{"id":627811,"date":"2024-07-15T20:43:51","date_gmt":"2024-07-15T17:43:51","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/take-the-2024-martech-replacement-survey\/"},"modified":"2024-07-15T20:43:51","modified_gmt":"2024-07-15T17:43:51","slug":"take-the-2024-martech-replacement-survey","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/take-the-2024-martech-replacement-survey\/","title":{"rendered":"#Take the 2024 MarTech Replacement Survey"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a314dc91adba\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a314dc91adba\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/take-the-2024-martech-replacement-survey\/#What_marketing_tech_have_you_replaced_in_the_past_year_and_why_Is_your_martech_stack_growing_or_shrinking_We_want_to_know\" >What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"What_marketing_tech_have_you_replaced_in_the_past_year_and_why_Is_your_martech_stack_growing_or_shrinking_We_want_to_know\"><\/span>What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nWe\u2019ll look back at 2024 as the year AI made its way into the martech stack. <\/p>\n<p>Generative AI, in particular, quickly <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eared in a wide range of martech applications. <\/p>\n<p>In fact, as the martech landscape grew to\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/14106-martech-tools-reveal-3-trends-you-should-master\/\">more than 14,000 new applications<\/a>\u00a0in 2024, 77% of the 3,068 new tools introduced this year are based on generative AI.<\/p>\n<p>Every year, the annual MarTech Replacement Survey asks the marketing community about the martech solutions they replaced in the past 12 months.<\/p>\n<p>In the past several years, the survey identified a number of interesting trends:<\/p>\n<ul>\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/why-we-care-about-marketing-automation\/\">Marketing automation<\/a>\u00a0platforms are the most-replaced martech application for three years running as we launch the 2024 survey.<\/li>\n<li>A growing number of replacements (more than one-third in 2023) are aimed at improving the customer experience.<\/li>\n<li>Commercial applications continue to replace homegrown solutions.\u00a0<\/li>\n<\/ul>\n<p>In the year that\u2019s passed since the 2023 survey was launched, we\u2019ve seen continued layoffs in the tech sector, in particular. <\/p>\n<p>Marketers and\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/what-is-marketing-operations-and-who-are-mops-professionals\/\">marketing operations<\/a>\u00a0professionals who took part in MarTech\u2019s most recent\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/martech-salary-and-career-survey-more-promotions-and-more-layoffs\/\">Salary &amp; Career Survey<\/a>\u00a0identified a decrease in job satisfaction, a focus on demonstrating the value of their work and resource limitations.\u00a0<\/p>\n<p>Against this backdrop, we\u2019re launching the 2024 MarTech Replacement Survey. <\/p>\n<p>This brief survey will explore the applications your marketing organization replaced in the past year, why you replaced them, whether your martech stack is growing or shrinking, and more.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.surveymonkey.com\/r\/HNJY782\"><strong>Take the 2024 MarTech Replacement Survey<\/strong><\/a>.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Mike Pastore\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/mike_pastore_square.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/mike_pastore_square.jpg.webp\" alt=\"Mike Pastore\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Mike Pastore<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/mike-pastore-106898\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: Roboto; font-size: 16px;\">Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupiter<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">Technology<\/a>Advice.<\/span>                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/2024-martech-replacement-survey-444147\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know. We\u2019ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as&#8230;<\/p>\n","protected":false},"author":1,"featured_media":627812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/2024-replacement-survey.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,78070],"class_list":["post-627811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/627811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=627811"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/627811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/627812"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=627811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=627811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=627811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}