{"id":631391,"date":"2024-08-19T15:00:00","date_gmt":"2024-08-19T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-winning-video-advertising-creative-looks-like-in-2024\/"},"modified":"2024-08-19T15:00:00","modified_gmt":"2024-08-19T12:00:00","slug":"what-winning-video-advertising-creative-looks-like-in-2024","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-winning-video-advertising-creative-looks-like-in-2024\/","title":{"rendered":"#What winning video advertising creative looks like in 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bbf68b4271\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bbf68b4271\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-winning-video-advertising-creative-looks-like-in-2024\/#Heres_how_a_combination_video_production_creative_dissemination_and_analysis_can_help_brands_achieve_long-term_success\" >Here&#8217;s how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-winning-video-advertising-creative-looks-like-in-2024\/#The_evolution_of_video_production_and_creation_for_advertisers\" >The evolution of video production and creation for advertisers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-winning-video-advertising-creative-looks-like-in-2024\/#Video_production\" >Video production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/what-winning-video-advertising-creative-looks-like-in-2024\/#3_great_examples_of_2024_creative\" >3 great examples of 2024 creative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/what-winning-video-advertising-creative-looks-like-in-2024\/#Social_media_platforms_are_the_most_important_video_advertising_medium_today\" >Social media platforms are the most important video advertising medium today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/what-winning-video-advertising-creative-looks-like-in-2024\/#Who_should_produce_video_for_these_platforms\" >Who should produce video for these platforms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/what-winning-video-advertising-creative-looks-like-in-2024\/#Why_focus_on_vertical_video\" >Why focus on vertical video?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/what-winning-video-advertising-creative-looks-like-in-2024\/#Test_analyze_optimize\" >Test, analyze, optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/what-winning-video-advertising-creative-looks-like-in-2024\/#Video_creation_and_dissemination\" >Video creation and dissemination<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Heres_how_a_combination_video_production_creative_dissemination_and_analysis_can_help_brands_achieve_long-term_success\"><\/span>Here&#8217;s how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAre you intrigued by the world of video production and creation within advertising and digital <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>? <\/p>\n<p>The content development industry has rapidly evolved over the past two decades, fundamentally reshaped by human behavior and social content. <\/p>\n<p>Let\u2019s explore the powerful forces driving its continuous transformation. <\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-evolution-of-video-production-and-creation-for-advertisers\"><span class=\"ez-toc-section\" id=\"The_evolution_of_video_production_and_creation_for_advertisers\"><\/span>The evolution of video production and creation for advertisers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To create such impactful, fast-moving change, a collection of advancements is needed:<\/p>\n<ul>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">Technology<\/a> needs to move quickly. <\/li>\n<li>A low bar of regulation for test-and-fail projects and companies.<\/li>\n<li>A proven market base to optimize, improve, or take over.<\/li>\n<li>In advertising, the engine does not move without advertisers willing to spend dollars to reach consumers. Advertisers won\u2019t spend unless there is an audience to convince or attract. <\/li>\n<\/ul>\n<p>All these variables create a torpedo of evolution in digital advertising.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-video-production\"><span class=\"ez-toc-section\" id=\"Video_production\"><\/span>Video production<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Initially, video production required what we would consider today very clunky, big tools to deliver an average experience. <\/p>\n<p>Twenty years later, we have a production studio in our pocket and can create content seen by millions within hours or even minutes, thanks to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.handzaround.com\/journal-1\/brief-history-of-video-technology\">technology<\/a>, social connection and engaged audiences.<\/p>\n<p>From my viewpoint, deeply rooted in the analysis of creative and client performance results to drive revenue for our agency, I concede that my perspective is very analytical and data-focused, which I think is crucial in today\u2019s video and advertising medium. <\/p>\n<p>With 17 years in the field of advertising, I remember a time when large creative teams would discuss the one spot they would create to hit different TV stations at key times for massive reach. <\/p>\n<p>Fast forward to today. Small teams of three (two founders and a media buying freelancer) review five variations of a founder FTC (Face To Camera) with two core variables: location (car vs. outside) and beginning hooks. <\/p>\n<p>The ease of creation has turned into the ability to test at low costs, with no creative background necessary to deliver a video version that can drive sales at scale. This shift emphasizes the importance of data analysis in the process, particularly for improvement. <\/p>\n<p>Digital advertising has grown, adding more data availability as metrics have evolved from TRPs and reach to impressions and clicks, and now to shares, earned views, and saves. <\/p>\n<p>Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Thus, analytics play a vital role in video creation, optimization, and production.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-great-examples-of-2024-creative\"><span class=\"ez-toc-section\" id=\"3_great_examples_of_2024_creative\"><\/span>3 great examples of 2024 creative<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some of my favorite examples (from Binky, Oreo and Gathre) of 2024 creative that performed better than expected or had an inspirational impact on brands building new ad content:<\/p>\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/binky-selfie-text-interrupt.mp4\"><\/video><\/figure>\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/oreo-ad.mp4\"><\/video><\/figure>\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Gathre-biggest-regrets.mp4\"><\/video><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-social-media-platforms-are-the-most-important-video-advertising-medium-today\"><span class=\"ez-toc-section\" id=\"Social_media_platforms_are_the_most_important_video_advertising_medium_today\"><\/span>Social media platforms are the most important video advertising medium today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At both large and small companies, and recently running our own shop for the past seven years, I find brands heavily lean towards the tried and true, primarily relying on in-house teams. This is a reliance I believe will change in the coming years. <\/p>\n<p>Brands will need to expand their creative across multiple agencies as the continual testing of content will help garner interest and conversion. <\/p>\n<p>One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. <\/p>\n<p>Gen Z and Alpha consume content differently from Millennials and older generations. <\/p>\n<p>Gen Z, growing into adulthood, holds significant consumer spending power despite tough times. Speaking their language is key to making an impact and driving conversion. This generation has more experience with social platforms than legacy television, resulting in a completely different <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to reaching, convincing, and converting these users.<\/p>\n<p>Consistent production is your best friend, but it doesn\u2019t come without analyzing the impact of production costs and the creative output. <\/p>\n<h2 class=\"wp-block-heading\" id=\"h-who-should-produce-video-for-these-platforms\"><span class=\"ez-toc-section\" id=\"Who_should_produce_video_for_these_platforms\"><\/span>Who should produce video for these platforms?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From founders to interns and influencers, production success can come from anyone. <\/p>\n<p>Founders have an extreme advantage in selling a product or service, but creative influencers, creators, interns, and new employees can match or even exceed their success in some cases. <\/p>\n<p>Thus, varying your production and focusing on \u201cVertical Video\u201d is crucial.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-focus-on-vertical-video\"><span class=\"ez-toc-section\" id=\"Why_focus_on_vertical_video\"><\/span>Why focus on vertical video? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For both organic social and paid advertising, it allows you to capture:<\/p>\n<ul>\n<li><strong>Large inventory source:<\/strong> TikTok, YouTube Shorts, Meta (Instagram\/Facebook) Reels &amp; Shorts<\/li>\n<li><strong>Cost (CPM):<\/strong> Vertical video is the most cost-effective way to reach users across TikTok, YouTube, and Meta.<\/li>\n<li><strong>Multi-platform analysis:<\/strong> Analyzing one or similar creative across multiple platforms (TikTok, YouTube, Meta)<\/li>\n<li><strong>Multi-variable analysis:<\/strong> Analyzing platform, creative, and version combinations to find the best user experience and the most impactful insights, helping to optimize budgets.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-test-analyze-optimize\"><span class=\"ez-toc-section\" id=\"Test_analyze_optimize\"><\/span>Test, analyze, optimize<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From a production standpoint, don\u2019t assume you know what works without data to back it up. Produce variations \u2013 the bigger and wider the variation, the better the learning and performance.<\/p>\n<p>For example, you can see below where we compare a variety of YouTube video lengths:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"968\" alt=\"Creative Variation\" class=\"wp-image-445265\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation-600x283.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation-800x378.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation-768x363.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation-1536x726.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"968\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation.png.webp\" alt=\"Creative Variation\" class=\"wp-image-445265\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation-600x283.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation-800x378.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation-768x363.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/creative-variation-1536x726.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>During a variation test, we can see the impact of long-form content and the completion rate, but also how Google Ads, in this instance, won\u2019t spend against what we believe is best for the brand. <\/p>\n<p>This highlights the importance of analysis and optimization in the testing process. While all variations were derived from the 2:24 ad, creating the 1-minute, 30-second, and 15-second ads, the long form is best for the brand due to watch time and completion rate.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-video-creation-and-dissemination\"><span class=\"ez-toc-section\" id=\"Video_creation_and_dissemination\"><\/span>Video creation and dissemination<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While production gets us halfway, creation and dissemination are equally important, but all fall flat without analysis. <\/p>\n<p>The way a brand relays its key values or reasons to believe is specific to the founder or investors. Some companies only want certain individuals to relay specific messages and usually have brand standards or values as guardrails. <\/p>\n<p>My best advice on creation is to loosen or remove these guardrails. They should be more like parking spaces \u2014 sometimes parking on the line, not fully pulling in, or leaving a car door open. <\/p>\n<p>This flexibility is crucial for testing variation. Brands need different perspectives (from creators, influencers and creative agencies) to see how their brand can work for various audiences. Trust and humility are necessary for the best creation and optimization of video creative for long-term success.<\/p>\n<p>The dissemination of creative across platforms is also crucial. Creative with no variation that only lives on Instagram is like a tree falling in a forest with no one around \u2014 no one will know how that creative performs with only one platform\u2019s performance. <\/p>\n<p>A multi-platform approach allows for a comparison of platform variables. From my experience with hundreds of brands, platforms differ in user experience regardless of identical creative, highlighting the importance of creative and platform variation.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Cory Henke\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Cory-Henke-Headshot.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Cory-Henke-Headshot.png.webp\" alt=\"Cory Henke\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Cory Henke<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=coryhenke&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/coryhenke\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Cory Henke, a digital advertising expert with over 15 years of experience in the industry. As the founder of Variable Media, a successful ad agency with a focus on data and analytics, particularly in the realm of video advertising on YouTube, Cory has been helping businesses succeed in the world of digital advertising for over 6 years. In addition to running his own agency, Cory has also been sharing his wealth of knowledge and experience as a speaker at conferences for the past 5 years.                    <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/winning-video-advertising-creative-445260\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s how a combination video production, creative, dissemination and analysis can help brands achieve long-term success. Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally reshaped by human behavior and social content. Let\u2019s explore the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":631392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2021\/06\/recording_video_1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,70588,49],"class_list":["post-631391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-video","tag-youtube"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/631391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=631391"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/631391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/631392"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=631391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=631391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=631391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}