{"id":630063,"date":"2024-08-07T13:01:46","date_gmt":"2024-08-07T10:01:46","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/depop-and-selfridges-are-stitching-ai-into-second-hand-fashion\/"},"modified":"2024-08-07T13:01:46","modified_gmt":"2024-08-07T10:01:46","slug":"depop-and-selfridges-are-stitching-ai-into-second-hand-fashion","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/depop-and-selfridges-are-stitching-ai-into-second-hand-fashion\/","title":{"rendered":"#Depop and Selfridges are stitching AI into second-hand fashion"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3be6943c9ba\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3be6943c9ba\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/depop-and-selfridges-are-stitching-ai-into-second-hand-fashion\/#Second-hand_fashion_cycles\" >Second-hand fashion cycles<\/a><\/li><\/ul><\/nav><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2024%2F08%2FUntitled-design-2.jpg&amp;signature=aa73e12d747ee931f2a630472ae73f15\" \/><\/p>\n<div id=\"article-main-content\">\n                            <span>Depop and Selfridges are sewing an AI thread\u00a0into their clothes.<\/span><\/p>\n<p>The fashion retailers have enlisted British startup Kelp Technologies to analyse market trends and prices of second-hand <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>arel.<\/p>\n<p>Kelp \u2014 aka <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.truss.fashion\/\">Truss<\/a> \u2014 will apply AI to automatically assess items of clothing. Proprietary algorithms will then suggest prices, recommend products, and refine search results.<\/p>\n<p>Depop will bake the insights into the platform\u2019s clothes listings. Selfridges will apply them to the company\u2019s resale arm, Reselfridges.<\/p>\n<div class=\"inarticle-wrapper channel-cta\">\n<div class=\"ica-text\">\n<p class=\"ica-text__title\">TNW Conference 2025 &#8211; Back to NDSM on June 19-20, 2025 &#8211; Save the date!<\/p>\n<p>As we wrapped up our incredible 2024 edition, we&#8217;re pleased to announce our return to Amsterdam NDSM in 2025. Registration now!<\/p>\n<\/div>\n<\/div>\n<p>The project aims to save them time and money.\u00a0By boosting the second-hand clothing market, it could also reduce waste and greenhouse gas emissions.<\/p>\n<p>\u201cEvery item holds a story, but unlocking its value is a laborious process marked by online research and manual data entry,\u201d said Woody Lello, the CEO of Truss. \u201cOur mission is to empower resale businesses with instant access to rich, actionable data.\u201d<\/p>\n<p>Lello and three friends from Warwick University founded Truss in 2022. With AI on their side, the quartet probe historic fashion data to predict future trends.<\/p>\n<p>Their platform aggregates visual, textual, and financial information about clothes listed online. Insights are then delivered to the second-hand fashion industry. Companies can then adapt their garment selections, sale prices, and release dates.<\/p>\n<p>Such decisions have become increasingly complex.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Second-hand_fashion_cycles\"><\/span>Second-hand fashion cycles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trendsetters have frequently\u00a0found that fashion follows a \u201c20-year rule.\u201d According to the theory, styles from the past will return to the forefront after around two decades. But that trend has recently become pass\u00e9.<\/p>\n<p>The rise of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> and fast fashion has <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.vice.com\/en\/article\/bvmkm8\/how-the-20-year-trend-cycle-collapsed\">dramatically condensed<\/a> the cycle. Trends now often die and reemerge within the space of a few years.<\/p>\n<p>For fashion retailers, that\u2019s increased the need for deep analysis and fast insights. AI is well-suited to these tasks.<\/p>\n<p>The concept has friends in high places. The British government today announced that Truss will receive part<span>\u00a0of a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gov.uk\/government\/news\/ai-to-reduce-train-delays-speed-up-nhs-prescriptions-and-train-construction-workers-gets-32-million-boost?utm_medium=email&amp;utm_campaign=govuk-notifications-topic&amp;utm_source=bb3ccfdc-a41f-4433-84f5-40cd54ee13f8&amp;utm_content=immediately\">\u00a332mn budget<\/a> for new AI projects.<\/span><\/p>\n<p>Feryal Clark, the new minister for AI and digital government, called government support \u201ccrucial\u201d for the .<\/p>\n<p>\u201cWe want <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> to boost growth and deliver change right across the board, and I\u2019m confident projects like these will help us realise that ambition,\u201d she said.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/ai-analyses-depop-selfridges-second-hand-fashion\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depop and Selfridges are sewing an AI thread\u00a0into their clothes. The fashion retailers have enlisted British startup Kelp Technologies to analyse market trends and prices of second-hand apparel. Kelp \u2014 aka Truss \u2014 will apply AI to automatically assess items of clothing. Proprietary algorithms will then suggest prices, recommend products, and refine search results. Depop&#8230;<\/p>\n","protected":false},"author":1,"featured_media":630064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/tnw-blurple?filter_last=1&fit=1280%2C640&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2024%2F08%2FUntitled-design-2.jpg&signature=edddde210b8b3d6119b4f67560da52cb","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-630063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/630063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=630063"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/630063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/630064"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=630063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=630063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=630063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}