Why are so many affiliate sites losing organic traffic?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a278b5424612\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a278b5424612\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-are-so-many-affiliate-sites-losing-organic-traffic\/#Heres_why_smaller_affiliate_sites_are_losing_rankings_after_Googles_core_update_and_how_brand_search_can_turn_the_tide\" >Here\u2019s why smaller affiliate sites are losing rankings after Google&#8217;s core update and how brand search can turn the tide.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-are-so-many-affiliate-sites-losing-organic-traffic\/#Whats_changed\" >What\u2019s changed?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-are-so-many-affiliate-sites-losing-organic-traffic\/#Sites_with_brand_search_are_ranking\" >Sites with brand search are ranking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-are-so-many-affiliate-sites-losing-organic-traffic\/#Air_purifier_brands_ranking\" >Air purifier brand\u2019s ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-are-so-many-affiliate-sites-losing-organic-traffic\/#Treadmill_brand_ranking\" >Treadmill brand ranking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/why-are-so-many-affiliate-sites-losing-organic-traffic\/#The_importance_of_brand_search_in_SEO\" >The importance of brand search in SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/why-are-so-many-affiliate-sites-losing-organic-traffic\/#Whats_next_for_affiliate_sites\" >What\u2019s next for affiliate sites?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/why-are-so-many-affiliate-sites-losing-organic-traffic\/#Create_PR_studies\" >Create PR studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/why-are-so-many-affiliate-sites-losing-organic-traffic\/#Become_an_expert_source\" >Become an expert source<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/why-are-so-many-affiliate-sites-losing-organic-traffic\/#Start_driving_brand_search\" >Start driving brand search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/why-are-so-many-affiliate-sites-losing-organic-traffic\/#Key_takeaways\" >Key takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Heres_why_smaller_affiliate_sites_are_losing_rankings_after_Googles_core_update_and_how_brand_search_can_turn_the_tide\"><\/span>Here\u2019s why smaller affiliate sites are losing rankings after Google&#8217;s core update and how brand search can turn the tide.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAffiliate sites have been getting crushed in search rankings since Google\u2019s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. <\/p>\n<p>However, many believe they are following Google\u2019s guidelines and have \u201chelpful content\u201d because the content comes from experience. What are they missing?<\/p>\n<p>Danny Ashton, founder of air purifier review site HouseFresh, wrote a passionate article about how \u201cGoogle is killing independent sites\u201d like HouseFresh, which lost 91% of its Google traffic, basically destroying the business.<\/p>\n<p>Ashton wrote, \u201cWe keep an eye on Google\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> and documentation because these updates can literally make or break our website. That said, we don\u2019t write for Google\u2019s robots and always make editorial decisions with our readers in mind.\u201d\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-s-changed-nbsp\"><span class=\"ez-toc-section\" id=\"Whats_changed\"><\/span>What\u2019s changed?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From what I can see, after the Google March 2024 core update, many affiliate sites that don\u2019t have any significant brand search lost traffic. However, many marketers seem to believe that the large authority sites are outranking them and that small \u201cindependent\u201d sites can\u2019t compete.<\/p>\n<p>However, the problem isn\u2019t that smaller sites can\u2019t outrank large brands because of the site\u2019s overall authority. The problem is that smaller sites are not driving brand search.<\/p>\n<p>It\u2019s important to note that brand search is just how your audience will search out your website or offering after engaging with messaging about your product, service or ideas on another platform (e.g., press or <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>).<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-sites-with-brand-search-are-ranking\"><span class=\"ez-toc-section\" id=\"Sites_with_brand_search_are_ranking\"><\/span>Sites with brand search are ranking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I pointed out the importance of brand search in my recent Search Engine Land article about how an ebike brand ranks in position 1 for high search volume and high competition keywords.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-air-purifier-brand-s-ranking\"><span class=\"ez-toc-section\" id=\"Air_purifier_brands_ranking\"><\/span>Air purifier brand\u2019s ranking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For the keywords \u201cair purifier reviews\u201d and \u201cbest treadmills,\u201d Google replaced affiliate sites without brand searches with those that have brand searches.<\/p>\n<p>HouseFresh, an affiliate site that reviews air purifiers, lost its ranking and traffic after the March core update. Review articles from sites like The Spruce, which cover many home and garden topics, outranked them. <\/p>\n<p>The difference is that The Spruce has a significant brand search, while HouseFresh has zero brand searches.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"564\" alt=\"HouseFresh organic traffic per Semrush\" class=\"wp-image-443794\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush-600x212.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush-800x282.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush-200x71.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush-768x271.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush-1536x541.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"564\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush.png.webp\" alt=\"HouseFresh organic traffic per Semrush\" class=\"wp-image-443794\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush-600x212.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush-800x282.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush-200x71.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush-768x271.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/HouseFresh-organic-traffic-per-Semrush-1536x541.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>HouseFresh organic traffic per Semrush<\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"310\" alt=\"The Spruce brand search per Semrush\" class=\"wp-image-443795\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush-600x116.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush-800x155.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush-200x39.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush-768x149.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush-1536x298.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"310\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush.png.webp\" alt=\"The Spruce brand search per Semrush\" class=\"wp-image-443795\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush-600x116.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush-800x155.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush-200x39.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush-768x149.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-Spruce-brand-search-per-Semrush-1536x298.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>The Spruce brand search per Semrush<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Google has been replacing sites without brand search for a while.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-treadmill-brand-ranking\"><span class=\"ez-toc-section\" id=\"Treadmill_brand_ranking\"><\/span>Treadmill brand ranking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This trend is also <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>arent when searching for the keyword \u201cbest treadmills.\u201d <\/p>\n<p>TreadmillReviews.net lost all its traffic for treadmill keywords, but now Garage Gym Reviews\u2019 best treadmill article ranks in position 1 and is growing.\u00a0\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"709\" alt=\"TreadmillReviews.net organic traffic in Semrush\" class=\"wp-image-443796\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush-600x266.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush-800x355.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush-200x89.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush-768x340.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush-1536x681.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"709\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush.png.webp\" alt=\"TreadmillReviews.net organic traffic in Semrush\" class=\"wp-image-443796\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush-600x266.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush-800x355.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush-200x89.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush-768x340.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/TreadmillReviews.net-organic-traffic-in-Semrush-1536x681.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>TreadmillReviews.net organic traffic in Semrush<\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"689\" alt=\"Garage Gym Reviews organic traffic Semrush\" class=\"wp-image-443797\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush-600x258.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush-800x345.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush-200x86.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush-768x331.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush-1536x661.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"689\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush.png.webp\" alt=\"Garage Gym Reviews organic traffic Semrush\" class=\"wp-image-443797\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush-600x258.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush-800x345.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush-200x86.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush-768x331.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-organic-traffic-Semrush-1536x661.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>Garage Gym Reviews organic traffic Semrush<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Garage Gym Reviews has both <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> brand search and searches for {brand} + {keywords} like \u201cgarage gym reviews treadmills.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"655\" alt=\"Garage Gym Reviews brand search\" class=\"wp-image-443798\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search-600x246.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search-800x328.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search-200x82.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search-768x314.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search-1536x629.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"655\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search.png.webp\" alt=\"Garage Gym Reviews brand search\" class=\"wp-image-443798\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search-600x246.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search-800x328.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search-200x82.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search-768x314.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Garage-Gym-Reviews-brand-search-1536x629.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>Garage Gym Reviews brand search<\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"390\" alt=\"Brand + keyword for treadmill reviews\" class=\"wp-image-443799\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews-600x146.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews-800x195.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews-200x49.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews-768x187.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews-1536x374.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"390\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews.png.webp\" alt=\"Brand + keyword for treadmill reviews\" class=\"wp-image-443799\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews-600x146.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews-800x195.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews-200x49.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews-768x187.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-keyword-for-treadmill-reviews-1536x374.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>Brand + keyword for treadmill reviews<\/em><\/figcaption><\/figure>\n<\/div>\n<p>The March core update has pushed us closer to brand search being a requirement in SEO. It\u2019s been an ongoing trend in search.<\/p>\n<p>I recently analyzed top-ranking sites for cyber security keywords and found a correlation between brand search volume and the keywords ranked in the top three positions of Google.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1185\" height=\"934\" alt=\"Brand search in cyber security\" class=\"wp-image-443801\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-search-in-cyber-security.png.webp 1185w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-search-in-cyber-security-429x338.png.webp 429w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-search-in-cyber-security-761x600.png.webp 761w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-search-in-cyber-security-143x113.png.webp 143w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-search-in-cyber-security-768x605.png.webp 768w\" data-lazy-sizes=\"(max-width: 1185px) 100vw, 1185px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-search-in-cyber-security.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1185\" height=\"934\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-search-in-cyber-security.png.webp\" alt=\"Brand search in cyber security\" class=\"wp-image-443801\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-search-in-cyber-security.png.webp 1185w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-search-in-cyber-security-429x338.png.webp 429w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-search-in-cyber-security-761x600.png.webp 761w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-search-in-cyber-security-143x113.png.webp 143w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Brand-search-in-cyber-security-768x605.png.webp 768w\" sizes=\"auto, (max-width: 1185px) 100vw, 1185px\"><figcaption class=\"wp-element-caption\"><em>Brand search in cyber security<\/em><\/figcaption><\/figure>\n<\/div>\n<p>The x-axis shows U.S. search volume for brand keywords, the y-axis is the number of brand mentions and the bubble size shows the number of keywords ranked in Google\u2019s top three positions. The larger the bubble, the more keywords ranked in the top three.<\/p>\n<p>While these are not affiliate sites, the graph illustrates that Google places some kind of value on brand search.<\/p>\n<p>One thing seems certain, and it\u2019s that anyone doing SEO will have to learn how to build brand search traffic and not just rank for non-brand keywords. These two things are not separate anymore.<\/p>\n<p>Is there anything that affiliate sites, or any site for that matter, can do as a result of the increasing importance of brand search?<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-brand-search-in-seo\"><span class=\"ez-toc-section\" id=\"The_importance_of_brand_search_in_SEO\"><\/span>The importance of brand search in SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We are entering a new era of SEO where brand search is a strong indicator of your site\u2019s ability to ranking in search results, especially for non-brand keywords in highly competitive spaces.<\/p>\n<p>Brand search reflects your site\u2019s authority, trust and influence within a specific field of expertise (a human way of talking about E-E-A-T). It measures how well your messaging resonates with your audience and how effectively it drives them to search for your brand after encountering your content or messaging.<\/p>\n<p>Consider this: <\/p>\n<ul>\n<li>You have an audience segmentation platform that solves a major problem for brand managers at CPG (consumer packaged goods) brands. <\/li>\n<li>You have a few feature articles about your product in TechCrunch and other industry publications. <\/li>\n<li>Brand managers read that article and then search for your website on Google for more information. <\/li>\n<li>You just influenced an audience\u2019s search behavior.<\/li>\n<\/ul>\n<p>Brand search is a pivotal stage in your audience\u2019s online journey to solve a problem, create an opportunity, or find helpful content. You can cultivate this value through your content, expertise and the products or services you offer.<\/p>\n<p>Research indicates that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/connect-with-customers\/\">70% of online shoppers<\/a> turn to Google after learning about a product on social media, and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pewresearch.org\/short-reads\/2021\/05\/17\/more-americans-now-see-the-medias-influence-growing-compared-with-a-year-ago\/\"> <\/a><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pewresearch.org\/short-reads\/2021\/05\/17\/more-americans-now-see-the-medias-influence-growing-compared-with-a-year-ago\/\">45% of Americans<\/a> believe that media influence is growing.<\/p>\n<p>This highlights that brand search is a direct result of how effectively you influence your audience\u2019s search behavior. Search behavior encompasses how a specific audience seeks out a website or expertise within a given topic area.<\/p>\n<p>Thus, many SEO strategies should focus on driving brand search by influencing the audience\u2019s search behavior.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-affiliate-sites\"><span class=\"ez-toc-section\" id=\"Whats_next_for_affiliate_sites\"><\/span>What\u2019s next for affiliate sites?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Affiliates must develop an integrated PR and SEO strategy that can influence audience search behavior, driving them to search for your brand as part of their natural search patterns.\u00a0<\/p>\n<p>I wrote a few articles in Search Engine Land that might be helpful for a deeper dive:<\/p>\n<ul>\n<li><strong>How to integrate cross-functional SEO and PR teams<\/strong>: Building an integrated PR and SEO team to align them with business objectives.<\/li>\n<li><strong>What is Digital PR for SEO?<\/strong>: Explain how to think about digital PR in relation to SEO goals.<\/li>\n<\/ul>\n<p>Influencing audience search behavior is a complex topic. Here are some quick tips to gain media coverage that can drive brand search that I\u2019ve learned over years of testing.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-create-pr-studies\"><span class=\"ez-toc-section\" id=\"Create_PR_studies\"><\/span>Create PR studies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create studies around trends that are interesting to both the media and the audience. I exclusively develop studies for all my digital PR for SEO campaigns. I\u2019m recommending this because I know it works to gain coverage.<\/p>\n<p>This ZDNET example shows how studies can earn feature articles that mention the brand. Valoir\u2019s study got a brand mention in the subheading.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"165\" alt=\"ZDNET article example of PR case study\" class=\"wp-image-443802\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/ZDNET-article-example-of-PR-case-study.png.webp 512w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/ZDNET-article-example-of-PR-case-study-200x64.png.webp 200w\" data-lazy-sizes=\"(max-width: 512px) 100vw, 512px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/ZDNET-article-example-of-PR-case-study.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"165\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/ZDNET-article-example-of-PR-case-study.png.webp\" alt=\"ZDNET article example of PR case study\" class=\"wp-image-443802\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/ZDNET-article-example-of-PR-case-study.png.webp 512w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/ZDNET-article-example-of-PR-case-study-200x64.png.webp 200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-become-an-expert-source\"><span class=\"ez-toc-section\" id=\"Become_an_expert_source\"><\/span>Become an expert source<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Journalists always seek expert sources to provide insights on data, recent trends, complex topics or whatever they are researching. The audience of these publications will often use a search engine to find more information about the topics or ideas in the articles.<\/p>\n<p>I am experimenting with influencing audience search behavior to drive brand search for a while. The graph below shows a test I did around a brand term to drive traffic to one of my company sites.\u00a0\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"710\" alt=\"PureLinq brand search\" class=\"wp-image-443803\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/PureLinq-brand-search.png.webp 1380w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/PureLinq-brand-search-600x309.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/PureLinq-brand-search-800x412.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/PureLinq-brand-search-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/PureLinq-brand-search-768x395.png.webp 768w\" data-lazy-sizes=\"(max-width: 1380px) 100vw, 1380px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/PureLinq-brand-search.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"710\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/PureLinq-brand-search.png.webp\" alt=\"PureLinq brand search\" class=\"wp-image-443803\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/PureLinq-brand-search.png.webp 1380w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/PureLinq-brand-search-600x309.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/PureLinq-brand-search-800x412.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/PureLinq-brand-search-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/PureLinq-brand-search-768x395.png.webp 768w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\"><figcaption class=\"wp-element-caption\"><em>PureLinq brand search<\/em><\/figcaption><\/figure>\n<\/div>\n<p>I ran a small test to see if I could drive brand search for a specific phrase, and drove search over a few weeks with a small spike of a little over 100 searches in one week.<\/p>\n<p>Although this is not a lot of traffic, it highlights how a single article can drive highly targeted search behavior.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-start-driving-brand-search\"><span class=\"ez-toc-section\" id=\"Start_driving_brand_search\"><\/span>Start driving brand search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The helpful content updates continuously reshape how SEOs develop strategies, placing a premium on brand search.\u00a0<\/p>\n<p>Smaller affiliate sites must recognize that their decline in rankings is not merely due to competition from larger brands but also their failure to drive brand-specific searches.\u00a0<\/p>\n<p>To adapt, these sites need to integrate PR and SEO efforts to influence audience behavior, fostering brand recognition and improving their search visibility in this new era of SEO.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><span class=\"ez-toc-section\" id=\"Key_takeaways\"><\/span>Key takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Importance of brand search<\/strong>: The latest affiliate traffic loss suggests that sites with strong brand search perform better in rankings while those without it suffer.<\/li>\n<li><strong>Struggles for smaller sites<\/strong>: Smaller affiliate sites lose visibility not due to lack of authority but because they don\u2019t drive brand search.<\/li>\n<li><strong>Need for strategic shift<\/strong>: Affiliate sites need to adopt integrated PR and SEO strategies to influence audience search behavior and boost brand-specific searches.<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Kevin Rowe\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/09\/Kevin-Rowe.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/09\/Kevin-Rowe.jpeg.webp\" alt=\"Kevin Rowe\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Kevin Rowe<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=_kevinrowe&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/kevin-rowe\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<div>Kevin is the Founder &amp; Head of Digital PR Strategy at PureLinq, a provider of digital PR for SEO services.<\/p>\n<p>He specializes in integrated SEO &amp; PR focused around data campaigns and expert commentary as a method to secure links and brand mentions.<\/p>\n<p>After graduating with a degree in Integrated Marketing Communications from the Roy Park School of Communication at Journalism at Ithaca College, he was a researcher and editor for post-doctorate researchers from Cornell University, performing field research in Chile. This was his introduction to the power of primary research and true field expertise.<\/p>\n<p>Starting in 2010, he began designing and executing search and media marketing initiatives for enterprise clients and agencies. He found himself consulting for digital, social, and communications firms in New York, and beyond. This experience included consulting for global powerhouses like Teneo Holdings, Coca-Cola, Novartis and Siemens.<\/p>\n<p>This was a path to building two search and digital PR agencies that won enterprise clients like Hyatt Hotels, Kaplan University, Groupon, VMware, and so much more.<\/p>\n<p>He found this experience invaluable, which made sense to share in contributions to publications like Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/affiliate-sites-losing-organic-traffic-443792\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s why smaller affiliate sites are losing rankings after Google&#8217;s core update and how brand search can turn the tide. Affiliate sites have been getting crushed in search rankings since Google\u2019s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. However, many believe they are following Google\u2019s guidelines&#8230;<\/p>\n","protected":false},"author":1,"featured_media":626464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Why-are-so-many-affiliate-sites-losing-organic-traffic.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-626463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/626463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=626463"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/626463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/626464"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=626463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=626463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=626463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}