{"id":631785,"date":"2024-08-22T16:00:00","date_gmt":"2024-08-22T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands\/"},"modified":"2024-08-22T16:00:00","modified_gmt":"2024-08-22T13:00:00","slug":"how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands\/","title":{"rendered":"#How search query length is shifting in the LLM era: Insights for brands"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bf70fbf6c6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bf70fbf6c6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands\/#Dive_into_the_impact_of_AI-powered_search_on_search_patterns_and_gain_strategic_insights_to_help_your_brand_navigate_these_changes\" >Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands\/#Hypothesis_The_shift_in_consumer_search_behavior\" >Hypothesis: The shift in consumer search behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands\/#Methodology_Analyzing_Google_Ads_data\" >Methodology: Analyzing Google Ads data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands\/#Results_How_search_term_lengths_and_metrics_have_changed\" >Results: How search term lengths and metrics have changed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands\/#Action_items_Adapting_to_the_new_search_environment\" >Action items: Adapting to the new search environment<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands\/#Monitoring_search_term_data\" >Monitoring search term data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands\/#Analyzing_consumer_behavior\" >Analyzing consumer behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands\/#Monitoring_LLMs\" >Monitoring LLMs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands\/#Random_finding\" >Random finding<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Dive_into_the_impact_of_AI-powered_search_on_search_patterns_and_gain_strategic_insights_to_help_your_brand_navigate_these_changes\"><\/span>Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nThe advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>. <\/p>\n<p>Google\u2019s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full impact on brands and consumers is still unfolding<\/p>\n<p>This article explores the hypothesis that the integration of LLMs into everyday life will fundamentally change how people search.\u00a0<\/p>\n<p>With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., \u201ccar insurance,\u201d \u201crunning shoes\u201d) toward more complex, conversational searches (e.g., \u201cHow much is car insurance for a 2022 Accord?\u201d).<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-hypothesis-the-shift-in-consumer-search-behavior\"><span class=\"ez-toc-section\" id=\"Hypothesis_The_shift_in_consumer_search_behavior\"><\/span>Hypothesis: The shift in consumer search behavior<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since the introduction of LLM models, consumers have started to shift their search patterns for items containing longer queries.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-methodology-analyzing-google-ads-data\"><span class=\"ez-toc-section\" id=\"Methodology_Analyzing_Google_Ads_data\"><\/span>Methodology: Analyzing Google Ads data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since search data from various LLMs, including Google\u2019s Gemini and AI Overviews, isn\u2019t available yet, I used search query data from Google Ads.\u00a0<\/p>\n<p>I pulled every search query from Jan. 1, 2022 to May 31, 2024, which resulted in 41 million search queries and over 83 million impressions.\u00a0<\/p>\n<p>I broke the data down into three buckets:<\/p>\n<ul>\n<li><strong>Pre-ChatGPT<\/strong> (Jan. 1, 2022\u2013Nov. 30, 2022): No such thing yet as consumer-facing LLMs. Consumers would still be searching \u201ctraditionally.\u201d<\/li>\n<li><strong>12 months Post-ChatGPT<\/strong> (Dec. 1, 2022\u2013Dec. 31, 2023): During this data range, consumers are now exposed to LLMs and may have begun altering the way they interact with search.<\/li>\n<li><strong>2024 YTD <\/strong>(Jan. 1, 2024\u2013May 31, 2024): Gemini launched on Dec. 6, 2023. This bucket helps keep the months clean, but now with Google\u2019s product fully launched, this would be the most \u201cadvanced\u201d they could be given the date range.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-results-how-search-term-lengths-and-metrics-have-changed\"><span class=\"ez-toc-section\" id=\"Results_How_search_term_lengths_and_metrics_have_changed\"><\/span>Results: How search term lengths and metrics have changed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After looking at 41 million search terms and their corresponding impression, click and cost data over the past 29 months, what can we conclude?<\/p>\n<p>Search term length has increased since the launch of ChatGPT, but it has been slow. CPCs are up, and CTR is down. LLMs and AI Overviews seem to be driving fewer clicks to traditional ads as consumers searching for longer queries may find what they are looking for through the AI Overviews.<\/p>\n<p>Let\u2019s start by looking at how the data has changed over time by query length. Looking at the data from these three datasets, you can see some small shifts over time.\u00a0<\/p>\n<p>Most notably, there was a shift between keywords with 5-6 words and keywords with 7-8 words. Search terms with 7-8 words in them have nearly doubled since the launch of ChatGPT and have taken that volume from the 5-6 search term bucket. While the rest have stayed fairly consistent, only moving by &lt;15 in either direction.\u00a0<\/p>\n<p>What could this mean? I would say that those consumers who had previously searched for slightly more complex terms have started to be even more specific with additional conversational modifiers to their queries.\u00a0<\/p>\n<p>Overall, we are still only talking about 10% of keywords with more than seven words. The majority still have less than four search terms in the query.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"742\" alt=\"Impressions by query length\" class=\"wp-image-445378\" style=\"width:840px;height:auto\" title=\"Chart\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length.png.webp 1200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length-547x338.png.webp 547w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length-800x495.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length-183x113.png 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length-768x475.png.webp 768w\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"742\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length.png.webp\" alt=\"Impressions by query length\" class=\"wp-image-445378\" style=\"width:840px;height:auto\" title=\"Chart\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length.png.webp 1200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length-547x338.png.webp 547w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length-800x495.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length-183x113.png 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length-768x475.png.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<p>Now, let\u2019s examine some of the throughput metrics and how they have changed over time. Starting with CPC, we can see a big spike in CPC costs over the last six months.\u00a0<\/p>\n<p>All search term buckets have felt this CPC increase, with the biggest jumps being in the 3-6 keyword length buckets. CPCs are up by 60% after being fairly flat over the last 18 months.\u00a0<\/p>\n<p>Something is certainly h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening here, especially when you examine the click-through rate on the same data set.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"748\" alt=\"CPC by query length\" class=\"wp-image-445379\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length.png.webp 1160w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length-524x338.png.webp 524w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length-800x516.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length-175x113.png.webp 175w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length-768x495.png.webp 768w\" data-lazy-sizes=\"(max-width: 1160px) 100vw, 1160px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"748\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length.png.webp\" alt=\"CPC by query length\" class=\"wp-image-445379\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length.png.webp 1160w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length-524x338.png.webp 524w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length-800x516.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length-175x113.png.webp 175w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length-768x495.png.webp 768w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"><\/figure>\n<\/div>\n<p>The hypothesis on click-through rate with AI Overviews would be that ads get fewer clicks. So far, that seems to be true, with click-through rates down across the board. Again, this is most notable in the 5-7 search term length buckets.\u00a0<\/p>\n<p>This would align with the thought that the more detail someone enters into the query, the more likely Google surfaces an AI Overview due to the more defined query.<\/p>\n<p>The search volume is there, as impressions have not decreased. However, it\u2019s important to note that while CPCs have been rising, CTRs have declined over the past six months, coinciding with the rollout of the AI Overviews.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1064\" height=\"726\" alt=\"CTR by query length\" class=\"wp-image-445380\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length.png.webp 1064w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length-495x338.png.webp 495w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length-800x546.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length-166x113.png.webp 166w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length-768x524.png.webp 768w\" data-lazy-sizes=\"(max-width: 1064px) 100vw, 1064px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1064\" height=\"726\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length.png.webp\" alt=\"CTR by query length\" class=\"wp-image-445380\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length.png.webp 1064w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length-495x338.png.webp 495w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length-800x546.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length-166x113.png.webp 166w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length-768x524.png.webp 768w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\"><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-action-items-adapting-to-the-new-search-environment\"><span class=\"ez-toc-section\" id=\"Action_items_Adapting_to_the_new_search_environment\"><\/span>Action items: Adapting to the new search environment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-monitoring-search-term-data\"><span class=\"ez-toc-section\" id=\"Monitoring_search_term_data\"><\/span>Monitoring search term data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Begin by tracking your search term data. This allows you to understand how your specific product and keyword sets are being influenced and identify any shifts or trends that might indicate changes in consumer behavior.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-analyzing-consumer-behavior\"><span class=\"ez-toc-section\" id=\"Analyzing_consumer_behavior\"><\/span>Analyzing consumer behavior<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you notice a shift or evolution in how consumers are searching, it\u2019s time to dig deeper. Analyze the data to uncover insights that can influence the types of landing pages, ad copy and content you create.\u00a0<\/p>\n<p>As consumers move from traditional search queries to more conversational searches, they provide more direct insights into their intent, which can significantly improve conversion rates.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-monitoring-llms\"><span class=\"ez-toc-section\" id=\"Monitoring_LLMs\"><\/span>Monitoring LLMs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019ve started tracking various LLMs (such as ChatGPT, Perplexity and Gemini) to observe how frequently they display certain brands and how these results fluctuate daily. <\/p>\n<p>For example, over a week, the presence score (how often a brand appears across different LLMs) can vary by as much as 20% daily.\u00a0<\/p>\n<p>Understanding and monitoring this data in these early stages can provide a competitive edge as the pace of change in search technology continues to accelerate.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"718\" alt=\"Daily presence score for all prompts by LLM\" class=\"wp-image-445381\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM.png.webp 1568w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-600x275.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-800x366.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-200x92.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-768x352.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-1536x703.png 1536w\" data-lazy-sizes=\"(max-width: 1568px) 100vw, 1568px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"718\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM.png.webp\" alt=\"Daily presence score for all prompts by LLM\" class=\"wp-image-445381\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM.png.webp 1568w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-600x275.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-800x366.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-200x92.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-768x352.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-1536x703.png 1536w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-random-finding\"><span class=\"ez-toc-section\" id=\"Random_finding\"><\/span>Random finding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I had no idea that consumers search only with emojis. This is not something I had considered doing myself. <\/p>\n<p>However, after looking through the search query results, I found many emoji-only searches.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"620\" alt=\"Emoji-only searches\" class=\"wp-image-445382\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms.png.webp 470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms-256x338.png 256w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms-455x600.png.webp 455w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms-86x113.png.webp 86w\" data-lazy-sizes=\"(max-width: 470px) 100vw, 470px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"620\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms.png.webp\" alt=\"Emoji-only searches\" class=\"wp-image-445382\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms.png.webp 470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms-256x338.png 256w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms-455x600.png.webp 455w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms-86x113.png.webp 86w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\"><\/figure>\n<\/div>\n<p>The example above shows consumers looking for the movie \u201cTeenage Mutant Ninja Turtles.\u201d Google is smart enough to interpret and map these searches correctly. <\/p>\n<p>Depending on your vertical and brand, this could be an untapped opportunity worth exploring.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Jason Tabeling\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Jason_Tabeling-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Jason_Tabeling-338x338.jpg.webp\" alt=\"Jason Tabeling\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Jason Tabeling<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=jtabeling&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jasontabeling\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Jason Tabeling is the Head of Solutions for <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gofurther.com\/\">Further<\/a> and is an accomplished marketing executive and proven leader with over 20 years of experience growing strong and profitable teams, working for and with Fortune 500 companies in a variety of industries. In his role he oversees the Solution teams which help enterprise business teams use data, cloud, and AI to grow and work more efficiently. <\/p>\n<p>Prior to Further, Jason served as CEO of AirTank an eCommerce software and services company. He has also played roles as Executive Vice President of Product for BrandMuscle, an enterprise software and services company focused on Fortune 1,000 brands, where he led product innovation and strategy. <\/p>\n<p>He also spent 16 years working with Rosetta, Razorfish and Progressive Insurance, leading Paid, Earned and Owned <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> teams across health care, financial services and retail verticals. He was named a &#8220;40 under 40&#8221; by Direct Marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>, has been a judge for the AMA Reggie Awards, and has been published in Forbes and many other publications as a subject matter expert.                    <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/keyword-query-length-insights-445376\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes. The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google\u2019s SERPs are evolving beyond the traditional 10 blue links, introducing AI&#8230;<\/p>\n","protected":false},"author":1,"featured_media":631786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Decoding-the-shift-in-keyword-query-length-Insights-for-brands-in-the-LLM-era-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[149397,142591,107942],"class_list":["post-631785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence-optimization-aio","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/631785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=631785"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/631785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/631786"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=631785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=631785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=631785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}