{"id":628981,"date":"2024-07-27T12:23:00","date_gmt":"2024-07-27T09:23:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/video-game-makers-see-actors-as-ai-data-says-union-on-strike\/"},"modified":"2024-07-27T12:23:00","modified_gmt":"2024-07-27T09:23:00","slug":"video-game-makers-see-actors-as-ai-data-says-union-on-strike","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/video-game-makers-see-actors-as-ai-data-says-union-on-strike\/","title":{"rendered":"#Video game makers see actors as AI &#8216;data,&#8217; says union on strike"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af346c8c8b4d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af346c8c8b4d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/video-game-makers-see-actors-as-ai-data-says-union-on-strike\/#%E2%80%98Secrecy_of_video_game_companies\" >&#8216;Secrecy&#8217; of video game companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/video-game-makers-see-actors-as-ai-data-says-union-on-strike\/#Jobs_could_%E2%80%98go_away\" >Jobs could &#8216;go away&#8217;<\/a><\/li><\/ul><\/nav><\/div>\n<div>\n<div class=\"article-gallery lightGallery\">\n<div data-thumb=\"https:\/\/scx1.b-cdn.net\/csz\/news\/tmb\/2024\/sarah-elmaleh-r-is-the.jpg\" data-src=\"https:\/\/scx2.b-cdn.net\/gfx\/news\/2024\/sarah-elmaleh-r-is-the.jpg\" data-sub-html=\"Sarah Elmaleh (R) is the chair of SAG-AFTRA's negotiating committee for the video games contract.\">\n<figure class=\"article-img\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scx1.b-cdn.net\/csz\/news\/800a\/2024\/sarah-elmaleh-r-is-the.jpg\" alt=\"Sarah Elmaleh (R) is the chair of SAG-AFTRA's negotiating committee for the video games contract\" title=\"Sarah Elmaleh (R) is the chair of SAG-AFTRA's negotiating committee for the video games contract.\" width=\"800\" height=\"468\"\/><figcaption class=\"text-darken text-low-up text-truncate-js text-truncate mt-3\">\n                Sarah Elmaleh (R) is the chair of SAG-AFTRA&#8217;s negotiating committee for the video <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s contract.<br \/>\n            <\/figcaption><\/figure>\n<\/p><\/div>\n<\/div>\n<p>Artificial intelligence was key to last year&#8217;s Hollywood strikes, and it has now sparked a second walkout by those actors who work in a far larger industry, at the heart of advancing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>\u2014video games.<\/p>\n<p>                                                                                                                                    The Screen Actors Guild (SAG-AFTRA) on Friday began its second strike in nine months, this time against gaming giants that dominate an industry which grosses well over $100 billion each year.<\/p>\n<p>And while many demands are the same\u2014consent and compensation for actors, whose voices and movements are used by AI to build game characters\u2014the latest talks are posing unique challenges, union negotiators told AFP.<\/p>\n<p>Technology companies, by their nature, tend to view actors simply &#8220;as data,&#8221; said Ray Rodriguez, lead negotiator for the video game contract.<\/p>\n<p>&#8220;They&#8217;re getting performances that are nuanced, that are informed by the psychology of the character and the circumstance,&#8221; he said. &#8220;That&#8217;s what makes it compelling.&#8221;<\/p>\n<p>But &#8220;the fact that they see themselves as technology companies&#8221; is directly connected to &#8220;their unwillingness to perceive the performance value,&#8221; he added.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%98Secrecy_of_video_game_companies\"><\/span>&#8216;Secrecy&#8217; of video game companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The work stoppage began im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely after midnight Friday.<\/p>\n<p>The struck deal concerns some 2,600 artists who provide voice dubbing services for video games, or whose physical movements are recorded in order to animate computer-generated characters.<\/p>\n<p>The strike followed more than a year and a half of fruitless negotiations between the union and the likes of Activision, Disney, Electronic Arts and Warner Bros. Games.<\/p>\n<p>Talks have been sporadic, as video game companies have not <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ointed dedicated full-time negotiators, and are &#8220;absolutely obsessed with secrecy,&#8221; said Rodriguez.<\/p>\n<p>There are other complicating factors.<\/p>\n<p>Video game characters often fuse multiple human performers\u2014for example, one person may voice a hero whose movements are motion-captured by another actor.<\/p>\n<p>It&#8217;s &#8220;a really joyful, cool&#8221; way to collaborate, said Sarah Elmaleh, chair of the union&#8217;s negotiating committee.<\/p>\n<p>But video game companies have tried to exploit that ambiguity to create &#8220;loopholes&#8221; in their counteroffers, she warned.<\/p>\n<p>This is because video game companies can use AI not just to replicate a specific actor, but to create &#8220;new&#8221; voices or body movements from a composite of human performers.<\/p>\n<p>Such use of generative AI can make it far harder for actors to trace their work, and therefore to deny consent or get paid.<\/p>\n<p>&#8220;There are a lot of ways that you could try to be evasive around this,&#8221; Elmaleh told AFP, at this week&#8217;s Comic-Con gathering in San Diego, California.<\/p>\n<p>                                                                                                        <!-- TechX - News - In-article --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jobs_could_%E2%80%98go_away\"><\/span>Jobs could &#8216;go away&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Picket lines outside iconic Hollywood studios, often attended by A-list stars, helped draw attention to last summer&#8217;s strikes.<\/p>\n<p>The video game walkout may call for a more &#8220;surprising and diverse&#8221; approach, said Elmaleh.<\/p>\n<p>She suggested strike strategies could focus on &#8220;streamers and the online arena, as well as the in-person arena,&#8221; without elaborating.<\/p>\n<p>For video game voice actors like Lindsay Rousseau, any industrial action cannot come soon enough, as AI rapidly encroaches on her job.<\/p>\n<p>&#8220;I do ancillary characters, those NPCs (non-player characters) that give you side quests, characters that you fight and die, a lot of creature voices,&#8221; she said.<\/p>\n<p>&#8220;That&#8217;s the first work that&#8217;s going to go away.&#8221;<\/p>\n<p>Without AI protections, only a few famous voice actors at the top of the video game industry will make a living, while those starting out or scraping by will be left behind, Rousseau warned.<\/p>\n<p>For vulnerable actors, still reeling from the impact of the Hollywood strikes, the idea of more time out of work is challenging.<\/p>\n<p>But &#8220;the way that strike went last year really demonstrated to us that we are right about the issue,&#8221; said Rodriguez.<\/p>\n<p>&#8220;It did not make us reluctant to go into another fight about AI. In fact, it underscored the righteousness of fighting this fight, and the need to fight it now.&#8221;<\/p>\n<p class=\"article-main__note mt-4\">\n                                                \u00a9 2024 AFP\n                                            <\/p>\n<p>                                        <!-- print only --><\/p>\n<div class=\"d-none d-print-block\">\n<p>                                                <strong>Citation<\/strong>:<br \/>\n                                                Video game makers see actors as AI &#8216;data,&#8217; says union on strike (2024, July 27)<br \/>\n                                                retrieved 28 July 2024<br \/>\n                                                from https:\/\/techxplore.com\/<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>\/2024-07-video-game-makers-actors-ai.html<\/p>\n<p>                                            This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no<br \/>\n                                            part may be reproduced without the written permission. The content is provided for information purposes only.<\/p><\/div>\n<\/p><\/div>\n<p><script id=\"facebook-jssdk\" async=\"\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/science\/\" target=\"_blank\" rel=\"noopener\">Science category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techxplore.com\/news\/2024-07-video-game-makers-actors-ai.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sarah Elmaleh (R) is the chair of SAG-AFTRA&#8217;s negotiating committee for the video games contract. Artificial intelligence was key to last year&#8217;s Hollywood strikes, and it has now sparked a second walkout by those actors who work in a far larger industry, at the heart of advancing technology\u2014video games. The Screen Actors Guild (SAG-AFTRA) on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":628982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/scx2.b-cdn.net\/gfx\/news\/2024\/sarah-elmaleh-r-is-the.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-628981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sciencee"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/628981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=628981"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/628981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/628982"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=628981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=628981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=628981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}