{"id":630149,"date":"2024-08-07T15:00:00","date_gmt":"2024-08-07T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/maximizing-performance-max-strategies-for-ecommerce-success\/"},"modified":"2024-08-07T15:00:00","modified_gmt":"2024-08-07T12:00:00","slug":"maximizing-performance-max-strategies-for-ecommerce-success","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/maximizing-performance-max-strategies-for-ecommerce-success\/","title":{"rendered":"#Maximizing Performance Max: Strategies for ecommerce success"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a23d55293dea\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a23d55293dea\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-performance-max-strategies-for-ecommerce-success\/#Learn_about_campaign_structures_best_practices_and_how_Performance_Max_compares_to_Meta_Ads_for_ecommerce_success\" >Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-performance-max-strategies-for-ecommerce-success\/#The_state_of_Performance_Max\" >The state of Performance Max<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-performance-max-strategies-for-ecommerce-success\/#Performance_Max_vs_Meta_Ads\" >Performance Max vs. Meta Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-performance-max-strategies-for-ecommerce-success\/#Campaign_structures_for_better_performance\" >Campaign structures for better performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-performance-max-strategies-for-ecommerce-success\/#Advanced_campaign_structures\" >Advanced campaign structures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-performance-max-strategies-for-ecommerce-success\/#Standard_shopping_campaigns\" >Standard shopping campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-performance-max-strategies-for-ecommerce-success\/#Watch_Maximizing_Performance_Max_Advanced_campaign_structures_for_optimal_ROI\" >Watch: Maximizing Performance Max: Advanced campaign structures for optimal ROI<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_about_campaign_structures_best_practices_and_how_Performance_Max_compares_to_Meta_Ads_for_ecommerce_success\"><\/span>Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nDespite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure.<\/p>\n<p>At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google\u2019s Performance Max (PMax) campaigns for ecommerce businesses.\u00a0<\/p>\n<p>Below are the key takeaways from his presentation.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-state-of-performance-max\"><span class=\"ez-toc-section\" id=\"The_state_of_Performance_Max\"><\/span>The state of Performance Max<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Performance Max has become the dominant campaign type for ecommerce, with shopping ads accounting for up to 95% of spend.<\/p>\n<p>Despite initial excitement, Performance Max still lacks crucial insights and control compared to traditional campaign types.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-performance-max-vs-meta-ads\"><span class=\"ez-toc-section\" id=\"Performance_Max_vs_Meta_Ads\"><\/span>Performance Max vs. Meta Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019s Performance Max algorithm lags behind Meta\u2019s in terms of ad targeting and optimization without search intent. Lolk said:<\/p>\n<ul>\n<li>\u201cWhy doesn\u2019t PMax do better compared to Meta? So, I think that Google simply just don\u2019t need to. I\u2019m sure they want to, but they don\u2019t need to. Search ads is still such a cash cow.<\/li>\n<li>\u201c<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>arently, it\u2019s not that easy to create an algorithm from an ad perspective, like Meta has done. A lot of other <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> companies haven\u2019t been able to do it. Even though Meta makes it seem so easy they\u2019re really light years ahead of Google.<\/li>\n<li>\u201cPMax struggles to effectively utilize Google\u2019s diverse ad inventory across YouTube, Display and Search.\u201d<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: Meta Ads for ecommerce: 7 things to test and iterate<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-campaign-structures-for-better-performance\"><span class=\"ez-toc-section\" id=\"Campaign_structures_for_better_performance\"><\/span>Campaign structures for better performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Basic setup<\/strong>: Include first-party data and customer lists; be cautious with new customer acquisition settings.<\/p>\n<ul>\n<li>\u201cYou need to add your own onion signals. Meaning your customer list from Klaviyo, from your email list, upload those and your targeting. That\u2019s really what you need from an audience perspective.<\/li>\n<li>\u201cDon\u2019t touch new custom acquisition unless you know how to do it.\u201d<\/li>\n<\/ul>\n<p>Consider separating brand and non-brand campaigns for better budget control and performance.<\/p>\n<p>Evaluate whether to include search ads and display\/video based on your specific needs and ability to manage potential waste.<\/p>\n<ul>\n<li>\u201cShould you include search ads? The pros on this is that if you\u2019re not running dynamic search ads, which is basically the search ad component in Pmax, then it\u2019s an easy extra revenue source, and you really should be doing it. It\u2019s super easy. It\u2019s \u2013 one ROAS target, one budget is where it\u2019s supposed to be.<\/li>\n<li>\u201cThe cons on the other side is you get really low visibility into search terms and that\u2019s where DSA (dynamic search ads) or search inside PMax can be highly wasteful if you don\u2019t exclude blog, your return policy, informational pages in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>, etc.<\/li>\n<li>\u201cBut with very low visibility in PMax, then we can\u2019t actually see how this is happening so it can become highly wasteful. And without insights in Pmax, we have no way to fix it. Then the other side of it, it can be highly wasteful, but it can also just allow for no visibility into whether or not it spends or not.\u201d<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-advanced-campaign-structures\"><span class=\"ez-toc-section\" id=\"Advanced_campaign_structures\"><\/span>Advanced campaign structures<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Hero vs. accessories<\/strong>: Separate campaigns for main products and accessories to optimize budgets and targets.<\/li>\n<li><strong>ROAS targets<\/strong>: Split high and low performers into separate campaigns to maximize exposure for profitable products.<\/li>\n<li><strong>Seasonal campaigns<\/strong>: Create distinct campaigns for different seasons or collections to manage budget allocation effectively.<\/li>\n<li><strong>Expanded ROAS structure<\/strong>: For large catalogs, consider separate campaigns for new products, best sellers and underperforming items.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-standard-shopping-campaigns\"><span class=\"ez-toc-section\" id=\"Standard_shopping_campaigns\"><\/span>Standard shopping campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t overlook standard shopping campaigns, which still offer valuable control through priority settings and focused ad inventory.<\/p>\n<ul>\n<li>\u201cThe death of smart shopping is greatly exaggerated. The ability to only get shopping ads clicks, meaning that you\u2019re not mixing in any search and you\u2019re not mixing in any display or YouTube or anything else.\u201d\u00a0<\/li>\n<li>\u201cIf I\u2019m putting $80,000 a month into this and I bumped that up to $100,000, I am not buying any other ad inventory. I\u2019m buying the same ad inventory as always, and it just performs. That is something that\u2019s invaluable when you scale. So standard shopping for me still works.\u201d\u00a0<\/li>\n<li>\u201cUse it when you\u2019re doing a brand and non-brand split, and put non-brand in Pmaxd and brand into a standard shopping campaign.\u201d<\/li>\n<\/ul>\n<p>Lolk emphasized the importance of tailoring Performance Max campaign structures to solve specific business issues and align with overall marketing strategies. <\/p>\n<p>While Performance Max offers simplicity, advanced structures can significantly improve performance for ecommerce advertisers.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-watch-maximizing-performance-max-advanced-campaign-structures-for-optimal-roi\"><span class=\"ez-toc-section\" id=\"Watch_Maximizing_Performance_Max_Advanced_campaign_structures_for_optimal_ROI\"><\/span>Watch: Maximizing Performance Max: Advanced campaign structures for optimal ROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To hear all the examples Lolk shared, watch his SMX Advanced presentation here:<\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"OT - Maximizing Performance Max: Advanced campaign structures for optimal ROI\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/957198625?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"><\/iframe><noscript><iframe src=\"https:\/\/player.vimeo.com\/video\/957198625?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"OT - Maximizing Performance Max: Advanced campaign structures for optimal ROI\"><\/iframe><\/noscript><\/div>\n<p><script data-minify=\"1\" src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/api\/player.js?ver=1723063300\" defer><\/script>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/maximizing-performance-max-strategies-ecommerce-success-444439\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success. Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":630150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Maximizing-Performance-Max-Strategies-for-ecommerce-success.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-630149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/630149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=630149"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/630149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/630150"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=630149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=630149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=630149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}