{"id":631213,"date":"2024-08-16T15:00:00","date_gmt":"2024-08-16T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-google-ending-continuous-scroll-could-impact-orm\/"},"modified":"2024-08-16T15:00:00","modified_gmt":"2024-08-16T12:00:00","slug":"how-google-ending-continuous-scroll-could-impact-orm","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-google-ending-continuous-scroll-could-impact-orm\/","title":{"rendered":"#How Google ending continuous scroll could impact ORM"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a39e43618e87\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a39e43618e87\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-ending-continuous-scroll-could-impact-orm\/#Heres_how_individuals_and_brands_can_adjust_online_reputation_management_ORM_strategies_to_adapt_to_a_post-continuous_scroll_world\" >Here&#8217;s how individuals and brands can adjust online reputation management (ORM) strategies to adapt to a post-continuous scroll world.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-ending-continuous-scroll-could-impact-orm\/#Historical_context_and_user_behavior_insights\" >Historical context and user behavior insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-ending-continuous-scroll-could-impact-orm\/#The_importance_of_Page_1_prime_real_estate\" >The importance of Page 1 prime real estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-ending-continuous-scroll-could-impact-orm\/#Higher_stakes_in_crisis_management\" >Higher stakes in crisis management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-ending-continuous-scroll-could-impact-orm\/#Adapting_to_Googles_Deprecation_of_Continuous_Scroll\" >Adapting to Google\u2019s Deprecation of Continuous Scroll<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-ending-continuous-scroll-could-impact-orm\/#Optimize_for_Page_1\" >Optimize for Page 1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-ending-continuous-scroll-could-impact-orm\/#Enhance_brand_authority\" >Enhance brand authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-ending-continuous-scroll-could-impact-orm\/#Proactive_monitoring\" >Proactive monitoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-ending-continuous-scroll-could-impact-orm\/#Active_content_management\" >Active content management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-ending-continuous-scroll-could-impact-orm\/#Use_paid_strategies\" >Use paid strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-ending-continuous-scroll-could-impact-orm\/#Emphasize_user_engagement\" >Emphasize user engagement<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Heres_how_individuals_and_brands_can_adjust_online_reputation_management_ORM_strategies_to_adapt_to_a_post-continuous_scroll_world\"><\/span>Here&#8217;s how individuals and brands can adjust online reputation management (ORM) strategies to adapt to a post-continuous scroll world.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle\u2019s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click \u201cNext.\u201d<\/p>\n<p>Akin to adding more real estate to a Monopoly board, this function served as a potential <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>-changer for digital marketers and SEO professionals.<\/p>\n<p>However, Google\u2019s continuous scroll presented new challenges for online reputation management (ORM) firms. <\/p>\n<p>Instead of focusing on positively influencing 10 links on the first page of Google search results for individuals and companies, they now had to continuously manage negative content across an extended array of results.<\/p>\n<p>Despite this shift, Google recently decided to roll back continuous scroll and reintroduce pagination. <\/p>\n<p>This decision suggests that despite offering more options, searcher behavior and clicks did not evolve to mimic the \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.health.com\/mind-body\/what-is-doomscrolling\">doom scrolling<\/a>\u201d patterns seen on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> platforms.<\/p>\n<p>So, what impact will this decision have on those striving to manage their online brands?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-historical-context-and-user-behavior-insights\"><span class=\"ez-toc-section\" id=\"Historical_context_and_user_behavior_insights\"><\/span>Historical context and user behavior insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Search is phasing out its continuous scroll feature, which loaded more results as users scrolled past the first page. <\/p>\n<p>Instead, the classic pagination bar will return to the footer of search results. This change will start with desktop searches and be followed by mobile searches one month later.<\/p>\n<p>Continuous scroll was introduced on desktop in December 2022 and on mobile in October 2021, meaning its desktop lifespan lasted <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately a year and a half. <\/p>\n<p>A Google spokesperson explained that the decision to revert to pagination aims to make the process of scrolling through search results faster and more efficient for users. <\/p>\n<p>Continuous scroll did not significantly enhance user satisfaction, as it automatically loaded results that users did not explicitly request. Therefore, users will now see a \u201cNext\u201d button on desktop and a \u201cMore results\u201d button on mobile at the bottom of their search pages.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-page-1-prime-real-estate\"><span class=\"ez-toc-section\" id=\"The_importance_of_Page_1_prime_real_estate\"><\/span>The importance of Page 1 prime real estate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the online reputation management industry, the first page of search results has always been crucial. With the return of pagination, its significance is reaffirmed. <\/p>\n<p>Historically, the first page, limited to about 10 links, has been the ultimate showcase of relevance and authority.<\/p>\n<p>From an ORM perspective, the strategy was straightforward: suppress negative content and promote positive content. (This is similar to working with a PR firm, which will proactively manage your brand across media channels.) <\/p>\n<p>Realistically, how often do you venture beyond the first page of Google search results? <\/p>\n<p>Most users don\u2019t even go past the top three organic results due to the proliferation of ads and other SERP features (e.g., featured snippets, local packs). <\/p>\n<p>This behavior has significant implications for online reputation management.<\/p>\n<p>If your most positive content is relegated to positions beyond the 10th link, it essentially becomes invisible.<\/p>\n<p>The #1 result in Google\u2019s organic search results has an average click-through rate (CTR) of 31.7%, according to a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/backlinko.com\/google-ctr-stats\">study<\/a> by Backlinko. As the ranking position drops, so does the CTR, with the #10 spot only capturing about 2.5% of clicks. <\/p>\n<p>Furthermore, 75% of users never scroll past the first page of search results, according to HubSpot <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/insiders\/inbound-marketing-stats#:~:text=5)%20The%20First%20Page%20Wins,and%20be%20on%20our%20way.\">research<\/a>. That means content on Page 2 is likely to be overlooked, making it harder to present a well-rounded narrative to potential customers.<\/p>\n<p>According to a 2023 Search Engine Land article, How Google continuous scroll has impacted organic traffic:<\/p>\n<ul>\n<li>\u201c99% of clicks in our data before and after this change went to positions 1-3.\u201d <\/li>\n<li>97% of impressions went \u201cto the top 3 positions for branded terms\u201d on desktop. <\/li>\n<\/ul>\n<p>If this data is accurate, should individuals and brands care about a negative <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> article that ranks in position #7? It\u2019s still on Page 1, but it\u2019s also allegedly outside the primary click zone. <\/p>\n<p>Does it matter?<\/p>\n<p>Also, according to the data:<\/p>\n<ul>\n<li>On mobile, only \u201c40% of impressions go to the top 3 positions.\u201d <\/li>\n<li>\u201cThe next largest cohort was in the 7-10 positions with 35%.\u201d<\/li>\n<\/ul>\n<p>This means all of the top 10 positions on the first page of search results can be impactful for brands and individuals.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-higher-stakes-in-crisis-management\"><span class=\"ez-toc-section\" id=\"Higher_stakes_in_crisis_management\"><\/span>Higher stakes in crisis management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>During a reputational crisis, mitigating negative content can quickly become an uphill battle. And with such limited prime real estate on the first page of search results, it\u2019s more crucial than ever to ensure that positive or neutral content ranks highly. <\/p>\n<p>The constrained space makes it harder to bury negative links, potentially prolonging the damage to your reputation.<\/p>\n<p>For instance, a BrightLocal <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">survey<\/a> found that 76% of consumers \u201cregularly\u201d read online reviews when browsing for local businesses, and 87% of consumers used Google to evaluate local businesses in 2022 (up from 81% in 2021). <\/p>\n<p>Even if a brand\u2019s overall review rating is above 4.0, a negative review can still appear alongside the top three search results in the Google sidebar. Human nature compels users to gravitate towards negative content, effectively creating a reputation crisis.<\/p>\n<p>Understanding why negative content attracts so much attention is crucial in online reputation management. <\/p>\n<p>Due to our survival instincts, our brains are wired to focus on disaster and tragedy first. This triggers the \u201cfight or flight\u201d response in us when we perceive a threat, meaning we automatically give more attention to negative events, which are more memorable and impactful than positive ones. <\/p>\n<p>Witnessing negative events allows us to confront our fears in a safe environment, helping us process and cope with uncontrollable situations.<\/p>\n<p>Given this psychological backdrop, managing a crisis effectively requires diligent monitoring and proactive content strategies to ensure that positive narratives counterbalance the inevitable focus on negative stories. This is supported by findings detailed in an NBC News <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nbcnews.com\/better\/health\/science-behind-why-we-can-t-look-away-disasters-ncna804966\">article<\/a>, which explains how our brains react to disasters and why we can\u2019t look away from negative events.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-adapting-to-google-s-deprecation-of-continuous-scroll\"><span class=\"ez-toc-section\" id=\"Adapting_to_Googles_Deprecation_of_Continuous_Scroll\"><\/span>Adapting to Google\u2019s Deprecation of Continuous Scroll<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With Google\u2019s shift from continuous scroll back to pagination, individuals and brands must adjust their online reputation management (ORM) strategies to maintain a strong digital presence. Here are key steps to adapt effectively:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-optimize-for-page-1\"><span class=\"ez-toc-section\" id=\"Optimize_for_Page_1\"><\/span>Optimize for Page 1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>High-impact content:<\/strong> Ensure your most positive content occupies the first-page positions through regular updates and SEO optimization.<\/li>\n<li><strong>SEO best practices:<\/strong> Focus on keyword optimization, quality backlinks, and engaging multimedia content to boost rankings.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-enhance-brand-authority\"><span class=\"ez-toc-section\" id=\"Enhance_brand_authority\"><\/span>Enhance brand authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Positive press:<\/strong> Create and distribute press releases and feature articles on authoritative websites to push positive content higher up in search results.<\/li>\n<li><strong>Social proof:<\/strong> Encourage positive reviews on platforms like your Google Business Profile to enhance your reputation.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-proactive-monitoring\"><span class=\"ez-toc-section\" id=\"Proactive_monitoring\"><\/span>Proactive monitoring<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Regular audits:<\/strong> Conduct audits of search results to identify and address emerging negative content early.<\/li>\n<li><strong>Reputation management tools:<\/strong> Use tools for real-time monitoring and sentiment analysis to respond swiftly to threats.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-active-content-management\"><span class=\"ez-toc-section\" id=\"Active_content_management\"><\/span>Active content management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Content diversification:<\/strong> Create varied content (blogs, videos, infographics) to ensure positive information dominates search results.<\/li>\n<li><strong>Crisis management plans:<\/strong> Develop plans to respond effectively to negative publicity.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-use-paid-strategies\"><span class=\"ez-toc-section\" id=\"Use_paid_strategies\"><\/span>Use paid strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Paid search campaigns:<\/strong> Use Google Ads to promote positive content at the top of search results.<\/li>\n<li><strong>Sponsored content:<\/strong> Collaborate with influencers and media outlets for sponsored content that highlights positive brand aspects.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-emphasize-user-engagement\"><span class=\"ez-toc-section\" id=\"Emphasize_user_engagement\"><\/span>Emphasize user engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Interactive content:<\/strong> Create engaging content like polls, quizzes, and live videos to boost user participation and rankings.<\/li>\n<li><strong>Customer interaction:<\/strong> Engage with your audience on social media and review platforms to build a loyal community.<\/li>\n<\/ul>\n<p>By implementing these strategies, individuals and brands can navigate the return to pagination and maintain a positive online reputation.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Patrick Peloquin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Patrick-Peloquin.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Patrick-Peloquin.png.webp\" alt=\"Patrick Peloquin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Patrick Peloquin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/patrickmpeloquin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Patrick Peloquin is a highly experienced professional with expertise in online reputation management (ORM), search engine optimization (SEO), and program and project management. With a background in digital entertainment, including notable roles at PlayStation, Patrick brings a unique perspective to his role as the Director of Program Management at Reputation Resolutions. Here, he spearheads multifaceted ORM initiatives that seamlessly integrate strategic SEO techniques with efficient program management methodologies. His leadership ensures the successful execution of comprehensive ORM campaigns tailored to meet clients&#8217; diverse needs.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-continuous-scroll-orm-445239\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s how individuals and brands can adjust online reputation management (ORM) strategies to adapt to a post-continuous scroll world. Google\u2019s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click \u201cNext.\u201d Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":631214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-logo-scrolling-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-631213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/631213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=631213"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/631213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/631214"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=631213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=631213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=631213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}