{"id":628614,"date":"2024-07-23T15:00:00","date_gmt":"2024-07-23T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/survey-user-satisfaction-with-google-grows-in-2024\/"},"modified":"2024-07-23T15:00:00","modified_gmt":"2024-07-23T12:00:00","slug":"survey-user-satisfaction-with-google-grows-in-2024","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/survey-user-satisfaction-with-google-grows-in-2024\/","title":{"rendered":"#Survey: User satisfaction with Google grows in 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e74ac1f09f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e74ac1f09f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/survey-user-satisfaction-with-google-grows-in-2024\/#Googles_push_into_AI-driven_search_doesnt_seem_to_have_hurt_customer_satisfaction_Meanwhile_ads_are_problematic_for_social_media_users\" >Google&#8217;s push into AI-driven search doesn&#8217;t seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_push_into_AI-driven_search_doesnt_seem_to_have_hurt_customer_satisfaction_Meanwhile_ads_are_problematic_for_social_media_users\"><\/span>Google&#8217;s push into AI-driven search doesn&#8217;t seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAmericans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social Media<\/a> Study 2024.  <\/p>\n<p><strong>Why we care.<\/strong> Many search marketers and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> publishers have complained about various aspects of Google Search becoming worse in recent years, especially over the past couple of years (for example, due to various algorithm updates and the arrival of AI Overviews). However, surprisingly (shockingly?) this survey indicates that the perception of Google hasn\u2019t changed among the masses.<\/p>\n<p><strong>Google user satisfaction increase.<\/strong> Google remains the leading search engine. Its ACSI score increased to 81, up from 80 in 2023. <\/p>\n<p><strong>2002-2023. <\/strong>Google\u2019s ACSI score has varied through the years. <\/p>\n<ul>\n<li>Google\u2019s high was <strong>86<\/strong> in 2008 and 2009.<\/li>\n<li>Google\u2019s low was <strong>75<\/strong>, in 2022.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1602\" height=\"1180\" alt=\"Google Satisfaction 2002 2023\" class=\"wp-image-444301\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023.jpg.webp 1602w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023-459x338.jpg.webp 459w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023-800x589.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023-153x113.jpg.webp 153w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023-768x566.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023-1536x1131.jpg 1536w\" data-lazy-sizes=\"(max-width: 1602px) 100vw, 1602px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1602\" height=\"1180\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023.jpg.webp\" alt=\"Google Satisfaction 2002 2023\" class=\"wp-image-444301\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023.jpg.webp 1602w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023-459x338.jpg.webp 459w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023-800x589.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023-153x113.jpg.webp 153w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023-768x566.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/google-satisfaction-2002-2023-1536x1131.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\"><figcaption class=\"wp-element-caption\"><em>Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/185966\/us-customer-satisfaction-with-google\/\">Statista<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong>Other search engines.<\/strong> Overall, search engine satisfaction remained unchanged from last year, with an ASCI score of 80. <\/p>\n<ul>\n<li>DuckDuckGo\u2019s score (79) remained unchanged from last year. <\/li>\n<li>Microsoft Bing\u2019s score increased to 77 (from 75) while Yahoo increased to 76 (from 74).<\/li>\n<\/ul>\n<p><strong>But.<\/strong> In an unrelated survey, Americans said they were frustrated that they are spending more time searching for services online today than five years ago. Dig deeper in Survey: 54% of people look through more search results vs. 5 years ago.<\/p>\n<p><strong>Social ad experience concern. <\/strong>Advertising was \u201cthe worst part\u201d of customer experience on social media platforms (in four areas: ability to use a site without ad disruption; balance between ad and non-ad content; trustworthiness of ads; and personal relevance of ads seen), according to ACSI:<\/p>\n<ul>\n<li>\u201cRespondents rate their encounters with advertising on social medial platforms as the worst part of the customer experience. New ACSI benchmarks about the trustworthiness and personal relevance of advertising content have emerged as particular user concerns.\u201d<\/li>\n<\/ul>\n<p><strong>Social media satisfaction improves.<\/strong> Overall, social media satisfaction improved to 74, marking three straight years of improvement. A couple of interesting takeaways from the survey:<\/p>\n<ul>\n<li>TikTok became the industry leader in satisfaction, with a score of 78, beating out YouTube (77).<\/li>\n<li>Meta\u2019s Facebook and Instagram both increased user satisfaction by three points.<\/li>\n<\/ul>\n<p><strong>About the survey.<\/strong> ACSI calls itself a \u201cnational economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States.\u201d Results are based on 8,940 completed surveys by customers chosen at random, contacted via email, between July 2023 and June 2024. <\/p>\n<p>Several \u201cexperience benchmarks\u201d were taken into account in the survey, including:<\/p>\n<ul>\n<li>Ease of navigation<\/li>\n<li>Ease of using the site on different devices<\/li>\n<li>Variety of services and information.<\/li>\n<li>Freshness of content<\/li>\n<li>Amount of ads on site<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-user-satisfaction-2024-444300\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s push into AI-driven search doesn&#8217;t seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users. Americans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and Social Media Study 2024. Why we care. Many search marketers and news publishers&#8230;<\/p>\n","protected":false},"author":1,"featured_media":628615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/woman-searching-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147878,107942,78070],"class_list":["post-628614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-paid-social","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/628614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=628614"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/628614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/628615"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=628614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=628614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=628614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}