{"id":630071,"date":"2024-08-07T16:00:00","date_gmt":"2024-08-07T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/optimizing-for-amazon-branded-search-best-practices-to-boost-visibility\/"},"modified":"2024-08-07T16:00:00","modified_gmt":"2024-08-07T13:00:00","slug":"optimizing-for-amazon-branded-search-best-practices-to-boost-visibility","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/optimizing-for-amazon-branded-search-best-practices-to-boost-visibility\/","title":{"rendered":"#Optimizing for Amazon branded search: Best practices to boost visibility"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a249639b9412\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a249639b9412\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-for-amazon-branded-search-best-practices-to-boost-visibility\/#Optimize_branded_search_on_Amazon_to_protect_your_products_outrank_competitors_and_boost_visibility_with_organic_and_advertising_tactics\" >Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-for-amazon-branded-search-best-practices-to-boost-visibility\/#Indexing_for_branded_search_terms_organically_on_Amazon\" >Indexing for branded search terms organically on Amazon<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-for-amazon-branded-search-best-practices-to-boost-visibility\/#Make_sure_you_index_for_branded_terms\" >Make sure you index for branded terms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-for-amazon-branded-search-best-practices-to-boost-visibility\/#Ranking_for_branded_search_terms_on_Amazon\" >Ranking for branded search terms on Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-for-amazon-branded-search-best-practices-to-boost-visibility\/#The_role_of_branded_search_defense\" >The role of branded search defense<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-for-amazon-branded-search-best-practices-to-boost-visibility\/#Protecting_branded_keywords\" >Protecting branded keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-for-amazon-branded-search-best-practices-to-boost-visibility\/#Concerns_over_wasted_spend\" >Concerns over wasted spend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-for-amazon-branded-search-best-practices-to-boost-visibility\/#When_not_actively_marketing_on_Amazon\" >When not actively marketing on Amazon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-for-amazon-branded-search-best-practices-to-boost-visibility\/#Keeping_branded_search_term_campaigns_separate\" >Keeping branded search term campaigns separate\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-for-amazon-branded-search-best-practices-to-boost-visibility\/#Launching_products_on_Amazon_with_existing_branded_search_volume\" >Launching products on Amazon with existing branded search volume<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Optimize_branded_search_on_Amazon_to_protect_your_products_outrank_competitors_and_boost_visibility_with_organic_and_advertising_tactics\"><\/span>Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAmazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas.\u00a0One crucial area where Amazon stands apart is branded search.\u00a0<\/p>\n<p>Branded search refers to the specific terms and keywords closely associated with your brand. This includes:<\/p>\n<ul>\n<li>Your brand name.<\/li>\n<li>Product names.\u00a0<\/li>\n<li>Any other trademarked phrases or slogans your customers associate tightly with your brand and use to identify and find your products on Amazon and different channels.<\/li>\n<\/ul>\n<p>On Amazon, how you handle and optimize your branded search significantly impacts the visibility and performance of your products.\u00a0<\/p>\n<p>If you don\u2019t optimize and protect your branded keywords in organic and paid search, your products might lose visibility. Competitors and copycats might outrank you for your primary branded keywords.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-indexing-for-branded-search-terms-organically-on-amazon\"><span class=\"ez-toc-section\" id=\"Indexing_for_branded_search_terms_organically_on_Amazon\"><\/span>Indexing for branded search terms organically on Amazon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Indexing your branded keyword terms on Amazon will naturally occur as you include your brand and product names in the title and other structured data of the product detail pages.\u00a0<\/p>\n<p>You don\u2019t need to repeat your brand name many times in Amazon listings for SEO. Only do it to give customers a consistent brand experience or to show authority and build brand affinity on the detail page.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-make-sure-you-index-for-branded-terms\"><span class=\"ez-toc-section\" id=\"Make_sure_you_index_for_branded_terms\"><\/span>Make sure you index for branded terms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To ensure that your Amazon listings index for important branded search terms, incorporate your brand name, trademarks and product names into the structured data, including titles, de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions and backend keywords.<\/p>\n<p><strong><em>Dig deeper: 50% of product searches start on Amazon<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ranking-for-branded-search-terms-on-amazon\"><span class=\"ez-toc-section\" id=\"Ranking_for_branded_search_terms_on_Amazon\"><\/span>Ranking for branded search terms on Amazon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting indexed is only the first step. To rank organically, you need to make sure your listing consistently converts for your branded search terms so your specific products rank for them.\u00a0<\/p>\n<p>Remember, there is not built-in authority at a brand level on the Amazon marketplace. This means you need to monitor the ranking of all your products for branded terms individually.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-role-of-branded-search-defense\"><span class=\"ez-toc-section\" id=\"The_role_of_branded_search_defense\"><\/span>The role of branded search defense<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While there are a lot of factors that go into the organic ranking of products on Amazon, we can oversimplify it to say that conversions for a specific keyword phrase over time is what has the greatest impact on organic ranking.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-protecting-branded-keywords\"><span class=\"ez-toc-section\" id=\"Protecting_branded_keywords\"><\/span>Protecting branded keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Maintaining a branded search presence is vital even for brands that don\u2019t consider Amazon as their primary sales channel. Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share.\u00a0<\/p>\n<p>Even if you are an established brand, defensive use of advertising keeps other brands from drafting on the branded affinity you have built and even possibly outranking you.\u00a0<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\n\u201cWe took the foot off the gas for branded Sponsored Product ads on Amazon while I was at LEGO. A copycat brand ended up with the number one clicked product when people searched for LEGO because they won the top of search so often.\u201d<br \/>\n<cite><em> \u2013 <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/joshua-justice\/\"><em>Josh Justice<\/em><\/a><em>, Division Portfolio Manager, Infinite Commerce<\/em><\/cite><\/p><\/blockquote>\n<p>If a competitor drives more conversions for your branded keywords, they might outrank you in the search results, even if they sell an inferior or unrelated product. If they aren\u2019t using branded search defensive ads, it can be a highly effective customer acquisition strategy.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\n\u201cAnyone that actually shops on Amazon would realize that if someone searches for a brand and the entire page of banners and listings are OTHER brands, that some amount of sales will bleed away before people ever scroll down to the first organic listing.\u00a0<\/p>\n<p>I work with brands that are the number one ORGANIC listing for some of their competitor brand terms.\u00a0<\/p>\n<p>Those competitors WISH they had invested in brand defense for the last two years.\u201d<br \/>\n<cite><em>\u2013 <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/abechomali\/\"><em>Abe C. Chomali<\/em><\/a><em>, Founder, XP Strategy<\/em><\/cite><\/p><\/blockquote>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1394\" height=\"892\" alt=\"Apple charger cord - Amazon search\" class=\"wp-image-444772\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord.png.webp 1394w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord-528x338.png.webp 528w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord-800x512.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord-177x113.png.webp 177w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord-768x491.png.webp 768w\" data-lazy-sizes=\"(max-width: 1394px) 100vw, 1394px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1394\" height=\"892\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord.png.webp\" alt=\"Apple charger cord - Amazon search\" class=\"wp-image-444772\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord.png.webp 1394w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord-528x338.png.webp 528w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord-800x512.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord-177x113.png.webp 177w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord-768x491.png.webp 768w\" sizes=\"(max-width: 1394px) 100vw, 1394px\"><figcaption class=\"wp-element-caption\"><em><em>Even a brand like Apple, when not protecting branded keyword terms, competitors can end up dominating both the first sponsored spots as well as organic. Here you can see that out of the top 7 organic positions (green and purple), Apple is only holding 4 positions. The red outline items are sponsored spots going to competitors. Out of the 12 products above the fold on this branded search, Apple only holds 4 spots (in green).<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"764\" alt=\"Anker charger - Amazon search\" class=\"wp-image-444771\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search.png.webp 610w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search-270x338.png.webp 270w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search-479x600.png.webp 479w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search-90x113.png.webp 90w\" data-lazy-sizes=\"(max-width: 610px) 100vw, 610px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"764\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search.png.webp\" alt=\"Anker charger - Amazon search\" class=\"wp-image-444771\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search.png.webp 610w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search-270x338.png.webp 270w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search-479x600.png.webp 479w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search-90x113.png.webp 90w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\"><figcaption class=\"wp-element-caption\"><em>Anker does a great job protecting their branded search, and you can see that allows them to dominate the branded SERP for both paid and organic.\u00a0<\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: Amazon Ads in 2024: Maximizing Sponsored Brands campaigns<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-concerns-over-wasted-spend\"><span class=\"ez-toc-section\" id=\"Concerns_over_wasted_spend\"><\/span>Concerns over wasted spend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019ve seen how often sellers and agencies want to remove the branded search from their ad campaigns. <\/p>\n<p>For those used to Google Ads, advertising to people already searching for your brand might seem like a waste of money, as they already know your company and products. This creates the concern that branded search ads are simply cannibalizing organic sales.\u00a0<\/p>\n<p>However, over time, we find that once you remove those branded search terms, you lose those essential keyword searches within several weeks to a few months, and then you start to see a more significant dip in overall performance.\u00a0<\/p>\n<p>Even if you have a branded search and are ranking well for non-branded terms, keeping at least some branded campaigns in your advertising strategy helps increase overall performance.\u00a0<\/p>\n<p>While it is essential to periodically test how your ads impact organic sales and whether you\u2019re at a place where you can reduce branded search campaigns, we rarely recommend eliminating them.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\n\u201cFor brands with high consumer awareness and search demand, we\u2019ve tested turning off branded search. Our thought was that if a customer shows high intent to purchase, there was low risk of them clicking on a competitor. <\/p>\n<p>However, we im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely saw sales impacted and competitors\u2019 organic ranks jumped to the top of the page. This validated that branded spend is necessary on Amazon. To limit sales cannibalization, we try to introduce customers to new products or cross-sell rather than leading with hero products.<\/p>\n<p>We also found that investing in top-of-funnel tactics to increase brand awareness on Amazon has paid high dividends. By using DSP, we engaged with in-market customers and used our brand store to inform them of our product benefits. With these tactics, brands should consider measuring branded traffic growth as their KPI rather than RoAS. We also highly recommend using AMC to see full media attribution.\u201d<br \/>\n<cite><em>\u2013 <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/matthew-snyder-amazon\/\"><em>Matt Snyder<\/em><\/a><em>, Founder, Brands Excel\u00a0<\/em><\/cite><\/p><\/blockquote>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-when-not-actively-marketing-on-amazon\"><span class=\"ez-toc-section\" id=\"When_not_actively_marketing_on_Amazon\"><\/span>When not actively marketing on Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even for brands that don\u2019t want to make Amazon their primary distribution channel, a brand defense strategy on Amazon is a must.\u00a0<\/p>\n<p>Many customers will look on Amazon for reviews and additional product information even if they first see your ad or content elsewhere.\u00a0<\/p>\n<p>Maintaining a presence on Amazon allows you to ensure customers who only like to purchase on Amazon don\u2019t end up purchasing a competitor\u2019s product.\u00a0<\/p>\n<p>Remember, Amazon can target branded terms on Google and send traffic to a curated list of competing products.\u00a0<\/p>\n<p>Putting your products on Amazon and setting up a low-cost brand campaign protects your branded search terms. This ensures you don\u2019t lose traffic to competitors while you build brand awareness elsewhere.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-keeping-branded-search-term-campaigns-separate-nbsp\"><span class=\"ez-toc-section\" id=\"Keeping_branded_search_term_campaigns_separate\"><\/span>Keeping branded search term campaigns separate\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Separate your branded and non-branded search campaigns on Amazon. This helps you:<\/p>\n<ul>\n<li>See how well each is doing.<\/li>\n<li>Make better budget decisions.<\/li>\n<li>Understand how many new customers are buying your products without knowing your brand.<\/li>\n<\/ul>\n<p>If you group your branded and non-branded search terms, poor-performing ads can hide behind the higher-return branded campaigns.\u00a0<\/p>\n<p>Let\u2019s say Nike were to run ads for \u201cNike\u201d and \u201crunning shoes\u201d together in the same campaign:<\/p>\n<ul>\n<li>The term \u201cNike\u201d would probably convert well and have a great return on investment and advertising cost of sales (ACOS).<\/li>\n<li>However, it could be\u00a0masking underperforming terms that might be too broad and not be performing well (i.e., \u201crunning shoes\u201d).\u00a0<\/li>\n<\/ul>\n<p>This separation lets you make better forecasting decisions and allocate your ad spend as you scale.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-launching-products-on-amazon-with-existing-branded-search-volume\"><span class=\"ez-toc-section\" id=\"Launching_products_on_Amazon_with_existing_branded_search_volume\"><\/span>Launching products on Amazon with existing branded search volume<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To see if a brand has enough recognition to use branded search for boosting initial sales, use tools like Helium 10, DataDive, or MerchantWords to check if people are already searching for the brand.<\/p>\n<p>If you don\u2019t want to use one of those tools, type your brand name into Amazon search and see if it auto-completes. This gives you a rough idea of whether people are already searching for your brand but not finding your products via branded search.<\/p>\n<p>If people are already searching for your brand on Amazon, advertise on your branded terms at launch. This boosts initial sales, helps Amazon\u2019s algorithms understand your product, increases impressions and improves ad relevance for future non-branded keyword ads.<\/p>\n<p>As you navigate Amazon\u2019s dynamic landscape, remember the unique role of branded search, a critical component of your overall ad strategy. Taking a proactive approach and leveraging your brand\u2019s power ensures your products remain visible, competitive and at the forefront of the search results page.\u00a0<\/p>\n<p><strong><em>Dig deeper: 6 Amazon marketing strategies to implement<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Robyn Johnson\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Robyn-Johnson.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Robyn-Johnson.jpg\" alt=\"Robyn Johnson\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Robyn Johnson<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=AMZRobynJohnson&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/robynjohnsonaz\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<div>Robyn is the co-founder of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/marketplaceblueprint.com\/show\/\">Marketplace Blueprint<\/a>, a digital agency that specializes in listing optimization and advertising on Amazon.\u00a0 She has been heralded as one of the country&#8217;s foremost leaders on the topic of selling and marketing products on Amazon.com.\u00a0 Robyn has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/amazon-branded-search-444768\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics. Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas.\u00a0One crucial area where Amazon stands apart is branded search.\u00a0 Branded search refers to the specific terms and keywords&#8230;<\/p>\n","protected":false},"author":1,"featured_media":630072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Understanding-branded-search-for-Amazon-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[2758,78093,78070],"class_list":["post-630071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-amazon","tag-ecommerce","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/630071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=630071"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/630071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/630072"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=630071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=630071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=630071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}