{"id":628632,"date":"2024-07-24T21:33:21","date_gmt":"2024-07-24T18:33:21","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/bing-testing-new-generative-search-experience\/"},"modified":"2024-07-24T21:33:21","modified_gmt":"2024-07-24T18:33:21","slug":"bing-testing-new-generative-search-experience","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/bing-testing-new-generative-search-experience\/","title":{"rendered":"#Bing testing new generative search experience"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2c64ef9f0d7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2c64ef9f0d7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/bing-testing-new-generative-search-experience\/#Microsoft_said_this_%E2%80%9Ccombines_the_power_of_LLMs_and_SLMs_with_Bings_search_results_to_generate_a_more_delightful_and_efficient_UX_layout%E2%80%9D\" >Microsoft said this &#8220;combines the power of LLMs and SLMs with Bing\u2019s search results to generate a more delightful and efficient UX layout.&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Microsoft_said_this_%E2%80%9Ccombines_the_power_of_LLMs_and_SLMs_with_Bings_search_results_to_generate_a_more_delightful_and_efficient_UX_layout%E2%80%9D\"><\/span>Microsoft said this &#8220;combines the power of LLMs and SLMs with Bing\u2019s search results to generate a more delightful and efficient UX layout.&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nBing is now testing its new generative search experience that combines the Bing search results and its language models to use AI to generate a different breed of search results, including an AI-generated search results pages.<\/p>\n<p>\u201cI\u2019m excited to share an early look at Bing\u2019s new generative search experience. It combines the power of LLMs and SLMs with Bing\u2019s search results to generate a more delightful and efficient UX layout. This is another meaningful step forward in our evolution of AI-powered search,\u201d Jordi Ribas, CVP, Head of Engineering and Product for Copilot and Bing, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/x.com\/JordiRib1\/status\/1816173187299729532\">wrote<\/a>.<\/p>\n<p><strong>What is Bing generative search.<\/strong> Microsoft <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blogs.bing.com\/search\/July-2024\/generativesearch\">explained<\/a> that this search \u201cexperience combines the foundation of Bing\u2019s search results with the power of large and small language models (LLMs and SLMs).\u201d \u201cIt understands the search query, reviews millions of sources of information, dynamically matches content, and generates search results in a new AI-generated layout to fulfill the intent of the user\u2019s query more effectively,\u201d Microsoft added.<\/p>\n<p><strong>What it looks like<\/strong>. Here is a screenshot showing the various elements Bing generates in its search results page using AI and Bing Search. It includes the document index, an answer summary, traditional search results on the right, source citations for AI answers, related sections and more.<\/p>\n<p>Here is a screenshot:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1984\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/how_long_can_elephants_live_labelled.png.webp\" alt=\"How Long Can Elephants Live Labelled\" class=\"wp-image-444377\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/how_long_can_elephants_live_labelled.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/how_long_can_elephants_live_labelled-349x338.png.webp 349w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/how_long_can_elephants_live_labelled-619x600.png.webp 619w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/how_long_can_elephants_live_labelled-117x113.png.webp 117w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/how_long_can_elephants_live_labelled-768x744.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/how_long_can_elephants_live_labelled-1536x1488.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>Here is another example Microsoft provided for a search on \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bing.com\/search?q=what%20is%20a%20spaghetti%20western&amp;filters=optdocid%3A%22FEAE1DCDB8C6EE53C79940E954D86536CA9BAE82E9DAAE000BEE5854B780C38B%22\">What is a spaghetti western?<\/a>\u201d Bing shows an AI-generated experience that dives into the film subgenre, including its history and origins, top examples and more. The information is easy to read and understand, with links and sources that show where it came from or let the user dive deeper. The regular search results continue to be prominently displayed on the page like always.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" alt=\"Western Spaghetti Promo 1\" class=\"wp-image-444378\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/western_spaghetti_promo_1.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/western_spaghetti_promo_1.gif\" alt=\"Western Spaghetti Promo 1\" class=\"wp-image-444378\"><\/figure>\n<p><strong>Testing now. <\/strong>Microsoft said Bing is testing this now, with a small set of users. \u201cWe are slowly rolling this out and will take our time, garner feedback, test and learn, and work to create a great experience before making this more broadly available,\u201d Microsoft wrote.<\/p>\n<p><strong>Why we care. <\/strong>As more search engines deploy AI in search, these ranking and user interface changes, also may impact your traffic to your site from Bing Search.  While Microsoft said they hope this leads to \u201cincreasing the number of clickable links, like the references in the results,\u201d it may not \u2013 and may not for all types of queries.<\/p>\n<p>So keep an eye on your Bing Webmaster Tools over time to see how your click-through rate is impacted, if at all.<\/p>\n<p>Again, this is being tested now and is not fully live for all searchers.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Barry Schwartz<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics.<\/p>\n<p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p>\n<p>Barry can be followed\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/barry\">Barry Schwartz over here<\/a> or on her <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.barryschwartz.org\/\">personal site<\/a>.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/bing-testing-new-generative-search-experience-444375\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft said this &#8220;combines the power of LLMs and SLMs with Bing\u2019s search results to generate a more delightful and efficient UX layout.&#8221; Bing is now testing its new generative search experience that combines the Bing search results and its language models to use AI to generate a different breed of search results, including an&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-628632","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/628632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=628632"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/628632\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=628632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=628632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=628632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}