{"id":630892,"date":"2024-08-14T16:00:00","date_gmt":"2024-08-14T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/8-questions-to-ask-your-new-ppc-clients\/"},"modified":"2024-08-14T16:00:00","modified_gmt":"2024-08-14T13:00:00","slug":"8-questions-to-ask-your-new-ppc-clients","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/8-questions-to-ask-your-new-ppc-clients\/","title":{"rendered":"#8 questions to ask your new PPC clients"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3843f7dfdc4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3843f7dfdc4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/8-questions-to-ask-your-new-ppc-clients\/#Ask_these_key_questions_to_tailor_your_marketing_strategies_deliver_measurable_results_and_set_up_your_client_relationships_for_success\" >Ask these key questions to tailor your marketing strategies, deliver measurable results and set up your client relationships for success.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/8-questions-to-ask-your-new-ppc-clients\/#1_What_are_your_business_goals\" >1. What are your business goals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/8-questions-to-ask-your-new-ppc-clients\/#2_Who_is_your_target_audience\" >2. Who is your target audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/8-questions-to-ask-your-new-ppc-clients\/#3_What_differentiates_you_from_your_competitors\" >3. What differentiates you from your competitors?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/8-questions-to-ask-your-new-ppc-clients\/#4_What_is_your_marketing_budget\" >4. What is your marketing budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/8-questions-to-ask-your-new-ppc-clients\/#5_When_are_the_busiestmost_important_times_of_the_year_for_your_business\" >5. When are the busiest\/most important times of the year for your business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/8-questions-to-ask-your-new-ppc-clients\/#6_Who_are_your_main_competitors\" >6. Who are your main competitors?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/8-questions-to-ask-your-new-ppc-clients\/#7_What_is_the_LTV_for_a_customer_of_your_business\" >7. What is the LTV for a customer of your business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/8-questions-to-ask-your-new-ppc-clients\/#8_How_quickly_do_you_expect_results\" >8. How quickly do you expect results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/8-questions-to-ask-your-new-ppc-clients\/#Kickstart_new_PPC_client_relationships_with_the_right_questions\" >Kickstart new PPC client relationships with the right questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Ask_these_key_questions_to_tailor_your_marketing_strategies_deliver_measurable_results_and_set_up_your_client_relationships_for_success\"><\/span>Ask these key questions to tailor your marketing strategies, deliver measurable results and set up your client relationships for success.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nStarting new client relationships can be stressful. You know very little about their business (since you just started working together), so it\u2019s harder to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ly your marketing knowledge.\u00a0<\/p>\n<p>On the other hand, the PPC client\u2019s trust in you is at an all-time low (because you <strong>just<\/strong> started working together), so it\u2019s easy to feel a lot of pressure to perform.\u00a0<\/p>\n<p>To me, the first couple months of new client relationships feel like tests done in school, but where you need to show the <s>teacher<\/s> client that you know what you\u2019re doing. If the first few months are the test, then the first week is the class, and the best way to learn in class is to ask many questions.<\/p>\n<p>That\u2019s what I do, and you should<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">, too: ask\u00a0<strong>a lot\u00a0<\/strong>of questions about them, their business, their goals, their industry \u2013 <\/span>anything that will be useful for your new partnership.<strong>\u00a0<\/strong><\/p>\n<p>Learn everything you can about them and their business, so you can use all of that marketing knowledge you have in your big brain to help them achieve their goals. <\/p>\n<p>Here are eight questions to get you started.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-what-are-your-business-goals\"><span class=\"ez-toc-section\" id=\"1_What_are_your_business_goals\"><\/span>1. What are your business goals?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ll start out with the obvious one here. You can\u2019t be effective in any form of marketing without knowing what the goals are, as strategies can differ wildly based on the client\u2019s goals.\u00a0<\/p>\n<p>With ecommerce, you\u2019ll be focusing more on shopping campaigns and making revenue, but a nonprofit organization may be more focused on awareness. That\u2019s why it\u2019s incredibly important to align on goals before developing your PPC strategy.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>PPC client kickoff: Strategies for a successful first encounter<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-who-is-your-target-audience\"><span class=\"ez-toc-section\" id=\"2_Who_is_your_target_audience\"><\/span>2. Who is your target audience?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time.\u00a0<\/p>\n<p>Keywords and location targeting cover both time and place, but we still need to know who we want to advertise to.\u00a0<\/p>\n<p>Most businesses have an \u201cideal customer,\u201d or someone for whom their product or service is designed (e.g., Michelob Ultra is made for beer drinkers who are calorie-conscious).<\/p>\n<p>Once you figure out your ideal audience, you\u2019ll have a much easier time crafting ad copy and setting up display advertising on site\u2019s those users frequent.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-what-differentiates-you-from-your-competitors\"><span class=\"ez-toc-section\" id=\"3_What_differentiates_you_from_your_competitors\"><\/span>3. What differentiates you from your competitors?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Building upon your targeting audience, it\u2019s critical that you know the specific selling points of your client\u2019s product or service. These selling points are used to convince our target audience that you\u2019re the answer to whatever problem they\u2019re facing.<\/p>\n<p>Returning to the previous example, Michelob Ultra\u2019s fewer calories and carbs than most beers differentiate it from its competitors, making it perfect for health-conscious beer drinkers. If you look at all of their ads, they almost look like a sports brand, with all of their messaging focusing on being active and having the athletes enjoy their product afterward.\u00a0<\/p>\n<p>Finding your ideal audience and what differentiates you from your competitors is how you determine your brand messaging and should be one of your first questions when onboarding a new client.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to benchmark PPC competitors: The definitive guide<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-what-is-your-marketing-budget\"><span class=\"ez-toc-section\" id=\"4_What_is_your_marketing_budget\"><\/span>4. What is your marketing budget?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you go and develop a strategy, you need to know what kind of monthly budget you\u2019re working with.\u00a0<\/p>\n<p>A local business with a $500 monthly budget can\u2019t afford to be as aggressive as a multi-million dollar business can, so you need to tailor your strategy to that reality.\u00a0<\/p>\n<p>All levels of budget can be successful in PPC, but the lower your budget, the more judicious you need to be with where you put your money.\u00a0<\/p>\n<p>I like to start at the bottom of the marketing funnel and work my way up. With the lowest possible budget, you start at the bottom of the funnel (branded, certain non-branded keywords). As you see success and add budget, you can start to add mid and top-funnel strategies to the mix.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Client onboarding and offboarding: The PPC agency\u2019s guide<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-5-when-are-the-busiest-most-important-times-of-the-year-for-your-business\"><span class=\"ez-toc-section\" id=\"5_When_are_the_busiestmost_important_times_of_the_year_for_your_business\"><\/span>5. When are the busiest\/most important times of the year for your business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Almost every business has some sort of seasonality. For many, that\u2019s the holiday season, when the majority of retail shopping is done, but it could be any time, depending on the industry.\u00a0<\/p>\n<p>If there is a busy time of the year, you\u2019ll want to know so you can adjust budget accordingly. The last thing you want is to get to the holiday season and have the same budget as you had at the slowest part of the year.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-6-who-are-your-main-competitors-nbsp\"><span class=\"ez-toc-section\" id=\"6_Who_are_your_main_competitors\"><\/span>6. Who are your main competitors?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every business has competitors and finding out who your client\u2019s competitors are will help with a couple of things:\u00a0<\/p>\n<ul>\n<li>It will give you a good idea of how the client sees their own business. A clothing company that says their main competitor is Supreme is a lot different than them saying their competitor is Fruit of the Loom.<\/li>\n<li>It allows you to research competitors and observe how they advertise. Use those insights to decide what to do or not do in your own advertising.\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-7-what-is-the-ltv-for-a-customer-of-your-business\"><span class=\"ez-toc-section\" id=\"7_What_is_the_LTV_for_a_customer_of_your_business\"><\/span>7. What is the LTV for a customer of your business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some products only require one purchase, while many others have either repeat purchases or have recurring revenue attached to them.\u00a0<\/p>\n<p>Depending on the situation, tracking the revenue of the initial purchase may not be your best option. Instead, it\u2019s more useful to track the lifetime value (LTV) of the customer. Tracking the LTV gives you a much more accurate view of how your ads are performing.\u00a0<\/p>\n<p>For example, if you\u2019re advertising a subscription service that costs $20\/month, then under normal conversion tracking, every purchase would attribute $20 to the campaign.\u00a0<\/p>\n<p>However, you find out that a customer subscribes for 10 months on average, making the LTV $200. In this situation, tracking LTV attributes 10 times more revenue to your campaign and gives you a much better picture of how aggressive you can be in PPC advertising.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-8-how-quickly-do-you-expect-results\"><span class=\"ez-toc-section\" id=\"8_How_quickly_do_you_expect_results\"><\/span>8. How quickly do you expect results?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After discussing the business goals and strategy for so long, I like to end by setting expectations. While you may experience success in PPC quicker than other marketing channels, it is by no means an instant fix.\u00a0<\/p>\n<p>The best PPC results come from consistent and intentional work. I like to describe it as a snowball rolling down a hill: it starts off slow, but as you get more and more data, the snowball starts to roll quicker, and the results get better.\u00a0<\/p>\n<p>It is extremely important to be on the same page regarding timelines and ongoing optimization in order to have a great long-term relationship with clients.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-kickstart-new-ppc-client-relationships-with-the-right-questions\"><span class=\"ez-toc-section\" id=\"Kickstart_new_PPC_client_relationships_with_the_right_questions\"><\/span>Kickstart new PPC client relationships with the right questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the best parts of the job is learning about new businesses and helping them succeed, but in order to get to that point, you need to start things off on the right foot. That means asking the right questions.\u00a0<\/p>\n<p>You can probably think of 10 other questions that I didn\u2019t include here, and that\u2019s great! <\/p>\n<p>The more questions, the better. <\/p>\n<p>Ask away so you and your client can both feel confident and prepared for this new working relationship.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>6 tips to build PPC client relationships<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Max Trotter\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/06\/Max-Trotter.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/06\/Max-Trotter.png.webp\" alt=\"Max Trotter\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Max Trotter<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/maxtrotter\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Max Trotter is an award-winning digital marketer, with a focus on small business advertising. He is the head of marketing at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/normalbear.com\/\">Normal Bear Media<\/a>, a full-service digital marketing agency, and has helped hundreds of small businesses find success in paid advertising. Outside of work, you&#8217;ll find Max reading comic books or going on long walks with his dog, Teddy.                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/new-ppc-client-questions-445138\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ask these key questions to tailor your marketing strategies, deliver measurable results and set up your client relationships for success. Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it\u2019s harder to apply your marketing knowledge.\u00a0 On the other hand, the PPC client\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":630893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/8-questions-to-ask-your-new-PPC-clients-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942],"class_list":["post-630892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/630892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=630892"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/630892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/630893"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=630892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=630892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=630892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}