{"id":630722,"date":"2024-08-12T14:00:00","date_gmt":"2024-08-12T11:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/consumers-share-what-they-want-from-brands-by-wunderkind\/"},"modified":"2024-08-12T14:00:00","modified_gmt":"2024-08-12T11:00:00","slug":"consumers-share-what-they-want-from-brands-by-wunderkind","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/consumers-share-what-they-want-from-brands-by-wunderkind\/","title":{"rendered":"#Consumers share what they want from brands by Wunderkind"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a36e7bdbab07\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36e7bdbab07\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/consumers-share-what-they-want-from-brands-by-wunderkind\/#We_surveyed_over_1500_consumers_to_understand_what_they_want_from_the_brands_they_do_business_with_Our_industry_experts_break_down_the_trends_you_need_to_know\" >We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/consumers-share-what-they-want-from-brands-by-wunderkind\/#Setting_the_stage\" >Setting the stage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/consumers-share-what-they-want-from-brands-by-wunderkind\/#Want_to_interact_with_the_data_yourself\" >Want to interact with the data yourself?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/consumers-share-what-they-want-from-brands-by-wunderkind\/#Watch_the_webinar_now\" >Watch the webinar now\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"We_surveyed_over_1500_consumers_to_understand_what_they_want_from_the_brands_they_do_business_with_Our_industry_experts_break_down_the_trends_you_need_to_know\"><\/span>We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/convert.wunderkind.co\/2024-consumer-insights-webinar\/?utm_source=third-door&amp;utm_medium=paidplacement&amp;utm_campaign=2024-consumer-insights-wb-registration\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Wunderkind-8-12-24-1920x1080-1-800x450.png.webp\" alt=\"Wunderkind 8 12 24 1920x1080 1\" class=\"wp-image-444620\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Wunderkind-8-12-24-1920x1080-1-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Wunderkind-8-12-24-1920x1080-1-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Wunderkind-8-12-24-1920x1080-1-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Wunderkind-8-12-24-1920x1080-1-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Wunderkind-8-12-24-1920x1080-1-1536x864.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Wunderkind-8-12-24-1920x1080-1.png.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/a><\/figure>\n<\/div>\n<p>If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/convert.wunderkind.co\/2024-consumer-insights-webinar\/?utm_source=third-door&amp;utm_medium=paidplacement&amp;utm_campaign=2024-consumer-insights-wb-registration\">webinar<\/a>, based on Wunderkind\u2019s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights. Here\u2019s a preview of what you\u2019ll learn and how it can transform your business strategies.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-setting-the-stage\"><span class=\"ez-toc-section\" id=\"Setting_the_stage\"><\/span>Setting the stage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Join Richard Jones, Chief Revenue Officer at Wunderkind and Tim Glomb, VP of Content, Digital, and AI at Wunderkind, as they unpack the findings of our extensive survey. We gathered responses from 1,500 consumers across the U.K. and the U.S., covering a broad range of demographics and behaviors. This session will explore many of the questions from our survey, focusing on digital purchase behavior, the impact of marketplaces, and the growing importance of brand websites.<\/p>\n<p>Here\u2019s what you can expect to take away from this webinar:\u00a0<\/p>\n<p><strong>1. Trends in digital purchase behavior<\/strong><\/p>\n<p><em>Rising online shopping frequency: <\/em>We\u2019ll dive into why nearly 33% of consumers shop online weekly and why 25% plan to increase their online shopping in the coming year. Younger consumers, especially those aged 25-34, are at the forefront of this trend.<\/p>\n<p><em>Direct purchases and palue exchange: <\/em>Learn how to incentivize consumers to buy directly from your website, thus maintaining higher margins and better customer engagement.<\/p>\n<p><strong>2. Power of personalization<\/strong><\/p>\n<p><em>Leveraging data for personalization:<\/em> Discover how the depth and breadth of your data can enhance AI-driven marketing. The Wunderkind Identity Network\u2019s extensive data pool allows for hyper-personalized messaging that outperforms competitors.<\/p>\n<p><strong>3. Adapting to consumer preferences<\/strong><\/p>\n<p><em>Preferred communication channels:<\/em> Understand that email remains the top choice for personalized offers, especially among older demographics. However, SMS is gaining traction with younger consumers, indicating a shift that marketers need to embrace.<\/p>\n<p><em>Effective advertisement yypes:<\/em> Learn why ads tailored to consumer interests and behaviors are the most effective and how to create visually <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ealing, non-disruptive ads.<\/p>\n<p><strong>4. First-party data collection<\/strong><\/p>\n<p><em>Strategies for first-party data: <\/em>As third-party cookies phase out, the importance of collecting first-party data grows. We\u2019ll discuss strategies to gather this data and how to use it to create personalized offers that convert.<\/p>\n<p><strong>5. Navigating the digital marketplace<\/strong>\u00a0<\/p>\n<p><em>Influential ad channels:<\/em> YouTube and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> lead as the most influential ad channels. We\u2019ll explore how to utilize these platforms to shape consumer impressions and drive purchases.<\/p>\n<p><em>Balancing marketplaces and directsales: <\/em>While consumers trust marketplaces, selling directly through your website is crucial for maintaining margins and gaining valuable data. We\u2019ll share strategies to balance these channels effectively.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-want-to-interact-with-the-data-yourself\"><span class=\"ez-toc-section\" id=\"Want_to_interact_with_the_data_yourself\"><\/span>Want to interact with the data yourself?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s one thing to watch us reveal the trends, but what if you want to get in and dig into the data yourself? We\u2019ve got an interactive tool that will allow you to engage with the data in real-time. You can parse the data and filter by age, country, household income, and gender. This tool will help you apply the insights from the webinar to your specific business needs. You can also ask specific questions to understand how to apply it to your use case.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-watch-the-webinar-now-nbsp\"><span class=\"ez-toc-section\" id=\"Watch_the_webinar_now\"><\/span>Watch the webinar now\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/convert.wunderkind.co\/2024-consumer-insights-webinar\/?utm_source=third-door&amp;utm_medium=paidplacement&amp;utm_campaign=2024-consumer-insights-wb-registration\">2024 Consumer Insights Report for Digital Commerce webinar<\/a> is an invaluable resource for anyone looking to excel in the e-commerce space. You\u2019ll walk away with a deeper understanding of consumer behavior, enhanced personalization strategies, and innovative methods for collecting and leveraging first-party data. Don\u2019t miss this chance to gain insights that will drive your business forward.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Wunderkind\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Wunderkind-logo-140x140_01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Wunderkind-logo-140x140_01.png\" alt=\"Wunderkind\" width=\"140\" height=\"140\">                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Wunderkind<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=wunderkind&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/65582532\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wunderkind.co\/\">Wunderkind<\/a>\u00a0leads in AI-driven marketing, transforming brand-audience connections with hyper-personalized messaging. Our autonomous marketing platform leverages first-party data, identifying anonymous traffic via a network that recognizes 9 billion devices. We enable targeted offers at the perfect moment across email, text, and ads, integrating with brands&#8217; systems for seamless performance enhancement. Delivering over $5 billion annually in attributable revenue, we guarantee results, making us a top revenue channel for clients like Harley-Davidson and Shoe Carnival. Choose Wunderkind for unmatched precision in boosting your top-line revenue.                   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/consumers-share-what-they-want-from-brands-444619\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know. If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":630723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Wunderkind-8-12-24-1920x1080-1.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147869,148056],"class_list":["post-630722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-analytics-conversion","tag-sponsored-content"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/630722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=630722"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/630722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/630723"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=630722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=630722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=630722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}