{"id":628038,"date":"2024-07-17T17:00:00","date_gmt":"2024-07-17T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/"},"modified":"2024-07-17T17:00:00","modified_gmt":"2024-07-17T14:00:00","slug":"5-ways-to-incorporate-trends-into-your-seo-content-strategy","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/","title":{"rendered":"#5 ways to incorporate trends into your SEO content strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3d90e39774a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3d90e39774a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#Learn_how_to_integrate_trends_into_your_SEO_content_strategy_for_improved_brand_awareness_and_search_performance\" >Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#1_Create_timely_trend-relevant_content_and_deliver_during_interest_peak\" >1. Create timely, trend-relevant content and deliver during interest peak<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#How_to_do_it\" >How to do it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#Example\" >Example<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#2_Re-optimize_existing_content_for_emerging_and_trending_keywords\" >2. Re-optimize existing content for emerging and trending keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#How_to_do_it-2\" >How to do it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#Example-2\" >Example<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#3_Identify_and_plan_content_for_recurring_trends\" >3. Identify and plan content for recurring trends<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#How_to_do_it-3\" >How to do it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#Example-3\" >Example<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#4_Trends_for_wider_activity_such_as_digital_PR_and_influencer_marketing\" >4. Trends for wider activity, such as digital PR and influencer marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#How_to_do_it-4\" >How to do it<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#5_Create_drive_trends\" >5. Create drive trends<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#How_to_do_it-5\" >How to do it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#Example-4\" >Example\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/5-ways-to-incorporate-trends-into-your-seo-content-strategy\/#From_reactive_to_proactive_Incorporating_trends_in_SEO_content\" >From reactive to proactive: Incorporating trends in SEO content<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_how_to_integrate_trends_into_your_SEO_content_strategy_for_improved_brand_awareness_and_search_performance\"><\/span>Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nTrending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most engaged.\u00a0<\/p>\n<p>A trend-led SEO <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach can increase brand awareness and advocacy, setting your content apart from competitors\u2019 often homogeneous strategies.\u00a0<\/p>\n<p>Trends offer a unique edge, allowing brands to deliver distinctive and timely content. Here are five ways to leverage trends within your SEO content strategy to stand out.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-create-timely-trend-relevant-content-and-deliver-during-interest-peak\"><span class=\"ez-toc-section\" id=\"1_Create_timely_trend-relevant_content_and_deliver_during_interest_peak\"><\/span>1. Create timely, trend-relevant content and deliver during interest peak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keywords and their \u201cmonthly search volumes\u201d are useful but highly competitive. <\/p>\n<p>In contrast, trends offer a less crowded landscape. It requires more work and disrupts the typical workflow agencies and brands have become accustomed to leveraging. Most brands probably won\u2019t even know a term is trending.<\/p>\n<p>Create top-quality content that captures immediate audience interest, leading to increased traffic due to lower competition. Social search supports this, as you can appear on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> instantly, with algorithms rewarding quick responses.<\/p>\n<p>In a world where a Google SERP is being democratized with Reddit content, TikTok results, YouTube videos and more, if you create content on social search platforms, it\u2019s likely that this content could feature on a traditional SERP alongside any website content.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-how-to-do-it\"><span class=\"ez-toc-section\" id=\"How_to_do_it\"><\/span>How to do it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Identify and monitor emerging trends and relevant trends that are showing growth. I like to use Glimpse alongside Google Trends, but you could also turn to Exploding Topics.<\/p>\n<p>When a trend reaches a favorable position and you believe the opportunity is worth time investment in creating content (this will vary from brand to brand), look at where the trend is exploding.<\/p>\n<p>\u201cChannel breakdown\u201d will show where the trend is emerging. Create content there first and support it with content on preferred channels if there is interest there, too.<\/p>\n<p>Explore video content, blog content and imagery\/infographics. Create whichever execution will assist the target audience most effectively, create this first and recycle\/repurpose this as appropriate.<\/p>\n<p>When you have discovered a trend, attempt to deliver a content solution within a couple of hours, especially when leveraging social search platforms. If resource is an issue, swap out the content you had planned for that day and create the trend piece first<em>.\u00a0<\/em><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-example\"><span class=\"ez-toc-section\" id=\"Example\"><\/span>Example<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s turn attention to the health and wellbeing industry, a space where products and trends emerge constantly.<\/p>\n<p>Glimpse shows that \u201cintermittent fasting\u201d is trending after a celebrity used it to get in shape for a Marvel film. A brand can create a video <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> on this trend, covering how to start, benefits and pros and cons, using the actor as a case study.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-re-optimize-existing-content-for-emerging-and-trending-keywords\"><span class=\"ez-toc-section\" id=\"2_Re-optimize_existing_content_for_emerging_and_trending_keywords\"><\/span>2. Re-optimize existing content for emerging and trending keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you get familiar with trend tools, you\u2019ll see that most track keywords and show related trends. Check for emerging trends related to your existing content and update it accordingly.\u00a0<\/p>\n<p>If a page is already ranking well, these updates can quickly boost its performance, offering a dual benefit of maintaining and improving rankings.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-how-to-do-it-0\"><span class=\"ez-toc-section\" id=\"How_to_do_it-2\"><\/span>How to do it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keyword research remains essential in the strategy phase to determine what content to create. However, you can enhance it by mapping trends to your keywords.\u00a0<\/p>\n<p>This helps optimize content to align with current trends. You might update an H1 or optimize a section in an H2, depending on the situation.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-example-0\"><span class=\"ez-toc-section\" id=\"Example-2\"><\/span>Example<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An agency partner created a dashboard to monitor the top 100 queries where we rank. We noticed a trending term similar to an existing keyword but slightly different.\u00a0<\/p>\n<p>To capitalize on the trend, we decided to optimize our content to include the new term. However, we must ensure that the potential reach of the trending term is greater than the current keyword\u2019s monthly search volume (MSV); otherwise, the change won\u2019t be beneficial.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-3-identify-and-plan-content-for-recurring-trends\"><span class=\"ez-toc-section\" id=\"3_Identify_and_plan_content_for_recurring_trends\"><\/span>3. Identify and plan content for recurring trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The two previous points require much of the reactive element of \u201cproactive reactivity.\u201d<\/p>\n<p>However, another approach can be leveraged when it comes to trends: identifying trends that reoccur at specific times of the year \u2013 a.k.a. proactivity.<\/p>\n<p>Here, we can utilize historical data to discover patterns in the trajectory of a trend, predicting when trends will resurface and planning content strategy accordingly.<\/p>\n<p>Leveraging keyword seasonality is familiar to content strategists. However, predicting when trends will resurface is more complex and requires a deep understanding of the topic or an effective forecasting model like Exploding Topics.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-how-to-do-it-0\"><span class=\"ez-toc-section\" id=\"How_to_do_it-3\"><\/span>How to do it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is nothing fancy here. We must head to the data and look for the signals and signs it shows us. This could be a review of historic traffic around a topic and\/or a look at historical engagement spikes.\u00a0<\/p>\n<p>Or, we can leverage trends tools to look for those recurring peaks and when they occur throughout the year.<\/p>\n<p>Tools will allow you to set alerts based on growth, meaning you could set a parameter of x% growth year over year and be notified when this occurs. If you set this at a moderate level, you would then be ahead of the expected peak and can create content accordingly.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-example-1\"><span class=\"ez-toc-section\" id=\"Example-3\"><\/span>Example<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This one is a simple one to think about. Imagine a retailer, they will often see spikes in searches for gift ideas during the Christmas period (seasonality). <\/p>\n<p>To take this further, they may see specific product trends during this period which can be tracked (trend).\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-trends-for-wider-activity-such-as-digital-pr-and-influencer-marketing\"><span class=\"ez-toc-section\" id=\"4_Trends_for_wider_activity_such_as_digital_PR_and_influencer_marketing\"><\/span>4. Trends for wider activity, such as digital PR and influencer marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trending means something is widely popular or a constant topic of online discussion. This online buzz is valuable for publishers, as trending terms attract high visibility and media attention.\u00a0<\/p>\n<p>By combining trends, content, and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>jacking, brands can gain attention and insert themselves into the conversation.<\/p>\n<p>Connecting digital PR with emerging trends can help gain links, build authority, and increase revenue through media attention.\u00a0<\/p>\n<p>Additionally, influencers discussing trending topics can amplify a brand\u2019s message. If influencers and publishers share similar audiences, endorsements can further boost visibility, combining the benefits of both approaches.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-how-to-do-it-1\"><span class=\"ez-toc-section\" id=\"How_to_do_it-4\"><\/span>How to do it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use tools like Glimpse, Exploding Topics and Google Trends to identify trends relevant to an industry. Ensure these trends align with the brand\u2019s messaging, their community and wider audience interests.<\/p>\n<p>Write press releases highlighting the brand\u2019s involvement or expertise alongside any influencer partner in a trending topic. Use data, quotes from industry experts, and case studies to make the pitch more compelling and make it more likely to see pick-up.<\/p>\n<p>Monitor the news for breaking stories related to an industry and head to a trends tool to see if the insight findings quickly create content or statements that tie into this narrative.<\/p>\n<p>Use influencer marketing platforms to find influencers who have engaged audiences in the trending topics you\u2019ve identified. Look at their content, engagement rates and audience demographics to ensure a good fit.<\/p>\n<p>Research and use trending hashtags and keywords in posts and influencer collaborations to reach a broader audience.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-create-drive-trends\"><span class=\"ez-toc-section\" id=\"5_Create_drive_trends\"><\/span>5. Create drive trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brands can leverage trend data at a category level to explore signals of what users are interested in and what is trending at the meta level before driving content around a related product. This essentially creates a trend that would become exclusive or synonymous with a brand.<\/p>\n<p>This has been made popular by cosmetic brands and fashion brands alike, who can create Dupe trends or piggyback their products upon existing trends.<\/p>\n<p>Once a brand has established a trend, it\u2019s hard for competitors to jump aboard without it being obvious they\u2019ve copied and trust me, users will recognize and call this out.<\/p>\n<p>Where communities tend to be very loyal and vocal, it\u2019s possible to foster their advocacy and engagement and drive a trend upward.<\/p>\n<p>A brand can use user-generated content (UGC) to give the developing trend credibility and early traction as the trend is established and the brand looks to spread the trend organically.<\/p>\n<p>Finally, where brands cannot develop their own trend, they may look to grow an emerging trend on a different platform.<\/p>\n<p>If a brand recognizes that a trend is yet to explode upon TikTok but is emerging on Instagram, there could be an opportunity to be an early creator of the trend on TikTok and drive the trend there (with less competition).<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-how-to-do-it-2\"><span class=\"ez-toc-section\" id=\"How_to_do_it-5\"><\/span>How to do it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Explore and participate in forums, social media groups or online communities where people can discuss, share and contribute to the emerging trends and the ones you want to drive or create.\u00a0<\/p>\n<p>Engage with this community regularly to keep the momentum going. This includes owned social media channels and the comments sections on this content.<\/p>\n<p>Organize webinars, live Q&amp;A sessions (TikTok excels for this type of content), workshops or conferences that focus on content and the trends you want to \u201cget over.\u201d Use these events to provide in-depth information, answer questions and build excitement and hype.<\/p>\n<p>Encouraging an audience to create and share content related to a brand and its offering will result in content that eventually drives a trend forward, as UGC is developed on that topic, too.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-example-nbsp\"><span class=\"ez-toc-section\" id=\"Example-4\"><\/span>Example\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A clothing brand may recognize a meta-level category trend explosion around \u201cRetro \u201990s Fashion\u201d and related terms as they start to emerge.<\/p>\n<p>As a supplier of football kits during the 1990s, they may opt to drive the trend of \u201cRetro Football Shirts\u201d and recreate their iconic products from the \u201990s for their community \u2013 at a time when nostalgia is also excelling.<\/p>\n<p>UGC creators begin to share their collections of retro football kits, showing their favorite designs and shirts and discussing potential outfit combinations to incorporate retro kits into modern streetwear fashion.<\/p>\n<p>The trend explodes, and demand for the brand\u2019s new collection of retro reissue football kits is high.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-from-reactive-to-proactive-incorporating-trends-in-seo-content\"><span class=\"ez-toc-section\" id=\"From_reactive_to_proactive_Incorporating_trends_in_SEO_content\"><\/span>From reactive to proactive: Incorporating trends in SEO content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By creating timely, trend-relevant content, re-optimizing existing content, planning for recurring trends, leveraging trends for wider activities and even driving trends, a brand can stand out and engage with audiences in meaningful ways.<\/p>\n<p>Why follow the crowd in creating the same content strategy (albeit with a different TOV) as competitors, lead the industry and truly connect with a community? <\/p>\n<p>Proactively integrating trends into SEO content strategy efforts is one way to achieve this.\u00a0\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Ashley Liddell\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Ashley-Liddell.png\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Ashley-Liddell.png\" alt=\"Ashley Liddell\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Ashley Liddell<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=AshLiddell1250&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ashley-liddell-seo\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Ashley Liddell is the Co-founder and Creative Strategy Director at Deviation, the creator-led search agency. Ashley is a content marketer with a focus on putting \u201csearch\u201d at the heart of holistic marketing strategies. Ashley\u2019s work has focused on the development of a \u2018search everywhere\u2019 proposition, combining the skills developed over the last 5 years of working with global brands, across multiple industries, on their search and digital PR approaches. In 2024, Ashley launched Deviation, an agency that tasks itself with building organic visibility, growing share-of-search and building communities for brands.\u00a0\u00a0                    <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/incorporate-trends-seo-content-strategy-444215\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance. Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most engaged.\u00a0 A trend-led SEO approach can increase brand awareness and advocacy, setting your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":628039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/5-ways-to-incorporate-trends-into-your-SEO-content-strategy-.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78072,78070],"class_list":["post-628038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/628038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=628038"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/628038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/628039"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=628038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=628038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=628038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}