{"id":629361,"date":"2024-07-31T17:00:00","date_gmt":"2024-07-31T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-make-the-most-of-ga4-for-seo\/"},"modified":"2024-07-31T17:00:00","modified_gmt":"2024-07-31T14:00:00","slug":"how-to-make-the-most-of-ga4-for-seo","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-make-the-most-of-ga4-for-seo\/","title":{"rendered":"#How to make the most of GA4 for SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a38f92309d8f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a38f92309d8f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-the-most-of-ga4-for-seo\/#Learn_to_link_GA4_with_Google_Search_Console_analyze_organic_traffic_and_set_up_events_and_parameters_for_better_SEO_insights\" >Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-the-most-of-ga4-for-seo\/#Link_Google_Search_Console_with_GA4_for_data_analysis\" >Link Google Search Console with GA4 for data analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-the-most-of-ga4-for-seo\/#Analyze_your_websites_organic_traffic\" >Analyze your website\u2019s organic traffic<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-the-most-of-ga4-for-seo\/#Measure_organic_traffic_in_GA4\" >Measure organic traffic in GA4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-the-most-of-ga4-for-seo\/#Analyze_specific_website_URLs\" >Analyze specific website URLs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-the-most-of-ga4-for-seo\/#The_landing_page_report\" >The landing page report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-the-most-of-ga4-for-seo\/#Pages_and_screens\" >Pages and screens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-the-most-of-ga4-for-seo\/#Set_up_events_and_parameters\" >Set up events and parameters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-the-most-of-ga4-for-seo\/#Leverage_other_traffic_channels_to_boost_SEO\" >Leverage other traffic channels to boost SEO\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_to_link_GA4_with_Google_Search_Console_analyze_organic_traffic_and_set_up_events_and_parameters_for_better_SEO_insights\"><\/span>Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle Analytics 4 (GA4) is a powerful tool for analyzing website and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> traffic, offering valuable insights into user behavior and campaign performance.\u00a0<\/p>\n<p>This article explores how SEO professionals can leverage GA4\u2019s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events.\u00a0<\/p>\n<p>We\u2019ll examine specific reports and metrics that provide actionable data for improving SEO performance.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-link-google-search-console-with-ga4-for-data-analysis\"><span class=\"ez-toc-section\" id=\"Link_Google_Search_Console_with_GA4_for_data_analysis\"><\/span>Link Google Search Console with GA4 for data analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts.<\/p>\n<p>You need to publish the reports manually to view this data in GA4, which is useful for analyzing organic traffic. (Learn how to link GA4 with Google Search Console in this article.)<\/p>\n<p>Linking and publishing Search Console data in GA4 will allow you to have the following reports for analyzing queries and organic traffic:<\/p>\n<ul>\n<li><strong>Queries report<\/strong>: This report shows metrics for search terms used by visitors from Google organic search. You can see impressions, clicks, click-through rate (CTR) and average keyword rankings.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1589\" height=\"874\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Queries-report.png.webp\" alt=\"GA4 - Queries report\" class=\"wp-image-444499\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Queries-report.png.webp 1589w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Queries-report-600x330.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Queries-report-800x440.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Queries-report-200x110.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Queries-report-768x422.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Queries-report-1536x845.png 1536w\" sizes=\"(max-width: 1589px) 100vw, 1589px\"><\/figure>\n<\/div>\n<ul>\n<li><strong>Google organic search traffic report<\/strong>: This report shows how individual URLs perform with traffic from Google\u2019s organic search. You can analyze data by the users\u2019 landing page + query string, country and device type.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1598\" height=\"913\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Google-organic-search-traffic-report.png.webp\" alt=\"Google organic search traffic report\" class=\"wp-image-444500\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Google-organic-search-traffic-report.png.webp 1598w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Google-organic-search-traffic-report-592x338.png.webp 592w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Google-organic-search-traffic-report-800x457.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Google-organic-search-traffic-report-198x113.png.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Google-organic-search-traffic-report-768x439.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Google-organic-search-traffic-report-1536x878.png 1536w\" sizes=\"(max-width: 1598px) 100vw, 1598px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-analyze-your-website-s-organic-traffic\"><span class=\"ez-toc-section\" id=\"Analyze_your_websites_organic_traffic\"><\/span>Analyze your website\u2019s organic traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Organic traffic is the traffic acquisition channel by which users reach a website through non-advertising links from organic search results.\u00a0<\/p>\n<p>In GA4, in addition to Search Console data, there are other reports available that help you analyze your website\u2019s organic traffic:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-measure-organic-traffic-in-ga4\"><span class=\"ez-toc-section\" id=\"Measure_organic_traffic_in_GA4\"><\/span>Measure organic traffic in GA4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4 account owners can analyze organic traffic from search engines using the GA4 Acquisition report.\u00a0<\/p>\n<p>In this section, you can filter by different mediums (i.e., \u201corganic\u201d) and traffic sources (e.g., Google or Bing) and see how well these campaigns are performing.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1197\" height=\"414\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Measure-organic-traffic-in-GA4.png.webp\" alt=\"Measure organic traffic in GA4\" class=\"wp-image-444501\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Measure-organic-traffic-in-GA4.png.webp 1197w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Measure-organic-traffic-in-GA4-600x208.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Measure-organic-traffic-in-GA4-800x277.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Measure-organic-traffic-in-GA4-200x69.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Measure-organic-traffic-in-GA4-768x266.png.webp 768w\" sizes=\"auto, (max-width: 1197px) 100vw, 1197px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-analyze-specific-website-urls\"><span class=\"ez-toc-section\" id=\"Analyze_specific_website_URLs\"><\/span>Analyze specific website URLs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Organic traffic can be analyzed both broadly and at the level of individual URLs. This helps you evaluate the performance of specific pages.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-landing-page-report\"><span class=\"ez-toc-section\" id=\"The_landing_page_report\"><\/span>The landing page report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In <em>Reports &gt; Engagement<\/em>, the landing page report shows the first page visitors land on and the number of visitors to each page. This helps identify which pages get the most organic traffic and how they perform.<\/p>\n<p>For example, you can filter and analyze visits coming from organic traffic, measure user interaction time and evaluate the percentage of users who engage with the content.\u00a0<\/p>\n<p>On the other hand, you can also track the bounce rate, which indicates the percentage of users who leave the site without interacting further:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"377\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report.png.webp\" alt=\"GA4 landing page report\" class=\"wp-image-444502\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report-600x141.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report-800x189.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report-200x47.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report-768x181.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report-1536x362.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>This report also provides insights into how users convert on each specific URL of the website.\u00a0<\/p>\n<p>You can analyze the events, even filtering by specific events, that users perform based on their landing page.\u00a0<\/p>\n<p>This can help you improve landing pages and prioritize those with better performance:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1483\" height=\"577\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report-organic-performance.png.webp\" alt=\"GA4 landing page report - organic performance\" class=\"wp-image-444503\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report-organic-performance.png.webp 1483w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report-organic-performance-600x233.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report-organic-performance-800x311.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report-organic-performance-200x78.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-landing-page-report-organic-performance-768x299.png.webp 768w\" sizes=\"auto, (max-width: 1483px) 100vw, 1483px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-pages-and-screens\"><span class=\"ez-toc-section\" id=\"Pages_and_screens\"><\/span>Pages and screens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Within the engagement reports, you also find the pages and screens report, which allows you to see the individual pages visited by users or screens, in the case of mobile apps.\u00a0\u00a0\u00a0<\/p>\n<p><strong>404 pages: Page not found<\/strong><\/p>\n<p>Not only can you analyze URLs with different levels of traffic, but this report also allows you to evaluate the performance of specific, priority URLs within an SEO strategy, such as the 404 page of a website.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"736\" alt=\"GA4 - Pages and screens report\" class=\"wp-image-444504\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report.png.webp 1568w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-600x282.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-800x376.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-768x360.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-1536x721.png 1536w\" data-lazy-sizes=\"(max-width: 1568px) 100vw, 1568px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"736\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report.png.webp\" alt=\"GA4 - Pages and screens report\" class=\"wp-image-444504\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report.png.webp 1568w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-600x282.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-800x376.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-768x360.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-1536x721.png 1536w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\"><\/figure>\n<\/div>\n<p>Within this report, you can go further to gather not only quantitative data but also qualitative insights.\u00a0<\/p>\n<p>By including the <em>Page path and screen class<\/em> dimension, you can study the user\u2019s journey within the website when they land on a 404 page. This allows you to identify where 404s are.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"311\" alt=\"GA4 Pages And Screens Report 404 Errors\" class=\"wp-image-444505\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-404-errors-800x311.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-404-errors-600x233.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-404-errors-200x78.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-404-errors-768x298.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-404-errors.png.webp 1503w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-404-errors-800x311.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"311\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-404-errors-800x311.png.webp\" alt=\"GA4 Pages And Screens Report 404 Errors\" class=\"wp-image-444505\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-404-errors-800x311.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-404-errors-600x233.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-404-errors-200x78.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-404-errors-768x298.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Pages-and-screens-report-404-errors.png.webp 1503w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p>You can replicate this process with any potential website analytics page. This can be automated via the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/analytics\/answer\/9317498?sjid=7420164267732857290-EU\">path explorations reports<\/a>.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-set-up-events-and-parameters\"><span class=\"ez-toc-section\" id=\"Set_up_events_and_parameters\"><\/span>Set up events and parameters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Beyond analyzing visits to a website, it\u2019s possible to understand how users interact with it to refine SEO strategies.\u00a0<\/p>\n<p>This can be done through events, which are metrics that measure specific user interactions on a website, such as loading a page, clicking on a link or submitting a form and parameters that provide additional information about those events.<\/p>\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">In <em>Reports &gt; Engagement &gt; Events<\/em>, you can see the total number of events achieved according to the users\u2019 highest priority (such as purchases, form submissions or adding items to the cart)<\/span>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"765\" alt=\"GA4 events and parameters\" class=\"wp-image-444506\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters-600x287.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters-800x383.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters-768x367.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters-1536x734.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"765\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters.png.webp\" alt=\"GA4 events and parameters\" class=\"wp-image-444506\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters-600x287.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters-800x383.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters-768x367.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-events-and-parameters-1536x734.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Find out more on how to track and set up events and conversions in Google Analytics 4 and Google Tag Manager and how to set up event parameters.<\/p>\n<p>Events let you review how strategies are performing and the quality of web traffic. You can also create custom events, such as:<\/p>\n<p><strong>Event: Search results<\/strong><\/p>\n<p>Analyzing these metrics provide insights into the most popular search terms users look for on a site\u2019s search function.<\/p>\n<p>You can filter according to the users\u2019 country or other interesting dimensions for companies.<\/p>\n<p>This data lets you design content strategies and even refocus the architecture of a website:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"842\" alt=\"GA4 Event- Search results\" class=\"wp-image-444507\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results-600x316.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results-800x421.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results-200x105.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results-768x404.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results-1536x808.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"842\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results.png.webp\" alt=\"GA4 Event- Search results\" class=\"wp-image-444507\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results-600x316.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results-800x421.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results-200x105.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results-768x404.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Event-Search-results-1536x808.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p><strong>Event: Product comparison<\/strong><\/p>\n<p>If you have a product comparison page, you can create an event to determine which products or features users most frequently compare.\u00a0<\/p>\n<p>Based on these insights, you can create content (such as blogs, videos, etc.) that responds to their most common actions to resolve their questions.\u00a0<\/p>\n<p>This might include topics like \u201cWhat is the difference between Product A and C?\u201d or \u201cDiscover the top functionalities of Product B,\u201d if you identify the most popular features.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1542\" height=\"610\" alt=\"Sample content based on Event- Product comparison\" class=\"wp-image-444508\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison.png.webp 1542w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison-600x237.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison-800x316.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison-200x79.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison-768x304.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison-1536x608.png 1536w\" data-lazy-sizes=\"(max-width: 1542px) 100vw, 1542px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1542\" height=\"610\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison.png.webp\" alt=\"Sample content based on Event- Product comparison\" class=\"wp-image-444508\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison.png.webp 1542w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison-600x237.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison-800x316.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison-200x79.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison-768x304.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Sample-content-based-on-Event-Product-comparison-1536x608.png 1536w\" sizes=\"auto, (max-width: 1542px) 100vw, 1542px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-leverage-other-traffic-channels-to-boost-seo-nbsp\"><span class=\"ez-toc-section\" id=\"Leverage_other_traffic_channels_to_boost_SEO\"><\/span>Leverage other traffic channels to boost SEO\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can use campaign data in GA4 from other channels, which can be useful for designing SEO strategies.<\/p>\n<p>For instance, Google Ads Keywords Reports, created through <em>Exploration<\/em>, provide valuable insights.\u00a0<\/p>\n<p>Specifically, the Google Ads query dimension shows the search queries that led to sessions, while the Google Ads keyword text reveals the matched keywords that triggered those sessions.<\/p>\n<p>This data helps you to analyze the results of Google Ads campaigns and find inspiration for new content ideas or keyword clustering strategies on the site.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"636\" alt=\"GA4 Google Ads query dimension\" class=\"wp-image-444509\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension-600x239.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension-800x318.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension-768x305.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension-1536x611.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"636\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension.png.webp\" alt=\"GA4 Google Ads query dimension\" class=\"wp-image-444509\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension-600x239.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension-800x318.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension-768x305.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/GA4-Google-Ads-query-dimension-1536x611.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>These examples show that many GA4 reports and metrics can help inform your SEO campaigns. With so much information available, it\u2019s important to have clear objectives to focus on the most important data for analysis.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Gemma Fontan\u00e9\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/Gemma-Fontane.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/Gemma-Fontane.jpg.webp\" alt=\"Gemma Fontan\u00e9\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Gemma Fontan\u00e9<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=gemmafontane&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/gemmafontane\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Gemma Fontan\u00e9 is an SEO consultant, co-founder of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/orvitdigital.com\/\">Orvit Digital<\/a> consultancy and founder of the international ecommerces denadal.cat &amp; tiodenadal.online. With her company, she leads strategies for B2B and Ecommerce companies to help them generate business. Gemma has knowledge and experience in international SEO as well as content and technical SEO. In the last year, as a public speaker, Gemma has spoken at conferences in different countries such as Friends of Search in Amsterdam, Search Y Paris 2022 in Paris or the International Search Summit in Barcelona and has collaborated with different industry blogs and seminars.                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ga4-for-seo-444496\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights. Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance.\u00a0 This article explores how SEO professionals can leverage GA4\u2019s features to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":629362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/How-to-make-the-most-of-GA4-for-SEO-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[133415,78070],"class_list":["post-629361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-analytics","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/629361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=629361"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/629361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/629362"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=629361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=629361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=629361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}