{"id":629266,"date":"2024-07-30T21:44:59","date_gmt":"2024-07-30T18:44:59","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/data-how-often-google-mixes-ads-into-organic-results\/"},"modified":"2024-07-30T21:44:59","modified_gmt":"2024-07-30T18:44:59","slug":"data-how-often-google-mixes-ads-into-organic-results","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/data-how-often-google-mixes-ads-into-organic-results\/","title":{"rendered":"#Data: How often Google mixes ads into organic results"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2719a820c62\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2719a820c62\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/data-how-often-google-mixes-ads-into-organic-results\/#New_data_shows_Google_mixes_ads_into_organic_search_results_in_only_031_of_desktop_searches_and_001_of_mobile_searches\" >New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"New_data_shows_Google_mixes_ads_into_organic_search_results_in_only_031_of_desktop_searches_and_001_of_mobile_searches\"><\/span>New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle is experimenting with new ad placements in search results, but the frequency remains low. Here\u2019s what you need to know:<\/p>\n<p><strong>By the numbers. <\/strong>As <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/x.com\/mordyoberstein\/status\/1817846280384545075\">shared by Mordy Oberstein<\/a>, head of SEO brand at Wix:<\/p>\n<ul>\n<li>0.31% of desktop SERPs have ads mixed into organic results<\/li>\n<li>0.01% of mobile SERPs have ads mixed into organic results<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"551\" alt=\"GTo 7ejWoAAmTTN\" class=\"wp-image-444518\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-800x551.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-491x338.jpeg.webp 491w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-164x113.jpeg.webp 164w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-768x529.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-1536x1058.jpeg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-scaled.jpeg.webp 2048w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-800x551.jpeg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"551\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-800x551.jpeg.webp\" alt=\"GTo 7ejWoAAmTTN\" class=\"wp-image-444518\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-800x551.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-491x338.jpeg.webp 491w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-164x113.jpeg.webp 164w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-768x529.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-1536x1058.jpeg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTo_7ejWoAAmTTN-scaled.jpeg.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<ul>\n<li>2% of all SERPs have \u201cnormal\u201d ad placement at the top.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"827\" alt=\"GTpH YLXkAACv L\" class=\"wp-image-444520\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpH-yLXkAACv-l.jpeg.webp 1200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpH-yLXkAACv-l-490x338.jpeg.webp 490w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpH-yLXkAACv-l-800x551.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpH-yLXkAACv-l-164x113.jpeg.webp 164w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpH-yLXkAACv-l-768x529.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpH-yLXkAACv-l.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"827\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpH-yLXkAACv-l.jpeg.webp\" alt=\"GTpH YLXkAACv L\" class=\"wp-image-444520\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpH-yLXkAACv-l.jpeg.webp 1200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpH-yLXkAACv-l-490x338.jpeg.webp 490w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpH-yLXkAACv-l-800x551.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpH-yLXkAACv-l-164x113.jpeg.webp 164w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpH-yLXkAACv-l-768x529.jpeg.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<ul>\n<li><strong>Desktop preference: <\/strong>18% of SERPs with mixed ads place them im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely after a featured snippet.<\/li>\n<li><strong>Mobile difference:<\/strong> Less than 2% of mobile SERPs with mixed ads follow this pattern.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"872\" alt=\"GTpIgHaXcAMeRP1\" class=\"wp-image-444521\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpIgHaXcAMeRP1.jpeg.webp 1200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpIgHaXcAMeRP1-465x338.jpeg.webp 465w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpIgHaXcAMeRP1-800x581.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpIgHaXcAMeRP1-156x113.jpeg.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpIgHaXcAMeRP1-768x558.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpIgHaXcAMeRP1.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"872\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpIgHaXcAMeRP1.jpeg.webp\" alt=\"GTpIgHaXcAMeRP1\" class=\"wp-image-444521\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpIgHaXcAMeRP1.jpeg.webp 1200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpIgHaXcAMeRP1-465x338.jpeg.webp 465w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpIgHaXcAMeRP1-800x581.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpIgHaXcAMeRP1-156x113.jpeg.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GTpIgHaXcAMeRP1-768x558.jpeg.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<p><strong>Why we care. <\/strong>Ads placed within organic results or immediately after featured snippets could potentially capture more user attention than traditional placements. Click-through rates, conversion rates and overall ROI could be affected by these new placements, requiring advertisers to adjust their strategies accordingly.<\/p>\n<p><strong>The big picture.<\/strong> Google is testing various ad placements, including under featured snippets and within organic results.<\/p>\n<p><strong>Ad frequency:<\/strong><\/p>\n<ul>\n<li><strong>Desktop:<\/strong> <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a>ly two ads mixed with organic results<\/li>\n<li><strong>Mobile:<\/strong> Usually one ad mixed with organic results<\/li>\n<\/ul>\n<p><strong>Between the lines.<\/strong> Google <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears to favor the spot right after featured snippets for ad placement on desktop, but this strategy is not mirrored on mobile.<\/p>\n<p><strong>Bottom line.<\/strong> While Google is experimenting with new ad placements, the overall frequency of ads mixed into organic results or placed under featured snippets remains extremely low across all SERPs.<\/p>\n<p><strong>What to watch.<\/strong> How Google\u2019s ad placement strategy evolves and whether the frequency of mixed ads increases over time.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-mix-ads-organic-results-data-444516\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches. Google is experimenting with new ad placements in search results, but the frequency remains low. Here\u2019s what you need to know: By the numbers. As shared by Mordy Oberstein, head of SEO brand at&#8230;<\/p>\n","protected":false},"author":1,"featured_media":629267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Location-targeting-in-Google-Ads-Balancing-automation-and-control.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-629266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/629266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=629266"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/629266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/629267"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=629266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=629266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=629266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}