{"id":630123,"date":"2024-08-07T22:34:44","date_gmt":"2024-08-07T19:34:44","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-enhances-local-services-ads-with-auto-selected-photos\/"},"modified":"2024-08-07T22:34:44","modified_gmt":"2024-08-07T19:34:44","slug":"google-enhances-local-services-ads-with-auto-selected-photos","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-enhances-local-services-ads-with-auto-selected-photos\/","title":{"rendered":"#Google enhances Local Services Ads with auto-selected photos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2cbb743b20e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2cbb743b20e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-enhances-local-services-ads-with-auto-selected-photos\/#Automatic_photo_selection_for_Local_Services_Ads_aims_to_boost_engagement_and_ad_rankings_for_businesses_that_upload_high-quality_images_to_their_profiles\" >Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Automatic_photo_selection_for_Local_Services_Ads_aims_to_boost_engagement_and_ad_rankings_for_businesses_that_upload_high-quality_images_to_their_profiles\"><\/span>Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos to display in advertisements.<\/p>\n<p><strong>Why we care.<\/strong> This update aims to increase ad engagement and potentially improve ad rankings for local service providers.<\/p>\n<p><strong>How it works:<\/strong><\/p>\n<ul>\n<li>Google will choose photos from advertisers\u2019 LSA profiles based on their likelihood to boost engagement.<\/li>\n<li>Photos won\u2019t <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear in every ad, depending on user queries and other factors.<\/li>\n<\/ul>\n<p><strong>Key details:<\/strong><\/p>\n<ul>\n<li>The feature launches today for all Local Services advertisers.<\/li>\n<li>Adding photos to LSA profiles can help improve ad rankings.<\/li>\n<\/ul>\n<p><strong>Google\u2019s recommendations:<\/strong><\/p>\n<ul>\n<li>Upload 3-5 high-quality images to your LSA profile.<\/li>\n<li>Ensure photos are relevant to your work, original, and not copied or stolen.<\/li>\n<\/ul>\n<p><strong>What to watch. <\/strong>How <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/localservices\/answer\/15202088\">this change<\/a> affects ad performance and ranking for local service providers, especially those who haven\u2019t previously focused on visual content in their profiles.<\/p>\n<p><strong>First seen.<\/strong> We were first alerted to this update from Google Ads Liaison, Ginny Marvin\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/x.com\/adsliaison\/status\/1821260391378215134\">X<\/a>:<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"573\" alt=\"Screenshot 2024 08 07 At 20.33.58\" class=\"wp-image-445046\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-07-at-20.33.58-800x573.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-07-at-20.33.58-472x338.png.webp 472w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-07-at-20.33.58-158x113.png.webp 158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-07-at-20.33.58-768x550.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-07-at-20.33.58.png.webp 1206w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-07-at-20.33.58-800x573.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-07-at-20.33.58-800x573.png.webp\" alt=\"Screenshot 2024 08 07 At 20.33.58\" class=\"wp-image-445046\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-07-at-20.33.58-800x573.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-07-at-20.33.58-472x338.png.webp 472w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-07-at-20.33.58-158x113.png.webp 158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-07-at-20.33.58-768x550.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-07-at-20.33.58.png.webp 1206w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>The bottom line.<\/strong> Local Services advertisers should review and update their profile photos to take full advantage of this new feature and potentially improve their ad performance\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-enhances-local-services-ads-with-auto-selected-photos-445044\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles. Google is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos to display in advertisements. Why we care. This update aims to increase ad engagement and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":630124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/SEL-Blog-87-800x458.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,107942],"class_list":["post-630123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/630123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=630123"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/630123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/630124"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=630123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=630123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=630123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}