{"id":628309,"date":"2024-07-19T15:00:00","date_gmt":"2024-07-19T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-build-and-manage-your-brand-across-multiple-platforms\/"},"modified":"2024-07-19T15:00:00","modified_gmt":"2024-07-19T12:00:00","slug":"how-to-build-and-manage-your-brand-across-multiple-platforms","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/","title":{"rendered":"#How to build and manage your brand across multiple platforms"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3298de9078e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3298de9078e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/#Your_brands_online_reputation_depends_on_way_more_than_just_Google_or_your_favorite_social_media_channel\" >Your brand\u2019s online reputation depends on way more than just Google or your favorite social media channel.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/#%E2%80%98Double_down_on_one_channel_is_really_bad_advice_in_2024\" >\u2018Double down on one channel\u2019 is really bad advice in 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/#Everything_is_fair_game_to_use_as_training_material\" >Everything is fair game to use as training material<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/#You_cant_be_on_all_platforms_%E2%80%93_or_can_you\" >You can\u2019t be on all platforms \u2013 or can you?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/#Research_your_audience_%E2%80%93_for_real_this_time\" >Research your audience \u2013 for real, this time!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/#The_three-tier_approach_to_leveraging_the_most_important_platforms\" >The three-tier approach to leveraging the most important platforms<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/#Tier_1_Full_engagement\" >Tier 1: Full engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/#Tier_2_Product-service_branding\" >Tier 2: Product-service branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/#Tier_3_Related_websites\" >Tier 3: Related websites<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/#What_you_write_about_provides_the_context\" >What you write about provides the context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/#Efficient_management_of_multiple_platforms\" >Efficient management of multiple platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-and-manage-your-brand-across-multiple-platforms\/#Context-rich_online_reputation_across_all_platforms_that_matter\" >Context-rich online reputation across all platforms that matter<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Your_brands_online_reputation_depends_on_way_more_than_just_Google_or_your_favorite_social_media_channel\"><\/span>Your brand\u2019s online reputation depends on way more than just Google or your favorite social media channel.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nUp to 94% of customers say that a negative review or <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> comment has convinced them to avoid a company, according to an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/inmoment.com\/blog\/google-reviews\/#:~:text=Up%20to%2094%25%20say%20a,power%20in%20driving%20customer%20acquisition.\">InMoment study<\/a>.<\/p>\n<p>But it\u2019s actually much worse than that today.<\/p>\n<p>Negative reviews only used to impact the person finding them. With AI taking over more and more platforms being used, all content on the web is now fair <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> to be used as a training source for generative AI responses.<\/p>\n<p>In this article, you will learn:<\/p>\n<ul>\n<li>Why focusing your online efforts on one channel is no longer enough.<\/li>\n<li>How to know which platforms to focus on.<\/li>\n<li>A practical strategy for omnipresence.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-double-down-on-one-channel-is-really-bad-advice-in-2024\"><span class=\"ez-toc-section\" id=\"%E2%80%98Double_down_on_one_channel_is_really_bad_advice_in_2024\"><\/span>\u2018Double down on one channel\u2019 is really bad advice in 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brands are often overwhelmed by the amount of different platforms they should be working on: Instagram, Facebook, YouTube, TikTok and Pinterest, just to name a few.<\/p>\n<p>The most common pragmatic advice out there used to be to pick one and get really good at it.<\/p>\n<p>As a result, many brands picked Instagram or YouTube, for instance, and doubled down on them. Some of them even managed to create a huge following on their preferred channel and were able to skyrocket their business.<\/p>\n<p>Enter ChatGPT, leading the movement of generative AI.<\/p>\n<p>Large language models (LLM) like OpenAI\u2019s ChatGPT or Google\u2019s Gemini generate answers because they have been trained on masses of content.<\/p>\n<p>The better the training material, the better the answers.<\/p>\n<p>LLMs are keen on getting high-quality training material and are using the web for that.<\/p>\n<p>And guess what?<\/p>\n<p>They are not selecting just one channel!<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-everything-is-fair-game-to-use-as-training-material\"><span class=\"ez-toc-section\" id=\"Everything_is_fair_game_to_use_as_training_material\"><\/span>Everything is fair game to use as training material<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Blog posts, X posts, YouTube de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions or Pinterest posts \u2013 everything is suddenly a potential piece of content that might be used as training material for a large language model:<\/p>\n<ul>\n<li>When you ask Gemini how to fix a flat tire, you might be getting instructions that are based on numerous pieces of content \u2013 among them, a description of a YouTube video.<\/li>\n<li>When ChatGPT is asked about the best bookkeeping software, the answer might be based on a highly upvoted thread on Reddit.<\/li>\n<li>When a potential client has second thoughts about a coach before buying their program and asks Anthropic\u2019s LLM Claude if a coach is a scammer, the answer might go back to an ex-employee\u2019s review on glassdoor.com<\/li>\n<\/ul>\n<p>User behavior has changed dramatically, making it impossible for brands to stay focused on just one channel and ignore the rest.<\/p>\n<p>AI does not pick a channel.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-you-can-t-be-on-all-platforms-or-can-you\"><span class=\"ez-toc-section\" id=\"You_cant_be_on_all_platforms_%E2%80%93_or_can_you\"><\/span>You can\u2019t be on all platforms \u2013 or can you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Based on AI picking potentially numerous platforms at once, brands might feel overwhelmed and be tempted to ignore what\u2019s happening right now.<\/p>\n<p>You can\u2019t possibly work your marketing across all channels at the same time, can you?<\/p>\n<p>However, this might not even be necessary.<\/p>\n<p>LLMs need context to generate an answer.<\/p>\n<p>They also need to comprehend entities in order to build their knowledge graph.<\/p>\n<p>By figuring out where the action happens for your audience, the vast majority of brands will be able to narrow it down to approximately five different platforms.<\/p>\n<p>A SaaS business, for example, might find its audience mostly on Facebook, YouTube, X, Reddit and Quora.<\/p>\n<p>At the same time, an art gallery might find its audience mostly on Instagram, Pinterest, YouTube, Reddit and Behance (but they might not have thought Reddit was to be considered).<\/p>\n<p>The first step in order to completely understand where the focus should lie is in-depth audience-platform research.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to navigate SEO in a multi-platform world<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-research-your-audience-for-real-this-time\"><span class=\"ez-toc-section\" id=\"Research_your_audience_%E2%80%93_for_real_this_time\"><\/span>Research your audience \u2013 for real, this time!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When talking to clients about their customers, many will tell me how they defined their client persona: their age, whether they are married, where they go on vacation and their potential political orientation.<\/p>\n<p>Persona definitions are an important part of marketing and greatly help your brand\u2019s messaging, design, ad creatives and more.<\/p>\n<p>However, persona definitions seem to have little practical value for modern search and content marketing, as well as online reputation management.<\/p>\n<p>Unless they are tied to a platform!<\/p>\n<p>Instead of pure audience research, you need to cross-reference their platforms of choice.<\/p>\n<p>Only this way, you will find critical information such as:<\/p>\n<ul>\n<li>How your audience describes themselves and their goals and desires.<\/li>\n<li>Where they like to hang out online.<\/li>\n<li>What kind of content they want to consume on those platforms.<\/li>\n<\/ul>\n<p>Large language models will use different platforms for different parts of their training.<\/p>\n<p>Once you really get to know your audience and the platforms they are using, it\u2019s time to get your brand \u201cout there\u201d across those platforms as efficiently as possible.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>An SEO guide to audience research and content analysis<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-the-three-tier-approach-to-leveraging-the-most-important-platforms\"><span class=\"ez-toc-section\" id=\"The_three-tier_approach_to_leveraging_the_most_important_platforms\"><\/span>The three-tier approach to leveraging the most important platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hardly any brand will have the resources and experience to fully exploit all possibilities on every platform.<\/p>\n<p>To enable cross-platform SEO, here is a practical three-tier approach that specifies <strong>three levels of focus and intensity<\/strong> to centralize resources where they will have the most impact on human potential clients and AI.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-tier-1-full-engagement\"><span class=\"ez-toc-section\" id=\"Tier_1_Full_engagement\"><\/span>Tier 1: Full engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Based on your audience-platform research, the top five platforms can be seen as Tier 1 platforms. This is where your audience hangs out the most. Here, your consistent brand presence and engagement will have the highest long-term impact.<\/p>\n<p>By actively creating specific content for your brand on Tier 1 platforms, you will position yourself as a thought leader in your industry. This will not only shape the quality of leads you get but also have a positive impact on your conversion rate.<\/p>\n<p>These days, many brands will find Reddit and YouTube within their top 5 platforms.\u00a0<\/p>\n<p>These two platforms especially make sense as Reddit is partnering with Google and OpenAI and YouTube is part of the Alphabet family.<\/p>\n<p>Research has shown that the priority of Instagram, X, Pinterest or Quora will greatly vary depending on your niche and competitors\u2019 activity levels.<\/p>\n<p>Some industries\u2019 audiences are really keen on getting a lot of orientation, so they ask a lot of questions.\u00a0<\/p>\n<p>In other industries, people appreciate more inspirational or educational content.<\/p>\n<p>The former might find Quora to be a Tier 1 platform, the latter might see Instagram towards the top.<\/p>\n<p><strong>Strategy:<\/strong> Set your brand up for cross-platform success by creating engaging content on your most important platforms and participating as a branded account in relevant discussions and comment threads.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-tier-2-product-service-branding\"><span class=\"ez-toc-section\" id=\"Tier_2_Product-service_branding\"><\/span>Tier 2: Product-service branding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While the top 5 platforms should be used to actively shape the conversation, this doesn\u2019t mean that other platforms less frequented by your audience should be ignored. A broader setup, with mentions and engagement across a variety of platforms, will showcase your brand\u2019s relevance and popularity.<\/p>\n<p>For a lot of brands, X might not come across as a Tier 1 platform.\u00a0<\/p>\n<p>However, in generative AI tests on different tools, X posts seem to often be a very likely source of training material to generate certain answers. This seems to be especially the case when they refer to a personal or business brand\u2019s account.<\/p>\n<p>As a result, a strategy can be to leverage Tier 2 platforms to provide users and AI tools with contextual information related to your brand or products:<\/p>\n<ul>\n<li>The costs of your product.<\/li>\n<li>Alternatives for a particular product.<\/li>\n<li>Times to deliver a particular service.<\/li>\n<li>Customer service details.<\/li>\n<li>Common issues that have an easy solution.<\/li>\n<li>And more.<\/li>\n<\/ul>\n<p>In addition, specifically for platforms like X, short context-rich messages about the brand, product or ideal client profile (ICP) will semantically link the brand to the most important entities, as well as product applications and pricing levels.<\/p>\n<p><strong>Strategy:<\/strong> Start by leveraging Tier 2 platforms for frequently publishing context-rich content about your brand and products or services and answer specific directed questions on a regular basis.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-tier-3-related-websites\"><span class=\"ez-toc-section\" id=\"Tier_3_Related_websites\"><\/span>Tier 3: Related websites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tier 3 is all about websites that are topically related to your space and ideally have some sort of authority or resource status.<\/p>\n<p>For example, Search Engine Land is a site that\u2019s highly relevant for anybody working in search marketing. However, if you are a professional coach, collaborating with the International Coaching Federation (ICF) will be highly beneficial for your brand\u2019s entity.<\/p>\n<p>Apart from authority websites, you might also consider working with platforms like medium.com, tumblr.com, soundcloud.com or substack.com, employing a minimum effort there but still establishing a context-rich brand presence.<\/p>\n<p><strong>Strategy:<\/strong> Aim to collaborate with at least 3-5 authority websites in your industry by contributing content, participating in discussions, sponsoring events, link building, brand mentions, etc.<\/p>\n<p>Also, try to repurpose content and push it through some of the smaller platforms.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-you-write-about-provides-the-context\"><span class=\"ez-toc-section\" id=\"What_you_write_about_provides_the_context\"><\/span>What you write about provides the context<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing that is easy to miss when working on a platform is that your answer or comment might not only be for the person reading it.<\/p>\n<p>It is also potential training material for an LLM and can only be taken into account if it contains proper context, entities and simple structure.<\/p>\n<p>Imagine someone posting the following message on \u201cX\u201d:<\/p>\n<ul>\n<li>\u201cCan anybody recommend a good NY burger place?\u201d<\/li>\n<li>Responses might be:\n<ul>\n<li>a. \u201cHarlem Shake at 100W 124th St.\u201d<\/li>\n<li>b. \u201cYou definitely have to try Petey\u2019s Burger.\u201d<\/li>\n<li>c. \u201cI love Petey\u2019s Burger in Queens! They always use fresh ingredients, their prices are affordable and their meat comes from organic livestock.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Although LLMs won\u2019t care about anybody\u2019s favorite food choice, they will surely get more context for training from option C.<\/p>\n<p>Or, as ChatGPT would explain it:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1001\" height=\"787\" alt=\"LLM more context for training\" class=\"wp-image-444255\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/LLM-more-context-for-training.png.webp 1001w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/LLM-more-context-for-training-430x338.png.webp 430w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/LLM-more-context-for-training-763x600.png.webp 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/LLM-more-context-for-training-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/LLM-more-context-for-training-768x604.png.webp 768w\" data-lazy-sizes=\"(max-width: 1001px) 100vw, 1001px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/LLM-more-context-for-training.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1001\" height=\"787\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/LLM-more-context-for-training.png.webp\" alt=\"LLM more context for training\" class=\"wp-image-444255\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/LLM-more-context-for-training.png.webp 1001w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/LLM-more-context-for-training-430x338.png.webp 430w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/LLM-more-context-for-training-763x600.png.webp 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/LLM-more-context-for-training-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/LLM-more-context-for-training-768x604.png.webp 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\"><\/figure>\n<\/div>\n<p><strong>Strategy:<\/strong> Your contributions (whether new content or comments on existing content pieces) must be valuable and rich in relevant context.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-efficient-management-of-multiple-platforms\"><span class=\"ez-toc-section\" id=\"Efficient_management_of_multiple_platforms\"><\/span>Efficient management of multiple platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An actionable strategy in order to properly work the top 5 platform can entail things like:<\/p>\n<ul>\n<li>Assigning different platforms to different members of your team.<\/li>\n<li>Dedicating specific time slots in team members\u2019 agendas to working on specific platforms.<\/li>\n<li>Setting up alerts (eg., via Google Alerts)\u00a0 notifying the team about conversations relevant to the brand that might make for an interesting interaction.<\/li>\n<li>Developing SOPs (standard operating procedures) on how to handle positive and negative brand feedback \u2013 and how to achieve a name drop or brand mention.<\/li>\n<\/ul>\n<p>As so often with SEO and online reputation management, it all comes down to defining and consistently executing a proper process.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-context-rich-online-reputation-across-all-platforms-that-matter\"><span class=\"ez-toc-section\" id=\"Context-rich_online_reputation_across_all_platforms_that_matter\"><\/span>Context-rich online reputation across all platforms that matter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The more context you provide on important platforms, the more you will notice actual clients engaging with your brand.<\/p>\n<p>At the same time, you increase the likelihood of AI platforms from Google, OpenAI or others picking up on your contributions and using them as training material about your topics and brand.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Gert Mellak\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Gert-Mellak.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Gert-Mellak.jpeg.webp\" alt=\"Gert Mellak\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Gert Mellak<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=gert_mellak&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/gertmellak\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<div>Gert Mellak is an SEO professional, digital marketer, writer, and entrepreneur. As the founder of SEOLeverage.com, he has been applying his process-driven SEO methodology for many years, helping large corporations as well as local brick-and-mortar businesses with conversion-focused SEO. Gert is also the author of the book &#8220;Fix Your Online Reputation&#8221;, and the creator of the ERICA SEO framework.<\/div>\n<div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/build-manage-brand-multiple-platforms-444253\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your brand\u2019s online reputation depends on way more than just Google or your favorite social media channel. Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. But it\u2019s actually much worse than that today. Negative reviews only used&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-628309","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/628309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=628309"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/628309\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=628309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=628309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=628309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}